im2.0 most effective mobile app customized service

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1 Most effective Mobile App Customization Group

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Page 1: Im2.0 most effective mobile app customized service

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Most effective Mobile App Customization Group

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im 2.0 : What we do ?

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• Mobile Game

• Commercial• customized• development

Social Media

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im 2.0 What we do ?— Mobile Game

• Fighting of Sango• Sango Millionaire

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Fighting of Sango : The most popular domestic game

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#Ranked Top 1 after online 18 hours #>2million downloads , Best iOS APP Game 2010 ( Netease )#Intel looking for named cooperation

#1 Free App ( AppStore China )

#1 Paid App ( AppStore China )

#1 Top sales ( More than 10 countries )

>100 million downloads

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Strength witness——Fighting of Sango

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Iphone Free ver.Dec.25th

2010

Iphone Paid ver.Apr.8th 2011

Ipad Paid ver.

Jun. 30th 2011

Android ver.

Oct.25th 2011

● Ranked#1 After online 18 hours in free AppStore

● >5,000,000 downloads

● Rating 4.5 star

●Best iOS game 2010 ( Netease )

● $3.99 时达到收费总榜第六, $0.99 时24 小时跃居收费总榜第一● 超过 3 万次下载

● 对android 市场的积极探索● 与社会化资源整合营销● 预计突破400 万次总下载

● Ranked#1 After online 36 hours in paid AppStore

●>350,000 downloads

●AppStore home page featured game

●Mobile Game Star 2011 ( EnfoNet Award )

● $3.99 Ranked #6 after $0.99 Ranked#1 after 24hours in Paid AppStore

● >30,000 downloads

● Active exploration on Android market

●Integrated social resources marketing

●>3,100,000downloads

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im 2.0 What we do ?— Mobile Game

• Fighting of Sango• Sango Millionaire

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Sango Millionaire : Strongest team making strongest game

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Sango Millionaire is originate from Monopoly board game which can be played by people of all ages, including the old, as well as the young. This game continues the background and characters of Fighting of Sango . And added a lot of comedy and elements. It is a excellent game for gamers!

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Strength witness——Sango Millionaire

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Jan.9th 2012 Jan.31th 2012 May. 2012

Free&Paid ver. Online

● After online 3 days ranked Top 1 in free AppStore ( China)● within 20days>1000000 downloads

●AppStore>10000 favorable reviews

● Rating 4.5 star

Update

●>2000000downloads

●AppStore>10000 favorable reviews

● Rating 4.5 star

Continuous updating……

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im 2.0 What we do ?—Commercial Customized Development

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• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

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Adidas : Running

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LBS engagement: Find the adidas sports stars near you and run to them to get unique incentives and “tools”

Users can also run to their friends to “grab” their tools

Collect all the tool around the city to free the new adidas Clima Cool running shoe in a central location, and win big prizes

Suddenly, running is great fun!

Ready To RUNReady To FUN

COOL HUNTER - adidas SoLoMo mobile app LBS game

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Adidas : Running

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• Mobile App allows users to collect virtual tools nearby to “free” adidas Clima Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools from nearby users

• Users get to keep “freed” Clima Cool shoes

• >100k downloads, >80k participants

• User APP activities shared on major social media (>100k feeds in 2 weeks, reach >10MM)

• Campaign Ongoing…

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im 2.0 What we do ?—Commercial Customized Development

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• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

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CA! :美味逗动你

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CA! :美味逗动你

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Better user experience! Waving mobile only without screen touching to play the game Instant Mobile Social Game playing video will be uploaded to Tencent microblog instantly

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im 2.0 What we do ?—Commercial Customized Development

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• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

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Deeper Brand Engagement: Budweiser

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Mobile interaction @ all touch points

BANNER

PUB

EVENT

VIDEO

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Budweiser Porsche Carrera Cup Activation:Integrating The Mobile & Online Experience

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im 2.0 What we do ?—Commercial Customized Development

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• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

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LAUNCH EVENT:Fashion landmark Tmall Entity Statue

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AR:LOGO RECOGNITION+QR

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im 2.0 What we do ?—Commercial Customized Development

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• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

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Philips : Mobile Site

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im 2.0 What we do ?—Commercial Customized Development

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• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads

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In-app Ads

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Click the Ad.

