impact mapping for startups
DESCRIPTION
5-slide presentation about how to build impact maps and how it is useful for a startupTRANSCRIPT
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Lightweight product
management with
impact mappingIt's more important to do the right thing than to do things right. Peter Drucker
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I have a BRILLIANT IDEA.
How can I turn it into FEATURES?
And I want to do it QUICKLY AND EASILY (because I have a LOT of other things to do)
Impact mapping builds a backlog in 4 easy steps.
Impact map gives an overview of a product on one screen
A Startup Guy
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The impact map might look like this
© 2012 Gojko Adzic
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- Define business goal (“Why”)
- Name key personas (“Who”)
- Describe desired change in behavior (“How”)
- Find features that allow desired changes (“What”)
How to build an impact map
© 2012 Gojko Adzic
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Impact map makes your product assumptions visible (and testable)
All our products are based on assumptions. Ask yourself:
- Does this feature really initiate the desired behavior?
- Does this behavior really contribute to our business goal?
© 2012 Gojko Adzic
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effectcup.com is a service for building impact maps
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Or ask questions to us:[email protected] , [email protected] skype: tyoma2k fb.com/ekartem
See real life impact maps:Lunch delivery system – http://goo.gl/KnrqN Automatic installer - http://goo.gl/a09wp
Read more about impact maps:Gojko Adzic. Impact mapping - http://impactmapping.org/book.php
Effectcup blog - http://blog.effectcup.com/