india air conditioners market forecast and opportunities, 2019
DESCRIPTION
Hot and Humid Climatic Conditions, Increasing Number of Middle Class Households and Changing Lifestyle to Augment Air Conditioners sales in India.TRANSCRIPT
India Air Conditioners Market Forecast & Opportunities , 2019
M a r k e t . I n t e l l i g e n c e . E x p e r t s
I n d u s t r y B r i e f
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The market for air conditioners in India has been on a steady growth ever since, apart from certain exceptions. The
perception of people towards the category of this product has witnessed a paradigm shift over the years from a luxury
product to becoming a necessity in hot humid weather conditions of India. In India, hot and humid climate prevails for 4-6
months in a year, due to which majority of the sales of air conditioners take place during this period. With extremely low
penetration, rising per capita income and hot and humid climatic conditions in most part of the country are boosting the
sales of air conditioners. In addition to the growing demand for room air conditioners on account of improving lifestyle of
expanding middle-class households the central air conditioning systems are also anticipated to grow due to growing
construction market in the country.
According to “India Air Conditioners Market Forecast & Opportunities, 2019”, the Indian air conditioners market
revenues are projected to grow at a CAGR of around 15% during 2014-19. The split air conditioners segment is the highest
revenue contributor followed by chillers and VRFs. In room air conditioning segment, the market share of window air
conditioners has been witnessing a continuing decline over the last few years on account of decreasing price gap and lower
energy-efficiency in comparison with split air conditioners. While many leading companies such as LG, Panasonic and
Samsung have exited from the windows air conditioning segment, other major companies like Carrier Midea, Voltas, Blue
Star, Hitachi, Godrej, etc., have decreased the production of window air conditioners in the country. Northern region is the
highest revenue contributor in the air conditioners market in India, followed by southern and western regions. “India Air
Conditioners Market Forecast & Opportunities, 2019” report elaborates following aspects related to air conditioners
market in India:
India Air Conditioners Market Size, Share & Forecast
Segmental Analysis – Split, Window, VRFs, Chiller Air Conditioning Systems, etc.
Policy & Regulatory Landscape
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations
T a b l e o f C o n t e n t s
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1. Research Methodology
2. Analyst View
3. Global Air Conditioners Market Overview
4. India Consumer Durables Market Overview
5. India Air Conditioners Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Company
5.2.2. By Product Type
5.2.3. By Region
5.2.4. By Metro City
5.2.5. By End User
6. India Split Air Conditioners Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Price Point Analysis
7. India Window Air Conditioners Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
T a b l e o f C o n t e n t s
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7.2. Price Point Analysis
8. India VRF Air Conditioners Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
9. India Chillers Market Outlook
9.1. Market Size & Forecast
9.1.1 By Value
9.1.2. By Volume
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Company
10. Supply Chain Management
11. Market Dynamics
12. Market Trends & Developments
12.1. Inverter Technology
12.2. Montreal Protocol
12.3. Increasing Air Conditioner Prices
12.4. Increasing Investments
12.5. Emerging Tier II & III Cities
13 Policy & Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
T a b l e o f C o n t e n t s
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15.1. Product Launch Matrix Analysis
