IHS – рынок мобильных приложений

Свита Сергей

История, сфера деятельности компании Основана в Колорадо в 1959г. Публичная компания (NYSE:  IHS),

предоставляющая информационные услуги для бизнеса

Основные направления: Энергетика Жизненный цикл продукта Окружающая среда Безопасность

Для выхода на рынок консалтинга по интернет-технологиям IHS приобрела iSuppli

Направления исследований дочерней компании iSuppli:

Automotive Infotainment & Telematics

China Electronics Supply Chain Display Materials & Systems Home & Consumer Electronics Manufacturing & Pricing Media Memory & Storage MEMS & Sensors Mobile & Wireless Communications Photovoltaics Semiconductor Value Chain Teardowns TMT Financial Advisory

Исследования рынка мобильных приложений

“Google’s Android to Outstrip Apple’s iOS by 2012, iSuppli Forecasts” - August 5, 2010

“Apple Maintains Dominance of Mobile Application Store Market in 2010” - February 15, 2011

“Mobile application market to boom, iSuppli forecasts” - Feb 21, 2011

“Revenue for Major Mobile App Stores to Rise 77.7 Percent in 2011” - May 3, 2011

“Mobile application market to boom”, iSuppli forecasts

The global mobile applications market is set to continue its momentum, with total revenue expanding 81.5 percent this year to US$3.9 billion, a market research firm said.

“A key driver of growth is the ‘freemium’ business model, wherein a basic application is offered free of charge but fees are charged for premium features,” said IHS iSuppli in a report last week.

With hundreds of thousands of apps available from leading stores such as Apple Inc’s App Store, more developers are choosing to release their content for free, in the hope of monetizing their apps by offering additional content or functions via in-app purchases and advertising, according to the US researcher.

Global revenue for the mobile app market last year totaled US$2.2 billion, up 160.2 percent from US$828 million in 2009.

Apple maintained its dominance in the market, while Google Inc’s Android Market reported the most exponential growth, iSuppli said.

App Store generated US$1.8 billion in revenue last year, up 131.9 percent year-on-year.

It seized a 82.7 percent share of the market, down from 92.8 percent in 2009, the researcher said, adding that this was because competitors managed to close the gap with Apple’s iPhone in terms of providing smartphone products with compelling user interfaces.

“Mobile application market to boom”, iSuppli forecasts

“As competitors refine their stores, they will continue to eat into Apple’s dominant share. However, Apple is expected to retain more than half of market revenue at least through 2014,” the report said.

The Android Market saw last year’s revenue soar 861.5 percent, allowing it to take a 4.7 percent share of global mobile app revenue, up from 1.3 percent a year ago.

Nokia’s OVI Store posted the second-strongest growth with revenue rising 719.4 percent. It commanded a 4.9 percent share of the app market business, up from 1.5 percent in 2009, according to the report.

Research In Motion’s BlackBerry App World retained its No. 2 rank with a 360.3 percent growth. The company’s share of the market increased to 7.7 percent from 4.3 percent, iSuppli said.

While Taoyuan-based HTC Corp, the world’s No. 5 smartphone brand, has made no announcement about setting up its own app store, it is devising a slew of mobile applications to increase the appeal of its first tablet PC — the HTC Flyer.

HTC’s ￡ 30 million (US$48 million) acquisition of Saffron Media Group Ltd, which develops software to deliver content over the Internet, and its US$40 million investment in games-on-demand provider OnLive Inc may help HTC lure users to its tablets and smartphones offerings.

“Google’s Android to Outstrip Apple’s iOS by 2012”, iSuppli Forecasts

Google Inc. is expected to prevail in a key battleground for its wireless war with Apple Inc., as the smart phone market share of the Android Operating System (OS) rises to surpass that of the iPhone’s iOS in 2012, iSuppli Corp. predicts. Android will be used in 75 million smart phones by 2012, up from 5 million in 2009. Meanwhile, iOS usage will amount to 62 million in 2012, up from 25 million in 2009.

This will give Android a 19.4 percent of the global market for smart phone OSes in 2012, up from 2.7 percent in 2009. Apple’s iOS for the iPhone will see its share rise to 15.9 percent in 2012, up from 13.8 percent in 2009. In 2014, Android’s share of global smart phone OS usage will rise to 22.8 percent, while iOS will decline to 15.3 percent.

“Google’s Android to Outstrip Apple’s iOS by 2012”, iSuppli Forecasts

“Android is taking the smart phone market by storm,” said Tina Teng, senior analyst, wireless communications, for iSuppli. “The OS started with entry level models in 2008, but the flexibility Android offers for hardware designs and its appealing business model in terms of revenue sharing have attracted vigorous support from all nodes in the value chain, including makers of high-end smart phone models. Cell phone OEMs representing all tiers of the industry have committed to support Android, including Motorola, Samsung, Sony Ericsson, LG, Huawei, AsusTek and ZTE. This broad industry support will allow the Android OS’s usage and market share to exceed that of its chief rival—iOS—in 2012, just five years after its introduction.”

While Apple’s family of iPhone products continues to be the standard by which all other smart phones are measured, the proprietary nature of the iOS and Apple’s closed system business model will limit the number of smart phones with the operating system.

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