Native App VS Mobile Site

Why an APP?

User experience

Covering the global market

Customer Loyalty

Seemless Shopping

ExperienceAnytime, anywhere

What Research Says…

41% of retailers expect to have a transactional app or mobile site within the next year, jumping to 65% within two years.(A mobile commerce survey by IAB, IMRG and AIME)

95% of the U.S. adult population who own smart phones prefers free apps. 2010 study by Harris Interactive

There has been an increasing rate of change in mobile app usage compared to mobile sites, 2.8% for apps and 2.0% for mobile sites.

(Mobile Content Usage-3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011-Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens)

Some Facts!

- Companies like eBay and Amazon are bringing in billions of dollars a year from their mobile apps and mobile commerce sites.

- Marketing firm Performics reported that 49% of “heavy mobile web users” have made a purchase using a mobile.

- David Eads reports that Kony Solutions sees , 30% higher conversion rates for native iPhone apps versus typical mobile websites Meanwhile, native Android apps tend to have about the same conversion rate as mobile commerce sites.

Some Facts!

- Both ASOS and John Lewis plan to launch transactional mobile apps in the first half of this year in a bid to take advantage of the burgeoning mobile commerce sector, which is valued globally at $272bn (£172bn) for 2011 by Informa Telecoms & Media. (Source http://www.nma.co.uk/news/cover-story-fashion-etailers-lead-charge-into-mobile-shopping/3022697.article)

- The moves into mobile commerce follow news that Ebay’s fashion-themed iPhone app helped spur its mobile revenue to over $2bn (£1.27bn) last year, a 300% increase. (nma.co.uk 7 January 2011).

Some Facts!

Steve Bittan, UsTwo marketing manager, said, “I think all retail brands would seriously be considering m-commerce apps. It’s definitely going to be a massive growth area but brands must realize the scale of the work involved.”

Source: http://www.nma.co.uk/news/cover-story-fashion-etailers-lead-charge-into-mobile-shopping/3022697.article

What’s there for you ?

1. Clothing and accessories purchases on mobile were second to digital purchases. According to comScore in September 2011, digital purchases (music, eBooks, TV episodes, movies) were the most popular mobile purchases at 47%, followed by sales in clothing and accessories purchased directly from retailer at 37%.

2. According to Google Insights four out of five U.S. Smartphone owners use phone to help with shopping. A survey of 5,013 U.S. Smartphone owners found that:

79% use a Smartphone to help with shopping.70% use phone in store.35% purchased on their smart phones.22% purchased through a mobile app.The average annual spend on mobile purchases was US$300.

LISTEN TO YOUR CUSTOMERS …..

Your customers are already screaming for a mobile app

LISTEN TO YOUR CUSTOMERS …..

- Snafzg Snafferton

“Would like to see an article on fashion apps/websites for MEN one of these days. :P”    September 14, 2010 http://mashable.com/2010/09/14/best-fashion-apps-iphone/

http://mashable.com/2011/05/23/mobile-commerce-apps/

On the other end…

Time Consuming act….

Limited functionality

In Convenience

Less Customer

satisfaction

Mobile Website is an old thing now….

ARE YOU PREPARED FOR THE

FUTURE ?Reports say, in 2014, there will be 1.6 billion Smartphone users, and mobile internet

usage will overtake ‘desktop’, and the market for mobile coupons will be worth $6.5 billion.

Investment bank Morgan Stanley has predicted that by 2015 more people will connect

to the internet via mobile devices than via desktop PCs. Mobile operator Vodafone

says 30% of its customers already use their mobile devices regularly to access the Internet.

Missing a hot mobile app may let your competition leapfrog you and damage

your business.

Consumers want

seamless shopping experience anytime anywhere.

Clothing and

accessories are among the most popular mobile

purchases.

Mobile shopping is not simply a trend, it

has become a

way of life.

If your app can

entertain a customer, it

certainly should allow

your customers to shop.

Remember…..

You can’t afford to give app marketing a try?

I bet your competitors are already planning on it.

And…..