influencer marketing - cc chapman (social fresh west 2013)
TRANSCRIPT
INFLUENCER MARKETINGDONE RIGHT
@CC_Chapman #SocialFresh West 2013
INFLUENCER&
MARKETER
INFLUENCERMARKETING?
SUCCESS = PLANNING
TWO WAY RELATIONSHIP
TIME IS VALUABLE
CHOOSING INFLUENCERS
CONTACTING INFLUENCERS
THINK BEYOND THE LAUNCH
PROVIDE ALL TOOLS
CLEAR EXPECTATIONS
ARE NEEDED
BUILD FRIENDSHIPS BETWEEN PARTICIPANTS
SHINE YOUR LIGHT ON ALL THAT IS CREATED
CONSTANT COMMUNICATIONS
ADVENTURES RARELYGO AS PLANNED
KEEP THE RELATIONSHIP
GROWING
CELEBRATE