greening the corporate housing industry
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GREENING THE CORPORATE HOUSING INDUSTRY: OPPORTUNITIES AHEAD
WHAT DOES GREEN MEAN???
Conservation?
Preservation?
Alternative Energy?
Reuse?
Reduce?
Recycle?
Energy Efficiency?
Sustainable?Organic? Natural?
Non-toxic?
Biodegradable?
Reclaimed?
Renewable?
WHAT DOES GREEN MEAN???
Innovation?
Save Money?
High-performance?
Easy?
Stylish?
Healthy?
Fun?
Affordable?Convenient? Smart?
Sexy?
Well-designed?
Attractive?
Cool?
TO SHIFT BEHAVIOR: MAKE IT AWESOME
Air Jordan XX3
By Nike
23rd Edition
Minimal Glues
Minimal Materials
Part of Nike’s Considered Collection
www.powercubeenergy.com
This Freakin’ Shoe is Green!
“Rather than monitor the use of facial masks by overseas workers handling toxic chemicals,
Nike is teaching itself to design shoes that don't use them.”
- Wall Street Journal, 2/15/08
LET’S MAKE GREEN DESIGN THE BEST DESIGN
MAKE GREEN DESIGN THE BEST DESIGN
www.vivavi.com
Rapidly Renewable Materials
SPRING CHAIR
By Modern BambooBamboo – the amazing, fast-growing grass
MAKE GREEN DESIGN THE BEST DESIGN
www.vivavi.com
Reused Materials
Gotham Rocker
By Peter DankoSeat webbing from Post-industrial Seatbelts
Forest Stewardship Council (FSC) certified wood
Low VOC finish
MAKE GREEN DESIGN THE BEST DESIGN
www.vivavi.com
Sustainably Harvested Materials
KNU DESK 2
By Knu FurnitureForest Stewardship Council (FSC) Certified Wood
Steel legs (40% recycled content)
Low VOC finishes
MAKE GREEN DESIGN THE BEST DESIGN
www.vivavi.com
Comfortable Green Furniture
SANTA BARBARA SOFA
By RC GreenFSC Certified Wood
Natural Latex Cushions
Low-VOC glues and finishes
Natural fabric upholstery (organic cotton, bamboo, hemp and linen)
MAKE GREEN DESIGN THE BEST DESIGN
www.vivavi.com
Comfortable Green Furniture
LOCKPORT SOFA
By Crate & BarrelCertified Woods
Soy-based Cushions
Natural fabric upholstery (organic cotton, bamboo, hemp and linen)
MAKE GREEN DESIGN THE BEST DESIGN
www.crateandbarrel.com
STOP GUILT-TRIPPING. START ATTRACTING.
TELL BETTER STORIES Avoid Gloom and Doom Appeal to “Enlightened Self-Interest” Going Green improves the quality
of our lives
www.lazyenvironmentalist.com
Effortlessly Conserve Water
AQUS TOILET SYSTEM
By Water Saver TechIf it’s yellow let it mellow. If it’s brown flush it down.
Just flush it down.
Saves 5000 gallons of water per year
EMBED GREEN IN EVERYDAY BEHAVIOR
www.watersavertech.com
Automatically Compost Food
AUTOMATIC COMPOSTER
By NaturemillTurns food scraps, coffee grinds, newspapers, etc. into fertilizer
No worms, bugs or odor
10 watt motor uses less energy than a CFL Light bulb
MAKE GREEN REALLY EASY
www.naturemill.com
GREEN IMPROVES QUALITY OF LIFE
Stop Receiving Junk Mail
GreenDimes
As Easy as filling out a form
Eliminates 90% of junk mail
Removed over 3 million Pounds of junk mail
Planted 600,000 trees
www.greendimes.com
EMBED GREEN IN EVERDAY CHOICES
2008 Ford Escape Hybrid SUV
34 mpg
Far and away best in class
Take that to the grocery store!
www.ford.com
MAKE GREEN UNIQUE, CONSPICUOUS, COOL?
Toyota Prius Hybrid
Most Popular Hybrid
60/51 mpg
Conspicuous Eco
No bumper stickers necessary
THE CAR IS THE BUMPER STICKER
www.toyota.com
Tesla Roadster
Electric Vehicle
Zero Emissions (no tailpipe)
Plug it in to charge it up
0 to 60 in Four Seconds
250 mile range
Production begins 2008
WANNA GO FAST? THEN GO GREEN.
