illegal waste dumping survey waste dumping survey project director: jason dunstone managing director...
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Illegal Waste Dumping Survey
Project Director:
Jason Dunstone
Managing Director
08 8232 3355 / 0411 421 722
Supporting consultants:
Rikki-Lee Schmitt
Victoria Carbone
Data collected:
June 2007
Client contact:
Grace Barila
KESAB
Square Holes Pty Ltd
8-10 Regent Street Nth, Adelaide 5000
www.squareholes.com
[Report 070503]
Overview ................................................................................1
Conclusions ............................................................................2
Looking forward ................................................................... 5
Survey Findings......................................................................6
Rubbish Disposal.................................................................7
Disposal of rubbish ............................................................... 7
Reasons for incorrect disposal of rubbish................................ 8
Notice dumped rubbish ......................................................... 9
Location of dumped rubbish ................................................ 10
Dumped rubbish in your area .............................................. 11
Residents opinions on rubbish in their area........................... 12
Businesses opinion on rubbish in their area .......................... 13
Council provide business with disposal service ...................... 14
Awareness of services and information............................14
Aware of waste disposal services ......................................... 14
Waste removal services used............................................... 16
Perceived frequency of council hard waste collection days ..... 17
Illegal Dumping.................................................................. 18
Awareness of council fines for illegally dumping rubbish ........ 19
Attitudes towards Rubbish Disposal ................................ 20
Resident attitudes ...............................................................20
Business attitudes ...............................................................21
Need to know more about waste removal..............................22
Need to make rubbish disposal easier ...................................23
Communication ................................................................ 24
Requested information about waste disposal and recycling .....24
Information source..............................................................25
Recall of information about waste removal and recycling ........26
Communication with residents..............................................27
Communication with businesses ...........................................28
Commercial Waste ........................................................... 29
Types of commercial waste generated by businesses..............29
Person responsible for disposing commercial waste ................30
Resident Profile ................................................................... 31
Business Profile ................................................................... 34
Appendices .......................................................................... 37
Methodology .................................................................... 38
About Square Holes.......................................................... 39
Questionnaire................................................................... 40
[Report 070503]
1
Overview
KESAB was created to inspire the South Australian Community to restore, preserve and improve the total
environment through active participation in dynamic programs. KESAB has established a number of key
government, community and business partnerships to address the vast array of environmental litter issues.
Illegal dumping is a key environmental issue, and KESAB environmental solutions, Zero Waste SA and the
local Government Association are working together with six local councils in response to the issue of illegal
dumping.
Square Holes was commissioned to conduct a comprehensive quantitative survey of 420 Adelaide residents
and 120 Adelaide businesses within the council areas of City of Tea Tree Gully, City of Port Adelaide Enfield,
City of Onkaparinga, District Council of Grant, District Council of Grant, District Council of Mallala, and City of
Playford.
The survey was designed to provide a clear understanding on the success of the KESAB illegal dumping
education campaign; provide insights on the extent to which residents and businesses understand the issue
of illegal dumping; determine the knowledge, awareness and use of various council and alternative waste
collection, disposal and recycling services; and identify the preferred method of communication about waste
disposal services.
Square Holes Pty Ltd [June 07]
2
Conclusions
South Australians are generally aware of other means to dispose of
rubbish if it is unsuitable for regular weekly collection [82% residents,
80% businesses]. Residents would typically leave items out for council
collection days [50%]; or take them to the tip/dump [31%]. However,
38% of residents were unaware of the frequency of hard waste collection
days. Whereas businesses would typically use private waste companies
[43%]; or go to the tip/dump [29%].
Many residents [44%] have noticed dumped rubbish in their local area,
typically in the street. Dumped rubbish is perceived by 24% of residents
and 19% of businesses to be problematic in local areas. However, only
2% of residents and no businesses admitted to illegally dumping rubbish.
Yet, respondents expressed common reasons why people might
incorrectly dispose of rubbish including laziness and expense. Three
quarters of residents were aware of council fines for illegally dumping
rubbish.
Illegal waste dumping Resident
[n=420]
Business
[n=120]
Notice dumped rubbish in their area 44% -
Noticed dumped rubbish on a weekly basis or more often 34% -
Dumped rubbish problematic in local area 24% 19%
Aware of council disposal services [not weekly collection] 82% 80%
Unaware of hard waste collection days 38% -
Admit to illegally dumping rubbish 2% 0%
Aware of council fines for illegally dumping rubbish 75% -
Around 85% of residents and businesses
believe people need to know more about
waste removal, and the majority view
Council as primarily responsible for
providing this information.
Square Holes Pty Ltd [June 07]
3
It was generally believed that people need to know more about waste
removal and that council need to make rubbish removal easier. About half
of those surveyed requested further information in regards to rubbish
disposal, typically hard refuse and how to dispose of various wastes. The
local council was said to be the most logical source of information about
waste removal [89% residents, 63% businesses].
Current communication to residents is evidently more effective than to
businesses, where 63% of residents can recall receiving information about
waste removal, typically in the form of a brochure. This compares to 24%
of businesses recalling such information, typically in the form of a
newsletter or brochure. Both residents and businesses expressed a
preference for communication via a brochure [89% and 85%
respectively]; newsletter [83% both]; or with rates notice [80% and 71%
respectively].
Most businesses and residents do not
believe that dumped rubbish is a
problem in their area.
Communication Resident
[n=420]
Business
[n=120]
Need to know more about waste removal 86% 85%
Council need to make rubbish removal easier 68% 84%
Requested information in regards to rubbish disposal 52% 46%
Would source information from local council 89% 63%
Recall council information about waste removal 63% 24%
Likely to access information via brochure 89% 85%
Likely to access information via newsletter 83% 83%
Likely to access information with rates notice 80% 71%
WHERE DO YOU RECALL SEEING/HEARING COUNCIL INFORMATION REGARDING WASTE REMOVAL
76%
10%
8%
37%
5%
16%
16%
29%
Can't recall
Local paper
Newsletter
Calendar
Brochure
Businesses Residents
Square Holes Pty Ltd [June 07]
4
A majority of the community [62% residents, 71% businesses] hold the
council responsible for keeping the streets clean. Council seems to be
moderately living up to this role, where 64% of residents and 53% of
businesses say that their council makes it easy to correctly dispose of
rubbish. There is definite room for improvement on the council’s behalf,
with seven in ten demanding more regular clean up days; and some [41%
residents, 24% businesses] noting a lack of convenient places to dispose
of rubbish.
The community also takes personal responsibility for the cleanliness of
their surrounding environment, where attitudes opposed statements such
as ‘there is mess anyway, a bit of rubbish doesn’t matter’ [1% residents,
2% businesses agree]; ‘you can put anything out on the street outside
your house at anytime and the council will pick it up’ [6% respondents];
and ‘most people/businesses have to dump their rubbish on the streets
from time to time’ [8% residents, 3% businesses].
However, one in five residents believe it is OK to put things on the street
because other people do. A worrying 31% of residents and 27% of
businesses believe it is too much effort to correctly dispose of rubbish.
Another pressing concern among the community is the excessive cost of
correctly disposing of rubbish at the dump/tip [71% residents, 61%
businesses]. This may be an element of problematic illegal waste.
Attitudes [% agree]
Resident
[n=420]
Business
[n=120]
Council needs to have more regular clean up days 72% -
It costs too much to correctly dispose of rubbish [i.e. at the
dump/tip] 71% 61%
My council makes it easy to correctly dispose of rubbish 64% 53%
It’s the council’s responsibility to keep the streets clean 62% 71%
There aren’t any convenient places to dispose of rubbish 41% 24%
It’s too much effort to correctly dispose of rubbish 31% 27%
It’s OK to put things on the street because other people do 18% -
Most people/businesses have to dump their rubbish on the
street from time to time 8% 3%
You can put anything out on the street outside your house
at anytime and the council will pick it up 6% -
There is a mess anyway, a bit of rubbish doesn’t matter 1% 2%
Square Holes Pty Ltd [June 07]
5
Looking forward
Cost of waste disposal is an issue
The cost of disposing of hard waste at tips and through private contractors is
viewed as an issue, particularly amongst businesses. Businesses are large users of
private waste removal services and believe that the costs are significant, and that
they do not typically pass these onto customers.
Develop strategies to address waste disposal cost concerns
amongst businesses
Confusion as to what to do and available services
Many residents do not know how to dispose of hard waste. There is also low
awareness amongst residents of when hard rubbish is collected. It is evident that
there is also confusion amongst businesses, yet less so than residents. Only one-
quarter of businesses were aware of commercial waste disposal services provided
by their council. Residents and businesses believe councils need to make rubbish
disposal easier.
