impact mapping - meetupfiles.meetup.com/11518882/impact maps_eiagile.pdf · impact mapping linda...
TRANSCRIPT
![Page 1: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/1.jpg)
Impact MappingLINDA BARNES, COO
GEONETRIC
![Page 2: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/2.jpg)
About Geonetric
![Page 3: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/3.jpg)
Organizational changes in January 20131. Eliminated traditional management structure
2. Expanded “Agile” beyond software
3. Ditched performance evaluations
![Page 4: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/4.jpg)
Four Measures of Success1. Growth
2. Profitability
3. Client satisfaction
4. Employee satisfaction
![Page 5: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/5.jpg)
5.00 5.06 5.204.92
5.275.08
5.32 5.32
1.00
2.00
3.00
4.00
5.00
6.00
1Q2012 2Q2012 3Q2012 4Q2012 1Q2013 2Q2013 3Q2013 4Q2013
Overall Client Satisfaction
Client satisfaction scores were posted publicly
Target
![Page 6: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/6.jpg)
Company financials were shared monthly
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Q1 Q2 Q3 Q4
Revenue
Qtrly Revenue Cumulative
![Page 7: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/7.jpg)
So what was the problem?1. Rate of growth dipped noticeably.
2. Profitability margin was slim.
3. Employee satisfaction scores dropped.
![Page 8: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/8.jpg)
Impact Mapping
WHY?• Goal
WHO?• Stakeholder
WHO?• Stakeholder
HOW?• Help
HOW?• Hinder
HOW?• Help
HOW?• Hinder
WHAT?• Enable
WHAT?• Avoid
WHAT?• Enable
WHAT?• Avoid
![Page 9: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/9.jpg)
![Page 10: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/10.jpg)
What we learnedTransparency ≠ Knowledge and understanding
Accountability ≠ Doing the right thing
Autonomy ≠ Freedom
Iterating quickly ≠ Learning quickly
Decentralization ≠ Team power
![Page 11: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/11.jpg)
Impact Mapping
WHY?• Goal
WHO?• Stakeholder
WHO?• Stakeholder
HOW?• Help
HOW?• Hinder
HOW?• Help
HOW?• Hinder
WHAT?• Enable
WHAT?• Avoid
WHAT?• Enable
WHAT?• Avoid
![Page 12: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/12.jpg)
GOAL TARGET ACTUAL
Client Satisfaction 1. 1.2. 2.3. 3.
Revenue Recognition 1. 1.2. 2.3. 3.
Net Income 1. 1.2. 2.3. 3.Mission Statement
Rally
Cry
![Page 13: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/13.jpg)
2014 Results1. Our rate of growth rebounded.
2. Our profitability margin hit an all-time high.
3. Our employee satisfaction scores bounced back.
![Page 14: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/14.jpg)
Let’s take a closer look …
![Page 15: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/15.jpg)
The “Why?”
WHY?• Goal
The goal should have a specific focus.
• Protect $$
• Earn $$
• Save $$
The goal should be measurable.
• Units ($$, people)
• Current Baseline: X
• Target: Y
• Proof: Artifact that will measure results
![Page 16: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/16.jpg)
The “Who?”
WHY?• Goal
WHO?• Stakeholder
WHO?• Stakeholder
IDENTIFY which stakeholders can
• Make that goal happen
• Make that goal not happen
Break those into logical groupings
• Geography
• Size
• Product
• Previous behavior
![Page 17: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/17.jpg)
The “How?”
WHY?• Goal
WHO?• Stakeholder
WHO?• Stakeholder
HOW?• Help
HOW?• Hinder
HOW?• Help
HOW?• Hinder
Name the INFLUENCES that
• Help
• Hinder
Can be emotions or facts
• Happy or not
• Frequency of contact
• Which product they bought
![Page 18: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/18.jpg)
The “What?”
WHY?• Goal
WHO?• Stakeholder
WHO?• Stakeholder
HOW?• Help
HOW?• Hinder
HOW?• Help
HOW?• Hinder
WHAT?• Enable
WHAT?• Avoid
WHAT?• Enable
WHAT?• Avoid
What actions you CONTROL to
• Enable the right results
• Avoid the negative ones
You will likely end up with a long laundry list
• Group
• Prioritize
• Test and measure
![Page 19: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/19.jpg)
Now it’s your turn…
WHY?• Goal
WHO?• Stakeholder
WHO?• Stakeholder
HOW?• Help
HOW?• Hinder
HOW?• Help
HOW?• Hinder
WHAT?• Enable
WHAT?• Avoid
WHAT?• Enable
WHAT?• Avoid
![Page 20: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/20.jpg)
“WHY?” “WHAT/WHO?” BASELINE TARGET
Goal A 1. 1. 1.2. 2. 2.3. 3. 3.
Goal B 1. 1. 1.2. 2. 2.3. 3. 3.
Goal C 1. 1. 1.2. 2. 2.3. 3. 3.
![Page 21: Impact Mapping - Meetupfiles.meetup.com/11518882/Impact Maps_EIAgile.pdf · Impact Mapping LINDA BARNES, COO GEONETRIC. About Geonetric. Organizational changes in January 2013 1](https://reader034.vdocuments.site/reader034/viewer/2022043008/5f99a389843d6d72136b6578/html5/thumbnails/21.jpg)
Thank you!