industry perspective: devops - what it means for the average business

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© 2013 IBM Corporation Accelerating Product and Service Innovation Industry Perspec.ve: DevOps What it Means for the Average Business Michael Elder, IBM Senior Technical Staff Member [email protected] hHp://linkedin.com/in/mdelder @mdelder http://slidesha.re/XltHOn

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Presented at the Cloud Standards Customer Council quarterly meeting in Austin, TX on Sept 18, 2014.

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Page 1: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation

Accelerating Product and Service Innovation

Industry  Perspec.ve:  DevOps  -­‐  What  it  Means  for  the  Average  Business  

Michael  Elder,  IBM  Senior  Technical  Staff  Member  [email protected]                hHp://linkedin.com/in/mdelder                          @mdelder  

http://slidesha.re/XltHOn

Page 2: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

Outline  

§  The Context

§  The Challenge

§  The Journey towards DevOps

§  The Impact of Software Defined Environments

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Page 3: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

The Context

Page 4: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

What  does  it  mean  to  be  average?  

§  The median market cap of companies traded on the NYSE is $1.9 Bln

§  According to US Census data more than 50% of employer firms have 4 or fewer employees (2007)

§  Companies with 5K or more employees only make up about 0.03% of all employer firms (but account for about 1/3 of all employees) (2007)

§ But regardless of market cap or company size, all businesses are competing under a very different set of market conditions than we knew even 5 or 10 years ago

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© 2013 IBM Corporation @mdelder  

The next billion dollar idea starts with a single developer

That developer

starts with a single line of code

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© 2013 IBM Corporation @mdelder  @mdelder  

All  businesses  must  think  and  act  a  bit  (or  a  lot)  like  entrepreneurs  

§  1. Entrepreneurs are everywhere.

–  In garages and large organizations, there are people focused on the creation of a new product or service under conditions of extreme uncertainty. Hence, these principles apply to organizations of all sizes.

§  2. Entrepreneurship is management.

–  To quote Eric Ries, a "startup is an institution, not just a product" so it requires a new kind of management which can deal with extreme uncertainty.

§  3. Validated learning.

– We must be able to run meaningful experiments and collect hard data about what works and doesn't work. Iteration is key here, and that feeds into the next principle.

§  4. Build-Measure-Learn.

–  As we learn, we must be willing to either pivot and change our approach drastically or persevere if we believe we're on the right path and iterate as our users provide their feedback.

§  5. Innovation accounting.

– We must establish the metrics and processes by which we measure progress and demonstrate improvement. It also means that we hold people responsible for outcomes.

Source: Ries, Eric (2011-09-13). The Lean Startup

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Page 7: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

A  SoNware  Driven  World  

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§ Evolving market and customer expectations

§ Changing the pace of innovation

§ Smarter, faster, and higher quality

§ Empowered developers

Better software for an enhanced customer experience

Page 8: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

New economics of IT fuels investments in

innovation

Innovation drives need for continuous IT optimization

Optimization Innovation

Next Generation of Hybrid

Architectures

“Don’t be afraid to make mistakes, just be afraid of not learning from them.” – Thomas Edison

Demands  on  IT  have  increased  drama.cally  

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© 2013 IBM Corporation @mdelder  

Client  value:  Provide  cloud  users  freedom  of  choice,  flexibility,  and  openness  as    they  have  with  tradi.onal  IT    

 §   Launched  Hydrogen  version  on  Feb  4,  2014  

§   Contributed  OpenDOVE  based  on  SDN-­‐VE  

Client  value:  Interoperability,  agility,  and  flexibility  through  a  common  cloud  compu.ng  stack    

Client  value:  Enables  vendor  flexibility  for  applica.on  and  workload  portability      

Client  value:  Enables  broader  innova.on  in  the  industry  for  advanced  data  center  technology  

OpenPOWER Foundation

SoNware  Defined  Environments  require  open  communi.es  to  enable  choice  

 § Havana  released  4Q2013  

§ Developed  rich  support  for  IBM  Server  and  Storage  plaJorms  

Client  value:    Unified,  open,  interoperable  SDN  plaVorm  to  create  an  ecosystem  of  automated  network  services        

§   Formalized  in  December  2013  

§   Since  then,  have  brought  on  3  addiMonal  PlaMnum  members  and  4  Silver  members    

 §   IBM  is  a  founding  member  &  plaMnum  sponsor  

§   IBM  is  a  leader  in  code  contribuMons  

 

§   460+  organizaMons  parMcipate  

§   IBM  founding  sponsor  

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© 2013 IBM Corporation @mdelder  

The Challenge

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© 2013 IBM Corporation @mdelder  11

Page 12: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

With only Agile Development improvements…

Agile Dev"

CI builds are piling up

Functional Testing

Acceptance Testing

Production Operator

Setup (weeks)

deploy

Test and Ops teams have increased pressures to keep up with increased loads but continue to use waterfall approaches and traditional tools.

