2 id mobile leadership program - mobile market

THE MOBILE MARKET

Malaysia

The Mobile Market

APAC trendsConsumer Behavior Indonesia

MalaysiaIndonesia

APAC Trends

MalaysiaIndonesia

The Mobile MarketWHAT WORKED WELL IN THE PAST…MIGHT NO LONGER WORK TODAY

APAC is the largest and fastest growing smartphone market in the world, taking more shipments than the rest of the world combined

Global smartphone shipments, millions

Source: Canalys

Annu

al sm

artp

hone

ship

men

ts

(M)

Mobile usage is exploding in APAC The average user spends 2.5 hrs/ day on their smartphone

APAC countries

Average time spent on smartphone/day, minutes

Source: Millward Brown

There are over 1.2B people connected to the internet in APAC

1,217

300

299

292

273

234

841

150

232

88

61

107

Worldwide internet users by region

Source: eMarketer

Consumers now rely on an increasing amount of information to support & refine decision making throughout the purchase

journey

Source: TNS Shopper Study

Average number of information sources used by consumers

Restaurants

CPG (health & beauty)Credit cards

Travel

Insurance

Automotive

5.8

7.0

8.6

10.2

11.7

18.2

This is not a distant global possibility but a local, near term opportunity

“Smartphones and tablet computers are expected to boost online retail sales in APAC to >$400B a year by 2018” Euromonitor

Source: Euromonitor; Channel News Asia

X 2.3(c.20% Y/Y)

$186B

2013 2018

$428B

MalaysiaIndonesia

Consumer Behavior Indonesia

Total Weekdays Weekends

Meet the New Media Consumer in Indonesia

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

Sources: Indonesia Market Research 2014 from UC Web

Included in this study

50%smartphone penetration

expected by the end of 2015

Mobile Market In Indonesia – The Context

Weekdays Weekends



2 id mobile leadership program - mobile market

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