Ilana Klein

Profile

A professional member of the E- Comerce industry since 2002 with a very passionate interest in the Online Gaming arena. Closely following through years the business development in various new regulated jurisdiciton and emerging markets and particuallry for the Latin Aamerican and Spanish Markets where I have formed a very strong business network and business relationships, gained vast knowledge and own an extensive market background.

During my large employment at Playtech I have held a variety of positions and have experience in many and different activities. My knowledge of egaming covers both the business development and high scale level business and sales (b2b) as well the operational day-to-day areas of online gaming with a vast “on the field” experience (b2c). This coupled with my interpersonal skills enable me to understand and estimate possible winning business opportunities and introduce properly new operators and opportunities assuring the components for success.

Areas of expertise

B2B

Global Sales – Extensive experience withing different countries and cultures performing as sales director, presenter, negotiator and strategic planner including Asia, Latam, Europe.

Spanish and Latin American Gaming Markets – Exeperteese gained by many years involved at high business level, creating the propoer local netowork and recognition. Direct leading on strategy and negotiation for this areas performing as Regional Director.

Regulated markets – online and traditional gaming/well experience withing compliance and regualation aspects.

Public tenders - direct involvement in RFP/RFI’s to gobermental , lottery entinties and major groups - both as presentor and as part of the team in material and strategical preapration process. As a regional director in charge of the proper establishment of the requierd local infrastructure.

B2C

E-commerce, marketing online (seo, sem, mediabuying and affiliation) Online gaming: deep understanding of online poker,casino and bingo products /administration consoles as a

presenter – by performing many years as Head Of Training. Very Strong Operational background - Call centre Managment /involved with fraud and online processing

activities Operational setup: bast experience in the implementation of new and large operational units (75/100 emp) Consutant for Online Casino -Tier 1 licencees consultor: marketing strategies and measures of online success,

retantion and increase productivity Team management -recruitment managment and training aspects.

About Playtech:

Playtech was founded in 1999 and is today one of the world’s largest publicly traded online gaming software suppliers offering unified software platforms to the online gaming industry’s top operators.

Playtech became incorporated in the British Virgin Islands and in March 2006 became public on the AIM, the London Stock Exchange. Today the group’s head office is in the Isle of Man while its subsidiary offices and R&D centers are in England, Bulgaria, Estonia and Israel.

Playtech has a market capital of circa $1.8 billion, strong historic financial growth and an impressive trading performance year to date.

Work Experience

Tech Corporation LTD : Operational Unit – B2C / Antigua – Manila/ Relocation

2002 -2004 Operational Manager

The industry grew quickly, new products were developed and the company became very successful and I as Operational Manager – Support was part of this dynamic and exciting process.

Main Responsibilities and Achievements

Part of a small group in Antigua managing the operational unit and providing 24/7 turnkey solutions to licensees. B2C.

24/7 customer services, fraud protection and merchant management / online processing and payment solutions.

Direct management experience with online players and with managed licensees.

Building and developing three operational units, recruitment and personnel training.

Backend changes to improve and automate daily online casino tasks developed according to knowledge collected from the operational team.

Correct use of system to improve and optimize daily work

Operational requirements and infrastructure

Bonus system and internal marketing definition

VIP structure and players segmentation

Incorporation of new games

Affiliation system structure

Incorporation of new poker product, understanding network poker and poker games and different operative structure

Asia: Transferred to Manila (Philippines) where I assisted in the operational setup of our first Asian customer and the setup of an operational poker unit (large personnel training, and full operational set up –stage one 100 employees)

Playtech Marketing LTD - Tel Aviv Offices

2004 - 2005 Head of Training Department

Using my experience from Antigua and Manila, I was responsible for building and developing the new Training department.

Main Responsibilities and Achievements

Developing and providing training services both internally and externally to our licensees:

Creating an e-learning infrastructure for spreading the knowledge to Playtech licensees.

