ideanewsletter may2011

14
www.ideaelectronics.com I III Q1 2011 following a great 2010, good first quarter! V Stress testing the global electronic components supply network....Again VI What’s going on after the earthquake VIII Solid State Lighting: a growing market in Italy X Taking a breath XII A decade of upheaval XIV Wireless Fortronic Forum in the UK ADEC - South Africa Association of Distributors of Electronic Components ARDEC - Russia Autonomous Register of Distributors of Electronic Components ASSODEL - Italy Associazione Nazionale Fornitori Elettronica CEDA - China China Electronics Distributor Alliance ECAANZ - Australia Electronic Components Association Australia and New Zealand ECSN - United Kingdom Electronic Components Supply Network ELCINA - India Electronic Industries Association of India FBDI - Germany Fachverband der Bauelemente Distribution FEDELEC - Tunisia Tunisian Federation of Electric and Electronic Industries SE - Sweden The Swedish Electronics Trade Associations JEPIA - Japan Japan Electronic Products Importers Association NEDA - United States National Electronic Distributors Association SPDEI - France Syndicat Professionnel de la Distribution en Electronique Industrielle China Electronics Distributor Alliance is established May 2011 MAY 2011 O n March 4th 2011 China Electronics Distributor Alliance (CEDA) was established in Shenzhen, Guangdong province, China. The funding members include global top distributors and top Chinese local distributors, as well as some component suppliers. As China occupies a key part in the world electronics supply chain, and production- service industries which have been a focus of the “China 12th Five-Year Plan”, electronics component distributors have key roles in the electronics industry chain. The establishment of CEDA has far- reaching significance in promoting franchised distributors’ value-added services, strengthening cooperation between distributors and suppliers, encouraging technical and service innovations and gaining support on government incentive policies. Supported by government bodies and related industry associations and major distributors in China, China Electronic Appliance Corporation (CEAC), CNT Networks and China Outlook Consulting (COC) have jointly organized the CEDA opening luncheon that agreed the mission and tasks of the new alliance. “Congratulations to CEDA. It’s a meaningful industry gathering today. We hope to see more service innovation in the distribution area through CEDA as this is a very important sector in the electronics supply chain.” said Shijing Diao, Deputy Director- General at Department of Information by Amy Wang Vice President China Outlook Consulting Inc. [email protected] www.cedachina.org ASSOCIATIONS n a t i o n a l D i s t r i b u t Consorzio Tecnoimprese Scarl • Poste Italiane spa - Spedizione in Abbonamento Postale - D.L. 353/2003 (conv. In L. 27/02/2004 N.46) Art.1, comma 1, DCB Roma INTERNATIONAL DISTRIBUTION OF ELECTRONICS ASSOCIATION FEDERATION Year XXII n° 2 - 2011 NEWS IDEA Serving Chinese Electronics Supply Chain CEDA founding members

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Page 1: IDEAnewsletter May2011

www.ideaelectronics.com I

III Q1 2011 following a great2010, good first quarter!

V Stress testing the globalelectronic componentssupply network....Again

VI What’s going on after the earthquake

VIII Solid State Lighting: a growing market in Italy

X Taking a breath

XII A decade of upheaval

XIV Wireless Fortronic Forum in the UK

ADEC - South AfricaAssociation of Distributors of Electronic Components

ARDEC - RussiaAutonomous Register of Distributors of Electronic Components

ASSODEL - ItalyAssociazione Nazionale Fornitori Elettronica

CEDA - ChinaChina Electronics Distributor Alliance

ECAANZ - AustraliaElectronic Components Association Australia and New Zealand

ECSN - United KingdomElectronic Components Supply Network

ELCINA - IndiaElectronic Industries Association of India

FBDI - GermanyFachverband der Bauelemente Distribution

FEDELEC - TunisiaTunisian Federation of Electricand Electronic Industries

SE - SwedenThe Swedish Electronics Trade Associations

JEpIA - JapanJapan Electronic Products Importers Association

NEDA - United StatesNational Electronic Distributors Association

SpDEI - FranceSyndicat Professionnel de la Distribution en Electronique Industrielle

China Electronics Distributor Alliance is established

May 2011

MAY

201

1

On March 4th 2011 China Electronics Distributor Alliance (CEDA) was

established in Shenzhen, Guangdong province, China. The funding members include global top distributors and top Chinese local distributors, as well as some component suppliers. As China occupies a key part in the world electronics supply chain, and production-service industries which have been a focus of the “China 12th Five-Year Plan”, electronics component distributors have

key roles in the electronics industry chain. The establishment of CEDA has far-reaching significance in promoting franchised distributors’ value-added services, strengthening cooperation between distributors and suppliers, encouraging technical and service innovations and gaining support on government incentive policies. Supported by government bodies and related industry associations and major distributors in China, China Electronic Appliance Corporation (CEAC), CNT Networks and China Outlook Consulting (COC) have jointly organized the CEDA opening luncheon that agreed the mission and tasks of the new alliance.

“Congratulations to CEDA. It’s a meaningful industry gathering today. We hope to see more service innovation in the distribution area through CEDA as this is a very important sector in the electronics supply chain.” said Shijing Diao, Deputy Director-General at Department of Information

by Amy Wang Vice PresidentChina Outlook Consulting Inc. [email protected]

ASSOCIATIONS

Associazione NazionaleFornitori Elettronica

INTERNATIONALELECTRONICSSUPPLIERS

e lec t ron ics f o r u m

FORTRONIC

enjoythe electronic community

Consorziodi attività e serviziper Associazionie gruppi d’imprese

International Distributionof Electronics Association

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INTERNATIONAL DISTRIBUTION OF ELECTRONICS ASSOCIATION

federation

Year XXII n° 2 - 2011

News IDEA

Serving Chinese Electronics Supply Chain

CEDA founding members

Page 2: IDEAnewsletter May2011

www.ideaelectronics.com

News

Associazione NazionaleFornitori Elettronica

INTERNATIONALELECTRONICSSUPPLIERS

e lec t ron ics f o r u m

FORTRONIC

enjoythe electronic community

Consorziodi attività e serviziper Associazionie gruppi d’imprese

International Distributionof Electronics Association

II

Technology Industry of China’s Ministry of Industry and Information Technology (MIIT).

Wenhai Chen, Vice President of CEAC said, “The alliance will bridge electronics distribution industry and government bodies so that we can leverage more on building industry rules and acquiring supporting policies in future.” Although electronics distributors have been movers of innovation in China, there are no similar policies for the distribution industry. In future, CEDA will encourage focused services to address the demand of both international and local distributors.

