IE Business School

Application for International MBA

Express Yourself - L

Year 24XX

• “Origo City” is a metropolis located somewhere in a temperate zone.

• We have interviewed those who live in this city, through 3 major themes:

Environment

EconomySociety

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Global interaction

I am a computer science researcher, and work in Origo City for 10 years

Society

Thanks to worldwide infrastructures, ultra-high speed connection allows people to interact instantly through connected gadgets, such as mobile devices, watches, glasses, etc.

After the 3rd World War, there is no more border controls: disparities amongst countries almost disappeared, while those within cities keep rising.

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Local interaction

As a palmer tree, I live inside the largest leisure center of

our city for 20 years

In our center, located in downtown, a lot of activities are available: gym, aqua center, tanning salon, sports infrastructure, karaoke rooms, etc.

People really enjoy coming here in summer and winter, because of extreme weather outside. During these periods, a giant dome must cover the city to prevent climate disaster including:

• Extreme heat: thanks to the UV-absorbing film, we can control the temperature within Origo City.• Tornado: thanks to the solid “outer shell”, the dome can absorb and even transform energy generated by the phenomenon.• Extreme cold: thanks to the control system, the city runs as an autonomous building.

Society

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Structure of the city

I live here for 5 years

Society

I am less and less comfortable with this city: it’s increasingly difficult to find a place to rest. Skyscrapers are everywhere, I even have trouble to find my way.

To nest, there are not many choices: either I fly to high levels to find a place in numerous hanging parks integrated into skyscrapers, or I go down to low and uncomfortable levels. I can’t go lower further because of the contaminated soil: although the decontamination has begun centuries ago, it’s far from done.

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Residential areas Society

I live here for 2 years

I love playing with children of my master, inside these “hanging gardens” embedded within residential areas: in fact, they are artificial parks with greenery, built upwards.

A lot of families come here to enjoy the sun, which is impossible in lower levels.6

Building Society

Dad, where are we? Why did you bring me here?

Wahoo! What a big place to play!

Can I eat these fruits?

My son, we are on the “roof garden” of our skyscraper. Of course you can eat these fruits: they are cultivated for this! In addition, it provides temperature control, hydrological benefits and architectural enhancement.

Besides, as you can see: the blue things covering our building are called “solar panels”. They are used to capture solar energy for later use.

I know that you don’t understand this yet, but know that energy saving is something very important for our planet.

Come on, we go home!7

House - Energy saving Environment

I am happy here, because of my adorable masters, and our warm house: it is called an “autonomous house”, integrated into our “autonomous building”. The latter is energy-efficient, through the use of renewable energy and resources, such as: storm drains, electricity saving, solar heating system, water heating, cooling and food production.

Efficient isolation systems are also present: windows, doors, verandas, terraces, balconies, etc.

I was adopted 3 years ago

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City - Waste recycling Environment

My ancestors lived in the underground network of the city, where many pipes are used, including for waste recycling.

When Human found the way to recycle all type of waste, an exponential development of the network occurred, accompanied by intensive cleaning processes of underground. That urged us to quit the place and now, most of us live a peaceful life as domestic pet: and I prefer this life!

Moreover, recycling is the most clean process to produce energy, which substantially reduces the energy dependency of our city.

I live in Origo City since 2 years

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Country - Energy production Environment

I live in nearby suburbs of Origo City, and all those strange things we can see along the country side are used to produce energy:

• Wind power: those “windmills” constitute a huge network of wind farms, and are set up next to our pasture, without negative impact on our health

• Hydropower: those “sea snakes” are wave energy converter, using wave power to produce energy.

All those methods of production have cut down the part of energy produced by nuclear centers to less than 5%. The will is to significantly reduce nuclear energy dependency after the 3rd World War.

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Use of water Environment

Inside residential areas, complete systems to recycle wastewater are established in all autonomous buildings: water from toilettes, bath, shower, kitchen, and washing machine is gathered then filtered before watering.

Afterward, through intra-city irrigation system, each neighbor waters its own trees and can even supply the global network of Origo City.

As plane tree, I was planted here 10 years ago

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Greenbelt Environment

I saw the 3rd World War, which was a disaster for all forms of life in Earth.

After that, the reconstruction has been long and painful. The good side is that Human learnt from this experience: they began to develop alternative energy, to increase energy-efficiency and to control their over consumption.

For our city, survivors have decided to build it around me. Thereby at the beginning, I was alone but progressively, a greenbelt, composed by a great diversity of vegetations, emerged and contributed to our healthy environment.

I am the multi-centenary tree and live in the downtown park of Origo City

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Transport networks Economy

I live in public places, inside the city

As fossil fuel - coal, petroleum and natural gas - has been exhausted long time ago, I breathe much better compared to my ancestor.

On the one hand, for private transport, people use solar cars: they don’t pollute, can endurance a very long distance and above all, are energy-efficient.

On the other hand, public transport, also solar, disposes of aerial tunnels that substantially increase vehicles’ speed.

Thus, the pollution has almost gone away from the city.

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Industrial pollution Economy

Unlike my friends of Origo City, I have less chance: as Human has relocated the most polluting factories in far suburbs, that preserved the immediate vicinity of the city, but has continued to damage far countryside's’ environment.

I must believe that Human hasn’t found clean ways to product yet.

I live in industrial areas

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Global energy control Economy

Politicians and businessmen

A collective awareness has emerged among survivors of the 3rd World War. Politicians and businessmen decided to control energy use, minimizing negative impact on economy and maximizing positive impact on environment.

For instance:• No more ad boards at night, only public lighting• At work, a minimum temperature in Summer and a maximum in Winter are imposed• All lighting systems - public and private - are energy-saving

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Commerce Economy

Worldwide consumers: including myself

All physical stores disappeared. All purchases are made via network and automated as follows:

• The consumer first previews the product with the 3D holographic system.• Then the purchase is selected, packaged then sent: the whole process is filmed and can be visualized by the consumer via security cam of the warehouse where the product is stored.• Thanks to cargo aircrafts, which fly much more faster than before, distribution time is greatly reduced and that makes possible all types of purchases, even alimentary.

Purchasing Sending Receiving

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Mass consumption Economy

Mass consumption was the deep cause of the 3rd World War.

Throughout the 21st century, a global over consumption urged more overall production of goods and services, which caused irreversible environmental damage: water deterioration, rise of temperature and precipitation, intensive agriculture, biodiversity threat, and exhaustion of natural resources (energy, raw material).

Gradually, there is more and more tension amongst countries to find new resources, but above all, to fight for existing resources. As the number of countries mastering nuclear weapon increased exponentially, the last world war took place using those lethal weapons.

That was the biggest disaster in the history of humanity, as only 10% of world population survived. Since then, a mammoth task to rebuild our society has started and is continuing today.

As scientist at the Research Center of History, I have always lived in Origo City and actively

participated to its reconstruction

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Sustainable developmentEnvironment

Economy Society

Since then, even if economic expansion is not entirely compatible with sustainable development, the latter has become the consensus driving the growth of our society, and definitely that of Origo City.

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Thank you for reading!

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N.B.: Links of all images used in this presentation are described in the Annex part of the text format Essays.