15.2. Company Profiles
15.2.1. Voltas Ltd.
15.2.2. Daikin Air Conditioning India Pvt. Ltd. (DAIPL)
15.2.3. LG Electronics India Pvt. Ltd.
15.2.4. Carrier Airconditioning & Refrigeration Ltd.
15.2.5. Sharp India Limited
15.2.6. Blue Star Limited
15.2.7. Hitachi Home and Life Solutions (India) Ltd.
15.2.8. Samsung India Private Limited
15.2.9. Panasonic India Pvt. Ltd.
15.2.10. Haier Appliances (India) P. Ltd
16. Strategic Recommendations
17. About Us & Disclaimer
L i s t o f F i g u r e s
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•Figure 1: Global Air Conditioner Market Size, By Value, 2009-2018F (USD Billion)
•Figure 2: India Consumer Durables Market Size, By Value, 2012-2015F (USD Billion)
•Figure 3: Share of Air Conditioners in India Consumer Appliances Market, By Volume, 2013
•Figure 4: India Retail Market Size, By Value, 2013 & 2020F (USD Billion)
•Figure 5: India Air Conditioners Market Size, By Value, 2009-2019F (USD Million)
•Figure 6: India Construction Market Size, By Value, 2010, 2020F (USD Billion)
•Figure 7: Comparative Room Air Conditioners Penetration in Households, By Country, 2013
•Figure 8: Comparative Room Air Conditioners Penetration in India, By Other White Goods, 2013
•Figure 9: Monthly Per Capita Consumption Expenditure in Rural India, 2005 & 2012 (USD)
•Figure 10: India Air Conditioners Market Share, By Company, By Value, 2012-13
•Figure 11: India Air Conditioners Market Share, By Company, By Value, 2019F-20F
•Figure 12: India Air Conditioners Market Share, By Product Type, By Value, 2013-14
•Figure 13: India Air Conditioners Market Share, By Product Type, By Value, 2019F-20F
•Figure 14: India Air Conditioners Market Share, By Region, By Value, 2013 & 2019F
•Figure 15: India per Capita Income, By Region, By Value, 2012-13 (USD)
•Figure 16: India per Capita Income, By Region, By Value, 2019F-20F (USD)
•Figure 17: India Air Conditioners Market Share, By Metro Cities, By Value, 2013 & 2019F
•Figure 18: India Air Conditioners Market Share, By End User, By Value, 2013-14
•Figure 19: India Air Conditioners Market Share, By End User, By Value, 2019F-20F
•Figure 20: India Datacenter Market Size, By Value, 2014E – 2019F (USD Billion)
•Figure 21: India Split Air Conditioners Market Size, By Value, 2009-2019F (USD Million)
•Figure 22: India Room Air Conditioners Penetration, 2010, 2013, 2020F & 2030F
Figure 23: India Split Air Conditioners Market Size, By Volume, 2009-2019F (Million Units)
L i s t o f F i g u r e s C o n t d .
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•Figure 24: India Split Air Conditioners Average Price, 2009-2019F (USD per Unit)
•Figure 25: India Window Air Conditioners Market Size, By Value, 2009-2019F (USD Million)
•Figure 26: Share of Owned/Rented Households in Rural India, 2009
•Figure 27: Share of Owned/Rented Households in Urban India, 2009
•Figure 28: Share of Owned/Rented Households in Delhi, By Region, 2009
•Figure 29: Share of Owned/Rented Households in Maharashtra, By Region, 2009
•Figure 30: India Window Air Conditioners Market Size, By Volume, 2009-2019F (Million Units)
•Figure 31: India Window Air Conditioners Average Price, 2009-2019F (USD per Unit)
•Figure 32: India VRF Air Conditioning Market Size, By Value, 2009-2019F (USD Million)
•Figure 33: India Chillers Market Size, By Value, 2009-2019F (USD Million)
•Figure 34: India Chillers Market Size, By Volume, 2009-2019F (Million Tons of Refrigeration)
•Figure 35: India Chillers Market Share, By Type, By Value, 2013 & 2019F
•Figure 36: India Chillers Market Share, By Company, By Value, 2013 & 2019F
•Figure 37: India Room Air Conditioners Supply Chain, By Profit Margin, By VAT
•Figure 38: VAT in Delhi & Punjab on Room Air Conditioners
•Figure 39: Number of Middle-Class Households in India, 2013, 2015F & 2020F (Million)
•Figure 40: Inverter based Units Share in Split AC Market, By Volume, 2013 & 2018F
•Figure 41: India HCFC Phase-Out Management Plan, 2015F-2040F
•Figure 42: India Air Conditioners Price Increase Trend
•Figure 43: India Share of Households in Electricity Consumption, 2011
•Figure 44: India Distribution of Households with Electricity, By Top 8 States & Union Territories, 2011
•Figure 45: India Appliances/Equipment Mandatory for Star Labelling
L i s t o f F i g u r e s
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•Figure 46: India Standard Energy Efficiency Ratio, By Star Rating, 2012-2015F
•Figure 47: India MEPS and Labelling Program Key Features
•Figure 48: India Number of AC Models Launched, By Type, 2008-2014