Clearly define council policies and services, including a reliable schedule of
hard waste collection and other services
Hard waste disposal is not a priority or major concern
Most do not believe that hard waste disposal is a problem in their area. This is
consistent for residents and businesses. Seeing hard waste dumped was viewed as
rare. In saying this, around half of residents had previously seen dumped rubbish in
their area. This lack of concern is likely to make education more difficult.
Plan, test and refine an engaging education program using reasons why
the issue is important, e.g. statistics, fines and other solid facts
Provide information through councils
There is a belief amongst residents and businesses that they need to know more about
waste disposal. Once again, this doesn’t mean that they are an open audience to such
information. It does infer that they demand that when they require such information, it
is easy to access. Councils are viewed as the most logical source of such information.
Communication to both residents and businesses will be most effective via brochures,
newsletters and rates notices. Local newspapers and magazines are also valuable
communication vehicles. There is less demand for this information via council websites,
yet still notable demand [around 40-50% of residents and businesses]. Website
information demand is likely to increase over time.
Use traditional hard copy communication supported by the Internet
Need to define key communications issues
Although there is a view that information about waste disposal should be easily
available when needed, the associated topics of interest are difficult to articulate.
Businesses are slightly less able to suggest areas of interest. Some demand exists
amongst residents for information in relation to hard refuse and how to dispose of
various wastes. Amongst businesses, the top two forms of commercial waste are
cardboard and general waste, then follows plastics, wood and metal. Information about
how businesses can dispose of these items is worth considering.
Define the key messages and understand gaps to better inform residents and
businesses. This should address problems within each council area and be
targeted to the various audiences, e.g. general residents, manufacturing and
other business segments.
Square Holes Pty Ltd [June 07]
7
Rubbish Disposal
Disposal of rubbish
Q2 Resident / Q5 Business
Half of residents surveyed [50%] said they would leave their rubbish
out for council collection days if it was unsuitable for weekly rubbish
collection, this was more common [63%] amongst Onkaparinga residents.
However, only 12% of businesses indicated likewise.
One third of residents [31%] indicated they would take their rubbish to
the tip/dump if it were unsuitable for weekly rubbish collection. This
was a similar businesses [29%].
A further 17% of residents indicated they would donate their
unwanted household items to charity.
Other residents [7%] indicated they would wait for the hard refuse
collection.
Some residents [6%] indicated they would use a private waste
removal company. This was more common amongst businesses
[43%].
Other businesses indicated they would use recycling centres [15%].
RUBBISH DISPOSAL
11%
12%
5%
7%
50%
29%
15%
43%6%
31%
17%
Don't know/nothing
Recycling centres
Private waste removal companies
Wait for hard refuse
Donate to charity
Rubbish tip/dump
Leave them out for council collection
days
Businesses Residents
Square Holes Pty Ltd [June 07]
8
Reasons for incorrect disposal of rubbish
Q3 Resident / Q6 Business
Respondents were asked why they thought people leave unwanted items
out on the street or footpath and around bins.
Half of residents surveyed [46%] believe people are too lazy or don’t
care. A further 37% of businesses agreed with this.
A total of 29% of residents believe it costs too much to dispose rubbish
properly. Almost half of businesses surveyed agreed [45%].
A further 22% of residents believe people don’t know what else to do
with their rubbish. A total of 13% of businesses agreed.
Some [10%] believe people know the council will pick it up anyway.
Fewer businesses agreed [6%].
WHY PEOPLE INCORRECTLY DISPOSE OF RUBBISH
13%
6%
13%
45%
37%
7%
10%
22%
29%
46%
Don't know
They know thecouncil
will pick it upanyway
Don't know what else to do with it
Costs too muchto dispose properly
Too lazy/don't care
Businesses Residents
Square Holes Pty Ltd [June 07]
9
Notice dumped rubbish
Q4 Resident
A total of 11% of residents notice dumped rubbish almost everyday.
This is more common amongst Playford residents [20%].
Fewer residents [9%] indicated they notice rubbish two or three times
a week.
A further 14% of residents notice dumped rubbish weekly.
Some [18%] notice dumped rubbish on the streets every few weeks.
A total of 28% of residents notice dumped rubbish on the street once a
month.
A further 18% of respondents never notice dumped rubbish. This is more
common amongst Grant residents [45%].
FREQUENCY OF NOTICING DUMPED RUBBISH[residents only]
18%
28%
18%
14%
11%
9%
Never
Once a month orless
Every few weeks
Weekly
Two/three times aweek
Almost everyday
Square Holes Pty Ltd [June 07]
10
Location of dumped rubbish
Q5 Resident
Of those who have noticed dumped rubbish, 72% have seen rubbish in
the street. This was higher amongst Playford residents [93%].
A further 28% have seen rubbish around bins.
Some [18%] indicated they had seen rubbish in parks and reserves.
This was higher amongst Onkaparinga residents [34%].
Fewer [8%] indicated they had seen rubbish on country/dirt roads.
LOCATION OF DUMPED RUBBISH[residents only]*
8%
18%
28%
72%
Country/dirt roads
Parks/reserves
Around bins
In the street
*Of those who have noticed dumped rubbish
Square Holes Pty Ltd [June 07]
11
Dumped rubbish in your area
Q6 Resident
A total of 44% of residents have noticed dumped rubbish in their area.
More Playford residents [54%] have noticed dumped rubbish in their
area.
Whereas, fewer Port Adelaide Enfield residents [34%] have noticed
rubbish in their area.
DUMPED RUBBISH IN YOUR AREA[residents only]
44%
54%
41%
49% 49%
39%
34%
Total Playford Tea TreeGully
Onkaparinga Mallala Grant Port AdelaideEnfield
Square Holes Pty Ltd [June 07]
12
Residents opinions on rubbish in their area
Q7 Resident
Residents were asked how much of a problem dumped rubbish is in their
area.
A total of 48% of Mallala residents believe dumped rubbish is an
extremely big problem [12%] or quite a problem [36%] in their area.
A further 37% of Playford residents believe dumped rubbish is an
extremely big problem [14%] or quite a problem [23%] in their area.
A total of 26% of Grant residents believe dumped rubbish is an
extremely big problem [7%] or quite a problem [19%] in their area.
A further 25% of Port Adelaide Enfield residents believe dumped
rubbish is quite a problem in their area.
One quarter of Onkaparinga residents [23%] believe dumped rubbish is
an extremely big problem [3%] or quite a problem [20%] in their area.
Fewer respondents from Tea Tree Gully [11%] believe dumped rubbish
is an extremely big problem [5%] or quite a problem [6%] in their area.
DUMPED RUBBISH A PROBLEM IN YOUR AREA[residents only]
7%
12%
6%
20%
25%
19%
23%
36%
22%
20%
8%
10%
59%
51%
66%
61%
46%
51%
5%
14% 17%
5%Tea Tree Gully
Onkaparinga
Port AdelaideEnfield
Grant
Playford
Mallala
Extremely big problem
Quite a problem Don't know/Neutral
Not much ofa problem
Not a problemat all
Not seen rubbish in area
Square Holes Pty Ltd [June 07]
13
Businesses opinions on rubbish in their area
Q7 Business
All businesses surveyed were asked how much of a problem the dumping
of rubbish is in their area.
A total of 25% of businesses in the Mallala district believe dumped
rubbish is an extremely big problem [10%] or quite a problem [15%] in
their area.
A further 22% of Tea Tree Gully businesses believe dumped rubbish is
quite a problem in their area.
A total of 20% of Onkaparinga businesses believe dumped rubbish is an
extremely big problem [5%] or quite a problem [15%] in their area.
One in five Grant businesses [20%] believe likewise.
A further 18% of Port Adelaide Enfield businesses believe dumped
rubbish is an extremely big problem [9%] or quite a problem [9%] in
their area.
Fewer Playford businesses [10%] believe dumped rubbish is an
extremely big problem [5%] or quite a problem [5%] in their area.
DUMPED RUBBISH A PROBLEM IN YOUR AREA[businesses only]
9%
5%
5%
5%
9%
15%
15%
22%
15%
5%
11%
5%
50%
59%
30%
40%
33%
5%
30%
18%
50%
33%
65%
5%
10%
10%
5%
35%
Playford
Port AdelaideEnfield
Grant
Onkaparinga
Tea TreeGully
Mallala
Extremely big problem
Quite a big problem
Don't know/Neutral
Not much of a problem
Not really a problem at all
Square Holes Pty Ltd [June 07]
14
Awareness of services and information
Council provide business with disposal service
Q8 Business
Apart from the weekly disposal service provided by local councils, one in
four businesses [24%] indicated their council provides other disposal
services for commercial waste.
This was higher among those businesses in the Tea Tree Gully [50%] and
Mallala [46%] districts.
