FOCUS MATTERS. It Delivers…

1. Higher pledge-fulfillment rates and better workflow efficiency.

2. Effective tools and knowledge to maximize conventional money, expand the giving base, and engage raisers.

3. Customizable services to effectively address fundraising barriers and operational choke points.

4. Simple yet effective strategies and tactics to proceed smarter, faster, and cheaper.

5. True FOCUS, so you raise more, save more, and do more.

TO CONTACT

OKC 405-630-6644

DC 202-630-5416

Raleigh 919-389-3895

Email reid@thefocusmatters.com

Website thefocusmatters.com

Success requires first expending ten units of effort to produce one unit of results. With the right system, you track what is working, and by ‘focusing’ that momentum, you will produce quickly ten units of results with each unit of effort—

Michael Thomas Hayden, Co-Founder of Focus Matters, LLC

SYSTEM Results-based Discipline

1. The FOCUS SYSTEM effectively aligns staff ’s performances with strategic objectives.

2. Utilizes good targeting, accountable tasks, coordinated deadlines, personal contact, and programmed follow-ups.

SCOPE Finance Management

1. Provide or train a call time manager. Develop and manage support staff and processes.

2. Create and execute plan with appropriate funding mechanisms and structures to best handle the project.

3. Coordinate mail, new media, social and PAC fundraising efforts for optimal strategic gain.

STYLE Track and Collaborate

1. Its net, not gross. Savings “virtually” guaranteed. Results “systematically” achieved.

2. Often experts identify problems but offer few “choke point” solutions other than “Call More”. Not us— We Identify. We Solve. We Proceed to Succeed.

ONE STOP SHOP

Digital, New Media, and Direct Mail Services

Immediate Call Time Services

Finance Director Placement

Project Oversight with Evaluation and Control

Scalable Staffing and Service Options:

For Smarter Capacity Building

Sophisticated Finance Database

Creative Services: For Better Appeals

I personally saw the discipline and results they brought to NC Governor

Bev Perdue’s fundraising— Richard Sullivan,

DGA’s Finance Chair

They’re the best at planning the work and then working the plan—

Joe Dorman, 2014 Candidate for OK Governor

ATTRIBUTES �SERVICES�APPROACH�

ROI$$Decision$Making$

!On0Demand$Value0Added$

$

Call0Room0In0A0Box$!!

Reduces!Overhead!Expenses!

Strategic$Consul=ng$

Tradi=onal$Finance$Management$

On0going$Oversight$By$Senior$Staff$

!

We$Provide$Staffer$$$or$$$$$$$

You$Hire,$We$Train$

FINANCE MANAGEMENT�It’s all about NET, not GROSS!

On1Site!Finance!Director!

!!!!!!

$Utilize strategies and revenue generators appropriate for the

project’s scope. ________________________

Incorporate clever workarounds for incremental gains with Time and Savings.

!!On1Site!or!Virtual!Visits!

Virtual$Staffer$

!Gap!Fillers!Or!!Enhancers!

On1Site!or!!Virtual!Visits!

!

Candidate with Typical Operation Focus Matters' Client

HERE’S WHY…

With broad-based expertise, structured best practices, e f fec t ive tools , t rack ing services, clever workarounds, and customizable, value-added services, FOCUS MATTERS is designed to help clients:

• Save Precious Time • Boost Staff Productivity • Increase Pledge

Fulfillments • Develop Capacity Quicker • Smarter Decision-Making

with Resource Allocation for Greater Strategic Gain, Utilizing ROI Evidence.

�(A SAMPLE OF THE PARTNERS’ PREVIOUS CLIENTS)�

!  Former Lt. Governor Jari Askins, OK

!  Former Governor Bev Perdue, NC

!  Former Governor Brad Henry, OK

!  Former Lt. Governor Bill Halter, AR

!  Former Governor Tom Vilsack, IA

!  Former Governor Mike Easley, NC

!  Former Governor Bill Richardson, NM

!  Former Governor Jim Hodges, SC

!  Former Governor Don Seigleman, AL

!  Former Congressman John Spratt, SC

!  Congressman David Scott, GA

!  Former Lt. Governor Lucy Baxley, AL

!  Former US Senator Chris Dodd, CT

!  Oklahoma Democratic Party

!  North Carolina Democratic Party

!  South Carolina Democratic Party

!  New Mexico Democratic Party

!  NC Secretary of State Elaine Marshall, NC

!  Former Congressman Bob Clements, TN

!  Former SC Sec. of Ed. Inez Tenanbaum, SC

!  TN, SC, AR and OK Lottery Campaigns

!  Former College of Charleston President Alex Sanders, US Senate Campaign, SC

!  Columbia’s Mayor Steve Benjamin, Attorney General’s Campaign, SC

!  NC Beginnings

!  NC Diabetes Association

!  Click It or Ticket, SC

!  Former State Senator Tommy Moore, Governor’s Campaign, SC

!  Former State Senator George Jepsen, Governor’s Campaign, CT

!  Former OK State Rep. Joe Dorman

!  Former SC’s Secretary of Education, Inez Tenenbaum

!  Former Congressman John Spratt, SC

!  Congressman Jim Clyburn, SC

PARTNERS’ ACCOMPLISHMENTS Over $180M raised to Date.

Over 130 Clients helped. The Underdogs’, Start-up’s, and the South’s Fundraising Gurus