IE – Express Yourself

Express Yourself

Applicant Name: Anja KestnerCourse: Market Research and Consumer BehaviourDate: July 2014

K. If all of the world’s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was

contained in a time capsule, what would you include to demonstrate the legacy of your country?

Country of Analysis - SERBIA

Table of ContectsInnovation

Scientist Nikola TesleLiterature/Art

Novelist Ivo AndrićPainters

Paja JovanovićSava SumanovićMica PopovićVladimir Velicković

Producer Emir KusturicaMarina Abramović

FashionDesigner Roksanda Ilincić

SportsFootball

Dragan StojkovićDejan StojanovićBranislav IvanovićNemanja Vidić

TennisNOVAK DJOKOVIC

Scientist Nikola Tesla (1856 – 1943)

Serbo-American electrical & mechanical engineer. Contributed to design of modern alternating current (electricity supply system). Explained principles of a rotating magnetic field and induction motor. Demonstrated potential of wireless power transmission.[

Vice president of the American Institute of Electrical Engineers. Photographic memory (could memorise complete books). Polygot (Spoke 8 Languages).

Legacy and HonorsNikola Tesla Museum BelgradeDepicted on the 10 Serbian dinar bank noteThe Tesla Society, founded in 19562244 Tesla - A minor planet.TPP Nikola Tesla - Largest power plant in Serbia.The Belgrade Nikola Tesla Airport.July 10, National day of Nikola Tesla in Croatia

Novelist Ivo Andrić (1892-1975)

Legacy His unique circumstances (born in Bosnia to Croat parents,

later living and working in Serbia) made him a Yugoslav hero.

He had been a believer in Yugoslav Unity. Despite International fame, he invested in the development

of the countries literature resources for future generations. Was the most translated author in east Europe. His native house in Travnik has been transformed into a

Museum, and his Belgrade flat hosts the Museum of Ivo Andrić.

1961- Nobel Prize for Literature "for the epic force with which he has traced themes and depicted human destinies drawn from the history of his country"

Arts- Painters 

Paja Jovanović (1859-1957) Sava Sumanović (1896-1942)

Mica Popovi (1023-1996)

Vladimir Velicković (1953- )

Emir Kusturica (1954) Yugoslav film-maker, actor and musician. Recognized for several internationally acclaimed feature films. Two-time winner of the Palme d'Or at Cannes, Commander of the French Ordre des Arts et des Lettres. Since the mid-2000 residence is Drvengrad (name chosen by Kusturika

himself), a village in the Mokra Gora region he had originally built for the purposes of his film Life Is a Miracle.

Since 1980, Emir Kusturica has created and played in his The No Smoking band.  

Marina Abramovic (1946)“Grandmother of Performance Art”

Serbian-born artist based in New York. Performance artist (career began in exploring relationship between performer and

audience, the limits of the body, and the possibilities of the mind). 2010- Museum of Modern Art held a major retrospective and performance recreation

of her work, the biggest exhibition of performance art in MoMA's history. During the run of the exhibition, Abramović performed "The Artist is Present," a

736-hour and 30-minute static, silent piece, in which she sat immobile in the museum's atrium while spectators were invited to take turns sitting opposite her.

Fashion – Roksanda Ilincic Eponymous label, first showing at London Fashion Week 2003. Range includes day and evening dresses, hand bags and swimwear. Known for bold use of colour, luxurious fabrics and clean, elegant lines. Notable clients include Michele Obama, Duchess of Cambridge, Actress Cate Blanchett

and Lady Gaga. Serbian creative talent on the global fashion industry map. Opened her first store in the renowned luxury fashion Mount Street in London

FootballDRAGAN STOJKOVIC PIKSI Dribbling skills is often compared to Diego Maradona. Represented Serbia: World Cup in 1990 & 1998. Club level: best career occurred at Olympique Marseill (Champions League in 1993)

BRANISLAV IVANOVIC One of best Chelsea defenders of the decade. Versatile back who is capable of playing wing-back/center-back. Serbia national football team captain. Career: won a Premier League title, a Champions League trophy, a Euro League, three FA Cups, and twice elected as Serbian Player of the Year.

DEJAN STANKOVIC Record of 103 appearances Holds record as player with highest number of caps for Serbia national team. Inter Milan and Lazio

5 Serie A Championships, 5 Coppa Italia, 1 Champions League, and 1 FIFA Club World Cup.

Football – Nemanja Vidic (October 1981)

Serbian National Team 2002 to 2011.Manchester United 8 YEARS - regarded as Premier League's best defender of all time. Career: claimed 5 Premier League titles, 1 Champions League trophy, a FIFA Club World Cup and 3 League Cups. Elected twice as the Premier League Player of the Season. Tackling, heading marking and leadership skills 2010–11 Season: Selected as Manchester United Captain. July 2014: Joined Internazionale, Italy.Momentarily one of the best defenders in the world.

Novak “Nole” Djokovic (May 1987)

Serbian professional tennis player: currently ranked World No. 1.Considered to be one of the greatest tennis players of all time.First Serbian player to win multiple Grand Slams and the first Serbian player to rank No. for more than 100 weeks. First male player representing Serbia to win a Grand Slam singles title. Member of Serbian Orthodox Christian church. Awarded the Order of St. Sava, the highest decoration given for “his demonstrated love for the church and the Serbian people” (2011).Created Novak Djokovic Foundation to help disadvantaged children in Serbia obtain an education and provide resources to lead productive and healthy lives.National Hero and positive ambassador for the country of Serbia.

THANK YOU.

Express Yourself

IE – Express Yourself

References Atwell, C. (2014). Nikola Tesla, Vincent Van Gogh & the Second Renaissance | EE Times.

[online] EETimes. Available at: http://www.eetimes.com/author.asp?section_id=36&doc_id=1323185&_mc=RSS_EET_EDT [Accessed 23 Jul. 2014].

Biography.com, (2014). [online] Available at: http://www.biography.com/people/novak-djokovic-20825181 [Accessed 23 Jul. 2014].

Jones, D. (2014). Introducing "Roksanda". [online] Vogue UK. Available at: http://www.vogue.co.uk/news/2014/06/11/roksanda-store-opening-film [Accessed 23 Jul. 2014].

Liukkonen, P. (2014). Ivo Andric. [online] Kirjasto.sci.fi. Available at: http://www.kirjasto.sci.fi/andric.htm [Accessed 23 Jul. 2014].

Opusteno.rs, (2014). Biografija: reditelj Emir Kusturica. [online] Available at: http://opusteno.rs/biografije-poznatih-f151/biografija-reditelj-emir-kusturica-t17477.html [Accessed 23 Jul. 2014].

The-art-world.com, (2014). Artists From Serbia on The Artists Directory of The Art World. [online] Available at: http://www.the-art-world.com/artists-serbia.htm [Accessed 23 Jul. 2014].

Theguardian.com, (2014). Marina Abramovic | Art and design | The Guardian. [online] Available at: http://www.theguardian.com/artanddesign/marina-abramovic [Accessed 23 Jul. 2014].

Zejpavlov, A. (2014). 15 Best Serbian (Yugoslavian) Footballers in the History. [online] HubPages. Available at: http://andrzejpavlov.hubpages.com/hub/15-Best-Serbian-Yugoslavian-Footballers-in-the-History [Accessed 23 Jul. 2014].