“The significance of CEDA enhances closer cooperation between component distributor and their suppliers, which will improve distributors’ contribution on technical and service innovation in new market environment.” Michael Liu, CEO at CNT Networks said. Because China electronics manufacturing companies are widely spread and emerging markets are wide open, distributors have great market space. The changes make the role of electronics component distributors to be must-have and increasingly important.

However, in China, there has not been industrial organization for the distribution sector before. CEDA takes the place and will be the contact window with global distribution industry. The establishment

of CEDA was backed by International Distribution of Electronics Association (IDEA) and its worldwide members such as ECSN and ECIA and other distribution associations which will enable resources to drive development of CEDA.

“The alliance has a goal to publish China distribution statistics in co-operation with mainstream distributors and 3rd-party research firms to analyze the data and publish industry reports. The task is vital to distributor for their operation optimization and supply chain forecast.” Amy Wang, Vice President of COC and CNT Networks addressed. The initiative of setting up CEDA is to serve the community and helping members explore new market demand and establish strategic partnership through using all international resources and government support. CEDA will offer professional services for distributors in business transformation, business development, IPO and financing needs.

“We have paid close attention to Chinese distributor organization and are happy to support its development through sharing IDEA’s resources. As China has been the needful part of global distribution value chain, we expect cooperation with CEDA in market research.” Gary Kibblewhite, Chairman of IDEA has promised since his visit to China three years ago. Adam Fletcher, Chairman from ECSN/IDEA and Robin Gray, President from ECIA also help CEDA by sending the message to their members about the establishment of

CEDA and invite them to join the first CEDA meeting.CEDA hosted executives of founding members as well as government officials and related industry associations in Shenzhen. Thanks for founding members among Arrow, Avnet, WPG, Future Electronics, Digi-Key, Mouser, element 14, RS Components, Richardson Electronics, Comtech, SZCEAC, Techtronics, Asiacom, Honestar, Shanghai Linpo, Morusun, Letdo Electronics, Jiangsu Sunlord, CE-Power, Zetron, Alignment and Interine.

The alliance was also supported by electronics component suppliers, including FCI, Taiyo Yuden, Shenzhen Sunlord, Micon and SSMEC. “This is the party of international distributors who take roots in Chinese market. It will influence Chinese electronics distribution industry and related supply chain deeply”, Wenhai Chen said.

The CEDA organizers have rich resources in electronics industry community including China Electronics Fairs, the largest professional electronics tradeshow in China, www.cntronics.com, www.52solutions.com, database Internet marketing and market research capacities.

It will enable focused services to CEDA members.

“The significance of CEDA enhances closercooperation between

component distributors and their suppliers

“The establishmentof CEDA was backed

by IDEA”

EID News

• Texas Instruments and National Semiconductor have signed a definitive agreement under which TI will acquire National for $25 per share in an all-cash transaction of about $6.5 billion. The acquisition combines two industry leaders in analog semiconductors. The combined sales team will be 10 times larger than National’s is today, and the portfolio will be exposed to more customers in more markets.

• The Japanese earthquake has resulted in the suspension of one-quarter of the global production of silicon wafers for semiconductors, so IHS iSuppli. Manufacturing operations have stopped at Shin-Etsu’s Shirakawa facility. MEMC also stopped manufacturing at its Utsonomiya plant. Together, these two facilities account for 25 percent of the global supply of silicon wafer used to make semiconductors.

• Following the tragic events in Japan, EBV is closely monitoring the effect on the supply chain, manufacturing and logstic from its franchise partners. On its website there is a special section with official updates regulary on how its suppliers are responding to the crisis.

• premier Farnell announced that the technical team ay its Global Technology Centre (GTC) has developed a comprehensive portfolio of vertical market development application notes.

• RS Component has announced the release of DesignSpark pCB version 2, its free PCB design softwarepackage. New features include 3D visualisation of PCB layouts, and increased library management functionally.

SEmICoNDuCtorS

DIStrIButIoN

Source: Electronics Industry Digest

Page 3: IDEAnewsletter May2011

www.ideaelectronics.com

News

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e lec t ron ics f o r u m

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III

Q1 2011 following a great 2010 good first quarter! by Gary Kibberwhite www.ideaelectronics.com

Our concerns that the first quarter of 2011 would

see the recovery fading were misplaced as it was really a very good Q1! Total sales for the quarter were 20% up on Q4 2010 and 26% up on the same quarter last year. In addition, even though there are signs that booking are waning a little, the total bookings were still 11% up on Q4 2010 and 8% up on the same quarter last year. Also all the individual product areas performed well with semis again outperforming the other sectors with a sales growth of 22% on Q4 2010 and a super plus 29% on Q1 last year.

Passives grew by 16% on Q4 and 21% on the same quarter last year whilst emec grew 15% on Q4 and 19% on the same quarter in 2010. The only area for concern is the bookings of semis which dropped to 0.97:1.00 in Q1 and this made the total components book:bill drop to 0.99:1.00. However, we must bear in mind that the billings growth in the quarter was higher than expected! So far there has been little evidence of any corrections to

the overall positive market trend. It looks as though we are still on track for a market growth in 2011 but we still have 3 quarter to go so who really knows!

The component shortages generated by the problems in Japan do not appear to have impacted the markets materially and it is looking as though the inventory buffer provided by the distribution sector will continue

to shield the market from major problems until Japan’s production is back to normal. Let’s hope so anyway.

Just to remind readers. The IDEA statistics are taken from actual bookings and billings returns made by a substantial percentage of the electronic component distributors in Europe, including all the major distribution groups.

Their sales represent circa 70% of the total European distribution market so the trends shown are truly representative.

“A stronger quarter than we anticipated

“Germany billing growth in Q1 was

the greatest in both Euro and %

UNEMpLOYMENT RATES IN MARCH 2011 - Seasonally adjusted

Q1 2011 TOTAL COMpONENTS BOOKING, BILLING & BOOK - Bill ratio Graphic T1EURO AREA & EU27 pRODUCTION - Local industry excluding construction

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Source: Eurostat

www.ideaelectronics.comSource: Eurostat

For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland

Page 4: IDEAnewsletter May2011

www.ideaelectronics.com

strongest level of bookings and billings for 10 quarters (see

graphic E1).

Quarterly orders by geographic regionThe performance trends by country show more marked differences. The graphic T2

above shows the bookings trends compared with the prior quarter ( Q/Q-1) and the same quarter last year ( Q/QY-1).

Compared with Q1 prior year the German growth is greatest in both Euro and % terms highlighting the continuing importance, and strength, of the German market. Nordic, Italy and France all experienced a weakening of bookings.

News

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IV

Economic backgroundBased on the latest information from Eurostat, the euro area seasonally-adjusted unemployment rate was 9.5% in March 2011, which compares well with the US at 8.8% in the same month (see graphic p.3).The latest European Industrial production figures are for March 2011 and still show that growth has been maintained even though there was a small drop in March (see graphic p.3).

