INDIAN INSTITUTE OF MASS COMMUNICATION(Entrance Examination)

Sheetal ThaparAssistant Professor (Journalism)

Punjab Agriculture University, Ludhiana

COSMOS BOOKHIVE’S

2016

Also useful for other Mass Communication Entrance Exams

PREFACE

This book is an offering to students preparing for entrance exams in Mass Communication andJournalism/Advertising and Public Relations. The questions and issues in this book have been dealtwith in a pattern similar to questions asked during entrance exams held by Indian Institute of MassCommunication. The introduction page shall help the students to meander through the book andlearn new things.

The material for the book was culled from various libraries. Sincere thanks to all near and dear onesfor their timely and unconditional support.

The major credit for the book goes to Mr. Sanjay Nanda, Publisher of this book, who concieved theidea and chalked out a sketch for the book.

Sheetal ThaparAssistant Professor (Journalism)

CONTENTS

TOPIC PAGE No.

INTRODUCTION 1QUESTION PAPERS OF IIMC (2 - 58)

PART - I SUBJECTIVE TYPE QUESTIONS (59 - 94)

PART- II CONCEPTS (Definitional Questions) (95 - 139)Common Government Terms 99Environment Related Terms 99Terms from Print Media 102Terms from Electronic Media 110Terms from New Media 112Terms from Mobile Media 125Terms from Advertising 127Terms from Photography 128Business Terminology 131

PART - III PEOPLE IN NEWS (140 - 155)Indians 148Others 154

PART - IV JOURNALISM & MASS COMMUNICATION (156 - 194)(Multiple Choice Questions)

ANSWERS PART - IV (195 - 196)

PART - V GENERAL AWARENESS (197 - 235)(Multiple Choice Questions)

ANSWERS PART - V (236 - 237)

PART - VI (A) QUAOTATIONS (238 - 254)

PART - VI (B) ADVERTISEMENTS & THEIR CATCHLINES (255 - 260)

PART - VI (C) SPECIFIC MEDIA TAGLINES 261

PART - VI (D) TV PROGRAMMES & THEIR HOSTS 262

PART - VI (E) COLUMN & COLUMNISTS 263

PART - VI (F) NEWSPAPER/MAGAZINE EDITORS (264 - 265)

PART - VI (G) NEWSPAPERS OF THE WORLD 266

PART - VI (H) BOOKS & AUTHORS (267 - 270)

PART - VI (I) ABBREVIATIONS (271 - 275)

PART - VI (J) AWARDS (276 - 278)

PART - VI (K) IMPORTANT OPERATIONS & BOUNDARIES 279

PART - VI (L) IMPORTANT GK FACTS (280 - 283)

SAMPLE PAPER - I (284 - 285)

ANSWERS TO SAMPLE PAPER - I (286 - 292)

SAMPLE PAPER - II (293 - 294)

ANSWERS TO SAMPLE PAPER - II (295 - 301)

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This book has been created to cater to studentsappearing in the entrance tests for courses likeMass Communication and Journalism, Advertsingand Public Relations and radio and TV Journal-ism. These tests held by the Indian Institute ofMass Communication. The paper normally con-tains four questions that seek subjective answersof approximately 200 words each and a questionthat asks for about 10 newsmakers (requiring a20-word detail about each one of thesenewsmakers). Also, there are objective type ques-tions on abbreviations, books and authors, quo-tations and media taglines. Internal choice isgiven only in the first four subjective type ques-tions.

Subjective questions are usually on current af-fairs or on a media-related issue that was in newsrecently. These questions are crafted to evalu-ate the student’s awareness of the happeningsaround the world and to test their analytical skills.Candidates are, therefore, encouraged to keeptrack of the latest in news. They must read thisbook and solve all of its MCQs on their own.The material covered in the book is exhaustiveand it certainly shall serve as a starting point forall aspirants.

For the convenience of our valued readers, thisbook has been divided into different sections. PartI deals with subjective type questions. It con-tains issues varying from current affairs to me-dia issues. The approximate length of an answershas been kept close to 200. However, in certaincases, this word limit has been crossed in orderto make the candidate familiar with the back-

INTRODUCTION

ground of the issue. This extra material wouldhelp him prepare more easily for the competitiveexamination. Part II highlights important con-cepts. Somtimes, questions based on definitionsare asked in the examination and keeping thisfact in view, this section has been designed. Theseconcepts range from common government termsto specialized media terminology. Part III is aboutpeople in news. They could be in news for vari-ous reasons. A separate list has been preparedfor the Indian people and foreigners who are innews. Part IV has multiple choice questions basedon journalism, media, radio and TV and masscommunication. This Part has been designed tohelp students memorize certain journalistic con-cepts. However, the IIMC examination usuallyposes the same questions in an open-ended for-mat, in the same the way in which journalismterms are explained in Part II. But Part IV alsocontains questions on who’s who of media.Hence, students must read it.Part V encapsulates general awareness in mul-tiple choice questions. Questions from daily newshave been included; they give minute details ofcurrent issues.

Part VI is aimed at providing reference mate-rial. Hence, it has been divided into various sub-sections. They cover quotations, catchlines, TVprogrammes and their hosts, columns and col-umnists, editors, books and authors, abbreviations,awards, important operations, etc.

In the end, solved sample papers have been givenfor the convenience of all students.

