ifrpulse - gfk quickstart guide.pdf · the dashboard includes several summary charts providing an...

1 © GfK 2015 | IFRPulse QuickStart Guide v 5.0.28

IFRPulse QuickStart Guide & Reference


Welcome to IFRPulse

IFRPulse is a one stop solution for full causal analysis of your market.

An intuitive, global software platform, it allows you to work with In-Store, Print Ad and Web data in one place.

Questions?

If you have any questions or require assistance:

Contact your IFR Sales Representative, or e-mail us at [email protected]

This quick-start guide is here to get you started on getting the most out of your data. Inside you will find quick guidelines on:

Logging In The IFR AccessPoint Dashboard Navigating Reports and Filters Printing, Saving and Exporting Report Types The Image Bank Finding & Printing Images

Access up to date information 24/7, on any device, anywhere

QuickStart

mailto:[email protected]


Logging In

Accessing IFRPulse Click Here, or copy and paste the link below into your browser: http://IFRView.ifrmonitoring.com/qlikview/

New user?

Once your account is activated you will receive an e-mail with your Username and Temporary Password.

System Requirements

• Browser: Microsoft Internet Explorer 10+ (Recommended), Google Chrome, or Mozilla Firefox

• Other: Java, Adobe Flash Player, Internet Connection 3Mb+

For assistance please contact [email protected]

QuickStart

http://ifrview.ifrmonitoring.com/qlikview/



IFR AccessPoint

The IFR AccessPoint is the first screen you will see after logging in -- it provides a list of all your cubes & reports.

Toggle between viewing your cubes or reports. To search by name: Use

the search box to quickly find cubes or reports by name.

Beside each cube is a quick glance view of its content. Recently updated cubes are listed first.

Helpdesk and additional resources.

QuickStart


Dashboard

The Dashboard includes several summary charts providing an overview of pricing, share and promotion. From here you can dig deeper, select a different report to view, filter to a specific segment, print or export.

To dig deeper Click to see more detail information

To see more Hold your mouse over any value to see more detail

To do more Use the navigation menu to select different views or filter data as needed

After selecting a Cube you are brought to the Dashboard.

QuickStart


Your bookmarked reports

To choose a report Click to open the report menu

Tailoring your view: Reports & Filters

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Click to see all available options within a report category (The current view is shown in bold)

2 Select filters 2

Selected filter summary Click on the x to remove a filter

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To filter data Choose a filter category

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QuickStart


Print, Save and Export

From Graphs/Tables The white export icon visible on all tables/graphs allows export in multiple formats and printing.

To Export & Print

To save Filters and Reports: Click the star icon.

Full reports: can be saved as bookmarks Report filters: can be saved and applied

to future reports.

To Save / Bookmark

From Crosstab & similar interactive tables data can be exported directly to Excel by clicking on the Excel icon in the top right.

QuickStart


Designed to provide quick answers to the most frequently asked questions. Reports

Trends Market changes over time

Market Overview What is the market mix?

Assortment Performance How has assortment changed?

Graphical view of shares, pricing and distribution over time based on brand, retailer & region.

Competitive crosstab comparing brand, retailer & product shares along with Industry benchmarks.

Brand level overview of positive/negative swings across both share and distribution.

QuickStart


Reports

Assortment Performance Who has benefited?

Common Range Model assortment across retailers

Price Analysis What is the price landscape?

Competitive view of displayed models benchmarking a target brand/retailer vs industry.

Competitive view of a retailer’s specific model assortment versus competitors, including pricing.

Share distribution by price point across industry, brands and models.

Designed to provide quick answers to the most frequently asked questions.

QuickStart


Reports

Hitlist How is my model trending?

Promotional Share Model assortment across retailers

Crosstab Analysis Drag & drop custom views

Full model listing with ability to drill into single model and view evolution of distribution and pricing.

Brand share distribution within each type of promotion, with drill down to see where a single brand focused their promotional activities at the retailer level.

Flexible workspace for creating your own custom views.

Designed to provide quick answers to the most frequently asked questions.

QuickStart


Select Image Bank from the report menu. The Image Bank is currently only available when working with AD data.

To Access:

Imagebank

Image Bank Quickly find, print and export Ad images


To see the entire flyer Click the booklet icon next to each image

Image Bank: Find Images

To narrow your search Use filters

To see only cover ads Click First Pages Only

To see Ad details Click the info icon next to each image

Use filters to find an exact image

Imagebank


To Print Click the printer icon

Image Bank: Print Images

Click to select the images you wish to print. These will be shown on the

right

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Click Next Step Select your print layout 3

Print single or multiple images and create PDF booklets

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Imagebank

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IFRPulse is online 24/7 Login to explore, create and find the insights you need.

Now it´s your turn!

See you soon!


If you have any questions or require assistance, please feel free to contact

your IFR Sales Representative, or e-mail us: [email protected].

Questions?


ifrpulse - gfk quickstart guide.pdf · the dashboard includes several summary charts providing an...

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