Electronic component sales in Q1: overviewAs you can see on graphic T1

on p.3, on a quarterly basis, the market is following the normal “strong first quarter” trend confirming that the recovery has not yet faltered. Book:bill was positive for all of 2010 but has just tipped into the red in Q1 this year, but only just at 0.99:1.00 !

Quarterly sales by product familyEach quarter we look at both booking and billing trends by both product and by market. Firstly product. Breaking the product total into the main elements, initially the largest: semiconductors (see graphic

S1).

After six quarters of positive book:bill ratios, Q1 has dipped to 0.97:1.00 Clearly this is disappointing as a continued

Q1 2011 TOTAL COMpONENTS BOOKING TREND - Bill ratio Graphic T2

Q1 2011 pASSIVE BOOKING, BILLING & BOOK - Bill ratio Graphic P1

Q1 2011 EMECH COMpONENTS BOOKING, BILLING & BOOK - Bill ratio Graphic E1

Q1 2011 SEMICONDUCTOR BOOKING, BILLING & BOOK - Bill ratio Graphic S1

strong book:bill would guarantee a continued billings growth but one should not read a book:bill at 0.97 as a sign of weakness, well not yet! Particularly as the billings in the quarter were so strong.

Unlike semis where the book:bill declined, in passives it continued to be positive and recorded its best booking and billing quarterly level for at least 12 quarters! (see graphic P1).

Emech & other components followed the same trend as passives this quarter with a positive book:bill and the

“The crisis in Japan does not appear to have affected us materially

“Q1 2011 sales were 20% up on Q4 2010

and 26% up on Q1 2010

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www.ideaelectronics.com

www.ideaelectronics.com

www.ideaelectronics.com

For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland

For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland

For Germany, France, Italy, Uk, Sweden, Norway, Danmark & Finland

www.ideaelectronics.com

Page 5: IDEAnewsletter May2011

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V

Stress testing the global electronic components supply network… Again

Concerns have been expressed by many individuals and organisations regarding the

potential negative impact of the crisis in Japan on the supply network and the

threat to the health of their workforce caused by exposure to radiation

by Adam Fletcher Chairman of IDEA and ECSNwww.ecsn-uk.org

Let’s face it: we live in what the author Marshall McLuhan described in the 1960s as

a “Global Village”. Individuals and organisations throughout the developed world are highly mutually dependent, despite the large geographic divide. However, as recent events have proven, the complex interaction of global economic trade and its associated demand and supply networks can be easily disrupted by natural or man made disasters.

Our sympathies are with the people of Japan following the terrible combination of earthquake, tsunami and nuclear power plant crisis but the economic impact of a disaster of this magnitude to the world’s third largest economy will affect almost everyone in the “Global Village” in one way or another.

The current situation is horribly complex and constantly evolving. No organisation can accurately forecast the real impact of the Japanese crisis until the overall scenario is better understood.

However UK and international electronic components trade associations together with other industry analysts are well positioned to effectively collate and disseminate information from a wide variety of sources including member organisations across the industry, and provide balanced and accurate “signposting” to the industry.

RADIATIONProbably the greatest international concerns are centred on the outcome of efforts to successfully contain radioactive materials at the damaged Fukushima Daiichi nuclear plant.

ECSN members are receiving many requests for information on the risks associated with radioactive contamination, particularly in the packaging of goods shipped from Japan. In the UK and Eire electronic components market over 90% of customers are supported via manufacturer authorised distributors, who receive the bulk shipments of goods from the manufacturer and then inspect, store, retrieve and package as appropriate for shipment to their customers. The risk to end-customer of receiving any packaging exposed to radioactivity during shipment is therefore virtually non-existent.

There does however remain a theoretical risk of higher than normal levels of radiation

exposure to operators handling shipments in transit, at the distributor or direct customer goods-in and material handling points. The current advice from the UK government - who are presumably monitoring the situation - is that the levels of radioactive contamination on shipments from Japan are well within safe working limits and do not pose a health threat. Given that HMRC is a large employer and its employees in Custom Sheds in ports and air terminals are being exposed to the similar levels of risk as those at electronic components manufacturers, distributors and direct customers, we should perhaps accept this as an acceptable stance.

On the other hand it does contrast with the position of the US Customs and Borders protection agency - which has confirmed that it is monitoring all aircraft, maritime vessels, passengers and goods entering the US with the “appropriate equipments” - which is prohibiting entry to any suspect goods. In its Customs Information Paper

(11) 30A dated 28th March 2011 the European Commission

introduced increased controls on imports of feed and food products from Japan, which may be seen as indicative of mounting concern although a review of the websites of key international freight forwarders failed to find any reference to potential radiation risk posed by goods of Japanese origin.

pOTENTIAL SUppLY NETWORK DISRUpTION?The global electronic components supply network has had a rollercoaster ride over the last 18 months due to the economic downturn caused by the banking crisis. The UK/Eire market declining by 13% in 2009 followed by an unprecedented 26% upswing in 2010, which equates to an overall change in demand of close to 40%. The overall global change in demand in the same period was closer to 50% which, for a period caused manufacturing lead-times to increase dramatically. Everyone in the electronic components supply network felt the effects, but given the magnitude of the change in demand, the process has been managed with a high degree of success.

Inventory in the electronic components supply network oscillates between being a liability (too much, weak demand) or an asset (too little, strong demand). Both component manufacturers and systems integrators employ “lean manufacturing” methods where inventory is seen as evil but

“It’s the largest high-volume system integrators that are

most likely to be affected first

by any shortage or disruption in supply

Page 6: IDEAnewsletter May2011

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VI

The earthquake in Japan proves how fragile a just-in-time supply chain is. With little or no inventory to buffer shocks to the supply chain, businesses thousands of miles away are left scrambling to find parts to avoid shutting down production lines or making needed repairs. Combine disruptions in the supply chain with little investor/financial analyst support for businesses holding inventory and you have huge complications for everyone.

At some point in the past, it became fashionable for Wall Street to downgrade businesses such as distributors that held inventory. The theory was that inventory tied up working capital and could be put to better use elsewhere. This theory works well when inventory is plentiful and other profitable investments are readily available. But when supplies are short, cash is not necessarily king; inventory is.