COUNCIL PROVIDE YOUR BUSINESS WITH ANY WASTE DISPOSAL SERVICES
[businesses only]
24%
10%
6%
15% 15%
50%
46%
Total Playford Port AdelaideEnfield
Grant Onkaparinga Tea TreeGully
Mallala
Square Holes Pty Ltd [June 07]
15
Aware of waste disposal services
Q8 Resident / Q9 Business
Respondents were asked if they are aware of any disposal services apart
from the regular weekly rubbish and recycling collection provided by
council services. A total of 37% of residents and a lesser 14% of
businesses are aware of leaving out rubbish on council collection days.
A further 34% of residents and 31% of businesses are aware of the
rubbish tip/dump. This was higher amongst Mallala residents [83%].
Additionally, 18% of residents and 19% of businesses are aware of
recycling centres. This was higher amongst Grant residents [42%].
A total of 10% of residents and a larger 39% of businesses are aware of
private waste removal companies.
A smaller proportion of residents [7%] mentioned donating to charity.
Fewer residents [5%] and businesses [11%] are aware of chemical
collection depots.
AWARENESS OF WASTE DISPOSAL SERVICES
20%
11%
39%
19%
31%
14%
18%
5%
7%
10%
18%
34%
37%
Don't know / none
Chemical collectiondepots
Donate to charity
Private waste removal companies
Recycling centres
Rubbish tip/dump
Leave them out forcouncil collection
days
Businesses Residents
Square Holes Pty Ltd [June 07]
16
Waste removal services used
Q9 Resident / Q10 Business
One in three residents [31%] has donated their unwanted items to
charity in the past twelve months. A smaller proportion of businesses
[11%] have done likewise.
A total of 29% of residents have used recycling centres in the past
twelve months. A further 38% of businesses have done likewise.
A further 27% of residents and 20% of businesses have left their waste
out for council collection days.
A total of 19% of residents and a further 37% of businesses have used
the rubbish tip/dump in the past twelve months.
A similar percentage of residents [18%] have used private waste
removal companies in the past twelve months. More businesses [64%]
have used private waste removal companies than any other removal
service in the past twelve months.
Fewer businesses [6%] have used chemical collection depots in the
past twelve months.
WASTE REMOVAL SERVICES USED IN PAST TWELVE MONTHS
11%
6%
64%
37%
20%
38%
11%
26%
18%
19%
27%
29%
31%
Don't know/none of these
Chemical collectiondepots
Private waste removal companies
Rubbish tip/dump
Leave them outfor council
collection days
Recycling centres
Donate to charity
Businesses Residents
Square Holes Pty Ltd [June 07]
17
Perceived frequency of council hard waste collection days
Q10 Resident
Two in five residents [38%] are unaware of how often hard waste
collection occurs.
A total of 13% of residents believe council hard waste collection occurs
anytime, using a call and collect service.
Some [8%] believe council hard waste collection days occur monthly.
Others [12%] believe council hard waste collection days occur every few
months.
A further 8% of residents believe hard waste collection occurs twice a
year.
HOW FREQUENTLY DO YOU THINK COUNCIL HAVE HARD WASTE COLLECTION
[residents only]
38%
8%
12%
8%
13%
Don't know
Every 6 months
Every few months
Every month
Anytime
Square Holes Pty Ltd [June 07]
18
Illegal Dumping
Q11 & Q12 Resident / Q11 Business
Only 2% of residents admitted to ever illegally dumping rubbish. Those who admitted to illegally
dumping rubbish are from Playford, Tea Tree Gully and Port Adelaide Enfield Districts. All guilty respondents are
aged over 35, with an even stretch across ages up to 60+, and are more likely to be female.
Of those 8 people who admitted to illegally dumping rubbish, 7 people disposed furniture; 3 people disposed
appliances; 2 people disposed wood; and 1 person disposed clothing. A few people had dumped multiple items.
Most [7 people] owned their house; and the remaining person was renting in their area.
Their reasons for illegally dumping the items include convenience [2 people]; the belief others may want their
items [2 people]; and the expense of the alternative [1 person].
No businesses admitted to ever illegally dumping rubbish.
Square Holes Pty Ltd [June 07]
19
Awareness of council fines for illegally dumping rubbish
Q14 Resident
Three in four residents [75%] indicated they are aware that some
councils administer fines and penalties for illegally dumping rubbish.
More residents in the Grant [97%], Mallala [91%], and Port Adelaide
Enfield [84%] districts are aware of the council fines.
Fewer residents in the Tea Tree Gully district [60%] are aware of the
council fines.
AWARENESS OF COUNCIL FINES[residents only]
75% 75%
60%
77%
91%97%
84%
Total Playford Tea TreeGully
Onkaparinga Mallala Grant Port AdelaideEnfield
Square Holes Pty Ltd [June 07]
20
Attitudes towards Rubbish Disposal
Residents’ attitudes Q15 Resident
A number of statements regarding rubbish disposal were read to the
respondents. A total of 72% of residents strongly agree [24%] or agree
[48%] that their council needs to have more regular clean up days.
A further 71% of residents strongly agree [25%] or agree [46%] it costs
too much to correctly dispose of rubbish, while 64% of residents
strongly agree [9%] or agree [55%] their council makes it easy to
correctly dispose of rubbish. This was higher in Onkaparinga [75%]
and Port Adelaide Enfield [77%].
A total of 62% of residents strongly agree [14%] or agree [48%] it is
their council’s responsibility to keep the streets clean.
Agreement was lower with there aren’t any convenient places to
dispose of rubbish [41%], higher in Playford [53%]; it is too much
effort to correctly dispose of rubbish [31%], higher in Playford
[40%]; it is OK to put things on the street because others do
[18%]; most people have to dump their rubbish on the street
from time to time [8%]; the council will pick up rubbish anytime
[6%]; and a bit of rubbish doesn’t matter [1%].
STATEMENTS REGARDING RUBBISH DISPOSAL[residents only]
8%
14%
9%
25%
24%
7%
17%
27%
33%
48%
55%
46%
48%
8%
15%
11%
7%
42%
65%
65%
62%
46%
24%
18%
18%
21%
27%
24%
50%
6%
57%
17%
16%
6%
The area is a mess anyway,a bit of rubbish doesn't matter
You can put anything out on thestreet in front of your house at
any time, and the council will pick it up
Most people have to occassionally dump
their rubbish on the street
It's ok to put things on the street because other people do
Its too much effort to correctly dispose of rubbish
There aren't any convenient places to dispose of rubbish
It's the councils responsibilityto keep the streets clean
My council makes it easy to correctly dispose of rubbish
It costs too much tocorrectly dispose of rubbish
Council needs to have moreregular clean up days
Strongly agree Agree Neutral/Don’t know
Disagree Strongly disagree
Square Holes Pty Ltd [June 07]
21
Businesses’ attitudes
Q14 Business
A number of statements regarding rubbish disposal were read to the
business respondents. A total of 71% of businesses strongly agree [29%]
or agree [42%] it is the council’s responsibility to keep the streets
free of rubbish. This was higher in Mallala [80%].
A further 61% of businesses strongly agree [26%] or agree [35%] it
costs too much to take things to the dump, higher in Playford
[75%].
A total of 53% of businesses strongly agree [6%] or agree [46%] their
council make it easy to dispose of things properly. This was higher
in the Grant district [75%] and lower in Playford [35%].
Agreement was much lower with statements including it is too much
effort to dispose of things properly [27%] higher in Playford [40%];
there are not any convenient places to take rubbish [24%]; most
businesses have to dump their rubbish on the street from time to
time [3%]; and the area is a mess anyway so a bit of extra
rubbish does not matter [2%].
STATEMENTS REGARDING RUBBISH DISPOSAL[businesses only]
26%
29%
19%
23%
46%
35%
42%
15%
30%
38%
58%
39%
23%
31%
20%
68%
58%
12%
10%
8%
5%
6%
5%
33%
The area is a mess anyway soa bit of extra rubbish in thestreet doesn't really matter
Most businesses have to dumptheir rubbish out on the street
from time to time
There arent any convenientplaces to take rubbish
Its too much effort to dispose of things properly
My council makes it easyto dispose of things properly
It costs too much totake things to the dump
It's the councils responsibility to keep
the streets free of rubbish
Strongly agree Agree Neutral/Don't know Disagree Strongly disagree
Square Holes Pty Ltd [June 07]
22
Need to know more about waste removal
Q16 Resident / Q15 Business
A majority of residents [86%] and businesses [85%] indicated that
people need to know more about waste removal.
A higher percentage of residents from the Playford district [94%] and
businesses from the Mallala district [95%] and Tea Tree Gully [94%]
indicated they need to know more about waste removal.
A comparatively smaller percentage of residents from the Grant district
[62%] and businesses from the Onkaparinga district [58%] indicated they
need more information on waste removal.