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Page 13: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

Delivery  challenges  with  applica.on  deployment  

Complex manual processes for

deploying infrastructure lack

repeatability and speed

Failures due to inconsistent development

and production environments

Long and complex

lifecycle for managing

infrastructure

Managing large number of

configurations for deploying to Hybrid Cloud

How do we ensure that we deploy What we want, When we want, Where we want!

Public

Private

Develop Public, !Deploy Private!

!Market test Workloads!

!Cloud Bursting!

Provision VM

Deploy Database

Deploy App Server

Env. Request

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Page 14: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

The Journey towards DevOps

Page 15: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

Accelerate software delivery

Balance speed, cost, quality and risk

Reduce time to customer feedback

People Process Technology

Develop/Test

Deploy

Operate

Steer

DevOps  Enterprise  capability  for  con.nuous  soNware  delivery  that  enables  clients  to  seize  market  opportuni.es  and  reduce  .me  to  customer  feedback  

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© 2013 IBM Corporation @mdelder  

Accelerate software delivery

for faster time to value

Balance speed, cost, quality and risk

for increased capacity to innovate

Reduce time to feedback for improved

customer experience

Sped from concept to prototype in 1 week,

in-market in 3 months

Reduced app release time by 99%, while

avoiding $2.3M/year in costs

Delivered new mobile experience, increased

renewals 30%

DevOps  Delivers  Real  Business  Outcomes  

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© 2013 IBM Corporation @mdelder  

DevOps is a Journey…not a destination

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P e o p l e

P r o c e s s

Technology

Page 18: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

High  performing  teams  adopt  DevOps  

Reference: 2013 State of DevOps Report by PuppetLabs

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Page 19: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

Examples  of  DevOps  and  Con.nuous  Delivery  

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http://nflx.it/1dAJEBs http://slidesha.re/1mXJ6Mo

Page 20: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

Increase  the  opera&onal  awareness  of  your  so/ware  earlier  in  the  development  process.  

What does DevOps mean to me?

How do you do that? § Architecture  

§ Automated  TesMng  

§ Automated  Deployments  

§ ProducMon-­‐Like  Environments  

§ Automated  Release  PromoMon  Process  

§ Version  control  of  all  soWware,  automaMon,  and  configuraMon  Why do this?

Because  faster  feedback  loops  enable  rapid  evolu&on  of  ideas  and  therefore  faster  iteraMons  of  your  soWware  

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© 2013 IBM Corporation @mdelder  @mdelder  

 

“Cool  factor”  ..  seen  as  pushing  to  the  “next  big  thing”  in  our  industry  

Be]er  communicaMon  between  those  who  create  and  those  who  operate  (same  people  in  some  cases)  

Reduced  fear  of  breaking  the  build/deployment/environment  

Fail  small  before  you  “fail  all”  

Heavy  focus  on  experimentaMon  and  learning  

Improve  the  speed  of  your  feedback  loop  to  enable  rapid  evoluMon  of  ideas  

What are the characteristics of teams who practice DevOps?

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Page 22: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

Intuitive and Scalable Model Driven Deployment

Composite Applications

Components

Re-usable Workflows Environment Management

SIT

PROD

The “What”

The “How”

The “Where”

Deployment Automation

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© 2013 IBM Corporation @mdelder  

Implemen.ng  a  DevOps  toolchain  

SCM

Build / CI Server

Unit testing Test

Automation Test Stubbing

Delivery Pipeline

Environment Configuration

Automated Monitoring

Asset Repository

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Page 24: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

About  your  philosophy  

Culture  of  con.nual  experimenta.on  and  learning  

•  Produc.on  like  environments  •  Fully  automated  deployments  •  Accelerated  delivery  cycles  

Build  –  Measure  -­‐  Learn    “Success  is  not  delivering  a  feature;  success  is  learning  how  to  solve  the  customer’s  problem.”  http://bit.ly/KM4JlQ

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Page 25: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