It’s not surprising that prices go up and the incidences of counterfeit products entering

What’s going on after the earthquake

the supply chain most frequently occur after natural disasters or when shortages occur. Profits can be made if you have inventory and others do not. It also gives those companies with stock entre’ to new customers whose traditional suppliers lack inventory and opportunities to build a relationship. Customers are motivated to re-evaluate their existing supplier relationships and their supply chains to reduce future risk and to satisfy current demand. Such is the case as businesses look to other countries and suppliers for parts after the disaster in Japan. Distributors, rather than risk losing customers, will look elsewhere to find product. This search may take them to the open market, where the risk of getting counterfeit product increases significantly. The same goes for customers whose authorized sources do not have parts that are needed.

ECIA has responded to the supply chain disruption by posting on its website updates from component manufacturers located in Japan about the impact of the earthquake on production and shipping. The association will continue to provide this information to members as the nation of Japan rebuilds its infrastructure. If you have new information about component manufacturing in Japan, please let staff know so that the latest details may be added to the website.

by Robin Gray President and CEOECIA (USA)[email protected]

as a result of increased lead-times both the quantity and value of electronic components inventory held by UK and Eire customers has averagely grown. Increasingly under pressure to “buffer” the market on behalf of customers, authorised distributors have also grown their inventory holding in line with their customer demand.

Ironically, it’s the largest high-volume system integrators that are most likely to be affected first by any shortages or disruption in supply. These companies are supplied directly by the electronic components manufacturers as part of their “supply chain” or as a local subsidiary operation of an international organisation, and simply don’t have the organisational flexibility to vary their minimal inventory (JIT) working practices.

Availability of raw materialsOver the last few weeks there have rightly been some very significant and vocal concerns in the electronic components supply network about the possible impact of the crisis in Japan on availability of raw materials used in the production of electronic components and specific component technologies where Japanese organisations have a dominant market position.

The ability of these manufacturers to resume normal operations quickly is critically important but in order to do so they need a return to a similar access to infrastructure, logistics, people etc that they previously enjoyed. This will be particularly problematic for the multitude of organisations that have manufacturing facilities in the North East of Japan closest to the epicentre of the earthquake and tsunami.

Fortunately the major geographic clusters of Japanese electronic components manufacture and systems integrators are located broadly around and to the South West of Tokyo in Kyoto, Nagoya, Osaka and Fukuoka, much further away from the areas of greatest devastation and as a result, their operations are likely to be much less disrupted.

Many component manufacturers and system integrators along with the authorised distributors are providing regular status updates on their facilities in Japan on their websites. There has also been some good investigative work by industry analysts and freight forwarders that has been released quickly into the public domain.

A review of a publication from SiliconExpert Technologies www.siliconexpert.com “Impact

of the 2022 T hku Japanese

Earthquake on the Electronics

Industry” suggests that only 2,5% companies are reporting high levels of damage, with 34% having partial damage, 37% reporting no damage and 25% unknown. The global logistics company Kuehne + Nagel www.kn-portal.com has a regularly updated site providing latest information on shipping and transportation in Japan. There are copies of documents available for download and links to sources of information on the ECSN website at www.ecsn-uk.org/breaking.html Whilst Sendai Airport and the major sea ports in the North East

“The major geographic clusters of Japanese

electronic components manufacture and systems integrators are located

broadly around and to the South West

of Tokyo”

Page 7: IDEAnewsletter May2011

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VII

Japan are not currently operational, all of the other major air and sea ports are, as is the majority of the country’s road infrastructure. This suggests that whilst there may be some bottlenecks the majority of the country’s logistics operations are able to function well.

If I may be allowed a personal perspective having worked in Japan, it is that the Japanese have a very strong culture, but it will take a couple of months for them to fully assess and come to terms with

the situation before they formulate the inevitable plan for a thorough, fast and ruthless clean-up and reconstruction. The Japanese culture empowers the individual to make enormous personal sacrifices for the benefit of the state and the good of the entire community that could not easily be emulated in the West. The timescales and risks of this crisis escalating are now likely to be determined primarily by how quickly and safely the damaged nuclear plant can be shutdown and the levels and spread of any

radioactive material. The electronic components supply network has survived the stress tests of managing massive changes in demand and supply over the last 18 months, which suggests that with the combined competitive efforts of many organisations it should be possible for the industry to find alternative solutions to mitigate the current crisis in Japan. Unfortunately, there will be some isolated instances of extended lead-times and shortages, probably in raw materials and product areas

we least expect, but these can be resolved by accurate demand reporting and restrained purchasing which avoids panic buying and speculative inventory purchases.

The UK/Eire electronics industry does have a part to play in minimising the impact of the current crisis in Japan – by continuing the excellent communication of real demand between all participants in the electronic components supply network that has been achieved over the last 18 months.

ADDITIONAL SOURCESOF INFORMATION

ELECTRONIC COMpONENT INDUSTRY ASSOCIATIONS (USA): www.eciaonline.org/japan.html

AUTHORISED DISTRIBUTORSElement 14: www.element14.com

Avnet: http://em.avnet.com

Mouser: www.mouser.com

TTI: www.ttiinc.com

ELECTRONIC COMpONENTS MANUFACTURERS3M: www.businesswire.com/portal/site/3m

Austriamicrosystems:www.austriamicrosystems.com/eng/Press/

Allegro Microsystems: www.allegromicro.com/en

Assmann Components: www.assmann-wsw.com/

news/newseintraege/neuigkeiten/Atmel: www2.atmel.com

AVX: www.avx.com/AVX_Japan_Statement.pdf

Bourns: www.bourns.com

CEL: www.cel.com

Cornell Dubilier: www.cde.com

CTS: www.ctscorp.com/components

CUI: www.cui.com/News/Press-Releases/

Japan-Statement

Diodes: www.diodes.com

Epcos: www.epcos.com/web/generator/Web/

Sections/Home

Epson: www.epson-electronics.de/cgi-bin/

panamafe/panama/demand

Epson Toyocom: www.epsontoyocom.co.jp/

english/info/2011/0312.html

Everlight Electronics: www.everlight.com

FCI: http://portal.fciconnect.com

Fox Electronics: www.foxonline.com

Freescale: www.freescale.com

Fujitsu: www.fujitsu.com

Hitachi: www.hitachi.com

JAE: www.jae.co.jp/e-top

JST: www.jst.com

Kyocera: http://global.kyocera.com

Microchip: www1.microchip.com/downloads/

en/Market_Communication/Dear%20Customer_

March2011_Final.pdf

Molex: www.molex.com/mx_upload/

editorial/910/20110314_japan.pdf

Murata Electronics: www.murata.com/new/

info/2011

National Semiconductors: www.national.com/

analog/company

NEC LCD Technologies - NIC Components: www.nec-lcd.com

Nichicon: http://nichicon-us.com

NKK Switches: www.nkkswitches.com/pdf/NKK_

Switches_update_Tohoku_earthquake_impact.