NEED TO KNOW MORE ABOUT WASTE REMOVAL
86%
94% 95%
80%
91%87%
84%87%
62%
84%90%
58%
85%
94%
Total Playford Tea TreeGully
Onkaparinga Mallala Grant PortAdelaideEnfield
Residents Businesses
Square Holes Pty Ltd [June 07]
23
Need to make rubbish disposal easier
Q17 Resident / Q16 Business
A total of 68% of residents indicated that councils need to make rubbish
disposal easier.
This was higher amongst Playford [93%] and Mallala [83%] district
residents.
A total of 84% of businesses believe that councils need to make rubbish
disposal easier.
Furthermore, this indication was higher amongst Tea Tree Gully [94%],
Playford [90%] and Mallala [90%] district businesses.
COUNCIL NEED TO MAKE RUBBISH DISPOSAL EASIER
93% 94%
79%
86%
64%
83%
68%
59%
66%69%
65%
90%
84%
90%
Total Playford Tea TreeGully
Onkaparinga Mallala Grant PortAdelaideEnfield
Residents Businesses
Square Holes Pty Ltd [June 07]
24
Communication
Requested information about waste disposal and recycling
Q18 Resident / Q17 Business
A total of 25% of residents and a lesser 7% of businesses requested
information regarding hard refuse.
A further 15% of residents and 6% of businesses requested information
regarding how to dispose various wastes, such as hazardous
chemicals, sharps and plastics.
Some residents [8%] and businesses [3%] requested recycling
information.
Fewer residents [5%] and businesses [4%] requested information
regarding transfer station/dump opening times.
A total of 10% of businesses requested information regarding locations.
Some businesses [5%] requested information regarding dumping costs.
REQUESTED INFORMATION IN REGARDS TO RUBBISH DISPOSAL
54%
6%
7%
48%
5%4%
10%
5%
3%8%
15%
25%
Don't Know/Nothing
Dumping costs
Locations
Transfer station/dump opening times
Recycling
How to disposevarious wastes
Hard refuse
Businesses Residents
Square Holes Pty Ltd [June 07]
25
Information source
Q19 Resident / Q18 Business
A majority of residents [89%] and businesses [63%] would source
information regarding waste removal from their local council.
Fewer residents [4%] and businesses [6%] would source such
information from the Internet.
A total of 17% of businesses would source information from private
companies.
A further 5% of businesses would source such information from the
yellow pages.
ADDITIONAL INFORMATION SOURCE
63%
89%
6%
8%
5%
17%
3%
4%
Don't know
Yellow pages
Private company
Internet
Local council
Businesses Residents
Square Holes Pty Ltd [June 07]
26
Recall of information about waste removal and recycling
Q20 Resident / Q19 Business
More businesses [76%] than residents [37%] could not recall seeing any
council information about waste removal or recycling. This was
particularly high among those residing in rental properties [55%].
A total of 29% of residents and a lower 8% of businesses recall seeing
information regarding waste removal and recycling in brochures. This
was higher among housing trust residents [42%]; and lower among those
residing in rental properties [16%].
A further 16% of residents recall seeing waste removal and recycling
information on a calendar, such as a magnet fridge calendar.
Some residents [16%] and businesses [10%] recall seeing waste removal
and recycling information in newsletters.
Fewer residents [5%] and businesses [2%] recall seeing waste removal
and recycling information in the local paper. This was higher among
those residing in rental properties [13%].
WHERE DO YOU RECALL SEEING/HEARING COUNCIL INFORMATION REGARDING WASTE REMOVAL
76%
10%
8%
37%
5%
16%
16%
29%
Can't recall
Local paper
Newsletter
Calendar [fridge magnet
calendar]
Brochure
Businesses Residents
Square Holes Pty Ltd [June 07]
27
Communication with residents
Q21 Resident
A total of 89% of residents are extremely [17%] or quite likely [72%] to
access information in a brochure.
A further 83% of residents are extremely [10%] or quite likely [73%] to
access information in a newsletter.
Many [80%] are extremely [30%] or quite likely [50%] to access
information if it was provided with rates notice.
More so than businesses, 65% of residents are extremely [7%] or quite
likely [58%] to access information in a newspaper/magazine.
Fewer residents [48%] are extremely [19%] or quite likely [29%] to
access information on a website.
LIKELIHOOD OF ACCESSING INFORMATION REGARDING WASTE REMOVAL IN THE FOLLOWING FORMS
[residents only]
7%
30%
10%
17%
29%
58%
50%
73%
72%
6%
29%
31%
9%
13%
19%
10%
5%
22%Website
Newspaper/Magazine
With rates notice
Newsletter
Brochure
Extremely likely Quite likely Don't know/ Neutral
Not very likely Not at all likely
Square Holes Pty Ltd [June 07]
28
Communication with businesses
Q20 Business
Similar to residents, a total of 85% of businesses are extremely [21%] or
quite likely [64%] to access information in a brochure. This was higher
in the agriculture industry [100% likely].
A further 83% of businesses are extremely [8%] or quite likely [75%] to
access information in a newsletter. This was higher in the agriculture
industry [100% likely]; and lower among the retail industry [64%].
Many businesses [71%] are extremely [33%] or quite likely [38%] to
access information if it was provided with rates notice. This was higher
in the agriculture industry [94% likely].
More so than residents, 63% of businesses are extremely [18%] or quite
likely [45%] to access information on a website. This was particularly
lower in the agriculture industry [44% likely].
Fewer businesses [45%] are extremely [4%] or quite likely [41%] to
access information in a newspaper/magazine. This was lower in the
manufacture [26% likely] and retail [32% likely] industries.
LIKELIHOOD OF ACCESSING WASTE REMOVAL/RECYCLING INFORMATION IN THE FOLLOWING FORMS
[businesses only]
18%
33%
8%
21%
41%
45%
38%
75%
64%
41%
14%
13%
15%
13%
13%
22%
13%
Newspaper/Magazine
Website
With rates notice
Newsletter
Brochure
Extremely likely Quite likely Don't know/ Neutral
Not very likely Not at all likely
Q20 Business
Square Holes Pty Ltd [June 07]
29
Commercial Waste
Types of commercial waste generated by businesses
Q2 & Q3 Business
Half the number of businesses [48%] generate cardboard waste. This
was lower in Playford [15%].
One third of businesses [32%] generate general waste.
One quarter of businesses [25%] generate plastic waste. This was
higher in Port Adelaide Enfield [45%].
Other commercial wastes generated by businesses include wood [19%],
higher in Onkaparinga [35%]; metal [18%], higher in Grant [40%]; oil
[13%]; batteries [9%], higher in Tea Tree Gully [50%]; tyres [8%],
higher in Grant [10%]; green waste [8%]; and chemicals [6%], higher
in Grant [30%].
A vast majority [90%] of businesses do not include or calculate a
waste disposal fee when quoting for services. This was lower in
Tea Tree Gully [78%]. A further 8% quote less than $50, higher in Tea
Tree Gully [17%].
TYPES OF COMMERCIAL WASTE GENERATED[businesses only]
6%
8%
8%
9%
13%
18%
19%
25%
32%
48%
Chemicals
Green waste
Tyres
Batteries
Oil
Metal
Wood
Plastics
General
Cardboard
Square Holes Pty Ltd [June 07]
30
Person responsible for disposing commercial waste
Q4 Business
Half of businesses surveyed [48%] indicated the person responsible for
disposing the commercial waste are themselves. This was higher in
Mallala [75%].
A total of 40% of businesses indicated there are several people within
the business who are responsible for disposing the commercial waste.
Fewer businesses [8%] indicated their contractors are responsible for
disposing the commercial waste.
PERSON RESPONSIBLE FOR DISPOSING THE COMMERCIAL WASTE
[businesses only]
8%
40%
48%
Contractors
Several peoplewithin the business
Self
Square Holes Pty Ltd [June 07]
The subsequent charts provide a detailed illustration of the respondent
profile for the resident survey.
The chart illustrates residents are fairly evenly distributed amongst council
areas, as requested by KESAB.
Two thirds of residents [64%] have lived in their current council area for
more than ten years.
The charts illustrate a spread across age groups, where 42% are aged
over 45 years old and one third [31%] are under 34 years old.
There is an equal proportion of male [49%] to female respondents
[51%].
The majority of respondents [89%] occupy their own home, while 7% live
in private rentals.
Half of residents surveyed [52%] have five to six people over the age of
18 years old in their household.
The majority [93%] speak English as their first language.
COUNCIL AREA OF RESIDENTS[n=420]
17%
15%
17%17%
17%
17%
Playford Tea TreeGully
Onkaparinga Mallala Grant Port AdelaideEnfield
HOW LONG HAVE YOU BEEN LIVING IN YOUR AREA[n=420]
3%6%
13%
14%
64%
Less thanone year
1-3 years 4-6 years 7-10 years 10+ years
33
AGE[n=420]
12%
19%
17%20%
32%
1%
18-24 25-34 35-44 45-54 55+ Refused
HOUSING SITUATION[n=420]
7%
89%
2%2%
Other Housing trust Private rental Owner occupier
GENDER[n=420]
49%51%
Male Female
PEOPLE IN HOUSEHOLD OVER 18 YEARS OLD[n=420]
5%
10%
14%
19%24%
28%
1 2 3 4 5 6
35
The subsequent charts provide a detailed illustration of the respondent
profile for the business survey.