Shake the phone. View pulpy love story videos.

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In-app Ads

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In-app Ads

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im 2.0 What we do ?—— Social Media

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• Zhimei.com• OOXX

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Zhimei.com : Consumers’ interests share platform

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im 2.0 What we do ?—— Social Media

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• Zhimei.com• OOXX

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Social marketing platform : OOXX

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OOXX will be the first Chinese picture-based mobile application that lets users to ask questions, give opinions, make friends.

The user submits a question with a picture, other users then vote and comment on the question. The initiating user can discuss with every commenting user, but commenting users cannot discuss among themselves. Hence OOXX puts the initiating user at the center.

Stickiness is built first through submitting and voting on questions, then through comments and discussion as users deepen their relationships with other users on OOXX.

Usage of this platform will likely be around personal interest points, personal decisions, and shopping.

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im 2.0 Our Marketing Resources

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• Mobile Ads

• MediaIndustry Vertical Website

High quality Apps & Games cooperation

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Media partners : all-round cooperation with high quality Apps & Games

……

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Media partners—Mobile Ads media : refresh high quality media per month to ensure optimal media stock

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Media partners—Industry Vertical Website :Focus on target users, deep spread , further interaction

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About us

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im2.0 Company Profile

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• Founded at the end of 2008• Head office in Beijing , Branch

office in Shanghai• More than 250 staff

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im2.0 Our Goal &Belief

• Goal : To Be The Most Effective Interactive Marketing Company

• Belief : The Best Digital Marketing Is User-Experience Driven

Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless integration of creative ideas, technology and media platforms is required

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im2.0 Leadership Team

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VP of operationSun Xuefeng| Kevin Sun

RenRen Vice president of Mobile development Technical operations, deputy general manager Director of Marketing

Founder Susan Wang

China InterActive Corp RenRen & Mop.com CMO & EVP

Kongzhong.com Channel/ Marketing VP

ChinaRen & Sohu Marketing Head

CEO Chris Tung

PepsiCo Greater China Marketing VP

Gigamedia COO

15+ years marketing veteran

President/ COOYi-Chung Tay

PepsiCo Greater China Marketing VP

Monitor Group Principal Strategy Consultant

10+ years marketing veteran

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im2.0 Leadership Team

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Senior Game Art DirectorZhou ShanshanSunny

Disney Mobile Entertainment Chief Designer (China)

China InterActive Corp Sr. Designer (Mobile Div.)

Technical VP Chen JianxiongChinaRen Alumni&Sohu microblog technical architecture and developmentMobile Internet ,LBS and vertical media Client R&DMore than 12 years experience in large-scale Internet network systems, distributed computing, community

CTO Gao Da Yong

FlashEmpire.com Founder

KooPlayer.com Founder

13+ years internet/ Flash veteran

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im2.0 Leadership Team

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Executive Creative Director

Li Lang|Allen Lee

Can Create, IPG Creative DirectorTribal DDB Creative DirectorOgilvyOne Assistant Creative Director

Group Creative Director Wang Dong|Kevin Wang

Ogilvy Toronto Senior Art DirectorMcCann-Erickson Assistant Creative DirectorEnergy Source Creative Director

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im2.0 Clients

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Song Rui | 宋锐Senior BD ManagerIm2.0 interactiveMobile : +86-18611741115MSN : [email protected][email protected] : 56126312

Li Yanran | 李琰然BD SpecialistIm2.0 interactiveMobile : +86-18647547678MSN : [email protected][email protected] : 37669831

www.im20.com.cn

Looking forward to cooperating with you