pdf

NMB: www.nmbtc.com

NXP: www.nxp.com/news

Omron EMC: www.omron.com/media/press

On Semi: www.onsemi.com/PowerSolutions

http://finance.yahoo.com/news/Update-on-

Impact-to-ON-bw-2759980409.html?x=0&.v=1

Optrex: www.optrex.com/about

Panasonic: http://panasonic.net/news/2011

Pericom:/www.pericom.com

PEW: http://panasonic.net/news/2011/info.html

Powerex: http://www.pwrx.com

Renesas http://am.renesas.com/press

Rohm: www.rohm.com/news

Rubycon: www.rubycon.co.jp

Samtec: www.samtec.com/News

Sandisk: www.sandisk.com/about-sandisk/

press-room

Sanyo denki: www.sanyodenki.co.jp/en/

news/2011

Sharp: www.sharp-world.com/corporate/info/

notices/index.html

Spansion: http://investor.spansion.com

Taiwan Semiconductor: www.tsmc.com

Taiyo Yuden: www.t-yuden.com/news/

detail.aspx?id=169

TDK: www.tdk.co.jp/notice/20110322_en.html

TE Connectivity: www.tycoelectronics.com/crisis

Texas Instruments: http://newscenter.ti.com/

Blogs/newsroom/archive/2011/03/14/update-

from-ti-on-earthquake-damage-to-factories-in-

japan-646520.aspx

Torex Semiconductor: www.torex.co.jp/english

Toshiba: www.semicon.toshiba.co.jp/eng/event/

news/1189944_7141.html

UCC (United-Chemicon): www.chemi-con.co.jp/

e/news/list2011.html

Vitesse: www.vitesse.com/news

Vishay: www.snl.com/irweblinkx

INDUSTRY ANALYSTSFutureHorizons: www.futurehorizons.com/

page/41/Future-Horizons-In-The-Press-2011

SiliconExpert Technologies: www.siliconexpert.com

LOGISTICS ORGANISATIONSKuehne + Nagel http://www.kn-portal.com

OThEr

US Customs and Border Protection: www.cbp.gov/xp/cgov/newsroom/news_releases

Page 8: IDEAnewsletter May2011

www.ideaelectronics.com

This is one of the aspects that will mostly influence the adoption and dissemination of this technology amongst consumers.What Strategies Unlimited shows us, but more important, shows to the current and potential LED manufacturers, is that this is a growing market with a CAGR (Compound Annual Groth rate), from today to 2015, of about +12%.

If from Graph 1 we isolate the data strictly related to lighting we get Graph 2 showing that 2010 has been near to one billion dollars (€ 890 million to be precise) but the segment will develop at a CAGR near +38%. If this forecast translates into reality, in 2015 this market

What Graph 1 shows is that the segments ‘mobile’ and ‘other’ have almost reached a stable condition whilst the application in the backlighting of the LCD screens will stabliise by 2012/2013. From this point in time the growth of the HB LED market will be sustained by the Solid State Lighting (SSL) industry.

LED in lightingActually, what I have said so far isn’t strictly pertaining to the specific segment – the lighting sector- which I want to focus on, but for an aspect that we cannot consider negligible. That is , as much as a market grows, and continues to grow, it will polarize the attention of manufacturers and prices will continue to decrease.

“The worldwide HBLED market in 2010jumped by +93%

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held on February 23rd 2011 in California was predictions concerning the development of this product family from 2010 to 2015.

They estimated demand in the four main markets where these components are used typically: lighting, backlighting of TV and monitor, whatever goes into mobile applications and the category other, collecting all remaining applications such as, for example, e-Signage and signals.

It is difficult to measure, as usage is dispersed over thousands of small

applications within this growth industry, but tracking the HB LED market can give you a good feeling of the dynamics of this growing sector.According to Strategies Unlimited the worldwide HB (high Brightness) LED market in 2010 jumped by +93% going from $5.6 billion 2009 to $10.8 billion in 2010. But what the market analyst presented during the conference

Solid State Lighting (SSL)a growing market in Italyby Silvio Baronchelli

President of IDEA &General Manager, Assodel

Strategies Unlimited

VIII

5,6

0,0

2,0

4,0

6,0

8,0

10,0

12,0

14,0

16,0

18,0

20,0

2009 2010 2011 2012 2013 2014 2015

Mili

ardi

di U

S$

Lighting

Backlighting(TV & Monitor)

Mobile

Other

10,8

14,1

15,7 16,518,1

18,9

Mercato Totale LED HB

CAGR '15/'10 = + 12%

Figura 1 • Il mercato mondiale dei LED HB deve la sua crescita al settore del ‘lighting’.

Dati Strategies Unlimited

W/W HB LED MARKET BY AppLICATION(in US bln dollar) Graph 1

Strategies Unlimited

Figura 2 • Il valore dei LED HB venduto per applicazioni lighting èprevisto crescere di cinque volte in cinque anni.

LED HB nel Lighting

0,9

1,5

2,3

2,7

4,1

4,7

0,0

1,0

2,0

3,0

4,0

5,0

2010 2011 2012 2013 2014 2015

Mili

ardi

di U

S$

CAGR '15/'10 = + 38%

Dati Strategies Unlimited

LIGHTING HB LED MARKET TREND (in US bln dollar) Graph 2 “The worldwide HB

LED market owes its growth to

the lighting sector”

& Franco Musiari Technical Director, Assodelwww.assodel.it

Page 9: IDEAnewsletter May2011

www.ideaelectronics.com

will reach a value five times the current one: almost five billion dollars.

If to this revenue growth we add an average annual depreciation of at least a 15% for LEDs’ (some of the analysts view this as very conservative) we can say that the volume quantity will grow at an annual average of +62%!

How does Italy participate in this market?It is well known that in the lighting sector, in its more general (and traditional) meaning, Italy competes with Germany for a leadership position. Germany plays a top role in the industrial segment while Italy goes for a top position when the “design” is the product added value. There exists associations that are taking care of the Italian lighting industry, but, to our knowledge, there is no data about the Italian market currently available.

If then we look for data about the production of lighting systems equipped with the LED technology, the answer becomes even more difficult. There are a myriad of newcomers that, capitalizing on the know-how acquired in the general electronic sector, are today addressing, especially in the recently ended (let’s hope) period of economic downturn, the lighting market in addition to the traditional manufacturers.

As Assodel - the Italian association of suppliers and distributors of electronic components - we are in a privileged position that allows us to measure how much the distribution channel is delivering to the Italian market of the key components for the SSL: the HB LED.The Graph 3 has been built with the distribution data (DTAM)

that in Italy covers almost 70% of the total market (TAM). In this graph the bars (gold coloured) show the HB LED estimated DTAM that has developed between 2001 and up to the end of 2010.In 2010 the estimated DTAM is approximately € 62 million.

