{

Northwestern Technologies

Social Media: More than just Marketing

What is Social Media?

Brief History of

Social Media

Current Social Media

Landscape

Benefits of Social Media

Conclusion

Agenda

{Social Media is a valuable tool for communicating and connecting with your customers.

What is Social Media?

• First email

1971

• First bulletin board

1978

• Blogging begins

1997

• Friends Reunited: First online social network

1999

• MySpace and LinkedIn launched

2003

• Facebook, Flickr and Digg founded

2004

• Twitter started

2006

• Social Media continues to grow

2009 to Today

Brief history of Social Media

Use of Social Media in marketing

97 % use Social Media3% do not

Current Social Media Landscape

Source: Social Media Marketing Industry Report 2013

• Facebook• Twitter• LinkedIn• Blogging• YouTube• Google+

Top 6

Benefits of Social Media

Affordable Brand Recognition Increased Traffic Connection with

Customers Fast and Easy

Better Communication

Increased Productivity

Better Information Sharing

Easier Collaboration Employee

Recognition

External Benefits Internal Benefits

{Thank You

Conclusion

Bosari, Jessica “The Developing Role of Social Media in the Modern Business World” Forbes Web June 11 2013

<forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world>

Burg, Natalie “The Benefits of Social Media Beyond Marketing” Forbes Web June 11 2013 <forbes.com/sites/capitalonespark/2013/04/01/the-benefits-of-social- media-beyond-marketing>

Curtis, Anthony “The Brief History of Social Media” UNCP Web June 11 2013 < www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistor

y.html>

Gordhamer, Soren “4 Ways Social Media is Changing Business “ Mashable Web June 11 2013 <mashable.com/2009/09/22/social-media-business>

Javier “7 Key Benefits of using Social Media as a marketing and a branding tool” Brandingeye Web June 11 2013 <brandingeye.com/7-key-benefits-of-using- social-media-as-a-marketing-and-a-branding-tool>

Stelzner, Michael “2013 Social Media Marketing Industry Report” Social Media Examiner Web June 11 2013 <www.socialmediaexaminer.com>

Sources Cited: