defining information architecture
DESCRIPTION
Serena Fenton Introduction to an information architecture course. Images by Serena Fenton or from the Internet (sources noted). Maya design redesign for Carnegie libraries; images from Maya publications.TRANSCRIPT
Designing for People
Information Architecture
Interaction Design
Interface Design
Experience Design
What is Information
Architecture?What defines usability?
Interaction Design:
Ease of use?
User Focused Design:
a Short HistoryErgonomics
Henry Dreyfuss (1904-1972)
Industrial Designer
Proposed ergonomic
standards Joe and Josephine
Designing for People, 1955
Measurements
based on 1944 US
army statistics
Henry Dreyfus
Designs the Phone
Phases of Design
Research
Analysis
Design
Implementation
1955
We bear in mind that the object being worked on is going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some other way used by people individually or en masse.
When the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed.
On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient,---or just plain happier---by contact with the product, then the designer has succeeded.
Henry Dreyfuss; Designing for People
Evolution of Phone Design
Model 50AL -1919 Model A1 - 1927 Model 202 - 1930
Model 302 - 1937
Model 500 - 1949
http://www.arctos.com/dial/
Model 500 Telephone Design Process
http://www.cooperhewitt.org/exhibitions/archive/hd/start.htm
Design Process: Analysis
Design Process: Sketching
Design Process: Modeling
Design Process: Drawing
Design Process: Showing
Handset models on wood
Design Process: Critique and Refine
Continued Redesign and Refinement
Steps in the design process
Research, in which we talked with the stakeholders, interviewed and shadowed librarians and customers and walked a mile in the customers’ shoes
Analysis, in which we defined an information architecture and created personas
Design, in which we used three interdisciplinary, intercompany tiger teams to quickly generate a variety of
design concepts
Refinement & implementation, in which we are refining the information architecture, defining a signage strategy, and testing the information architecture by implementing some designs
Redesign of the
Carnegie LibraryAn Information Architecture to Integrate
the Physical and the Digital
Phases of Design
Research
Analysis
Design
Implementation
A disjointed feature-centric systemCarnegie Library of Pittsburgh | Information Environment
The underlying issueCarnegie Library of Pittsburgh | Information Environment
Carnegie Library’s goal
“. . . a preferred destination
for knowledge, entertainment,
and social interaction”
Carnegie Library of Pittsburgh | Information Environment
ResearchPhase 1
Understanding Search and Experience Strategies
Berry Picking
Berry Picking Elements
Typical search queries are not static, but rather
evolve.
Searchers commonly gather information in bits and
pieces instead of in one grand best retrieved set.
Searchers use a wide variety of search techniques
which extend beyond those commonly associated
with bibliographic databases.
Searchers use a wide variety of sources other than
bibliographic databases.
http://www.gseis.ucla.edu/faculty/bates/berrypicking.htm l
Marcia Bates
Iterative Browsing, Searching & Asking
Kelly’s Information Search Process
Experience
People experience the Information Search Process
holistically, with an interplay of thoughts, feelings and
actions. Carol Kuhlthau
Experience Strategy A clearly articulated touchstone that influences all the
decisions made about technology, features, and
interfaces.
Experience Strategy
"You press the button,
we do the rest."
BASIC QUERY
“Do you have a map of Pittsburgh?”
SUBSTANTIVE QUERY
“What’s a good source for literary criticism about Oliver Twist?”
BASIC WAYFINDING QUERY
“Where are the restrooms?”
TARGETED WAYFINDING QUERY
“Where can I find this book?”
Carnegie Experience StrategyCarnegie Library of Pittsburgh | Information Environment
How do I start searching for a book?
Is this the right place to ask? question?
Carnegie Library of Pittsburgh | Information Environment
AnalysisPhase 2
Who are the customers?Carnegie Library of Pittsburgh | Information Environment
Define the underlying information architecture
Carnegie Library of Pittsburgh | Information Environment
Use this framework to describe the customer
experience
Carnegie Library of Pittsburgh | Information Environment
DesignPhase 3
Design for complete customer experience cycleCarnegie Library of Pittsburgh | Information Environment
Design recommendationsCarnegie Library of Pittsburgh | Information Environment
Carnegie Library of Pittsburgh | Information Environment
Design principles
A consistent online experienceCarnegie Library of Pittsburgh | Information Environment
ImplementationPhase 2
Circulation desk = Customer Services
This CourseDeveloping an Information Architecture
Phases of Design
Research
Analysis
Design
Implementation
Summary of Standard I/A Deliverables
User Profiles
Content Inventory
Sample Use-Case Scenarios
Site Hierarchy Map
Paper prototypes (documentation of testing our IA
assumptions)
Detailed wireframes/story boards
Mockups
Style guide
HTML designs and .CSS
