ikea(marketing strategy)
TRANSCRIPT
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Where the everyday begins
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MARKET SEGMENTATION
On demographics of:- •age, •income level, and •family life cycle
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BRANDPOSITIONING
•Offer an immersive experience•Be unique•Offer outstanding customer support
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POINT OF DIFFERENCE
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•Prices ending in 99•Referent pricing•Price discounts
PRICING STRATEGY
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Need space?
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Ready-to-assemble furniture
Knock-down furniture (KD)
Flat pack furniture
Kit furniture
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FUTURE SCOPE
Improvement in customer care area
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Stores everywhere
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History of IKEAMarket
segmentation
Brand
equity
Pricing strategy
Future
scope
SUMMARY
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