The charts illustrate that businesses are fairly evenly distributed amongst
council areas, as requested by KESAB.
Main industry sectors include retail [23%]; manufacture [19%]; and
agriculture [13%].
There is a fairly equal proportion of male [45%] to female respondents
[55%].
A majority of businesses [69%] employ less than ten people, including
42% who employ less than five people.
Three quarters of businesses [75%] have been operating for more than
ten years.
A majority of businesses [95%] separate or recycle their wastes.
COUNCIL AREA OF BUSINESSES[n=120]
17%
15%
17%
17%
17%
17%
Playford Tea TreeGully
Onkaparinga Mallala Grant Port AdelaideEnfield
INDUSTRY[n=120]
9%3%3%3%
5%5%
7%8%
13%19%
23%
Other
Education
Medical
Hospitality
Trade
Mechanic
Construction
Wholesale
Agriculture
Manufacture
Retail
Square Holes Pty Ltd [June 07]
36
GENDER[n=120]
45%
55%
Male Female
YEARS BUSINESS HAS BEEN OPERATING[n=120]
6%6%
13%
75%
1 to 3 years 4 to 6 years 7 to 10 years More than 10 years
NUMBER OF EMPLOYEES[n=120]
42%
27%
17%
8%
6%
Less than 5 5-10 people 10-20 people 20-30 people More than 30
SEPARATE OR RECYCLE WASTES[n=120]
5%
95%
No Yes
Square Holes Pty Ltd [June 07]
38
Methodology
A total of 540 telephone surveys with South Australian adults were
conducted in the Square Holes facility on Regent Street North in Adelaide
in June 2007.
The 540 surveys comprised of 420 residential telephone interviews and
120 business telephone interviews with South Australian adults within the
council areas of the City Tea Tree Gully, City of Port Adelaide Enfield, City
of Onkaparinga, District Council of Grant, District Council of Mallala and
City of Playford. The target was to have even number across each
council area. Interviews are as follows…
Council Residents Businesses
City of Playford 70 20
City of Tea Tree Gully 64 18
City of Onkaparinga 70 20
District Council of Mallala 75 20
District Council of Grant 70 20
City of Port Adelaide Enfield 71 22
Total 420 120
The questionnaire was based on determining the attitudes, perceptions,
behaviour, knowledge and awareness relating to council and non-council
waste collection and recycling centres.
All interviewers were IQCA trained and experienced. Staff were fully
briefed prior to commencing and a supervisor managed the team at all
times.
Cross-tabulations were produced using the statistical package SPSS.
Results presented throughout this report are intended to illustrate the
knowledge and awareness of waste disposal and related issues amongst
residents and businesses in six various South Australian council districts.
Square Holes Pty Ltd [June 07]
39
About Square Holes
Square Holes Pty Ltd is a marketing and research consultancy. The
agency opened for business in late 2004 and has emerged as the
foremost South Australian based consumer and business research
agency. Square Holes has worked with more than 60 leading
Corporate and Government clients, including Harris Scarfe, the
Department of the Premier and Cabinet, Health Partners, Finlaysons
Lawyers, Australian Central Credit Union and the Australian Wine
and Brandy Corporation.
Square Holes was established at a time when consumers and
business had become increasingly globally interconnected,
technologically literate, time poor and demanding in their
expectations. The agency’s view was that the old rules of marketing
had changed and a fresh approach was required. Square Holes
works with their clients to ensure that they are agile and responsive
to emerging marketing trends and issues. In his 15 years consulting
background in Adelaide and Melbourne Jason Dunstone, the Founder
and Managing Director of Square Holes, had become frustrated with
traditional market research and enticed four other leading marketing
and advertising identities to join him in establishing Square Holes.
Square Holes has been based in the Adelaide CBD since its inception,
and has recently moved into a new facility to allow Square Holes to
continue to grow. The new building has been designed to house the
consulting and data collection arms in a modern environment that
will benefit clients and staff. The facility is based on Regent Street
North in Adelaide [the continuation of Frome Street after Angas
Street]. It includes a telephone interviewing and focus group
capability. Square Holes welcomes client visits.
Square Holes’ aim is to not be a typical research company, but
rather a consultancy thinking outside the square and recognising
unmet needs to ensure that our clients gain true value in the form of
innovation and continuous improvement, with creativity at the core.
Square Holes is also in
partnership with Ipsos Mackay
Public Affairs. Ipsos is one of
the three largest global r
companies, based in Paris with
offices in 40 countries.
esearch
Square Holes Pty Ltd [June 07]
Square Holes Pty Ltd
ILLEGAL WASTE DUMPING SURVEY - RESIDENTS [070503]
M = Multiple Response S = Single Response
GOOD MORNING/AFTERNOON/EVENING. MY NAME IS ……… FROM SQUARE HOLES [A SOUTH AUSTRALIAN
BASED RESEARCH COMPANY]. WE ARE CONDUCTING A RESEARCH STUDY ON BEHALF OF THE SOUTH
AUSTRALIAN GOVERNMENT IN RELATION TO WASTE DISPOSAL AND RECYCLING AND APPRECIATE YOUR
ASSISTANCE. THE INTERVIEW IS QUITE SIMPLE, AND WILL ONLY TAKE AROUND 8 MINUTES TO COMPLETE.
If necessary say:
I CAN ARRANGE AN APPOINTMENT FOR A MORE SUITABLE TIME IF YOU WOULD PREFER.
WE ARE CONDUCTING INTERVIEWS WITH A RANDOM SELECTION OF SOUTH AUSTRALIAN HOUSEHOLDS.
YOUR NUMBER WAS SELECTED FROM THE WHITE PAGES.
WE ARE NOT SELLING ANYTHING. THE INTERVIEW WILL BE FOR RESEARCH PURPOSES ONLY AND WE HAVE
STRICT INDUSTRY GUIDELINES TO PROTECT YOUR PRIVACY.
YOUR RESPONSES WILL REMAIN CONFIDENTIAL. YOUR ANSWERS WILL BE STORED IN A DATA-FILE
SEPARATE TO YOUR PERSONAL DETAILS. WE ARE MORE INTERESTED IN THE PERCENTAGE OF PEOPLE
WITH PARTICULAR OPINIONS.
SQUARE HOLES IS BOUND BY THE STRICT CODE OF PROFESSIONAL BEHAVIOUR OF THE AUSTRALIAN
MARKET AND SOCIAL RESEARCH SOCIETY, AND MEETS THE REQUIREMENTS OF THE NEW PRIVACY
LEGISLATION.
THIS CALL MAY BE MONITORED BY MY SUPERVISOR FOR QUALITY CONTROL.