•Figure 49: India Number of ACs Models Launched, By Tonnage, 2007-2014
•Figure 50: India New AC Models Launched Share, By Tonnage, 2013
•Figure 51: India New AC Models Launched Share, By Energy Star Rating, 2013
•Figure 52: India New AC Models Launched, By Energy Star Rating, 2007-2014 & 2013
•Figure 53: Voltas Air Conditioners Production Size, By Volume, 2012-2013 (Units)
•Figure 54: Voltas Revenues in Unitary Cooling Products for Comfort & Commercial Use Segment, 2010-• 2012 (USD Million)
•Figure 55: Daikin India Air Conditioners Revenues, 2009-2013 (USD Million)
•Figure 56: Daikin India Dealer Network, 2009-2013
•Figure 57: Daikin India Chillers Production Capacity, 2010-2012 (Units)
•Figure 58: LGEIL Investment Size, 2010-2013 (USD Million)
•Figure 59: Blue Star Room Air Conditioners Plant’s Production Capacity, By Volume, 2014, 2017F (Units)
•Figure 60: Blue Star Room Air Conditioners Sales, By Volume, FY2014-2015F (Units)
•Figure 61: Blue Star Employee Size, FY2010 – 2013
•Figure 62: Hitachi Room AC Sales in India, By Volume, FY12-FY13 (Million Units)
•Figure 63: Hitachi Overall Air Conditioners Business Revenue, India, FY12 – FY13 (USD Million)
•Figure 64: Hitachi , Change in Stock of Finished Goods, India, FY10-FY13 (USD Million)
•Figure 65: Samsung India Air Conditioners Sales, By Volume, FY12-FY13 (Million Units)
•Figure 66: Haier AC Volume Sales Share, By Segment, 2013
L i s t o f F i g u r e s
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•Figure 67: Haier AC Volume Sales, By Segment, 2013 (Units)
•Figure 68: Haier Window AC Sales Share, By Volume, By Region, 2013
•Figure 69: Haier Split AC Sales Share, By Volume, By Region, 2013
L i s t o f T a b l e s
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•Table 1: India High Rise Buildings, Major Upcoming Projects, 2014-2017F
•Table 2: Ongoing Hospital Projects in India, By Value, By State, 2013- 2016F (USD Million)
•Table 3: High Rise Buildings in Mumbai, By Type, 2013 (Units)
•Table 4: India Air Conditioner Plant Locations, By Region, By Company
•Table 5: Major Residential Projects in India, By Real Estate Developer, 2012
•Table 6: Number of SMEs & Large Industries in India, By State, By 2011 (Million Units)
•Table 7: Major Infrastructure Projects in India, By Value, 2013
•Table 8: Registered Green Building Projects in India, By Type, 2013
•Table 9: India Top Split AC Brands, By Model, By Price, By Warranty
•Table 10: India Room Air Conditioner Pricing Range, By Company, By Cooling Capacity, By Efficiency• Rating (USD per Ton)
•Table 11: Cost of Operational Metro Rail Projects in India, By Length (USD Million)
•Table 12: Cost of Under Construction Metro Rail Projects in India, By Length, (USD Million)
•Table 13: Cost of Indian Metro Rail Projects in Pipeline, By Length (USD Million)
•Table 14: Chillers Cooling Capacity Requirements, By Type (Tons of Refrigeration)
•Table 15: Daikin’s Chiller Offerings, By Capacity, 2014 (Tons of Refrigeration)
•Table 16: India Voltas Major Developments in Chillers Segment, 2012-13
•Table 17: Inverter based Split Air Conditioners Competitive Advantage Over Regular AC Units
•Table 18: Hydrofluorocarbons, By GWP, By Energy Efficiency, By Regulatory Status, 2014
•Table 19: India Air Conditioners Price Increase , By Company, 2013 & 2014 (in %)
•Table 20: India Air Conditioners Market Investments, By Company (USD Million)
•Table 21: Comparative Energy Efficiency Ratio, By Country, 2013
•Table 22: India Standard Energy Consumption and Cost Savings for Room Air Conditioners, By Star• Rating, 2014
L i s t o f T a b l e s
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•Table 23: India Import Duty Structure on Air Conditioners, 2014
•Table 24: India AC Launches, By Company, 2007-2014 (Number of Models)
•Table 25: Voltas Primary Business Segments
Table 26: Voltas Air Conditioners Manufacturing Details, By Location, By Production Volume, 2012-2013
•Table 27: Voltas Key Projects Executed in India
•Table 28: Voltas Product & Processes Developed through In-house Technology, 2012-13
•Table 29: Voltas R&D Investment Size, By Purpose, 2012-13 (USD Million)
•Table 30: Voltas Window AC Price Range, By Star Rating, 2014 (USD per Unit)
•Table 31: Voltas Split AC Price Range, By Specification, 2014 (USD per Unit)
•Table 32: Daikin Distribution Network in India, 2014
•Table 33: LGEIL Room Air Conditioners Price Range, By Tonnage, By Star Rating (USD per Unit)
•Table 34: Carrier Key Business Segments
•Table 35: Carrier India Major Customers in Air Conditioning Segment