TO CHANGE BEHAVIOR APPEAL TO GOOD DESIGN
www.teslamotors.com
Drive without hassle of owning
Zipcar
Pay by the hour
Locations in cities throughout country
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.zipcar.com
Carpooling made better
Built on the Facebook social networking platform
Read personal profiles before selecting ride mates
Removes “awkwardness” of asking for gas money
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.goloco.org
Get Paid to Easily Recycle
MyBoneYard.com
Takes back your electronics, recycles them, and pays you
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.myboneyard.com
Get Paid to Easily Recycle
Greenphone.com
Takes back your phones and PDAs, recycles them, and pays you
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.greenphone.com
Get Paid to Easily Recycle
RecycleBank
Underway in NortheastHomeowners earn money
Cities save money
Recyclables get recycled
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.recyclebank.com
“I’m not a plastic bag”
By Anya Hindmarch
A fashion accessory
Actress Keira Knightley photographed carrying it
Makes it cool to re-use
BIG STORY OF 2007: REUSABLE BAGS
courtesy of www.ecorazzi.com
“I’m not a plastic bag”
By Anya Hindmarch
A fashion accessory
Makes it cool to reuse
Doesn’t always work as planned
WANNA SHIFT BEHAVIOR? INNOVATE
courtesy of www.ecorazzi.com
Reusable shopping bags
By Envirosax
A fashion accessory
Makes it stylish to use a reusable bag
Made of polyester
TO SHIFT BEHAVIOR: MAKE GEEN STYLISH
www.envirosax.com
www.algstore.com
BIG STORY FOR 2008: REUSE
Update Your Wardrobe Without Buying New
Swango
Trade Clothing and Fashion Accessories
www.swango.com
Get What You Want Without Buying New
Swap it
Trade Videogames, DVDs, Books and more
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.swapitshop.com
Rent Everything You’ve Got
Irent2u.com
Don’t buy it when you can rent it from someone in your community
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.irent2u.com
Give Away What You No Longer Want. Get What You Need
The Freecycle Network
4 Million Members
Adding 70,000 New Members Every Week
Building The Global Gift Economy
TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION
www.freecycle.org
BRIGHT, OPEN LIVING SPACE
The Terrazzo
Nashville, TNFloor to ceiling windows
Low VOC Paints, Sealants, and Adhesives
Recycled and Local Materials
Non-toxic cleaning products
Low-Flow Fixtures and Dual-Flush Toilets
Energy Star Appliances
Floor-to-Ceiling Windows
Green Roof
Bicycle Storage
WANT A GREEN HOME? JUST MOVE IN
www.moderngreenliving.com
Energy Efficient Lighting
CFL Light Bulbs
At Walmart
Under $2 per light bulb
Over 100 million sold in 2007
WALMARTIFICATION OF GREEN = AFFORDABLE
www.walmart.com
HOME DEPOT MAKES GREEN ACCESSIBLE
GREEN ON THE SHELVES
Home Depot
2000 Green Label Products
3rd Party VerificationFSC – sustainable wood
Greenguard – indoor air
Energy Star – energy efficiency
www.homedepot/ecooptions.com
CLOROX MAKES GREEN ACCESSIBLE
Green Works Natural Cleaning Products
Mass Distribution
99% natural ingredients: coconut, lemon & corn
Performs as well or better than conventional choices
www.greenworkscleaners.com
BRITA SHOWS HOW GREEN SAVES MONEY
Drink Healthy Water without the waste or expense
Brita Water Filters and the FilterForGood campaign
43 Billion Disposable water bottles go to landfills every year
www.filterforgood.com
Improve Student Performance
Arabia Mountain High School
Dekalb, GANatural Daylight
Improved Indoor Air Quality
20% INCREASE IN STUDENT PERFORMANCE
Like going from a solid C to an A-
GREEN IMPROVES HEALTH & PERFORMANCE
Perkins+Will Green Operations Planhttp://www.perkinswill.com/files/sdi/GOP_Condensed.pdf
www.perkinswill.com
Generate power from tides and currents
East River, New York City
Turbines bolted to river bed
Currently powering Gristedes Supermarket
Testing Amazon River Basin
GREEN CHANGES THE WORLD
www.verdantpower.com
Commute By Bicycle for free
Velib program in Paris, France
20,000 Bicycles
1500 Stations (every 250 meters)
Pick up at one station & drop off at any other
WHY WAIT TO CHANGE THE WORLD?
www.velib.paris.fr
WHY WAIT TO CHANGE THE WORLD?
Create the 100 MPG car Automotive X Prize 36 teams competing $10 million prize
www.auto.xprize.org
The Rust Belt is Going Green
First Solar
Leveraging Glass Manufacturing expertise in Toledo, Ohio
5000 Solar Jobs Created in Toledo over the last five years
Welcome to the 21st Century Economy
GREEN IS THE ROADMAP FOR A BETTER FUTURE
www.firstsolar.com
Provide Economic Job Security
Improve National Security
Gamesa Wind Turbine Factory
Ebensburg and Fairless Hills, PAFormer steel workers now making wind turbines
Union Jobs
Good Salaries
Full Medical Benefits
Welcome to the 21st Century Economy
GREEN IS THE ROADMAP FOR A BETTER FUTURE
www.gamesa.es
TOP TIPS FOR GREENING HOUSING
Freshen indoor air with fresheners that are really fresh. Avoid bringing phthalates – toxins like DET - into your home found in most standard fresheners. Choose Febreze Air Effects Air Refresher or Renuzit Subtle Effects.
Buy Plants. According NASA, tighter housing envelopes increase your home’s energy efficiency but also prevent harmful indoor air pollutants like formaldehyde (found in furniture, rugs, paints, cabinets – you name it) from being properly ventilated. One plant per 100 to 120 square feet of living space can clean air and negate the effects of harmful toxins.
Put locally grown food on your dining table. The average meal travels about 1700 miles to get to your plate. Locally grown vegetables, meats and dairy provide food that can be fresher, more nutritious and delicious. Chefs know this too. Sustianabletable.org – www.sustainabletable.org helps you find supermarkets, restaurants, caterers and even butchers in your area that offer locally grown food.
Power your apartments with green energy. 600 power utilities in 36 states offer green energy options. See a list of providers at epa.gov/greenpower.
Use natural cleaning products made with plant-based, biodegradable ingredients. Green Works is a new, full line of natural, biodegradable cleanings products packaged in bottles containing at least 25% recycled content . Or do a google search for green cleaning services near you.
GET PLUGGED IN
Recommended Resources:
Inhabitat.com – future-forward green design Ecogeek.org – green wired magazine LazyEnvironmentalist.com – green consumer & innovation TriplePundit.com – green business coverage SustainableTable.org – locally grown food AutoBlogGreen.com – green auto industry news WWD.com/wwdgreen – Women’s Wear Daily green fashion Ecorazzi.com – Green celebrity gossip Jetsongreen.com – green real estate and building Idealbite.com – daily green living tips in your email
GREENING THE CORPORATE HOUSING INDUSTRY: OPPORTUNITIES AHEAD