LEGEND
Responses in lowercase are unprompted
TEXT AND
RESPONSES IN UPPERCASE ARE
READ OUT
Text in bold
lowercase are interviewer instructions
Square Holes Pty Ltd
1. WHICH COUNCIL AREA DO YOU LIVE IN…? S
1 CITY OF PLAYFORD
2 CITY OF TEE TREE GULLY
3 CITY OF ONKAPARINGA
4 DISTRICT COUNCIL OF MALLALA
5 DISTRICT COUNCIL OF GRANT
6 CITY OF PORT ADELAIDE ENFIELD
7 Other [terminate]
8 Don’t know [terminate]
2. IF YOU HAD TO DISPOSE OF THINGS LIKE RUBBISH, OLD FURNITURE AND UNWANTED HOUSEHOLD
ITEMS THAT WERE UNSUITABLE TO PUT IN WITH YOUR NORMAL WEEKLY RUBBISH COLLECTION, WHAT
ARE SOME THINGS YOU WOULD DO WITH IT…? M
1 Recycling centres
2 Rubbish tip/dump
3 Chemical collection depots
4 Donate to charity
5 Leave them out for council collection days
6 Private waste removal companies
7 Other [Specify]
8 Don’t know / nothing
3. IN MANY AREAS AROUND ADELAIDE, PEOPLE SOMETIMES DUMP BAGS OF RUBBISH, OLD FURNITURE,
AND USED HOUSEHOLD ITEMS OUT ON THE STREET OR FOOTPATH AND AROUND BINS. WHY DO YOU
THINK PEOPLE DO THIS…? M
1 Don’t know what else to do with it
2 Costs too much to dispose properly
3 Cant be bothered/don’t care
4 They know the council will pick it up anyway
5 Cant transport it to a disposal point
6 Have no room in their bins
7 Other [Specify]
8 Don’t know
Square Holes Pty Ltd
4. HOW OFTEN HAVE YOU NOTICED RUBBISH OR UNWANTED HOUSEHOLD ITEMS DUMPED IN THE STREET
OR INAPPROPRIATE LOCATIONS…? S
1 ALMOST EVERYDAY
2 TWO / THREE TIMES A WEEK
3 WEEKLY
4 EVERY FEW WEEKS
5 ONCE A MONTH OR LESS
6 NEVER Go to
Q8 7 Don’t know
5. WHERE HAVE YOU SEEN DUMPED RUBBISH…? M
1 In the street
2 Around bins
3 Car parks
4 Parks/reserves
5 Beach
6 Other [Specify]
7 Don’t know / none
6. DOES THIS SORT OF THING HAPPEN WHERE YOU LIVE…? S
1 Yes
2 No Go to
Q8 3 Don’t know
7. HOW MUCH OF A PROBLEM IS THE DUMPING OF RUBBISH IN YOUR AREA…? S
1 EXTREMELY BIG PROBLEM
2 QUITE A BIT PROBLEM
3 Don’t know/Neutral
4 NOT MUCH OF A PROBLEM
5 NOT REALLY A PROBLEM AT ALL
Square Holes Pty Ltd
8. APART FROM THE REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL,
WHAT SERVICES ARE YOU AWARE OF TO DISPOSE OF WASTE AND UNWANTED HOUSEHOLD ITEMS IN
YOUR AREA…? M
1 Recycling centres
2 Rubbish tip/dump
3 Chemical collection depots
4 Donate to charity
5 Leave them out for council collection days
6 Private waste removal companies
7 Other [Specify]
8 Don’t know / none
9. APART FROM REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL WHAT
WASTE REMOVAL, DISPOSAL OR RECYCLING SERVICES HAVE YOU USED IN THE PAST 12 MONTHS…? M
1 RECYCLING CENTRES
2 RUBBISH TIP/DUMP
3 CHEMICAL COLLECTION DEPOTS
4 DONATE TO CHARITY
5 LEAVE THEM OUT FOR COUNCIL COLLECTION DAYS
6 PRIVATE WASTE REMOVAL COMPANIES/SKIP BIN PROVIDERS
7 Other [specify]
8 Don’t know/none of these
10. APART FROM THE REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL,
HOW FREQUENTLY DO YOU THINK YOUR COUNCIL HAS HARD WASTE CLEAN UP DAYS…? S
1 Weekly
2 Fortnightly
3 Monthly
4 Every few months
5 Once a year
6 Anytime - you call them and they come and collect it
7 Other [Specify]
8 Don’t know / none
Square Holes Pty Ltd
11. APART FROM PUTTING THINGS IN YOUR NORMAL RUBBISH BIN, OR LEAVING ITEMS OUT ON COUNCIL
CLEAN UP DAYS, HAVE YOU EVER LEFT BAGS OF RUBBISH, OLD FURNITURE, OR USED HOUSHOLD ITEMS
ON THE STREET, PAVEMENT OR AROUND BINS…? S
1 Yes
Go to
Q14
2 No
12. WHAT SORT OF ITEMS HAVE YOU HAD TO DISPOSE OF THAT WAY…? M
1 Appliances 8 Garden/green waste
2 Building materials 9 Mattresses
3 Car batteries 10 Paint
4 Chemicals 11 Packaging [boxes etc]
5 Clothing 12 Tyres
6 Computers 13 Whitegoods
7 Furniture 14 Other [specify]
15 Don’t know
13. CAN YOU THINK OF ANY REASONS WHICH PREVENTED OR DISCOURAGED YOU FROM TAKING YOUR
WASTE TO A LANDFILL, DUMP, OR RECYCLING STATION - OR FROM HIRING SOMEONE TO COME AND
COLLECT YOUR WASTE OR RECYCLING…? M
1 Yes – Cost
2 Yes – Inconvenience
3 Yes – Not sure what options are available
4 Yes – Other [Specify]
5 No
14. ARE YOU AWARE THAT SOME COUNCILS ADMINISTER FINES AND PENALTIES FOR ILLEGALLY DUMPING
RUBBISH…? S
1 Yes
2 No
Square Holes Pty Ltd
15. THERE ARE A LOT OF DIFFERENT THINGS THAT PEOPLE DISPOSE OF FROM TIME TO TIME AND
SOMETIMES PEOPLE LEAVE THESE ITEMS IN THE STREET OR OTHER PUBLIC PLACES. I’M GOING TO
READ OUT SOME THINGS THAT PEOPLE HAVE SAID ABOUT THIS AND ASK YOU TO TELL ME WHETHER
YOU AGREE OR DISAGREE WITH THE STATEMENT AND BY HOW MUCH…
STRONGLY AGREE AGREE
NEUTRAL / DON’T KNOW
DISAGREE STRONGLY DISAGREE
a. IT’S THE COUNCILS RESPONSIBILITY TO KEEP
THE STREETS FREE OF RUBBISH
1 2 3 4 5
b. MOST PEOPLE HAVE TO DUMP THEIR RUBBISH
OUT ON THE STREET FROM TIME TO TIME
1 2 3 4 5
c. ITS TOO MUCH EFFORT TO DISPOSE OF
THINGS PROPERLY
1 2 3 4 5
d. IT COSTS TOO MUCH TO TAKE THINGS TO THE
DUMP
1 2 3 4 5
e. THERE AREN’T ANY CONVENIENT PLACES TO
TAKE YOUR RUBBISH
1 2 3 4 5
f. MY COUNCIL MAKES IT EASY TO DISPOSE OF
THINGS PROPERLY
1 2 3 4 5
g. THE AREA IS A MESS ANYWAY SO A BIT OF
EXTRA RUBBISH IN THE STREET DOESN’T
REALLY MATTER
1 2 3 4 5
h. IT’S OK TO PUT THINGS OUT ON THE STREET
BECAUSE OTHER PEOPLE TAKE IT ANYWAY
1 2 3 4 5
i. COUNCIL NEED TO HAVE MORE REGULAR
CLEAN UP DAYS
1 2 3 4 5
j. YOU CAN PUT ANYTHING OUT ON THE STREET
IN FRONT OF YOUR HOUSE AT ANY TIME AND
THE COUNCIL WILL JUST PICK IT UP WHEN
THEY SEE IT
1 2 3 4 5
16. DO YOU THINK PEOPLE NEED TO KNOW MORE ABOUT WHAT THEY CAN DO WITH THEIR RUBBISH AND
USED HOUSEHOLD ITEMS …? S
1 Yes
2 No
17. DO YOU THINK THE COUNCIL NEED TO MAKE IT EASIER TO DISPOSE OF RUBBISH AND HOUEHOLD
ITEMS…? S
1 Yes
2 No
Square Holes Pty Ltd
18. WHAT SORT OF INFORMATION ABOUT WASTE DISPOSAL AND RECYCLING WOULD YOU PERSONALLY
LIKE TO KNOW MORE ABOUT…? M
1 Hard refuse
2 Transfer station/dump opening times
3 Dumping costs
4 Recycling
5 Locations
6 Other [Specify]
7 Don’t Know/Nothing
19. WHERE WOULD YOU GO OR WHO WOULD YOU CONTACT TO FIND OUT INFORMATION ABOUT WASTE
REMOVAL AND RECYCLING…? M
1 Local council
2 KESAB
3 Zero Waste
4 Internet
5 EPA – Environmental Protection Authority
6 Other [Specify]
7 Don’t know
20. CAN YOU RECALL SEEING OR RECEIVING ANY INFOMRATION IN FROM THE LOCAL COUNCIL ABOUT
