barton interiors

Download Barton Interiors

Post on 27-Apr-2015

105 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

This sample business plan has been made available to users of Business Plan Pro, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved.

Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this document is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.

Table of Contents1.0 Executive Summary.............................................................................................................................1 Chart: Highlights ......................................................................................................................1 1.1 Objectives ...................................................................................................................................2 1.2 Mission........................................................................................................................................2 1.3 Keys to Success ........................................................................................................................2 2.0 Company Summary.............................................................................................................................2 2.1 Company Ownership .................................................................................................................2 2.2 Start-up Summary ......................................................................................................................4 Table: Start-up .........................................................................................................................4 Chart: Start-up .........................................................................................................................4 3.0 Products and Services........................................................................................................................5 4.0 Market Analysis Summary..................................................................................................................5 4.1 Market Segmentation ................................................................................................................5 Table: Market Analysis ...........................................................................................................7 Chart: Market Analysis (Pie) ..................................................................................................7 4.2 Target Market Segment Strategy.............................................................................................7 4.3 Service Business Analysis........................................................................................................8 4.3.1 Competition and Buying Patterns................................................................................9 5.0 Web Plan Summary ............................................................................................................................9 5.1 Website Marketing Strategy .....................................................................................................9 5.2 Development Requirements .....................................................................................................9 6.0 Strategy and Implementation Summary ............................................................................................9 6.1 SWOT Analysis ........................................................................................................................10 6.1.1 Strengths ......................................................................................................................10 6.1.2 Weaknesses ................................................................................................................11 6.1.3 Opportunities ...............................................................................................................11 6.1.4 Threats..........................................................................................................................11 6.2 Competitive Edge ....................................................................................................................11 6.3 Marketing Strategy...................................................................................................................11 6.4 Sales Strategy..........................................................................................................................12 6.4.1 Sales Forecast ............................................................................................................12 Table: Sales Forecast.................................................................................................12 Chart: Sales Monthly ...................................................................................................13 Chart: Sales by Year ...................................................................................................13 6.5 Milestones ................................................................................................................................13 Table: Milestones..................................................................................................................14 Chart: Milestones ..................................................................................................................14 7.0 Management Summary ....................................................................................................................14 7.1 Personnel Plan.........................................................................................................................15 Table: Personnel...................................................................................................................15 8.0 Financial Plan ....................................................................................................................................16 8.1 Start-up Funding ......................................................................................................................16 Table: Start-up Funding........................................................................................................17 8.2 Important Assumptions............................................................................................................17 8.3 Break-even Analysis................................................................................................................18 Table: Break-even Analysis .................................................................................................18 Chart: Break-even Analysis .................................................................................................18Page 1

Table of Contents8.4 Projected Profit and Loss .......................................................................................................18 Table: Profit and Loss ..........................................................................................................19 Chart: Profit Monthly .............................................................................................................19 Chart: Profit Yearly................................................................................................................20 Chart: Gross Margin Monthly ...............................................................................................20 Chart: Gross Margin Yearly..................................................................................................21 8.5 Projected Cash Flow...............................................................................................................22 Table: Cash Flow ..................................................................................................................22 Chart: Cash ...........................................................................................................................23 8.6 Projected Balance Sheet ........................................................................................................24 Table: Balance Sheet ...........................................................................................................24 8.7 Business Ratios .......................................................................................................................25 Table: Ratios .........................................................................................................................26 8.8 Long-term Plan......................................................