IDC’s Lead Generation and Go-to-Market ServicesIDC’s Services for Turkey, 2018

Of tech-involved LOB use research based content during the IT buying process

61%95%

79%of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: Marketing Sherpa)

40%of 3rd platform vendors’ marketing budget is spent on content marketing

2nd platform vendors spend 5-10%

(Source: IDC)

Of tech marketers are committed to content marketing in their 2017 overall marketing strategy

(Source 2017 Technology Bench marketing report CMI, Marketing Profs and IDG

(Source: IDG )

8seconds is the average human attention span

(Source: Microsoft Research)

Content matters…

Develop compelling campaigns that engage your target audience and drive actions that move your prospects and customers along the buying cycle

IDC Approach

Credibility – Gaining a new independent perspective adds value to your business

Objective – Third-party, objective research delivers credible messages to your audience(s)

Authority – Reinforce your position as thought leaders in your industry

Trust – Become a trusted advisor by providing relevant, actionable analysis and recommendations

Story – Tell your story with research and content that engages and educates

IDC Go-to-Market Benefits

IDC functions as a brand partner —benefit from brand association, exposure, profile building and PR

IDC’s industry leading research will strengthen your position as thought leaders in the market

Create trust and credibility with external impartial validation

Drive consistency of message across numerous touch points through the customer journey

Intimacy and engagement with the end user

One-to-one sales opportunities

Integrated Marketing with IDCConductResearch

▪IDC research on the focus topic

▪Opportunity Assessment

▪Strategy & Planning

CreateContent

▪IDC branded thought leadership documents:

- Whitepaper- Infobrief- Infographics- Case Study- Spotlight

GoDigital

▪Publish digital version at Social Media and useMailing Campaigns

▪Track downloads

Marketing Communication

▪Press and media briefing

▪Disseminate thought leadership content

▪Analyst speaker

Conferences and Lead Generation

▪Conferences

▪Custom Events

▪Roundtables

▪Webinars

Mapping Content to

IDC’S 6-Phase Customer Journey

White PaperAn IDC White Paper provides insightful, in-depth analysis of a vendor’s strategy and offerings, key market trends, and/or emerging technologies.

The IDC analyst author(s) works with the paper's sponsor to create compelling content that leverages IDC research and insights to support the client's marketing goals.

Commentary is drawn from new thinking by the analyst, and often includes primary research from customer or partner interviews, surveys, and /or focus groups to increase the relevance and readability, as well as to support key proof points.

Objective and authoritative publications developed in cooperation with a sponsoring vendor, designed to meet your specific needs, typically including an element of custom research.

IDC white papers serve a variety of functions:

▪ Introduce your company's products or technologies

▪ Define and validate an emerging market

▪ Educate prospective buyers on your company's value proposition

▪ Showcase successful customer implementations

▪ Support sales and marketing efforts aimed at customers and partners

▪ Enhance your company's brand identity

Sample White Papers

▪ Global White Paper samples

▪ Netas SOC Whitepaper (Click here for Turkish Version)

▪ Kyocera Workflow Whitepaper

▪ Kyocera Mobility, Cloud Whitepaper

▪ Genesys Omnichannel Whitepaper

InfoBriefIDC InfoBriefs offer research, insights, and thought leadership content in a visually appealing format and focus on audience essential data based on published and primary research.

It highlights a market or technology analysis, with a high-level analyst assessment of your strategy and offerings relative to the topic as available in the source document or research.

InfoBriefs use an approach of one concept per page making the content engaging and easy to consume.

InfoBriefs are typically 12-15 pages long and adapted from published and/or primary research. Length may vary based on research and program needs.

InfoBriefs may be used as a draw to entice your audience to interact with more in-depth content such as White Paper, Tools, or more content-rich multimedia.

Sample InfoBrief Documents

▪ Global InfoBrief Samples

▪ Netas SOC Infobrief

InfographicA market overview in quick-reference story and mixed-content format (e.g., data, bullets, analyst quotes) designed into an engaging infographic format.

