facebook groups, pages and causes
DESCRIPTION
Presentation to the Darim Online Learning Network for Synagogues, March 2009. Paul Geduldig, Executive Director of Temple Sinai of Oakland, CA shared the case study of his congregations' work with Facebook.TRANSCRIPT
standing together. moving forward.
Presenter: Lisa ColtonFounder and President
Darim [email protected]
434.977.1170
Groups, Pages and CausesPart 2 of a 3 part series
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Survey Results
• 65% of you use Facebook personally, but only 22% do so professionally.
• 9 of your organizations have an active Facebook group, 1 has a page, and 1 cause.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Social Networking
This is all about connectingwith each other as real people. Increasing transparency, connection, & knowledge about each other.
Social networking is a TOOL.
What’s something useful or important you’ve learned about a friend on on Facebook? Photo credit: KarenSJilly, Flickr
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Communication Revolution
Social Media is fundamentally changing the way people
relate to one another, and provides not just new
opportunities, but new norms for relationship building and
doing business.
Volume
Immediacy, mediumVolume, Viral, and Personal
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Connecting and Distributing Your Message
• 80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors.
• New Perspective: 80% of your message is distributed through 20% of your most connected constituents.
• Connect with the well-connected! Leverage their networks and trust.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Social Capital
Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
Examples to share?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Ambient Awareness
• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 http://tinyurl.com/5frgla
• Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc.
• If you are in the business of relationship building, this is one of your most powerful tools.
• Connecting members to each other, and staff listening to what’s happening in their lives.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Facebook Groups and Pages
GROUPS PAGES
• Bottom-up, often lay organized• Become a “member” of the group• Admin can send msgs to members of the group (up to 1200)• Gathering place for people with similar interests
• More top-down, org initiated/managed• Become a “fan” of the page•Good stats reporting on page activity• Functions as a profile for an org rather than a person• Actions appear as a news feed•Searchable in Google
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Groups
• Info/description• Members• Discussion
board• Events• Wall• Photos/Video
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Pages
• Wall• Fans• Events• Videos/Photos
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Creating a Group
1. Bottom of your screen
2. Create a New Group
3. Complete the Info
4. Add content! Invite people! Add admins (officers) if you want.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Creating a Page
1. Bottom of your screen2. “Create New Page”3. Select category and name.
4. Edit page, add details &applications
5. Publish the page
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Causes
• 27 million users• Create general or
specific causes• Processed
through NetworkForGood
• Instant online donations
• Urgency helps
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Causes
• Recruit joiners and donors
• Add a badge to your own profile
• Birthday feature
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Oakland Sinai
• Main synagogue page
• Gabby as admin• Connections with
current and prospective members
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Events
• Event details
• Send invite to group/fans
• See who’s coming
• Option to share with others
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Groups
• Interfaith Families
• Out and About (LGBT)
• (Just launched 2 days ago)
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Q/A and Discussion
• Your experiences• Successes?• Frustrations?• Questions?