INVEST YOUR FUTURE IN THE PAST

I GEDE ARDIKAIndonesia Hotel Investment Conference

Nusa Dua-Bali, 6 June 2014

PRINCIPLES OF TOURISM

Looking for, appreciating, admiring, experiencing differences, locally unique of culture & nature product strength.

Leisure quality of life : body, mind, spirit.

Basic need human right ( Universal Declaration of Human Right, Art.13, Art 24; International Covenant on Economic, Social, and Cultural Rights, Art7.d )

Tourism Development GoalsThe UN-General Assembly

21 December 2001

Recognizing the important dimension and role of tourism as a positive instrument towards the alleviation of poverty and the improvement of the quality of life for all people, its potential to make a contribution to economic and social development, especially of the developing countries, and its emergence as a vital force for the promotion of international understanding, peace and prosperity.

Global Warming

CAUSED BY HUMAN ACTIVITIES

PEOPLE CAN’T CONTROL “WANTS”

UNLIMITED GROWTHCONCEPT

Sustainable Development(3 Pillars of Rio Summit +20)

ECONOMY

PEOPLE NATURE

SUSTAINABLE DEVELOPMENT

GOALS

PRINCIPLE POLICY INSTRUMENTFOR PROMOTING PARADIGM SHIFTAND TRANSFORMATIVE CHANGE IN THE BEHAVIOR PATTERN TO MEETTHE CHALLENGES OF SUSTAINABLE DEVELOPMENT IN 21ST CENTURY

SUSTAINABLE DEVELOPMENT GOALS(SDG’s)

Poverty eradication, Sustainable cities and human

settlements, Sustainable consumption and

production, Climate, ecosystems and biodiversity, Marine resources, oceans and seas,

Sustainable Development

RIO + 20 Indonesia’s Tourism Act

ECONOMY

PEOPLE NATURE

PEOPLE NATURE

ECONOMY

SPIRITUALITY

Economy: unlimited growth Economy: equality & happiness

Development: build new thing Development: maintaining, creating

Balance of Life / Happiness Concept(Tri Hita Karana)

(Indonesia Tourism Philosophy)

The Almighty

PeoplesIndividual Community

GeographicalConditions

NaturalResources

SELF CONTOLLED DON’T BE GREEDY

There is a sufficiency in the Worldfor man’s need, but not for man’s

greed Mahatma Gandhi

CARRYINGCAPACITY

The Principles of Tourism Development in Indonesia

(Tourism Law, N0. 10, 2009)

Respect the religious norms and cultural values such as the balance of life principles which are relations of human being with God, with other people, with environment.

Respect the human rights, cultural diversity and local wisdoms.

People’s prosperity, fairness, equity and proportionality,

Conserve nature and environment, Empower local community, Sectors, locals, stake holders coordination, Obey The Global Code of Ethics for Tourism and

others international agreements in tourism, To strengthen the unity of the country and the

nation.

Global Code of Ethics for Tourism

Tourism’s contribution to mutual understanding and respect between peoples and societies,

Tourism as vehicle for individual and collective fulfillment;

Tourism is a factor of sustainable development; Tourism is a user of the cultural heritage of

mankind and a contributor to its enhancement; Tourism is a beneficial activity for host countries

and communities; Obligations of stake holders in tourism

development; Right to tourism; Liberty of tourists movement; Rights of the workers and entrepreneurs in the

tourism industry;

Indonesia Tourism Development Goals

Tourism Law (No. 10, Year 2009) Tourism Development Goals :

1. a. enhancement of economic growth,2. b. enhancement of people’s prosperity,3. c. poverty alleviation,4. d. jobs creation,5. e. environment conservation and resources,6. f. enhancement of cultural development,7. g. enhancement of nation’s images,8. h. strengthen the nation’s love to the country,9. i. strengthen national identity and unity as a

nation,10. j. strengthen international relations and

frienship.

Bali’s Tourism Assets !

WHAT IS THESTRENGHT OF BALIAS TOURISTDESTINATION ?

HOW DO YOUIMAGINE

BALI IN 2035

BALINESE WAY OF

LIFE,UNIQUE IN

THE WORLDISLAND OF

GODS

?

BALI 2035

NO

WAY

Strategic Programs For Bali Bali “Blue and Green” 2035 :1) Blue Sky: no air pollution, zero emission;2) Blue Water: no water pollution (lake, river, sea);3) Bali Green: forest ratio up to 35%, organic

island; Socio-Cultural Conservation:1) Direct participation of Tourism Industry: as

member of traditional village; active participation in the village;

Socio-Entrepreneur Investors:1) Partnering with local community;2) Sound commitment in culture & nature

conservation;

Thank You

Thank You

Thank You