inbound, outbound, live chat, quality monitoring and social …€¦ · voc analysis customer...
TRANSCRIPT
Delivering Customer Engagement Solutions through Inbound, Outbound, Live Chat,
Quality Monitoring and Social Media Services.
Experienced People | Innovative Technology | Remarkable Results
1 www.etechgs.com | Confidential
MISSION
Etech is a servant leader organization providing superior customer experiences and innovative solutions which enable our clients to build stronger brands, strengthen customer relationships, and gain market share.
VISION
To make a remarkable difference for each other, our customers, and within our communities.
Nacogdoches, Texas Dallas, Texas Lufkin, Texas Palm Beach, Florida Rusk, Texas
Montego Bay, Jamaica Gandhinagar, India Vadodara, India
Integrity
Valuing people
Team Work
Accountability
Adaptability
Vision
Humility
Communication
Creativity Positive Influence
Teachability Courage
24/7/365 · Multilingual
Etech’s Servant Leadership Commitment
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Etech’s Journey
2003 Grew From
400
To
More Than 3000
Employees
3 Countries 8 Sites
3000 Seats
1 Etech
NO
MERGERS
NO
ACQUISITIONS Trusted Advisor
to Numerous
Fortune 50
Companies
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Etech’s Business At A Glance
Inbound, Outbound, Chat, Sales, Service & Tech Support
Software/Application Development Custom Reporting, WFM
Actionable Insights for Total Quality Management to Enhance Operational
Efficiency & Customer Experiences
Customer Engagement
Solutions Etech Insights Etech Technology
Solutions
OUR AWARDS
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Etech assigns a dedicated Project Manager to coordinate the efforts and launch the program successfully.
Initiating
Planning
Executing
Monitoring &
Controlling
Closing
• Define Client Requirements
• Define Software/ Hardware Requirements
• Readiness Checklist
• Define Project Schedule
• Hiring and Training
• Define Baseline SLA's
• Soft Launch - Track Progress
• Gap Analysis • Post Transfer
Support • Prepare and
Sign Off Detailed Transfer Plan
• Operational Reporting
• Establish and Track Baseline Metrics
• On-Going Training
Structured Engagement Approach
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Sourcing Qualifying Screening Assessing Interviewing Hire Background Checks
Job Offer
Etech hires career minded employees who are proficient in Customer Experience
Hiring Methodology
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Etech’s Operational Effectiveness
Plan
Monitor
Develop
Performance Recognition
Continuous Monitoring & Adjustment
OPERATIONS PERFORMANCE MANAGEMENT
Analyze Needs
Offer Solutions
Discuss Benefits
Overcome Objections
Effortless CX
CONSULTATIVE APPROACH
Induction Training
Product, Sales & CX Training
Incubation
Graduation
Go-Live
TRAINING IS A JOURNEY
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Security Compliance
Information Technology
Program Implementation
Human Resource
Training & Development
Etech Insights
Workforce Management/
Reporting
Site Director
Account Leader
Operations Leader
Coach
Agents
Operations Org Chart
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VENDOR PERFORMANCE
SERVICE LEVEL & AHT GRAPH ACTIONABLE INSIGHTS FOR SUPERVISORS - DASHBOARD
Insights and Analytics
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ACQUISITION / RETENTION
Control Churn
Customer Complaints
Insights for improvement
Training Need Analysis and Identification
CUSTOMER EXPERIENCE
VOC Analysis
Customer Sentiment Analysis
Customer Satisfaction Drivers
BUSINESS INSIGHTS
Insights for Strategic Decision
“Etech Insights provides you deeper insight into your customer interactions, which enables you to improve customer experience, reduce effort, meet all corporate governance
requirements, and gives you a competitive edge allowing you to increase market share.”