WASTE REMOVAL OR RECYCLING THE PAST 12 MONTHS…? If yes: WHERE? M
1 Yes – Brochure
2 Yes – Local paper
3 Yes – Internet site
4 Yes - Newsletter
5 Other [Specify]
6 No
Square Holes Pty Ltd
21. HOW LIKELY WOULD YOU BE TO ACCESS INFORMATION ABOUT WASTE REMOVAL, RECYCLING AND
DISPOSAL IF IT WAS PROVIDED IN THE FOLLOWING FORMS …
EXTREMELY
LIKELY
QUITE
LIKELY
Don’t know
/Neutral
NOT VERY
LIKELY
NOT AT ALL
LIKELY
a. WEBSITE 1 2 3 4 5
b. BROCHURE 1 2 3 4 5
c. NEWSPAPER/MAGAZINES 1 2 3 4 5
d. NEWSLETTER 1 2 3 4 5
e. WITH RATES NOTICES 1 2 3 4 5
NOW JUST A COUPLE OF DETAILS ABOUT YOURSELF FOR ANALYSIS PURPOSES…
22. WHICH OF THE FOLLOWING HOUSING SITUATIONS APPLIES TO YOU …? S
1 HOUSING TRUST
2 PRIVATE RENTAL
3 OWNER OCCUPIER
4 Other [specify]
23. HOW LONG HAVE YOU LIVED IN THE AREA YOU ARE NOW LIVING IN…? S
1 Less that one year
2 1 to 3 years
3 4 to 6 years
4 7 to 10 years
5 More than 10 years
6 Don’t know/unsure
Square Holes Pty Ltd
24. INTO WHICH OF THE FOLLOWING AGE RANGES DO YOU FALL? S
1 18-24
2 25-29
3 30-34
4 35-39
5 40-44
6 45-49
7 50-54
8 55-59
9 60+
10 Refused
25. IS ENGLISH YOUR FIRST LANGUAGE …? If no: WHAT IS YOUR FIRST LANGUAGE? S
1 Yes
2 No – Italian
3 No – Vietnamese
4 No – Greek
5 No - Chinese
6 No – Polish
7 No – Indonesian
8 No – Polish
9 No - German
10 No – Japanese
11 No – French
12 No – Other [specify]
26. HOW MANY PEOPLE AGED 18 OR OVER LIVE IN YOUR HOUSEHOLD?
[specify number of people]
999 Don’t know
27. Record gender: S
1 Male
2 Female
Square Holes Pty Ltd
28. SQUARE HOLES REGULARLY CONDUCTS 60-90 MINUTE FOCUS GROUPS ABOUT ADVERTISING, NEW
PRODUCTS AND GOVERNMENT INITIATIVES FOR EXAMPLE. PARTICIPANTS ARE PAID FOR THEIR
INVOLVEMENT IN THESE INFORMAL DISCUSSIONS. WOULD YOU BE WILLING TO BE INVOLVED IN FOCUS
GROUPS? If yes - ensure name, phone number and postcode recorded below. If necessary say:
YOUR DETAILS WILL REMAIN CONFIDENTIAL.
1 Yes
2 No
FOR VALIDATION PURPOSES BY MY SUPERVISOR, COULD I JUST ASK YOUR FIRST NAME AND GET A CONTACT
PHONE NUMBER PLEASE.
Name
Phone
ON BEHALF OF ZERO WASTE AND SQUARE HOLES I THANK YOU FOR YOUR TIME AND COMMENTS. YOUR VIEWS
COUNT.
If necessary: IF YOU HAVE ANY QUERIES YOU CAN CALL THE INDUSTRY’S FREE SURVEY LINE ON 1300 364830
I certify that this is a true, accurate and complete interview, conducted in accordance with the IQCA
standards and the AMSRS Code of Professional Behaviour [ICC/ESOMAR]. I will not disclose to any
other person the content of this questionnaire or any other information relating to this project.
Signature: ………………………………………………… Date: ……………………………………… ID: ……………………………………
29. Record postcode
30. Record ID
Square Holes Pty Ltd
ILLEGAL WASTE DUMPING SURVEY – BUSINESSES [070503]
M = Multiple Response S = Single Response
GOOD MORNING/AFTERNOON/EVENING. MY NAME IS ……… FROM SQUARE HOLES [A SOUTH AUSTRALIAN
BASED RESEARCH COMPANY]. WE ARE CONDUCTING A RESEARCH STUDY ON BEHALF OF THE SOUTH
AUSTRALIAN GOVERNMENT IN RELATION TO WASTE DISPOSAL AND RECYCLING AND APPRECIATE YOUR
ASSISTANCE. THE INTERVIEW IS QUITE SIMPLE, AND WILL ONLY TAKE AROUND 8 MINUTES TO COMPLETE.
If necessary say:
I CAN ARRANGE AN APPOINTMENT FOR A MORE SUITABLE TIME IF YOU WOULD PREFER.
WE ARE CONDUCTING INTERVIEWS WITH A RANDOM SELECTION OF SOUTH AUSTRALIAN HOUSEHOLDS.
YOUR NUMBER WAS SELECTED FROM THE WHITE PAGES.
WE ARE NOT SELLING ANYTHING. THE INTERVIEW WILL BE FOR RESEARCH PURPOSES ONLY AND WE HAVE
STRICT INDUSTRY GUIDELINES TO PROTECT YOUR PRIVACY.
YOUR RESPONSES WILL REMAIN CONFIDENTIAL. YOUR ANSWERS WILL BE STORED IN A DATA-FILE
SEPARATE TO YOUR PERSONAL DETAILS. WE ARE MORE INTERESTED IN THE PERCENTAGE OF PEOPLE
WITH PARTICULAR OPINIONS.
SQUARE HOLES IS BOUND BY THE STRICT CODE OF PROFESSIONAL BEHAVIOUR OF THE AUSTRALIAN
MARKET AND SOCIAL RESEARCH SOCIETY, AND MEETS THE REQUIREMENTS OF THE NEW PRIVACY
LEGISLATION.
THIS CALL MAY BE MONITORED BY MY SUPERVISOR FOR QUALITY CONTROL.
Responses in lowercase are unprompted
TEXT AND
RESPONSES IN UPPERCASE ARE
READ OUT
LEGEND
Text in bold
lowercase are interviewer instructions
Square Holes Pty Ltd
1. WHICH COUNCIL AREA IS THE BUSINESS LOCATED…? S
1 CITY OF PLAYFORD
2 CITY OF TEE TREE GULLY
3 CITY OF ONKAPARINGA
4 DISTRICT COUNCIL OF MALLALA
5 DISTRICT COUNCIL OF GRANT
6 CITY OF PORT ADELAIDE ENFIELD
7 Other [terminate]
8 Don’t know [terminate]
2. DOES THE BUSINESS GENERATE OR HAVE A NEED TO DISPOSE OF COMMERCIAL WASTE…? If yes:
WHAT KIND OF ITEMS? M
1 Yes – Chemicals
2 Yes – Green waste
3 Yes – Tyres
4 Yes - Plastics
5 Yes - Paint
6 Yes – Metal
7 Yes - Concrete
8 Yes - Bricks
9 Yes - Cardboard
10 Yes – Wood
11 Yes - Batteries
12 Yes – General
13 Other [Specify]
14 No / Don’t know [terminate]
3. DOES THE BUSINESS INCLUDE OR CALCULATE A WASTE DISPOSAL FEE WHEN QUOTING FOR
SERVCES…? If yes: HOW MUCH IS THIS CHARGE ON AVERAGE? M
1 Yes – less than $50
2 Yes – $50 - $100
3 Yes – $100 - $150
4 Yes – $150 - $200
5 Yes - $200 – $250
6 Yes – $250 - $300
7 Yes – More than $300
8 Other [Specify]
9 No / Don’t know
Square Holes Pty Ltd
4. WHO WITHIN THE BUSINESS IS REPONSIBLE FOR DISPOSING OF THE COMMERCIAL WASTE…? M
1 Self
2 Several people within the business
3 Contractors
4 Council
5 Other [Specify]
6 Don’t know / no one
5. IF YOUR BUSINESS HAD TO DISPOSE OF UNUSED COMMERCIAL WASTE ITEMS SUCH AS OLD TYRES,
CHEMICALS AND BUILDING MATERIALS THAT WERE UNSUITABLE TO PUT IN WITH YOUR NORMAL
WEEKLY RUBBISH COLLECTION, WHAT ARE SOME THINGS YOU WOULD DO WITH IT…? M
1 Recycling centres
2 Rubbish tip/dump
3 Chemical collection depots
4 Donate to charity
5 Leave them out for council collection days
6 Private waste removal companies
7 Other [Specify]
8 Don’t know / none
6. IN MANY AREAS AROUND ADELAIDE, BUSINESSES SOMETIMES DUMP COMMERCIAL WASTE ITEMS SUCH
AS OLD TYRES, CHEMICALS AND BUILDING MATERIALS OUT ON THE STREET OR FOOTPATH AND
AROUND BINS. WHY DO YOU THINK THEY DO THIS…? M
1 Don’t know what else to do with it
2 Costs too much to dispose properly
3 Cant be bothered/don’t care
4 They know the council will pick it up anyway
5 Cant transport it to a disposal point
6 Have no room in their bins
7 Other [Specify]
8 Don’t know
