[infographic] turn up demand response: educate and incent energy consumers

Utility providers need energy consumers to participate in demand response programs. Our key findings reveal that there is immense opportunity to increase participation because: 50% of all respondents don’t know if their energy providers offer demand response programs. An additional 25% say these programs are not offered — another indicator of low awareness. Of consumers who participate in demand response programs, 2 out of 3 are not satisfied with — or are not sure about — the rewards and communications. Utility providers need to enhance their demand response communications to build awareness, understanding and enrollment. Want consumers to participate in your demand response programs? Tout the benefit they really prefer: savings. Overall, 87% of consumers would participate for some type of monetary benefit, which would naturally include lower monthly bills. Add additional incentives — such as prepaid card rewards or free energy-saving equipment — to really change consumer behavior. connect better with customers Which offer would motivate you to sign up for a program to reduce energy usage during specified days and times? Select all that apply. switch on your demand response our conclusions? Start engaging your consumers with incentive-based strategies that reward them for participating in demand response programs. parago.com/services/energy • 866.219.7533 • [email protected] © 2014 Parago, Inc. All rights reserved. How can electric energy providers get consumers to participate in demand response programs? We asked 2,840 Americans about their awareness of, participation in and preferred incentives for these important initiatives. Our respondents represent standard US demographics, and reside in both competitive and rate-regulated markets. educate and incent energy consumers demand response • only 14% of our respondents currently participate • 50% of consumers are not aware of these programs • 87% of consumers would participate in demand response programs for the right incentives, including lower energy bills, prepaid card cash-back rewards and more Please indicate your level of satisfaction with the following features of your utility’s program. opportunity: jump-start your programs amp up awareness savings spark participation Do you participate in any utility-provider programs that automatically reduce your gas or electricity usage during times of peak demand or peak prices? (Examples include: automated programs that control your air conditioning on hot summer days; free energy on nights or weekends; incentive programs for choosing to reduce usage during certain periods.) not sure if my utility offers these programs 50% my utility doesn’t offer these programs 25% yes, one or more program(s) 14% my utility offers them, but I do not participate 12% 25% 14% 50% 12% rewards given to me utility bill discounts 84% of them are financially motivated to participate in demand response programs. Only 6% are motivated by environmental concerns. Why do consumers participate in demand response programs? $ 69% 67% 33% info and help from my utility 53% 47% 31% clarity of comunication about days required 51% 49% not satisfied/not sure very satisfied/satisfied none of the above lower monthly bill prepaid card reloaded at energy savings milestones, up to $200/year free energy-saving equipment at signup (e.g., wifi thermostat) prepaid card reward based on energy saved prepaid card for meeting monthly energy savings goals 70% 27% 25% 25% 24% 13%

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Energy providers need their customers to participate in demand response programs. However, our recent research reveals that only 14% of consumers are currently participating. Get the “Turn Up Demand Response: Educate and Incent Energy Consumers” infographic now to learn exactly what utility companies can do to increase participation.

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Page 1: [Infographic] Turn up Demand Response: Educate and Incent Energy Consumers

Utility providers need energy consumers to participate in demand response programs. Our key findings reveal that there is immense opportunity to increase participation because:

50% of all respondents don’t know if their energy providers o�er demand response programs. An additional 25% say these programs are not o�ered — another indicator of low awareness.

Of consumers who participate in demand response programs, 2 out of 3 are not satisfied with — or are not sure about — the rewards and communications. Utility providers need to enhance their demand response communications to build awareness, understanding and enrollment.

Want consumers to participate in your demand response programs? Tout the benefit they really prefer: savings. Overall, 87% of consumers would participate for some type of monetary benefit, which would naturally include lower monthly bills. Add additional incentives — such as prepaid card rewards or free energy-saving equipment — to really change consumer behavior.

connect better with customers

Which o�er would motivate you to sign up for a program to reduce energy usage during specified days and times? Select all that apply.

switch on your demand response

our conclusions?

Start engaging your consumers with incentive-based strategies that reward them for participating in demand response programs.

parago.com/services/energy • 866.219.7533 • [email protected]

How can electric energy providers get consumers to participate in demand response programs? We asked 2,840 Americans about their awareness of, participation in and preferred incentives for these important initiatives. Our respondents represent standard US demographics, and reside in both competitive and rate-regulated markets.

educate and incent energy consumersdemand response

• only 14% of our respondents currently participate

• 50% of consumers are not aware of these programs

• 87% of consumers would participate in demand response programs for the right incentives, including lower energy bills, prepaid card cash-back rewards and more

Please indicate your level of satisfaction with the following features of your utility’s program.

opportunity: jump-start your programs

amp up awareness

savings spark participation

Do you participate in any utility-provider programs that automatically reduce your gas or electricity usage during times of peak demand or peak prices? (Examples include: automated programs that control your air conditioning on hot summer days; free energy on nights or weekends; incentive programs for choosing to reduce usage during certain periods.)

not sure if my utility o�ers these programs 50%

my utility doesn’t o�er these programs 25%

yes, one or more program(s) 14%

my utility o�ers them, but I do not participate 12%25%

14%

50%

12%

rewards given to me

utility bill discounts

84% of them are financially motivated to participate in demandresponse programs. Only 6% are motivated by environmental concerns.

Why do consumers participate in demand response programs?

$69% 67% 33%