Etech Insights Drives Business Results
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Business Challenges Methodology
Listen: Data Ingestion Unstructured data is ingested in layers for further processing
Predict: Deeper Insights Etech’s Data Scientists refine large data sets into actionable insights
Identify: Mapping and Processing Data Scientists review the calls to identify relevant behavior & add business insight rules
Analyze: Impact Analysis Etech’s A.I engine provided intelligent data output on trends and patterns using 150+ unique categories and scripts
Improve: Agent Analytics Speech Analytic engine was integrated with the Scorecard
Case Study – Service
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• Drive Top Line Revenue - Increase Sales Conversion - Reduce Cancellations
• Improve CX
- Reduce Customer Effort: Hold Time
- FCR, Educating the Customer / Self Serve
- Improve CSAT Scores
• Improve Operational Effectiveness - Calls Handled - AHT
Contacts VS Demographic
19% 15% 11% 8%
19%
10% 10%
11%
9%
18% 18%
9%
California Florida Texas New York
Customer Service Road Side assistance Recall
Location Vs Reason for Contact
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Reason of Contact- Queue Wise Breakdown
Customer Service – 569 Roadside Assistance – 192 Recall - 78
Primary Reasons for Contact - Overall
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10%
8%
5%
5%
3%
21%
7%
7%
6%
5%
1%
1%
0.4%
0.4%
0.4%
Car 5
Car 4
Car 3
Car 2
Car 1
Car 5
Car 4
Car 3
Car 2
Car 1
Car 5
Car 4
Car 3
Car 2
Car 1
Cu
sto
me
r Se
rvic
eR
oad
Sid
e A
ssis
tan
ceR
eca
ll
Reason for Contact vs Top 5 Car Models
Reason of Contact- Product Wise Breakdown
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AHT Dashboard AHT Breakdown – Customer Service & Roadside Assistance
AHT Breakdown - Top 4 Reasons for contact
14% of the calls were
above 12 Mins 34% of these
calls were dealership complaints
Agents put 44.12% of the calls on hold to look for more information
Average Hold Time within High AHT Buckets
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Customer Effort Analysis
Level 2 drill down of top two drivers
Observations: •Poor Service & No Resolution at dealerships drove 71% of
the total customer effort •Agent behaviors like Knowledge Gap and Ownership
contributed 61% of customer effort
Effortless Customer
Experience, [VALUE]
High Customer
Effort, 40%
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Dissatisfaction Drivers
Analysis: Voice of Customer
Observation
• Bad experience at the dealerships drove 50% of the
dissatisfaction
• Faulty car components drove another 28% negative
sentiments
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Closing
47% Did not close the call with a warm send off or ask for
further assistance on the call
Greeting
25% Missed introducing themselves or the branding
Conversation
20% Failed to follow the hold procedure or show empathy
when required
Solution
10% Agents prioritized solving customer’s concerns and took
ownership of the issue
Overall QA Score: 77.91%
Agent Performance Review: QA Results by Section
98.06% 95.29% 95.84% 92.19% 100%
95.57%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
1. The agent was readyto take the call
4. The agent usedeffective probing
questions to discovercustomer's
8. The agent appliedactive listening
10. The agentconversed in a propermanner to ensure that
the customer
15. The agent followedthe transfer procedure
17. The agent did notshare any incompleteinformation with the
Top Strengths - Parameters from each Section
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Parameter Parameter 21 Parameter 22 Parameter 20
KPI FCR, Revenue, & CX CX/Brand CX/FCR
Affected Interactions 268/315 (85%) 193/329 (58%) 58/227 (25%)
Sample Interactions
Interaction Sample: Agent should ask for further assistance before ending the call. EI recommends questions like: ‘What else I can help you with?’ ‘Do you have any more questions for me today?’
Interaction Sample: Agent needs to close the call after saying a proper goodbye statement to the customer.
Interaction Sample: Agent needs to provide a brief recap of the resolution provided on the call.
Agent Name Success
% Umberto Turelli 13%
Robert Ptaszynski 19%
Jeffrey Kiley 23%
Nelson Carhart 29%
Dion Lemons 30%
Top Offenders
Top Opportunities & Offenders - Closing
Note: We have counted minimum 3 evaluations/agent 19 www.etechgs.com | Confidential
• “01:03 I own your company’s car, my wife owns your company’s car and my daughter is going to buy next month. We are your customers forever. I appreciate it.” Brand
• “03:43 - "You are just genius!"04:10 - "Well, that's just awesome! Thank you!"” Agent Knowledge
• “15:34 You know you know what the way you explained everything and such great detail that you know I really appreciate it.”
