“Pro Grow Sports Investments”

October 2013

Solutions for Investments in Sports & Sponsorship

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Info/Media_Sports “INFO, n. long form: information: A collection of related data. , “Media, n. plural of medium: Formats for presenting information “Sports, n. plural sports: athletic activity that uses physical skills, often competitive, Sports competitions are partially financed by sponsors financially or through the provision of products or services for promotional purposes and as a communication tool to generate publicity, gain media exposure, and obtain access to a wider audience” Wikipedia

v. 1. A company dedicated to best practices in Sports & sponsorship information services. 2. A system for increasing return from sports sponsorship opportunities, reducing waste & measure ROI .3. A company offering the latest in media information services & logo exposure recognition technology. 4. An INFOMEDIA B.V Service

Message From IMBV Team As Middle East leading sports marketing research Firm, assumes responsibility for sports communication planning requirements in the region. And Our Mission since our inception was to create tools that bring accountability in the planning, control and development of sports communication in the Middle East region. And Within this scope of our Sports marketing research service, we worked hard for more than 5 years to develop a versatile range of decision-making tools for sponsors, advertisers, Clubs, and events right Holders to help and supports them in their business & communication activities planning, Implementation & evaluation process.

“Welcome to a New Era in Sports Marketing Planning & Evaluation”

Planning & Control Instruments

Value & Usage of Our services •  Our researches are fundamental for efficient planning for sports

sponsoring as well as a useful controlling instrument for the measuring the efficiency and impact of sport sponsoring.

•  Our researches Provides information that is used as a Planning, controlling & evaluation instruments for clients using sports as a media and communication tool with criteria which permit comparison & ranking and are analogous to those used in classical media planning and evaluation.

•  Our researches Evaluate sponsoring engagements that leads to optimization

•  Our researches Measures the media presence & exposure of advertising media (clubs, events, leagues…) and advertising vehicles (panels, shirts) and associate the results with Monetary value.

•  Our researches is the only source in the region that Determine and credit the sports broadcast- sponsorship-performance values in the Middle East region

•  Our researches Certificates and document Sports Media & Vehicles Media performance through our rating Report.

Started in Egypt 2007 for serving different Stakeholders involved in the business of sports & Communication in the Middle East & Africa Region.

Our Goal– Produce & Provide All Sports Marketing & Media Information from one single source to different stakeholders in the sports marketing industry.

Our services cover Sports Media Coverage auditing, Sports Marketing consulting, Strategic marketing research, Strategic planning, Copy rights Auditing, Sports Marketing Media research and information services.

Our Key clients groups

•  Commercial sponsors

•  Media & advertising agencies

•  Sports Marketing Companies

•  Clubs and leagues

•  Competitions & major Events

•  Sports governing bodies

Syndicated Services

AD HOC Services

And More…………………

Services

•  SportsFORT™���Sports Media Monitoring, Syndication & Archiving

•  SportsREACH™���Sports Audience Research

•  SportsSee™���Sports Sponsors  Exposure Measurement

•  SportsV™���Sports Exposure Evaluations (CPT, Advertising Value)

Syndicated information services are designed to provide meaningful and relevant general information to our clients in a timely manner; however,  it can also include specific information according to clients requests to give them sense of their own activities.

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0:01:26  

0:02:53  

0:04:19  

0:05:46  

0:07:12  

0:08:38  

Egyp1an  League   Arab  Federa1on  Cup   African  Champions  League   Asian  Champions  League  

Source: InfoMedia Sports (Egypt Sports Broadcast Coverage Survey, April 2013)

Egypt Sports  Events  Broadcast  Coverage  In  News  -­‐  Egypt  Terrestrial  Channels  -­‐  W1,  April  2013  

HH:MM:SS

Egypt  League  Team’s  Share  of  News  TV  Coverage  -­‐  Week  1,  April  2013    

Telephonat  Bani  Sweif  10%   Wady  Degla  

10%  

Haras  El  Hedoud  10%  

Ghazl  El  Mahallah  10%  

Daklia  9%  

Petrojet  9%  

Al  EEehad  El  Sakandary  

8%  

El  Entag  El  Harby  8%  

Ahly    8%  

Makasa  8%  

Al  Mcaloon  5%  

IEhad  Al  Shorta  5%  

Source: InfoMedia Sports (Egypt League Survey, Week 1, April 2013)

Egypt

Egypt  League  Team’s  Broadcast  Coverage  in  News    -­‐    Week  1,  April  2013    

0:01:40   0:01:40  0:01:35   0:01:35  

0:01:30   0:01:30  

0:01:14   0:01:14   0:01:13   0:01:13  

0:00:50   0:00:50  

0:00:00  

0:00:17  

0:00:35  

0:00:52  

0:01:09  

0:01:26  

0:01:44  

0:02:01  

Telephonat  Bani  Sweif  

Wady  Degla   Haras  El  Hedoud  

Ghazl  El  Mahallah  

Daklia   Petrojet   Al  EEehad  El  

Sakandary  

El  Entag  El  Harby  

Ahly     Makasa   Al  Mcaloon   IEhad  Al  Shorta  

Egypt

Source: InfoMedia Sports (Egypt League Survey, Week 1, April 2013)

HH:MM:SS

Sports  Broadcast  Coverage  in  News  -­‐  UAE  Sports  Channel  (By  Sport  Type)  -­‐  W1,  April  2013    