But this data alone does not mean too much if not related to the general situation of the market.

This relationship comes from the two lines drawn in the same graph. The blue line represents the evolution of the total Italian semiconductor market, measured in monetary value, where HB LED are a part; the brown line isolates instead the LED portion alone. For a consistent comparison the values that the two portions have reached in 2004 have been normalized to 100.At the end in 2010 the total semiconductor market showed a 13% (87-100) decrease with reference to the value reached in 2004 while the LED market has gained a 95% if compared to the value it had in 2004.

A great performance from a relatively new sector!

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Assodel

Mercato Italiano LED HB

32 44 51 60 54 48 62

138

163

191171

151

195

102 108 10491

61

87

100

100

0

50

100

150

200

2004 2005 2006 2007 2008 2009 20100

10

20

30

40

50

60

70

Mili

oni d

i €ur

o

LED HB DTAM LED HB Total Semi

Figura 3 • Stima del valore del mercato italiano dei LED HB secondo i dati Assodel.

THE ITALIAN HB LED MARKET AS pER ASSODEL DATA Graph 3

“The lighting HB LED market will grow 5

times over 5 years”

Solid State Lighting (SSL)a growing market in Italy

“The volume quantity will grow

at an annual average of +62%

EID News

• TTI has announced the appintment of Jamie Furness to the position of general Manager for UK, Ireland and South Africa.

• FCI, a supplier of connectors and interconnect systems, has entered into an agreement with Zahavi Technologies, an electronic sales company of electromechanical components in Israel.

• Arrow Electronics reported first quarter 2011 net income of 136.5 million dollars on sales of 5.22 billion dollars. Global components sales increased of 21% year over year.

• Future Electronics and ADD Semiconductor have extended their agreement for distribution of ADD’s powerline communication SoCs to global franchise.

• Mouser Electronics and Luminus Devices announced a global distribution agreement enabling Mouser to bring Luminus’LEDs quickly to lighting design engineers and buyers around the world.

• Avnet Abacus is to support its sister companies EBV Elektronik, Silica, Avnet Memec and Avnet Embedded at the recently-announced “Design Strategies for ARM Systems” seminar program which will play in 16 cities across Europe in may and in june.

• Digi-Key announced the availability of electronic components from parallax Semiconductor.

• Gennum has added Leading Light Technologies (L2Tek) as a design rep and distributor for its complete line of analog and mixed signal ICs in the UK, ireland and Norway.

DIStrIButIoN

Source: Electronics Industry Digest

Page 10: IDEAnewsletter May2011

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Taking a breath …by Georg Steinberger Chairman, DMASS and FBDiwww.fbdi.de

What to expect from a market that just went through a hung swing

in 24 months - minus 23% in 2009, plus 47% in 2010? It is certainly worthwhile to apply some caution to any prediction for 2011, also in view with the catastrophe in Japan. The current span of predictions for the 2011 European components market is ranging from a slightly negative to very positive (a slightly double digit growth). Nothing unusual for market predictions to run apart, however, after one of the fastest cyclical turnarounds in the industry, the question is what to believe?

According to all industry associations in the European distribution market, 2011 was a record year from all perspectives. According the DMASS, semiconductor distribution grew by 54%. Even the more traditional types of components (Electromechanical and Passives) grew significantly. As reported by IDEA for the major markets, they grew 20% and 34% respectively.

This indicates that the growth was not just a recovery from this fear-driven 2009 downturn, but a fundamental one going through a broad variety of industry sectors. It was a growth of mainly volume with a bit of price increase in some areas as well. In addition, many design projects which were continued during the crisis have subsequently come into production at the right time. The European high-tech-industry is back in export mode and has a lot to offer to growing economies. Specifically Germany now gets reprimanded for being too successful in export and doing too little domestically.

As distribution grew considerably faster than the total market it is safe to assume that the breadth of industries distribution served benefitted from the upsurge significantly more than the still production-transfer prone OEM sector (computers, telecom). One proof for that is that economies which are very OEM-dependant and which have more or less lost their medium sized electronics industry (UK, France) did not grow close to average. Italy, on the other hand, which still has a similar proportion of

medium-sized enterprises as is the case in Germany, lost out in various areas to Eastern Europe and Asia. Are we to witness the major Western European national economies going the same direction as the UK and France? With a concentration towards niche markets for highly innovative companies? It appears that Germany will remain as the only exception to the rule.

Too complicated? Distribution grew fast in those countries as the big manufacturers (which are not typical distribution customers) are leaving the shores of Western Europe. What was left was a solid

growth above country average but much lower than Germany or Eastern Europe, the new centre of gravity of the European Electronics market. That was 2010. How do we proceed from here?

2011 will be different. Another growth like in 2010 is hardly possible. Really? Looking at the dynamics of the second half of 2010 including the bookings development, the term “back to normality” comes to mind. What some associations who also collect bookings already saw in Q4/2010, a slight flattening of bookings versus billings, failed to continue as such (the curve once again showed a slight upturn). What looked like a fairly painless ‘coming down to earth’ only a few weeks ago may easily give way to an unexpected boost in growth on account of the crisis in Japan and all the uncertainty which it involves. As it is impossible to say with any degree of certainty how things will proceed, the same general tendency remains: robust business until mid-year, followed by a slight downturn (again at a high level) in the second half. In

“2011 will bedifferent

“Distribution is stilla people business

EUROpEAN SEMICONDUCTOR MARKET TRENDS (in US bln dollar and Euro) Graph 1

Source: DMASS, FBDI

Page 11: IDEAnewsletter May2011

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total, the calendar year 2011 is expected to end for European distribution with a growth around 5 to 10%.An important point to note is that global and macro-economic factors of influence are now making themselves felt in the high-tech industry, which previously seemed to operate largely in isolation. This has the effect of shedding even more doubt on the reliability of market forecasts. The big question, namely how the Asian market will develop this year in its capacity as the main driving force behind component consumption and equipment production worldwide, has now been pushed aside by considerations of availability and the general uncertainty as to the consequences of the Japanese crisis. There are already signs of selective shortages and rising prices. Will the usual domino effect set in?

The primary consequences are to be seen in the major sectors such as computers, communications and consumer goods. The industrial segments mainly served by the distribution sector then experience a ‘knock-on’ effect, i.e. they suffer indirectly, but no less drastically, being faced with problems of availability, pricing and erratic customer demands.

