ihic 2014 break-out session: hotel branded residences

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Bill Barnett, Managing Director C9 Hotelworks The 2 nd Annual Indonesia Hotel Investment Conference 2014 Hotel Branded Residences Grand Nikko Bali June 6, 2014

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BREAK OUT SESSION F: HOTEL BRANDED RESIDENCES - BALI'S SUCCESS STORIES UP CLOSE AND PERSONAL Moderator: Bill Barnett, Managing Director, C9 Hotelworks Ltd Panellists: Daniel Miller, Head of JLL Bali Office, Jones Lang LaSalle Hotels (Indonesia) Norbert Vas, VP Sales Marketing, Archipelago International Steve Dawson, President Director, Prime Resort Services Bali

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Page 1: IHIC 2014 Break-Out Session: Hotel Branded Residences

Bill Barnett, Managing Director C9 Hotelworks

The 2nd Annual Indonesia Hotel Investment Conference 2014

Hotel Branded Residences

Grand Nikko Bali June 6,

2014

Page 2: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Good• Funding – full development funding to completion irrespective

of unit sales, or an existing property with units as an extension, or already in progress;

• Ownership – freehold or registered land title;• Management – branded, international, or otherwise credible/

recognizable. Maintenance of unit inclusive;• Market – product proactively created to match requirements of

pre-determined end user;• Investment:

• Opportunity for strong ROI through rental yields and/or capital appreciation;

• Pricing to comp set and with reasonable developers margins

• Low completion risk due to full developers project funding• Financing available: bank or developer financing

• Legal Structure – full due diligence pack and clear and thorough transaction documents;

• Quality – strong partners and stakeholders across the board (developer, designers, contractors, consultants);

• Tax / Revenue Structure – clear documentation on tax liabilities and treatment of rental revenues;

Page 3: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Bad• Often have over reliance on unit sales to complete, but perhaps

have fall back funding if required

• Often are on leasehold tenures;

• No international brand standard management and an only average attempt to show “new brand” or boutique management capabilities;

• Product often created “reactively” based on developer or designers thoughts / ideas / preferences;

• Often not flexible on rental management structure: i.e. mandatory vs. non-mandatory;

• Often not 100% solid / clear in treatment of rental revenues;

• Often difficult to generate a solid ROI as priced too high;

• Financial Forecasting often done internally - subjective

• Often difficult to derive capital appreciation because of lease tenure;

• Often high perceived “completion risk” due to lack of clear developers funding or existing facilities on site;

• Often unclear on tax obligations and rental revenues;

Page 4: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Ugly• Often try to sell off plan with no funding in place;

• Often utilizing strategy of not starting project until a certain number of unit sales completed;

• Often are on leasehold tenures;

• Often have poor or no management in place;

• Product often created purely on developer preferences;

• Often very week in Legal Due Diligence and Transaction Documents – selling on Booking Forms only;

• Often extremely unclear in treatment of rental revenues;

• Financial Forecasting almost exclusively done internally – highly subjective

• Often high perceived “completion risk” due to lack of clear developers funding or existing facilities on site;

• Often unclear on tax obligations and rental revenues;

• Often unrecognizable stakeholders (developers, designers, management companies, contractors, etc.);

• Often lots of hidden fees in transaction costs, taxes, ongoing maintenance costs, etc.

Page 5: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Good

Page 6: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Bad

Page 7: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Ugly

Page 8: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Good• Legian Beach, 112 Apartments sold out

Page 9: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Bad• Brand new 3 Star Hotel• Selling Rooms for $24 per night• Front page Agoda assume 30% commission• Hotel takes $17 Gross

Page 10: IHIC 2014 Break-Out Session: Hotel Branded Residences

The Ugly• Selling Fast, 50% already completed• Overlooking Canggu’s last rice paddies

Page 11: IHIC 2014 Break-Out Session: Hotel Branded Residences

Details Details

10 Commandments

Quality

Lifestyle

Funding

Ownership

Property Management

Market

Investment

Legal Structure

Tax / Revenue Structure

Maintenance

Page 12: IHIC 2014 Break-Out Session: Hotel Branded Residences

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