inbound marketing for the corporate housing industry marketing for corporate housing lead generation...
TRANSCRIPT
Inbound Marketing for CORPORATE HOUSINGLead generation for the Corporate Housing Industry using the Inbound Marketing Methodology.
PRESENTED BY: MICHAEL REYNOLDS
Michael ReynoldsAbout Michael: •President / CEO of SpinWeb •Cellist •Sushi connoisseur •Tennis player •Marketing/tech nerd •www.spinweb.net •@michaelreynolds
Corporate HousingIndustry Challenges: •Teaching people about the advantages
over hotels or other options •Educating the business community •Keeping facilities booked •Reaching the right people •Engaging in new markets and
industries
DelegateIs it more efficient for someone else to deal with it? If so, delegate it, CC yourself, and place a copy in your “Waiting For” folder.
Standard Tactics
Inbound Marketing
Inbound Marketing
Inbound Marketing
Process: •Attract the right people to your website •Subscribe those people to your brand •Convert those people into leads •Turn those leads into sales •Scale, repeat, and grow the system
Attract the Right People
www.MakeMyPersona.com
Attract the Right People
Attract the Right People
SEO + Social Media = Increased Web Traffic
Attract the Right People
Attract the Right People
Keyword Tools: HubSpot, Moz, SEMRush
Attract the Right People
Add Topics Over Time to “Layer” SEO
Attract the Right People
Attract the Right People
Amplify Your Content
Subscribe Visitors
Subscribe Visitors
Convert Leads
Use Social Re-targeting to Convert Leads
Convert Leads
Analyze Your CRM for the Right Prospects
Convert Leads
Inbound Marketing Tools
Track Results
Inbound Marketing
Process: •Attract the right people to your website •Subscribe those people to your brand •Convert those people into leads •Turn those leads into sales •Scale, repeat, and grow the system
spinweb.net/radio
Inbound Marketing for CORPORATE HOUSINGLead generation for the Corporate Housing Industry using the Inbound Marketing Methodology.
PRESENTED BY: MICHAEL REYNOLDS