improve your sea results with call, images & other ad extensions
DESCRIPTION
L'utilità percepita (di un'informazione) accresce la motivazione ad agire, cioè a cliccare sull'annuncio. Questo è il compito delle estensioni!TRANSCRIPT
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Improve Your SEA Results With Call, Images & Other Ad
Extension
Rossella CeniniSearch Advertising Specialist
Studio Cappello@rosserva
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L’utilità percepita accresce la motivazione ad agire
Dà all'utente ciò di cui ha bisogno e lui ti ringrazierà.
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Una ricerca di Mediative dimostra che: impieghiamo meno tempo per
visualizzare ogni risultato (di una ricerca) ma vediamo più risultati
Il triangolo d’oro è morto, scansioniamo la pagina dei risultati in verticale
Dobbiamo sfruttare i BIAS COGNITIVI e… l’effetto ESPOSIZIONE
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Dà un motivo in più per cliccare sul tuo Annuncio
20%(impatto stimato)
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estensioni disponibili
in Italia
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SITELINKla mamma di tutte le estensioni
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Per ogni campagna
Inserisci almeno 4 sitelink
Nel caso di campagne branded inserisci 6 sitelink e/o la
descrizione
Pianificali!!! (fasce orarie/data inizio e di fine)
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Blaser e Glimps 2013 Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment
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CPC da 0,58€ a 0,45€
-21,13%
CTR da 7,64% a 11,87%
+55,34%
I Sitelink: Prima e Dopo
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Mantieni il Focus dell’Annuncio
• Brand• Tipo di Prodotto• Cross-Sell
• Info sull’Azienda• Offerte• Mobile
Parola d’Ordine: PERTINENZA
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Unique Selling Point
Dettagli del Prodotto
What's In It For Me
Puoigiocare a
o….Fare dei TEST
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CTR +29% rispetto agli annunci senza Call Out (ma con Sitelink)
Test delle due triplette di callout
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Il numero di inoltro Google non è ancora disponibile in Italia
Durata predefinita chiamata 60 secondi
Dopo 60 secondi scatta la conversione
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In conclusione…
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Grazie
Rossella CeniniSearch Advertising Specialistwww.rosserva.it
Studio Cappello WMR SRLP.zza Maria Borgato Soti, 235020 Saonara (PD)www.studiocappello.it