Square Holes Pty Ltd
7. IN YOUR OPINION, HOW MUCH OF A PROBLEM IS THE DUMPING OF COMMERCIAL WASTE BY OTHER
BUSINESSES IN YOU AREA…? S
1 EXTREMELY BIG PROBLEM
2 QUITE A BIT PROBLEM
3 Don’t know/Neutral
4 NOT MUCH OF A PROBLEM
5 NOT REALLY A PROBLEM AT ALL
8. APART FROM REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION, DOES YOUR COUNCIL PROVIDE
YOUR BUSINESS WITH ANY SERVCIES TO DISPOSE OF COMMERCIAL WASTE…? S
1 Yes
2 No
9. APART FROM ANY SERVCIES PROVIDED BY COUNCIL, WHAT SERVICES ARE YOU AWARE OF TO DISPOSE
OF COMMERCIAL WASTE AND UNWANTED ITEMS FROM YOUR BUSINESS PREMISES…? M
1 Recycling centres
2 Rubbish tip/dump
3 Chemical collection depots
4 Donate to charity
5 Leave them out for council collection days
6 Private waste removal companies
7 Other [Specify]
8 Don’t know / none
10. APART FROM REGULAR WEEKLY RUBBISH AND RECYCLING COLLECTION PROVIDED BY COUNCIL WHAT
COMMERCIAL WASTE REMOVAL, DISPOSAL OR RECYCLING SERVICES HAVE YOU USED IN THE PAST 12
MONTHS TO DISPOSE OF WASTE FROM YOUR BUSINESS PREMISES…? M
1 RECYCLING CENTRES
2 RUBBISH TIP/DUMP/LANDFILL
3 CHEMICAL COLLECTION DEPOTS
4 DONATE TO CHARITY
5 LEAVE THEM OUT FOR COUNCIL COLLECTION DAYS
6 PRIVATE WASTE REMOVAL COMPANIES/SKIP BIN PROVIDERS
7 Other [specify]
8 None of these
Square Holes Pty Ltd
11. HAVE YOU EVER LEFT COMMERCIAL RUBBISH OR WASTE ITEMS IN INAPPROPRIATE LOCATIONS SUCH
AS ON THE STREET, PAVEMENT OR AROUND BINS…? S
1 Yes
Go to
Q14
2 No
12. WHAT SORT OF ITEMS HAVE YOU HAD TO DISPOSE OF THAT WAY…? M
1 Appliances 8 Garden/green waste
2 Building materials 9 Mattresses
3 Car batteries 10 Paint
4 Chemicals 11 Packaging [boxes etc]
5 Clothing 12 Tyres
6 Computers 13 Whitegoods
7 Furniture 14 Other [specify]
15 Don’t know
13. CAN YOU THINK OF ANY REASONS WHICH PREVENTED OR DISCOURAGED YOU FROM TAKING YOUR
COMMERCIAL WASTE TO A LANDFILL, DUMP, OR RECYCLING STATION - OR FROM HIRING SOMEONE TO
COME AND COLLECT YOUR WASTE OR RECYCLING…? M
1 Yes – Cost
2 Yes – Inconvenience
3 Yes – Not sure what options are available
4 Yes - Other [Specify]
5 No
Square Holes Pty Ltd
14. THERE ARE A LOT OF DIFFERENT THINGS THAT BUSINESSES DISPOSE OF FROM TIME TO TIME AND
SOMETIMES PEOPLE LEAVE THESE ITEMS IN THE STREET OR OTHER PUBLIC PLACES. I’M GOING TO
READ OUT SOME THINGS THAT BUSINESSES HAVE SAID ABOUT THIS AND ASK YOU TO TELL ME
WHETHER YOU AGREE OR DISAGREE WITH THE STATEMENT AND BY HOW MUCH…
STRONGLY AGREE AGREE
NEUTRAL / DON’T KNOW
DISAGREE STRONGLY DISAGREE
k. IT’S THE COUNCILS RESPONSIBILITY TO KEEP
THE STREETS FREE OF RUBBISH
1 2 3 4 5
l. MOST BUSINSESSES HAVE TO DUMP THEIR
RUBBISH OUT ON THE STREET FROM TIME TO
TIME
1 2 3 4 5
m. ITS TOO MUCH EFFORT TO DISPOSE OF
THINGS PROPERLY
1 2 3 4 5
n. IT COSTS TOO MUCH TO TAKE THINGS TO THE
DUMP
1 2 3 4 5
o. THERE ARENT ANY CONVENIENT PLACES TO
TAKE YOUR RUBBISH
1 2 3 4 5
p. MY COUNCIL MAKES IT EASY TO DISPOSE OF
THINGS PROPERLY
1 2 3 4 5
q. THE AREA IS A MESS ANYWAY SO A BIT OF
EXTRA RUBBISH IN THE STREET DOESN’T
REALLY MATTER
1 2 3 4 5
15. DO YOU THINK BUSINESSES NEED TO KNOW MORE ABOUT WHAT THEY CAN DO WITH THEIR
COMMERCIAL WASTE ITEMS …? S
1 Yes
2 No
16. DO YOU THINK THE COUNCIL NEED TO MAKE IT EASIER FOR BUSINESSES TO DISPOSE OF COMMERCIAL
WASTE ITEMS ? S
1 Yes
2 No
Square Holes Pty Ltd
17. WHAT SORT OF INFORMATION ABOUT COMMERCIAL WASTE DISPOSAL AND RECYCLING WOULD YOU
PERSONALLY LIKE TO KNOW MORE ABOUT IN RELATION TO YOUR BUSINESS…? M
1 Hard refuse
2 Transfer station/dump opening times
3 Dumping costs
4 Recycling
5 Locations
6 Hazardous waste disposal
7 Other [Specify]
8 Don’t Know/Nothing
18. WHERE WOULD YOU GO OR WHO WOULD YOU CONTACT TO FIND OUT INFORMATION ABOUT
COMMERCIAL WASTE REMOVAL AND RECYCLING FOR YOUR BUSINESS…? M
1 Local council
2 KESAB
3 Zero Waste
4 Internet
6 EPA – Environmental Protection Authority
7 Other [Specify]
8 Don’t know/unsure
19. HAS THE BUSINESS RECEIVED ANY INFOMRATION FROM THE LOCAL COUNCIL ABOUT COMMERCIAL
WASTE REMOVAL OR RECYCLING IN THE PAST 12 MONTHS…? If yes: WHERE? M
1 Yes – Brochure
2 Yes – Local paper
3 Yes – Internet site
4 Yes - Newsletter
5 Other [Specify]
6 No
Square Holes Pty Ltd
20. HOW LIKELY WOULD YOU BE TO ACCESS INFORMATION ABOUT COMERCIAL WASTE REMOVAL,
RECYCLING AND DISPOSAL IF IT WAS PROVIDED IN THE FOLLOWING FORMS …
EXTREMELY
LIKELY
QUITE
LIKELY
Don’t know
/Neutral
NOT VERY
LIKELY
NOT AT ALL
LIKELY
a. WEBSITE 1 2 3 4 5
b. BROCHURE 1 2 3 4 5
c. NEWSPAPER/MAGAZINES 1 2 3 4 5
d. NEWSLETTER 1 2 3 4 5
e. WITH RATES NOTICES 1 2 3 4 5
NOW JUST A COUPLE OF DETAILS ABOUT YOUR BUSINESS FOR ANALYSIS PURPOSES…
21. APPROXIMATELY HOW MANY EMPLOYEES WORK THERE …? S
1 Less than 5
2 5 -10
3 10-20
4 20-30
5 More than 30
6 Don’t know/unsure
22. APPROXIMATELY HOW LONG HAS THE BUSINESS BEEN OPERATING…? S
1 Less that one year
2 1 to 3 years
3 4 to 6 years
4 7 to 10 years
5 More than 10 years
6 Don’t know/unsure
23. DOES THE BUSINESS SEPARATE OR RECYCLE ANY OF ITS WASTE…? S
1 Yes
2 No
24. Record gender: S
1 Male
2 Female
Square Holes Pty Ltd
25. SQUARE HOLES REGULARLY CONDUCTS 60-90 MINUTE FOCUS GROUPS ABOUT ADVERTISING, NEW
PRODUCTS AND GOVERNMENT INITIATIVES FOR EXAMPLE. PARTICIPANTS ARE PAID FOR THEIR
INVOLVEMENT IN THESE INFORMAL DISCUSSIONS. WOULD YOU BE WILLING TO BE INVOLVED IN FOCUS
GROUPS? If yes - ensure name, phone number and postcode recorded below. If necessary say:
YOUR DETAILS WILL REMAIN CONFIDENTIAL.
1 Yes
2 No
FOR VALIDATION PURPOSES BY MY SUPERVISOR, COULD I JUST ASK YOUR FIRST NAME AND GET A CONTACT
PHONE NUMBER PLEASE.
Name
Phone
ON BEHALF OF ZERO WASTE AND SQUARE HOLES I THANK YOU FOR YOUR TIME AND COMMENTS. YOUR VIEWS
COUNT.
If necessary: IF YOU HAVE ANY QUERIES YOU CAN CALL THE INDUSTRY’S FREE SURVEY LINE ON 1300 364830
I certify that this is a true, accurate and complete interview, conducted in accordance with the IQCA
standards and the AMSRS Code of Professional Behaviour [ICC/ESOMAR]. I will not disclose to any
other person the content of this questionnaire or any other information relating to this project.
Signature: ………………………………………………… Date: ……………………………………… ID: ……………………………………
26. Record postcode
27. Record ID