1:04:14  

0:16:13  

0:10:25  

0:04:31   0:03:30  0:01:32  

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0:21:36  

0:28:48  

0:36:00  

0:43:12  

0:50:24  

0:57:36  

1:04:48  

1:12:00  

Soccer   Basketball   Equestrian   Tennis   Handball    Rally  

Source: InfoMedia Sports ( UAE Sports Broadcast Coverage Survey, Week 1, April 2013)

UAE

HH:MM:SS

Sports  Events  Broadcast  Coverage  In  News  –  UAE  Sports  Channels  -­‐  W1,  April  2013  

0:33:30  

0:10:48   0:10:25  0:09:34   0:09:16  

0:06:39  0:04:45   0:04:31  

0:03:30   0:03:15  0:02:05   0:01:32  

0:00:35  

0:00:00  

0:07:12  

0:14:24  

0:21:36  

0:28:48  

0:36:00  

UAE  Pro-­‐League  

Bundesliga   Shaqab  Endurance  

NBA   Champions  League  

UAE  League  Basketball  

Dutch  league   Miami  tennis  Championship  

 

UAE  League  Handball  

 

Arab  FederaZon  

Cup  

UAE  League  first  class  

European  Rally  Crosse  

Car  

Al  Ain  InternaZonal  Championship  for  Youth  

 

Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)

UAE

HH:MM:SS

Eredivisie

Sports  Content  Offer  In  Abu  Dhabi  Sports  TV  According  to  Production  origin  –  Week  1,  April  2013  

Local  Content  75%  

InternaZonal  Content  23%  

Regional  Content  2%  

Local  Content  

InternaZonal  Content  

Regional  Content  

Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)

UAE

TV  Sports  Offer  in  Abu  Dhabi  Sport  Channel    by  Event      –  Week  1,  April  2013  

World  Professional  Jiu  Jitsu  Championship  

46%  

GCC  Championship  for  Youth  Volleyball  

   

17%  

Al  Ain  InternaZonal  Championship  for  Youth  

   

11%  

Abu  Dhabi  Desert  Challenge  9%  

 Asian  NaZons  Qualifiers  9%  

Olympics  London  2012  8%  

Source: InfoMedia Sports (UAE Sports Broadcast Coverage Survey, Week 1, April 2013)

UAE

UAE  Pro  League  Team’s  Broadcast  Coverage  Ranking  &  Share  of  TV  Coverage  -­‐    Week  1,  April  2013    

Source: InfoMedia Sports (UAE Pro League Survey, Week 1, April 2013)

UAE

Ranking   Team   Broadcast  Time  (HH:MM:SS)   Share%  

1   AlShabab   16:43:49   12.91  

2   AL  Nasr   12:25:21   9.58  

3   Bany  Yas   12:24:53   9.58  

4   Ahly  (UAE)   12:19:01   9.50  

5   Al  Ain   10:55:13   8.42  

6   El-­‐Wehda   9:27:07   7.29  

7   Ajman   9:13:55   7.12  

8   Al  Jazeera   7:45:53   5.99  

9   Dibba  Al  Fujairah   7:38:46   5.90  

10   Al  Dhafra   7:34:54   5.85  

11   Dubai   7:30:55   5.80  

12   Al  Wasl   6:17:33   4.85  

13   Ethade  Kalbaa   5:28:54   4.23  

14   Elshaab   3:51:24   2.98  

UAE  Pro  League  Team’s  Share  of  News  TV  Coverage  -­‐  Week  1,  April  2013    

Al  Ain  21%  

Ahly  (UAE)  20%  

Elshaab  8%  Dubai  

7%  

Dibba  Fujairah    6%  

Ajman  6%  

AlShabab  6%  

El-­‐Zafra  5%  

Ethade  Kalbaa  5%  

El-­‐Nasr  4%  

El-­‐Wehda  3%  

Al  Jazeera  4%  

Alwasl  3%  

Bany  Yas  2%  

Source: InfoMedia Sports (UAE Pro League Survey, Week 1, April 2013)

UAE

UAE  Pro  League  Team’s  Shirt  Sponsorship  By  Business  Category  –    April  2013    

UAE

Governmental  Services  20%  

Banking  Services  14%  

Investment  group  14%  Petrolim  company  

10%  

Professional  Services  7%  

Industrial  Services  7%  

property  developer  7%  

Aerospace  3%  

AutomoZve  3%  

Hotels  3%  

onshore  faciliZes  3%  

Entertainment    3%  

Trade  Fair  3%  

Beverage  3%  

30+  Brands  

Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)

UAE  Pro  League  in  Stadium  Share  of  Advertising  Expenditures  -­‐  By  Business  Category      April  2013    

UAE

Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)

17.3  

13.8  

10.2  9.3   8.9   8.4  

7.1  

5.3  

2.7   2.7   2.7   2.7   2.2   2.2   1.8   1.3   0.9   0.4  

0.0  

2.0  

4.0  

6.0  

8.0  

10.0  

12.0  

14.0  

16.0  

18.0  

20.0  85+  Brands  

Top  10  Brands  Share  of  Advertising  Expenditures  (  Stadium  Advertising  )  UAE  Pro  League  -­‐  April  2013    

UAE

eZsalat  18%  

ADIB  16%  

nike  14%  AUDI  

12%  

osn  12%  

sport360.com  12%  

fantasy.proleague.ae  5%  

BOREALIS  4%  

CEPSA  4%  

Almasraf  3%  

Source: InfoMedia Sports (UAE Pro League Advertising Expenditures Survey, April 2013)

Base: Top 10 Brands

Tel: +02 (0) 3895 45 03 Mob: +02 (0) 12 1111 79 21/22 www.infomediasports.com

Email:info@infomediasports.com

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