Using

Facebook Groups

How To Increase Your

Real Estate

Business

Are you struggling to get a solid stream of traffic to your website? Do

you wish you had a few more leads coming to you every month? Well,

there’s actually a free way to get more leads and more traffic by using

the world’s most popular social media platform.

Here’s some tips on how to use Facebook groups for real estate to

grow your business:

How To Increase Your Real Estate Business U s i n g F a c e b o o k G r o u p s

The first thing you need to do is join Facebook groups

in your local area.  This is basically the online version of

geo farming.  Joining these groups will allow you to

locate and engage with your farm online. 

Not sure where everyone is? First place you should go

to is: https://www.facebook.com/browsegroups

You will see a tab on the left hand side of your screen

called “Discover”. Click that.

Then just underneath that you will see categories to

choose from such as “Suggestions for you” “Popular

for you” and so on…

Choose the one that interests you the most as you will

be more motivated to contribute to something that

you are interested in. 

Depending on where you live, there should be at least

3 or more groups with over 10,000 people in each. 

Join all of these groups.

One of the great things about being a real estate agent. It’s not just that

you buy and sell homes…People look to you to be an authority on the

area for a variety of subjects. It’s your job to have your finger on the pulse

of your market, which gives you a nearly endless well of ideas to draw

from on what to post about or contribute.

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porchlyte.com

One of the best ways to build trust with locals, get your name into the

public, and establish yourself as a go-to authority in your local

marketplace, is to just tap into what people are already interested in.

Increase in rent rates across the city

The climb in home values

How to appeal your property taxes

The new public school rankings that just came out

The hot new restaurant that opened up

The top 10 kid-friendly parks in the city

A list of the best places to do mommy-and-me yoga

The dates and locations for a popular local event

You are your Open House giving them a tour

The topics are endless.  Just use your imagination!

Here are some sample topics you can post about

or even better yet, do a FB Live inside that group

(only if allowed!!):

Now of course with Facebook groups, first things

first, you MUST abide by the rules of that group. 

Make sure you read the rules first before you go

posting.

How To Increase Your Real Estate Business U s i n g F a c e b o o k G r o u p s

porchlyte.com

Facebook Group Etiquette tips:

SEARCH YOUR TOPIC FIRST

Before you post, use the search bar (on the right

sidebar when you’re on the group page) to see if your

question has been answered or if there’s a discussion

on your topic already going

COMB THROUGH THE FEED TO SEE WHAT YOU HAVE

MISSED

If this is a group you're actively benefitting from, you

want to keep up on its content. Take a quick scroll to

see what you missed and any discussions you can add

to or connections you can make. You can change the

feed from “new activity” to “recent posts” to make it

easier to scroll through a timeline.

LET PEOPLE KNOW YOU DM’ED THEM (If allowed)

People miss Facebook messages all the time, especially

if they have higher privacy settings and you’re not

friends. Let them know to look out for your message!

BE HELPFUL

In some groups, people will ask for others opinion. If you

have time to look at something they are providing, give

honest feedback and stop trying to sell them your

thing.

EARLY BIRD GETS THE WORM

Enable notifications on your phone, so you can be the

first to respond to any questions that are relevant to

your business.