improving the signal: a 3-step guide to first-class social customer care
TRANSCRIPT
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Improving the Signal: A 3 Step Guide to First Class Social Customer Care for Mobile Operators
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Table of Contents
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1
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1 Dealing With Customer Concerns
1.1 KNOWING WHAT IS CRITICAL
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1.2 REACTING IN REAL-TIME
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1.3 KNOWING WHAT KEEPS THEM HAPPY
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2 Interacting at Key Moments
2.1 DISCOVERING NEW LEADS
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2.2 TRACKING CUSTOMER LIFECYCLES FOR BEST OFFERS
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3 Ensuring Customer Retention Through Social Media
Support
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Conclusion
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