The Impact of ���Software Defined Environments

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© 2013 IBM Corporation @mdelder   26

>45% of customers experience production delays

>50% of outsourced projects fail to meet objectives

>70% of budgets devoted to maintenance and operations

4-6 weeks to deliver even minor application changes to customers

Systems of Interaction

Continuous client experience

Partner value chain

Cloud-based Services

Systems of Engagement Systems of Record

CRM HR

DB ERP

Operations Rapid app releases impact system stability and compliance

Suppliers Delivery in the context of agile

Development/Test Speed mismatch between faster moving front office and slower moving back office systems, delaying time to obtain feedback

Line-of-business Takes too long to introduce or make changes to mobile apps and services

Client  Challenges:  Speed  delivery  while  balancing  quality,  risk  &  cost  

Page 27: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  27

Major  shiNs  have  driven  the  need  for  SoNware  Defined  Environments  

Major Shifts Past Present

Speed of Business Fast pace was relative to largely manual processes

Fast pace is relative to experiences like instant movies from Netflix

IT Supply Limited access to relatively expensive IT resources

Easy access to virtually unlimited low cost resources (i.e. via Cloud)

Economic Pressure Innovation was funded by growing IT budgets

Innovation is funded by a shift to more cost efficient IT

Open Technologies Limited to few areas of the IT environment

Available in all areas of IT environment

Consumption of IT is driving providers to find ways to transform how they deliver resources in a Software Defined (programmatic) way.

IBM Confidential 27

Page 28: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

DevOps  Manages  Risk  Differently  

§ The  adop.on  of  DevOps  =>  increased  velocity  of  applica.on  delivery  

§ Puts  pressure  on  the  infrastructure  to  respond  more  quickly  

§ SoNware  Defined  Environments  enable  you  to  capture  infrastructure  as  a  soNware  ar.fact  

Application Changes

Infrastructure Changes

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Page 29: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

Application Changes"

Infrastructure Changes"

A change is a change."

…" …"

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Page 30: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

IT  as  Gumbo  (Gumbo  as  a  Service?)  

Page 31: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

DevOps  and  Cloud  adop.on  

Customiza0on;  higher  costs;  slower  0me  to  value  

Standardiza0on;  lower  costs;  faster  0me  to  value  

Networking

Storage

Servers

Virtualization

O/S

Middleware

Data

Applications

Pla;orm  as  a  Service  

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Networking Networking

Storage Storage

Servers Servers

Virtualization Virtualization

O/S O/S

Middleware Middleware

Mid Config Mid Config

Data Data

Applications Applications

Tradi0onal    On-­‐Premises  

Infrastructure  as  a  Service  

Manual    

Mid Config

Automating for faster delivery with DevOps and Cloud

Blu

eprin

t

Page 32: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder   IBM CONFIDENTIAL

OpenStack  is  a  global  collabora.on  of  developers  &  cloud  compu.ng  technologists  working  to  produce  an  ubiquitous  Infrastructure  as  a  Service  (IaaS)  open  source  cloud  compu.ng  plaVorm  for  public  &  private  clouds.    

OpenStack  

Platinum Sponsors Gold Sponsors

Compute (core)Provision and manage large networks of virtual machines"

Dashboard (core)Enables administrators and users to access & provision cloud-based resources through a self-service portal."

Heat (core)orchestrates multiple composite cloud applications using templates"

Ceilometer (shared service)Collect monitoring, metering, and other measurements

Storage (core)Provision and manage block-based and object storage"

Network (core)Provision and manage network connectivity"

Identity (shared service)Unified authentication across all OpenStack projects and integrates with existing authentication systems."

Identity (shared service)Unified authentication across all OpenStack projects and integrates with existing authentication systems."

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Page 33: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

Faster  and  consistent  applica.on  environment  deployments  with  full-­‐stack  blueprints  

Developers/ Testers

Integrators

Specialists Compute, Network,

and Storage

Platforms

Apps

Environment!

Application

Middleware Config

Middleware

OS Config

Hardware

Envi

ronm

ent

Blu

eprin

t Design Deploy

Describe software defined resources (Compute, Network, Storage) alongside

middleware and applications!

Automate environment deployment using

blueprints!