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Indian Institute of Mass CommunicationPost Graduate Diploma in Advertising & Public Relations

Entrance Examination (2015-2016)

31 May2015Maximum Mark 85

Time: 02 Hours

even before he has been knocked out of thebout of life. His education, training, parentsand friends are squarely responsible for hisfiasco. He takes to drugs and alcohol in mostcases. Losses in business wreak havoc onhim but no one helps him. He loses jobs quiteoften and is to be able to focus on his work,despite the fact that he was a very fine workernot so long ago. Such a person says, “Thewater tumbler is half empty, it would beemptied soon!” There are 68 emotions mancan feel and express. Desperation andpessimism emanate out of negative emotions.These traits are part of every personality.Thus, we cannot expect any person to be fullyoptimistic or fully pessimistic. Circumstances,educational background, family credentials,experience and friendship circles mould aperson’s personality. Thus, he may behaveas an optimistic being on some occasions anda fully pessimistic being on some others.Personality development is the latest buzz forstudying the success and failure rates of man,it is very much important to know that a personmay be optimistic on some issues andpessimistic on some others. There are noextremes of pessimist or optimist at one instantof time. Rather, there is a mixed bag ofoptimistic and pessimistic orientations in theconscious mind of every person. The relativepercentage of optimistic orientation orpessimistic orientation is decided by thecircumstances, person’s academicbackground, history, and health status, family’sdevotion towards a family god or religion and

Q: “A glass half-full of versus a glasshalf-empty.” Critically expound.

Optimistic persons are those that thinkpositively about life, its processes, and thefuture of the world and the euphoria of theirfamilies. They always try to find a loose threadfrom the labyrinth of desperation and try toweave a fabric of success with the help ofthat very thread. In so doing, the labyrinthbecomes a medium of their success. When aperson intends to do something favourable tohimself or herself, his or her society and theworld at large, the powers of the universeunite to help him. Thus, an optimistic personhas to succeed, come what may! He says,“The water tumbler is always half full, therest half would be full soon!” On the contrary,pessimistic persons are those that thinknegatively about life, its processes, the futureof the world and their families. They try toescape their duties and responsibilities. Theythink that world would end soon and that theirfuture is dark, just like coal. They hope thatthey would not succeed, for they had faced astring of failures in a row. They feel dejected,out of sync with every task and gloomy fromthe cores of their hearts. Thus, problemsmultiply for them, for they face economic,moral, social and political losses, much to theirchagrin. God Almighty is also bewildered,for He must have planned something biggerfor the person in question after hisunsuccessful bout in the present round offailures. A pessimistic person says he is a loser

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influences of peers. Our study on these twopersonality traits brings us to a vital question—can extreme optimism or pessimist be harmfulto individual? A very happy person may crossall limits of happiness and hurt himself or thosearound him. Recently, a man fired two or threebullets during the course of a marriage andkilled at least one person. This optimism-thathe was a happy man who could celebrate amarriage by firing shots in the air—cost himdearly. Similarly, a family committed suicidebecause the head of the family had sufferedloss in business. We hear about such incidentsquite often. We always float in a sea ofdespair and hope. We must not lose hope atany point of time. Lord tests our patiencewhen He gives us pain and tests of variousgenres. If we trust Him and do our duty withefficiency and dedication, He helps us comeout of any type of crisis. Hence, we concludethat pessimism must be eschewed in all walksof life and that optimism should be adoptedas the policy for working and succeeding.Thus, a glass half full of water is always betterthan a glass that is half-empty. Focus on thewater that is present in the glass, not on theempty part of the glass.

Q: Create a radio script for a 30-secondad on “Safe Streets for Women.”Indicate in three to four lines whoare the target audience of your adand why you think your ad will workon them.

Safe Streets for Women Background Voices:A man calling a girl, “Hello Miss! May Iaccompany you to the coffee cafe?”The girl replies, “No thanks! And if you keepfollowing me, I may have to call up 100. Now,please get out of my way.”Radio Commentary (male voice): India is acountry that has always respected andrevered woman since times immemorial. But

it is sad to note that many of us do not respectthem even as they walk down the streets andby-lanes of our cities, towns and villages.Learn to respect them if you want yourmothers, sisters and other women folk of yourfamilies to be respected.Radio Commentary (female voice): Thesewomen and young girls also belong to decentfamilies and have the right to live with dignity.If you snatch away this right of the fairergender, you may be nabbed by the police andeventually land up in jail. The long arm of thelaw would catch up with you sooner or later.Radio commentary (male and female voices):Issued in public interest by Radio Wonder,154.6 FM, committed to the protection ofwomen.Target Audience of This Ad: The targetedaudience of this ad is the youth of the countrywhose age bracket is between 15 years to 35years. That is because these are the peoplewho are likely to indulge in eve teasing andmolestation cases. If they are brought to bookby the law, other age groups of men wouldautomatically learn their lessons.Why This Ad Would Work on Them: This adwould have a punitive impact on them. Theinfatuation of boys and men for women goingdown streets is not a new phenomenon. Ifthey listen to this ad on radio, they would hearphrases like police, jail and long arm of thelaw. Everyone is fearful of punishment andjail. Thus, this ad would act as a deterrent forthese offending people.

Q: Which is your favourite prime timetelevision news programme and whyis it so? Explain, giving reasons onthe parameters of the content,credibility and news anchor’spersona and abilities.

IntroductionMy favourite TV channel is Rajya Sabha TV.My favourite TV programme on his channel

Indian Institute of Mass Communication(IIMC) Entrance Exam

Publisher : Cosmos Bookhive Author : Sheetal Thapar

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