A positive aspect of this development in Europe can be seen in the fact that in the long term, the structural changes (the ‘go east’ effect and the remaining, mainly medium sized and start-up

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“Global and macroeconomic factors of influence are now

making themselvesfelt in the hi-tech

industry”

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A look atEu directivesby Lena Norder Director of SEThe Swedish Electronics Trade Association

It is imperative for the companies in our industry to keep updated with the EU directives. To help the companies with this, the Swedish Electronics Trade Association (SE) arranged a focus day in March where experts from the Ministry of Environment and the responsible governmental authorities gave an overview of the regulations and latest news concerning RoHS, WEEE and REACH. The new RoHS is just around the corner and as expected the “Open Scope” will be implemented. The new RoHS will include all electric and electronic products that are not explicitly excluded. The challenge will be to adjust to the new rules and in those cases where exceptions are needed, start the process of applying for those exceptions.

EU are still working with the new WEEE and there is no new proposal ready for decision there yet. As for REACH, one difficult issue is that there is a disagreements within EU how to measure 0.1% - of what. What is a product? Six countries: Sweden, Germany, France, Denmark, Ostrich and Belgium have a different view than the other EU-countries and claim that a part, spare part and component should be regarded as a product. The experts on site could not give an answer to when this disagreement was to be solved – a frustrating message for the audience at the focus day.

oriented industries) point to the distribution sector as being the most effective channel for the European components industry. In such a scenario, those companies which have the best services to offer in the areas of support and design will be able to call the shots. In addition, the lesson learnt from 2009/2010 is that more sophisticated supply chain solutions are necessary to help minimise shortages or inventory built in the next market cycle. Who has them, will win!

Interestingly, despite acquisitions and consolidations over the course of 20 years, there is still no one size fits all model of distribution, with many niche specialists and catalogue

companies (online) coexisting with the big global broadliners. Despite new technologies and more automation on the customers’ side with regards to order handling, distribution is still a people business, where experience, commitment and expertise play a big role.

That said, 2011 and 2012 could become years where distribution can overhaul its models and solve some of the pending issues like consistent data management (Date code, PCNs) or the unfortunate situation with EU directives. Nothing the distributors (or distribution as an industry) can do alone, but certainly an area, where the aggregative view across many different customer interests can help to clear the confusion.

Source: DMASS, WSTS, Avnet 2010

EUROpEAN DISTRIBUTION MARKET 2003 TO 2010 (Forecast) (in bln Euro) Graph 2

EUROpEAN SEMICONDUCTOR DISTRIBUTION 2010 (in %) Graph 3

Source: DMASS

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• Dot.Com bubble and bust that created a large over capacity situation in the telecom/datacom markets.

• 2001/2002 recession that followed the dot.com bust.

• Exodus of manufacturing from the western countries to China.

• Housing boom and bust• Excessive government spending

burdening a number of European countries with heavy debt requiring European Union bail outs.

The first decade of the 21st century was arguably one of the more difficult periods

in modern business history in which to run a business. Historians would probably rank the two World Wars and the Great Depression as more difficult decades for business, but the years 2000-2010 would certainly receive “honorable mention” as the worst decade.Consider the following events that occurred during the past ten years.

• Attacks on the World Trade Center and the subsequent war on terror.

• Financial melt down and sharp decline in stock markets globally.

• Second worst economic recession in modern history in 2008-2009.

• Earthquake and tsunami in Asia.• Wars in Iraq and Afghanistan.

These events created a feast and famine business environment that made it exceedingly difficult to know where best to deploy assets. During this timeframe the connector industry moved between unprecedented growth to historical downturns, often within consecutive years.The graph 1 plots the year-over-year change in connector sales from 2000-2010.

In 2000, the industry achieved a record high growth rate of +18.1%, including record high sales of $34,234 million. The dot.com bubble burst in 2001 and the industry suffered through the two worst years in industry history

A decade of Upheaval

with sales declining -18.9% in 2001 and -7.6% in 2002. The exodus of manufacturing from Europe and North America to China accelerated. Manufacturing plants closed and massive layoffs ensued as the industry down sized to meet lower demand for electric products and to rapidly reallocate manufacturing resources to low labor cost China.

A recovery began in 2003, but five years passed before the industry reached sales levels last achieved in 2000. Connector sales continued to grow for six consecutive years (2003-2008) but growth came to an abrupt stop in the second half of 2008 when the housing market unraveled and financial markets nearly collapsed. We then entered into the second worst recession in modern business history.

The industry experienced eighteen consecutive months of declining sales. In January 2009, connector sales declined 50% and the supply chain began to once again idle manufacturing capacity and reduce headcount.

The recession was driven by fear of a financial meltdown and world recession that would equal the Great Depression.

Governments reacted with massive amounts of spending and corporate bail outs. As confidence increased that there was not

by Ron Bishop Bishop & Associates

“We believe that automotive is on the

verge of renaissance”

“In 2009, the depression was driven by fear of a financial

meltdown”

WORLD CONNECTOR MARKET: percentage change in Sales 2000 - 2010

GRAPH 1

CONNECTOR INDUSTRY: Historical Growth 1980 - 2010(in million dollars)

YEAR INDUSTRYSALES

10 YEARCAGR

20 YEARCAGR

30 YEARCAGR

1980 $ 8,680 - - -

1990 $ 16,503 6,7% - -

2000 $ 34,234 7,6% 7,1% -

2010 $ 45,341 2,8% 5,2% 5,7%

TABLE 1

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The market sectors that fled the West for China were those related to consumer products and therefore more sensitive to price. Such markets were computers (desktops, laptops, tablets), computer peripherals (printers, faxes, external storage) mobile communications (cell/smart phones, PDAs, navigation devices), videos (TVs, flat screen, DVDs) and white goods (washers, dryers, stoves).The great exodus to China on these products is mostly over. Some additional manufacturing will still move to China, but it will not be dramatic. However, this does not mean that double digit connector growth in China is over.

Future China growth will not be driven by manufacturing exiting the West, but by internal investment in new manufacturing capacity to support demand for electronic products from a growing Chinese middle class. In fact, we believe China’s connector growth will slightly exceed the 13.9% CAGR

going to be a financial meltdown, consumers began to buy goods and services, and companies began to manufacturer to refill the depleted inventory pipeline and meet the pent up demand created by eighteen months of reduced consumer spending. The result was astonishing.

In still another feast and famine scenario, connector sales increased +28.4% in 2010, generating sales of $45,341 million. In one year the industry recovered all of the demand lost in 2009.

In spite of the incredible rebound in connector demand in 2010 and with six consecutive years of consecutive growth (2003 through 2008), the decade was a bust yielding a ten year compound annual growth rate of a mere 2.8%.

The industry 2000-2010 CAGR of 2.8% was only a third of the growth historically achieved in the industry.

Looking ahead, we believe the next ten years will be better and connector growth will return to historical norms. We are now forecasting a 7.5% CAGR for the next five years (2010-2015). The industry will grow from $45,341 million in 2010 to $65,071 million in 2015. This adds approximately $20 billion in annual sales by 2015. Of course only time will tell.

