inbound marketing: how to leverage content creation
TRANSCRIPT
Inbound Marketing
Kipp Bodnar
Inbound Marketing Manager
How to Leverage Content Creation and Ditch Outbound
Please Tweet questions and comments to @Kbodnar32
The Hashtag is #CEInbound.
Inbound Marketing Kit: http://bit.ly/
imkit
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Inbound VS Outbound
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Outbound
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TV Ads
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Cold Calling
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Print Ads
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Tradeshows
Inbound
Blogging
Organic Search
Social Media
Landing Pages
Get Found
Content
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Static. Lifeless. Generic.
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1,654
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Blogging
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Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Headlines Win
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Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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Source: Science of Twitter - http://bit.ly/dVkqDd
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Source: Science of Twitter - http://bit.ly/dVkqDd
Convert
Conversion= Content+CTAs
Landing Pages
ContentTemplates
Optimize
HubSpot.com/Free-Trial