Good Customer Experience
Sentiment Analysis: Voice of Customer
•“Dealer: I would rather sell the cars I have to my local customers.
•“Customer: I said I've been a customer in your location for the last 3 years I bought my Car from there I service my car in there my ML is in there I've been a local customer for three years
Dealership
• "I need you to listen to the call I'm sure you guys recorded so I insist you to listen to it and if this is the type and quality of service that you're goanna be providing well I'll be sure to let my dealership know and I will never use the services again do not need to be knowledgeable about the car I buy eighty thousand dollar car so I do not have to be knowledgeable, I have triple A I have this service you know what I do not need to be knowledgeable, Okay, people like you are supposed to inform me when I need it.”
Agent Behavior
• "Ok anyway these things I got to talking to you we left with the issue and you don't know the solution is to provide on the call." Knowledge Gap
Positive Sentiment
Negative Sentiment
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High
Low
Tim
e/R
eso
urc
es
Impact - Customer Experience & Brand
Hold Procedure
Recall Issues
Warranty Question Non
Committal Call Backs
Agent Tools
Vehicle Specification
Hig
h P
rio
rity
Johari Window Model • The matrix above can help us make training
decisions based on the impact and resources involved in developing or correcting a behavior
• As you move to the right, the impact of that action on customer experience increases. The higher it is in the matrix, the higher time and resources you will need to achieve the goal
Converting 50% of the Negative
VOC into Positive will increase the
NPS by 25.
Improved NPS: 17
Recommendation Model to Improve CX How to achieve it?
Effective Hold Techniques: • Explain the reason why you are putting them on hold • Set the right expectation of the time it will take • Ask for their permission • Come back and refresh the call if you think it is taking longer than
promised • Job aids on the floor and quick discussion around the hold technique will
help the agents master this behavior
Non-Committal Call Backs: • Design and Train agents on call back protocols. Coach agents to mention
a specific timeline every time they promise a call back to the customer • This is an easy fix. Providing Job Aids with a predetermined call flow will
have a more significant impact towards correcting this behavior
Warranty Question: • If a customer has questions about their vehicle’s warranty, and
dealerships are not able to answer them, they expect the frontline agents to have an answer. Not having an answer to a warranty question, creates confusion and increases customer effort exponentially
• Etech recommends training agents on the basics and giving them access to a database that can function as a guiding light when customers ask questions about the warranty or extended warranty
• Updating this information in the Mobile app based on the vehicle the users own will reduce the number of calls coming in for this and help lower the call volume
Recall Issues: • Design a training session around the recall issues you have been hearing
the most on the calls. Although a high effort fix • This will enable the agents to assist the customer who comes in for
questions about recall issues and decreases customer effort
1
2
3
4
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Database Administration
Desktop Support 24/7 Support
Network Administration
CTI and Telecommunications
Administration
Data Analytics
Application and Reporting
Development
Corporate Security
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Etech Technology Solutions
Etech Security and Compliance
ISO 27001 Certified Organization PCI-DSS Certified Compliant PACE-SRO Certified GDPR Compliant
24x7 Monitoring Deep Packet Inspection
Intrusion Prevention Data Leak Prevention
Host Intrusion Prevention Integrity Monitoring
Web Application Security Log Inspection
Monthly Vulnerability Scans Web Application Scanning
CompTIA CySA+ CompTIA Security+ CompTIA Network+
CompTIA A+
Network Security Host Security Vulnerability Management Individual Certifications
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Etech SD-WAN Diagram
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Why
Etech?
TRUSTED ADVISOR PARTNERSHIP MODEL
CUSTOMER CENTRIC WITH CUSTOMIZED SOLUTIONS
ETECH INSIGHTS DELIVERS REMARKABLE CUSTOMER
EXPERIENCES
MINORITY CERTIFIED ENTERPRISE
DEEP INDUSTRY EXPERTISE
SCALABILITY / LOW STAFF TURNOVER
A Commitment to Servant Leadership Focusing on our People, Customers and Communities
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[email protected] | @jiyoob
[email protected] | www.etechgs.com | 936 – 371 – 2640
To make a remarkable difference for each other, our customers, and within our communities.
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