Dramatic change in regional DemanDIn 2000 North America achieved connector sales of $12,649 million, accounting for 37% of world

achieved in the five year period of 2005-2010.

The table N.3 displays our five year forecast for the connector industry by geographic region. China will reach $22,241 million in annual connector sales and be 2.2 times larger than North America.

The demand for connectors in China will be driven by the consumer products previously mentioned, but a big boost in connector demand will come from automotive. Demand for vehicles from the Chinese middle class is soaring and will continue strong for years. In fact, we believe that automotive is on the verge of a renaissance that could make the automotive sector the fastest growing market sector for connectors over the next five years.

The updated Bishop five year Connector Industry Forecast is scheduled for release at the end of may, 2011. The forecast will break out each market sector and sub-sector over five years for each geographic region. As of this Bishop Report the outlook is good, especially in automotive.

“The industry CAGR for 2000-2010 period

was only a third of the growth

historically achieved in the industry

WORLD CONNECTOR MARKET FORECAST 2010 - 2015(in million dollars)

WORLD CONNECTOR DEMAND 2000 - 2010(in million dollars)

REGION 2010 2015 5 YEARCAGR

North America $ 8,646 $ 10,159 3,3%

Europe $ 10,251 $ 12,677 4,3%

Japan $ 6,027 $ 6,850 2,6%

China $ 10,833 $ 22,241 15,5%

Asian Pacific $ 6,971 $ 9,243 5,8%

Row $ 2,614 $ 3,901 8,3%

REGION 2000 2005 5 YEARCAGR 2010 5 YEAR

CAGR10 YEAR

CAGRNorth America $ 12,649 $ 9,525 -5,55% $ 8,646 -1,9% -3,7%

Europe $ 8,352 $ 9,336 2,05% $ 10,251 2,1% 2,1%

Japan $ 5,249 $ 5,179 -0,35% $ 6,027 3,1% 1,4%

China $ 1,849 $ 5,633 25,0% $10,833 13,9% 19,3%

Asia Pacific $ 4,394 $ 4,502 0,5% $6,971 9,1% 4,7%

Row $ 1,741 $ 2,128 4,1% $ 2,614 4,2% 4,1%

TABLE 3

TABLE 2

World $ 34,234 $ 36,202 1,1% $ 45,341 4,6% 2,8%

World $ 45,341 $ 65,071 7,5%

connector demand. North America was seven times larger than China which had 2000 connector sales of $1,849 million. In 2010 China achieved connector sales of $10,833 million and surpassed both North America and Europe in annual sales of connectors. The following table shows this dramatic shift in connector demand over five and ten year time frames.

Between years 2000-2010 North America dropped from $12,649 million annual sales to $8,649 million, shedding $4,003 million in annual connector sales by 2010. The ten year CAGR was -3.7% which directly related to moving manufacturing capacity to China.

Europe grew to $10,251 million in 2010 and achieved a ten year CAGR of 2.1%. The growth was primarily the result of a rising euro to the US dollar (we measure connector demand in US dollars). When measured in local currencies, Europe did not fare much better than North America.

“Europe grew to 10,251 million dollars in 2010 and achieved

a ten year CAGR of 2.1%

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The Fortronic Technical Forum concept has been proven over 5 years of events in Italy and is supported by IDEA, an International association founded in 1987 with the express intent to spread good practice within the global electronic component industry.

The Fortronic Technical Forums have been extended Internationally in 2010 to Turkey & Tunisia and in June 2011 the first event will be held in the UK.

Why Fortronic Forum

1. QUaLitYFortronic guarantees the quality of the contents of the conferences and the organization of the whole event.

2. teCHniCaL direCtorAn expert of the sector who coordinates the conferences and the speakers.

3. SHare WitH US A program of cooperation with the sponsors of the event to plan, promote, communicate, verify the promotion of the event.

4. edUCationaLA training seminar to transfer design competences to the attending technicians.

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and Varta Microbatteries and Quectel (Other topics and speakers to be confirmed.)

In the afternoon there will be a number of workshops and demonstrations by companies offering design solutions and hands-on demonstrations.

Throughout the day the Forum will be supported by approximately 20 exhibitors with products and technologies all dedicated to wireless and RF technologies.

The Forum is aimed at engineers that are involved in the design, manufacture and supply of wireless technology products and will be restricted to 150 attendees. Attendance is by on-line registration and is expected to be over subscribed.

These technical events have been staged successfully by Fortronic throughout Europe

The UK’s first one day free technical forum specifically dedicated to Wireless

IDEA are delighted to endorse the first of the Fortronic series of technical Forums in the UK. With the first Forum already 90% booked the future of these events is assured, with further Forums planned for 2012.

The Morning session comprises technical presentations on topics covering:-Wimedia and Wireless USB, Energy harvesting in control & sensing, Optimisation of battery design for wireless networks, Zigbee SW stack overview and sensor solution, wireless memory, speeding time to market for networking designs. These topics are delivered by speakers from Atmel, Murata, EnOcean, NXp-Jennic, Ramtron, Reading University,

Wireless Fortronic Forum28th June 2011- Williams F1 Conference Centre (Oxford) - UK

for the past 5 years.This unique UK event is organised by Fortronic in association with Electronics Weekly.

The venue is the Williams F1 Conference Centre www.williamsf1conferences.com with its’ superb meeting and conference facilities and ample free parking. There will also be the opportunity to visit the famous Williams F1 exhibition and drive an F1 simulator.

to register online for tickets, or find details about participating as a sponsor, visit www.fortronicuk.com

“Throughout the day the Forum will be supported

by approximately 20 exhibitors

In partnership with

the uK’s first one day freetechnical forum specificallydedicated to Wireless

WIrELESSFortroNIC Forum

28th JUNE 2011oXForD

Williams F1 Conference Centre

Fortronic

IDEA NEWSLEttErINTERNATIONAL DISTRIBUTION OF

ELECTRONICS ASSOCIATION

EDIToR IN ChIEf: Gary Kibblewhite

EDIToRS: Adam fletcher (UK); Robin Gray (USA); Silvio Baronchelli and

franco Musiari (Italy); Lena Norder (Svezia); Wolfram Ziehfuss (Germany); Amy Wang (China);

PUBLIShER: Silvio Baronchelli

INTERNATIoNAL PRoMoTIoN By: CoNSoRTIUM ELETTRIMPEX

PUBLIShED By: Tecnoimprese Scarl - Via C. flaminio, 19 - 20134 Milan - Italy

PRINTED By: Servizi Tipografici Carlo Colombo - Rome