•Table 36: Carrier Major Global Projects
•Table 37: Carrier India Price Points, By Product, By Ton, By Star Rating (USD per Unit)
•Table 38: Sharp India Air Conditioners, By Major Technologies
•Table 39: Blue Star Key Business Segments
•Table 40: Blue Star Plant Location Detail
•Table 41: Blue Star Room Air Conditioners Price Range, By Tonnage, By Star Rating (USD per Unit)
•Table 42: Blue Star Major Projects in Central Air Conditioning Segment, 2012-2013
Table 43: Hitachi Number of Models in Room Air Conditioners Segment, By Capacity Range, By Model, 2013
Table 44: Hitachi Technological Development in AC Business Segment , 2012-13
L i s t o f T a b l e s
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•Table 45: Hitachi Research & Development Efforts in AC Business Segment , 2012-13
•Table 46: Samsung Research & Development Efforts in AC Segment, 2012-13
R e s e a r c h M e t h o d o l o g y
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Baseline Methodology
Our dedicated team of industry experts have comprehensively monitored and analyzed various aspects of the
Indian air conditioners market. The team has analyzed the outlook of various segments and speculated a positive
future of the industry ahead. Taking into consideration, growth of construction sector, high rise buildings in India,
residential & commercial segments, number of household, factors influencing the air conditioner purchase, etc., our
team of analysts has provided a prudent analysis of the industry’s performance in the future. This would enable our
clients in planning their investment decisions and explore several growth opportunities in the Indian air
conditioners market.
Sources
For our study, we have gathered information through primary research surveys with around 28 manufacturers and
distributors of air conditioners in India, followed by an exhaustive search of credible paid databases. Our team of
analysts has then prudently evaluated all the collected information and personated them in a chronological order to
depict a meaningful and clear picture of air conditioners market in India. In addition, while compiling the data, we
have also cross checked all the collected information from multiple sources and data warehouses in order to
present the most accurate and precise information of the concerned industry. We have also identified and analyzed
all emerging trends, including the important drivers and challenges that industry is confronting. We have also
presented various forecasts for the industry. The forecasts are based on our in-depth analysis on the basis of
market dynamics, prevalent trends, developments and opportunities, performance of end user industries in central
air conditioning segment, growth of households, etc.
Companies InterviewedTop seven companies interviewed: Blue Star, LG, Daikin, Haier, Hitachi, Panasonic,Lloyd, Videocon, Carrier, Sharp India, Voltas
Secondary Sources Economic Intelligence Unit (EIU), Hoovers, Company Annual Reports, Factiva,
One Source and News Articles
S a m p l e D a t a - S n a p s h o t
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© TechSci Research
10.00
20.00
30.00
40.00
2011-12 2012-13 2013-14 2014-15F
Figure 2: India Consumer Durables Market Size,
By Value, 2012-2015F (USD Billion)
50%
40%
30%
20%
10.0%
TV Refrigerator Air Cooler Wahing
Machine
Air
Conditioner
Figure 5: Comparative Room Air Conditioners Penetration
in India, By Other White Goods, 2013
East,
USD2000
South,
USD4000West,
USD3000
North,
USD1000
Figure 11: India per Capita Income, By
Region, By Value, 2012-13 (USD)
25%
25%25%
25%
25%
25%25%
25%
Delhi-NCR Mumbai Chennai Bangalore
Figure 13: India Air Conditioners Market Share,
By Metro Cities, By Value, 2013 & 2019F
Residential , 33%
Commercial
, 33%
Industrial
, 34%
2013- 14
Resident
ial ,
33%
Commerci
al , 33%
Indust
rial ,
34%
2019- 20F
XXXX
XXXXX
XXXXX
Inner Circle: 2013
Outer Circle: 2019F
100
200
2011-12 2012-13
Figure 27: Voltas Air Conditioners
Production Size, By Volume, 2012-
2013 (Units)
Figure 14: India Air Conditioners Market
Share, By End User, By Value, 2013-14
Figure 15: India Air Conditioners Market
Share, By End User, By Value, 2019F-20F
R e p o r t O r d e r i n g
15
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Report Name: India Air Conditioners Market Forecast and Opportunities, 2019
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage ofthe same for purpose other than internal will require prior approval of TechSci Research.