Operational, system User Manuals

Content provider and initiator for 5 operational manuals (as per today still reference and used as training material)

Creating learning infrastructure for new licensees including: training presentations, training sessions and onsite consultation at many of most important Playtech licensee launches.

Introduction of Playtech Academy and knowledge base system

Follow-up on licensee performance and consultation on statistics analysis, account management and more.

Playtech LTD

2006 Project and Performance Optimization Consultant

After bringing the Training department to a fully operational professional unit of experienced trainers, I became responsible for providing consultation services to our licensees on methods for improving their performance and income.

Main Responsibilities and Achievements

By analysing licensee performance I was able to significantly increase casino revenue through successful marketing strategies and modifications to existing casinos. Tier 1 Playtech licences.

Visiting and learning licensee operations and introducing strategies to improve performance.

Changes to operational structure and creating new positions.

Monitoring of Casino various contact inboxes

Build a retention team

Develop retention strategy

Develop Loyalty program

Changes to the bonus systems, system configuration, player segmentation and more.

Open new business units

2007 Sales Manager: Latin America (land-based products – Traditional gaming/ VLT)

Server-based products introduced me to another and different side of the business. Land based and lottery institutions.

Main Responsibilities and Achievements

To succeed in this new arena I received full training on server-based technologies, cross-selling opportunities and the “slots” and “traditional gaming” market which is highly value in the coming regulated frame.

Direct Contact and Network Building with major land-based operators in the Latin American , and Spanish market.

Case studies on market penetration, including distribution channels and machine manufacturers.

Market penetration through sales and business development strategies

2008 Playtech Director of Latin America and Spanish Market

Following today’s requirements for a well-regulated online gaming market and working directly under the CEO and Business development unit as part of the force behind their introduction and implementation to this market.

Main Responsibilities and Achievements

Penetrating the Spanish market as a well-regulated market including homologation processes and sales with major local operators.

Creating a strong network and business development and sales processes.

Analysis, consultation and spearheading business development opportunities.

Create meaningful network in online gaming industry, land-based lotteries / land-based entities.

Understanding legal criteria of new and existing jurisdictions.

2009 Playtech Sales Director

While maintaining the previous position as Latam and Spanish market director, as global sales director I continue working under CEO and VP sales. Responsible for identifying new potential B2B partners worlwide, approach them and follow through the relationship including contract negotiation and implementation.

Main responsibilities

Develop and source new strategic partnerships (JV’s etc) Responsible for contract commercial negotiations Identify possible new market entries and market opportunities Act as and when required as the company presenter Presenter and participation into Business Proposal for large scale deals and opportunities as

well as public tenders. As a Regional Director, I have to ensure the company penetration to a very extent and

valuable business geographical area (Spanish speaking Market) with a complex level of strategic and delicate tactical preparation to ensure our technical local set up, our business plans, local partnerships and clientele, legal and regulatory aspects per jurisdiction etc

End to end proper Company Market penetration.

Skills

Strategic & Business Development: Unique vast experience & relationships with different areas of the online/land-based Gaming industry thru years of enriching my experience with the top level of company business management circles proximity.

Managerial experience. Over 4 year’s track record on middle to management roles mainly related to Operation.

Flexibility. Multi cultural adaptation, working independently and remotely.

Protocol and Negotiation. Thru years of negotiating with major Business Groups and Governmental/State Owned entities in direct communication and performing directly tactical execution of company strategy.

Excellent Speaker/Panelist: Many years of directing and performing as a presenter. “WOW” effect on public presentation/moderator.

Very Innovative: Rich creative thinking as part of my own personality

Multilingual-multicultural: extended knowledge and habit as result of work background.

Additional Information

Languages Spanish: native speaker, English: excellent spoken, reading and writing capabilities, Hebrew: fully fluent

Interests Soccer, painting and humour

Ilana Klein Phone: +972542100011 Spanish: +34 674841464 UK: + 44 7502 418618 Email: Ilana@playtech.com Alternative: ilanaklein11@gmail.com

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