In2itiveInteriors

a trend report

who we are

In2itive Interiors is a full service design firm. We work with our clients to create great spaces through the disciplined delivery of specialized strategic services and design ser-vices. Our offering extends to every aspect of an interiors project – and can begin well before a project is defined.

Following a meticulous project management process, we collaborate with our clients to determine their require-ments and how to best proceed in order to meet the spe-cific needs of their company, project and brand. Project mandates in workplace, retail and hospitality sectors can include any or all of the following services:

interior designexperience design

real estate strategiesalternative workplace strategiestest fits + building assessments brand in architecture strategies

environmental graphicsworkplace guidelines

furniture specification + procurementfurniture design

sustainable design project management

a trend report

do you careabout ‘we’?We design innovative environments that transform com-panies. Spaces designed by In2itive Interiors form experi-ences that define and advance our clients’ brands. Wheth-er those spaces focus on living, work, shopping or leisure, they propel a desired emotional response in people who interact with these environments.

Our multi-disciplinary design team specializes in interiors, experience strategy, workplace strategy, brand in archi-tecture and furniture design. We work closely with work-place, retail and hospitality clients to develop approxi-mately three million square feet of space annually.

a trend report

one size no longer

fits all!

What makes Your brand unique?You symbolize your brand with a logo, and spread your brand message through ads and commercials, websites, billboards – a wide spectrum of graphic vehicles. It’s all designed to engage and motivate consumers. If you’ve built your brand effectively, it brings your target market to your retail space.

Ultimately, it’s all about their experience with that space and with your brand.

a trend report

Success in retail is to a large extent about knowing what makes your brand different and desirable, and reflecting that across all touchpoints. The store is where the brand promise comes to life in tangible ways: through merchan-dise, packaging, environment, customer service and nu-merous other aspects of the retail space. These are all elements which, when strategically aligned and designed work together to create experiences that shape percep-tions and strike the right emotional chord to affect con-sumer behaviour in positive ways.

We see eight evolving trends impacting store design as retailers learn to differentiate their brands through expe-rience-focused shopping environments.

evolving consumercomplexityMore than ever before, the North American consumer de-mands a complete, consumer-centric retail experience that strategically balances rationality + emotion. Retailers are discovering that product and operations are only partof what it takes to succeed; meaningful experiences have become more important than ‘more stuff.’

Complex and brand-smart, consumers today are also older, time-pressured, connected, discerning and focused on personal well-being. Having grown up surrounded by branding, they have high expectations. They want their-brand choices to reflect their world: ever-changing, adap-tive, evolving,flexible and personal.

a trend report

me-tail:“It’s all about me.”

It isn’t just about ‘consumers’ anymore; it’s about each individual consumer and what they want. Huge numbers of people are looking for customized consumer experi-ences. Retailers need solutions which recognize that one size definitely does not fit all. Whether interacting through merchandising, direct marketing, or other touch points, it pays for retailers to tailor strategies toward diverse con-sumers who place high value on their own uniqueness.

massclusivity:the democratization of glamourThe rules for branding and life are constantly being re-written. Individual style is no longer defined by a one-di-mensional brand solution. Immersed in the world of de-sign, the evolving, savvy and at times cynical consumer is as happy in Target as she is in Prada. Even the most frugal consumer likes the idea of spoiling herself with something unexpected; and today, she can find high style and glam-our appeal in mass market merchandise. Style and fashion are no longer driven by price.

a trend report

go withgood service

While Americans value good customer service, studies show that 26% of Americans believe that service levels have declined. Retailers are finding that truly compelling shopping experiences are built around a fundamental core of strong personalized service. As categories become more and more commoditized, brand-driven service can truly build loyalty and differentiation.

greenlightgreenMigration to an environmentally-friendly lifestyle is grow-ing exponentially, penetrating the North American mar-ketplace at a speedier pace than technology adoption. Increasingly, shoppers want clean, energy-efficient and responsibly made products. They respond positively to companies that are good stewards of the environment.

Green design strategies can actually result in significant operational cost savings for companies, but more impor-tantly help them live their corporate values in authentic and meaningful ways that resonate with consumers.

a trend report

the return ofcommunity

Along with a growing focus on eco-friendliness and well-being has come a shift in attitude back to the community. Consumers’ awareness of the shrinking world around them has prompted a willingness to ‘make a difference’ – and an urge to embrace local community causes. The comfort they find in a sense of belonging often drives their affinity to particular brands. In retail, they derive comfort from experiences that are intimate and friendly.

makingtechnologycountTechnology for technology’s sake has become irritating, no longer impressive. Wise retailers focus on using tech-nology to provide legitimate value. Behind the scenes, it is critical in cost management through supply chain man-agement and RFID. Up front, innovative technology will continue to drive more comprehensive service and overall customer experiences: checkouts, customer relationship management tools, and environmental entertainment and education. The winners will align technology to their strat-egy to add real value to the shopping experience.

a trend report

new frockor new flick?

People work hard. As they look for balance through leisure activities, the boundaries for disposable income become more and more blurred. Retailers who provide consumers with meaningful experiences understand that shopping has come to be seen as a form of entertainment, positive challenge and satisfying rewards. The competition isn’t just other retailers - it’s the world we live in. It’s about creating lasting impressions and experiences that stand apart.

a brand is a promise(cross our hearts)The promise of your brand is communicated in product, promotion, human interaction... and in your retail space, where it’s critical that consumers find themselves in-spired and motivated to make purchases.

Does your retail space reflect, showcase and enhance your brand? Does it maximize opportunities to instigate and close the sale? Ideally, your space lets consumers engage with a three-dimensional experience of your brand – a motivating, loyalty-building experience that is every-thing they expect from your brand promise, and more.

So, what are the design implications to these trends?Are you creating the best retail experience that aligns not only to your brand values but equally important, to those of your customers?

Do your customers love your brand?

create yourlove brand

philosophy

Space is a strategic business asset. How can you invest in it wisely to ensure that it delivers rewards? At figure3, we consciously shape ideal experiences through thought-ful, innovative and research-based design. The result is a distinct competitive advantage: an engaging environment that creates meaningful connections to your business and helps people fall in love with your brand.

Our design process begins by methodically examining your company’s spatial, behavioural and cultural influences. We work closely with you in a partnership to isolate the core message of your business and to bring it to life through-out a tangible physical environment – a place where peo-ple will fully experience your brand. Together, we work to ensure that your real estate investment becomes a vital business asset that delivers powerful business results.