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Page 34: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

About  version  control  

¡  All  of  your  source  code  is  likely  already  version  controlled  

¡  All  of  your  automa.on  scripts,  configura.on  files,  tests,  etc  should  also  version  controlled  

¡  Your  deployment  process  should  track  versions  of  ar.facts  from  your  build  process,  but  also  versions  all  changes  to  configura.on  proper.es  and  automa.on  processes  

https://hub.jazz.net/create

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© 2013 IBM Corporation @mdelder  36

Run Your Apps The developer can chose any language runtime or bring their own. Just upload your code and go.

DevOps Development, monitoring, deployment and logging tools allow the developer to run the entire application

APIs and Services A catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.

Cloud Integration

Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Extend SaaS Apps

Drop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web) !

IBM Bluemix based on Cloud Foundry

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Page 36: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

DevOps  Services:  Delivery  pipelines  as  a  Service  

Developer

Running Application (Dev Space)

Create & edit

Running Application (test) Running Application

(Prod Space) Running Application (Test Space)

Everything can be a service in the Cloud

Deploy & test

Build Publish build

Deploy

Promote

Test as a Service

Test

Monitoring as a Service

Monitor

Dev as a Service Build as a Service Deploy as a Service

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© 2013 IBM Corporation @mdelder  

IBM  DevOps  Services  for  Bluemix  Tools  in  the  cloud  for  the  cloud  

Web IDE

Agile Planning

Delivery Pipeline

http://jazzhub.com

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Page 38: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  @mdelder  

About  your  architecture  

§ Architecture  should  support  DevOps  principles  such  as  staged  roll  out,  opera.onal  insights,  and  scriptability  

§ Each  resource  provides  some  very  prac.cal  advice  for  building  systems  which  are  focused  on  reliability  and  feedback  loops  

Experiment!:  Website  conversion  rate  

op.miza.on  with  A/B  and  mul.variate  tes.ng  

Release  It!:  Design  and  Deploy  Produc.on-­‐Ready  SoNware  

http://netflix.github.io/#repo http://slidesha.re/1mXJ6Mo

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Moving  from  monolithic  applica.ons  to  micro-­‐services  

40

Monolithic app Micro services

Scaling Scaling

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© 2013 IBM Corporation @mdelder  @mdelder  

¡  Compartmentalized  business  capability  

¡  Cross-­‐func.onal  teams  ¡  Communica.on  via  API  ONLY!!  ¡  Use  messaging  to  remove  peer-­‐to-­‐

peer  dependencies  ¡  REST  communica.on  ¡  Decentralized  data  ¡  Design  for  failure  ¡  Pluggable  architecture  ¡  Enables  con.nuous  delivery  

Proper.es  of  a  micro-­‐service  architecture  

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© 2013 IBM Corporation @mdelder  

About  automated  deployments  Visibility  and  automated  control  of  your  applicaMon  deployment  process  

•  Offer  secure  ‘self-­‐service’  capabili.es  

•  Increase  transparency  •  Ensure  governance  and  compliancy     hHps://developer.ibm.com/urbancode/    

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•  Manage  applica.on  components  and  versions  

•  Manage  configura.ons  across  all  environments  

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© 2013 IBM Corporation @mdelder  

Application environments

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Define where components are deployed and capture configuration settings per deployment environment for an application

The “Where”

Page 43: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

Deploy Application - Orchestrate deployment of many components

- Represents deploy-time dependencies

Deploy Component - Create a fully automated workflow to be executed

on target servers

Deployment Processes The “How”

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© 2013 IBM Corporation @mdelder  

On build completion, the latest artifacts are published

to UrbanCode Deploy and

deployed to a development or SIT environment.

After deployment, automated tests are started. If they pass,

we mark the tested versions

as such.

Before any deployments to production, manual

approvals are required.

The exact combination of component versions which passed

tests is captured in a snapshot.

Putting it all together – Continuous Delivery

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© 2013 IBM Corporation @mdelder  

The Finale

Page 46: Industry Perspective: DevOps - What it Means for the Average Business

© 2013 IBM Corporation @mdelder  

Today’s Business

Businesses  Today  Need  to  Embrace  New  Opportuni.es  and  Workloads  

47

Big Data & Analytics

2,500 petabytes of big data are being generated every day

Mobile 95% of mobile traffic is data

Social 500 million Tweets a day; 7 million apps and websites integrated with Facebook

Cloud

80% of new applications will include cloud delivery or deployment

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© 2013 IBM Corporation @mdelder  

"Success is not delivering a feature; success is learning how to solve the customer’s problem.” - Mark Cook

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http://slidesha.re/XltHOn

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© 2013 IBM Corporation @mdelder  49

© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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