Provides audience-essential data and analyst commentary on want-to-know and need-to-know market considerations. Adapted from published research.

Topic discussion is completely vendor- and product-neutral — i.e., no specific company or product names are cited.

Sample Infographics

▪ Global Infographic Samples

▪ Genesys Omnichannel Infographic (Click here for Turkish version)

Case StudyPurpose

To show IT professionals, via a buyer case study, how the technology/solution works in practice and how prospects would benefit

To promote positive experience with the show-cased technology/solution

Content/Scope

What challenges did the buyer face?

Why did the buyer choose this technology/solution?

How was the technology implemented?

What were the benefits for the buyer?

IDC buyer case assessment and recommendations:

Based on conversations, interviews, vendor briefings, and public information

The buyer to be specified by client

Deliverable

A 4–6 page IDC-branded buyer case study

PDF or a web-based interactive presentation

Sample Case Studies

▪ Securrent Turkcell Case Study (Click here for Turkish version)

▪ HP Simit Sarayi Case Study

▪ Dell AFAD Case Study (Click here for Turkish version)

IDC Spotlights provide a market overview and are adapted exclusively from published research, addressing specific concerns and needs of the target audience.

Spotlight

Market Spotlight

•Market Spotlights are a 4- to 6-page paper covering a particular technology market, adoption trends, technical considerations, etc. Discussions in a Market Spotlight are vendor- and product-neutral.

Vendor Spotlight

•IDC Vendor Spotlights provide market and technology insights and are adapted from published research, addressing specific concerns and needs of the target audience. A Vendor Spotlight includes a 4-6 page Market Spotlight section with a 1- to 2-page vendor profile section added toward the end highlighting the vendor in the context of the market.

Customer Spotlight

•IDC Customer Spotlights are 3- to 4-page case studies highlighting the business/technology challenge and solution of an end-user organization. IDC interviews a key representative of the customer's organization to discuss details such as project goals, implementation, project challenges, and the benefits achieved. Publication is contingent upon customer review and approval; copy not subject to significant edits by sponsoring company.

Technology Spotlight

•IDC Technology Spotlights provide market and technology insights and are adapted from published research, addressing specific concerns and needs of the target audience. A Technology Spotlight includes a 4-6 page Market Spotlight section with a 1- to 2-page profile section added toward the end highlighting the sponsor's technology solution. in the context of the market.

Sample Spotlights ▪ Market, Vendor or Technology

▪ Customer Spotlight

Webinar and WebcastsPurpose

To introduce/promote a new technology/solution to prospects

To educate IT technology professionals about the benefits they can achieve with the solution

To present the sponsor’s technology/solution in the context of market challenges

Content/Scope

IDC keynote presentation on market insights, the technology, and the benefits

Sponsor presentation of the sponsor’s technology/solution

Buyer case assessment presentation — experience and benefits

Messaging and content developed — in cooperation with the sponsor

Deliverable

A 30–45-minute webcast organized by IDC

Hosted on IDC webinar platform (live and recording)

Invitations from IDC (from IDC’s database) and the sponsor

IDC Analyst Speakers (Honorarium)IDC speaker services work in concert with your team to identify the right analysts, coordinate preparation sessions, and ultimately assure your analyst speaker is strongly positioned to address the specific interests of your audience and event.

Speaking engagements formats include:

▪ Deliver keynote presentation

▪ Host a table at a VIP dinner

▪ Moderate or participate in round tables

▪ Moderate or sit on a panel

▪ Deliver a webcast presentation

▪ Participate in a virtual tradeshow

Visit now for more details and samples…

Join us atIDC Turkey Conferences

8 Ways to Maximize the Value of your IDC Content Investment

* Click here for PDF version of “Best Practices for Using Your IDC Content”

GTM Projects Indicative Price Sheet

ProjectFees in USD (excl. VAT)

Thought Leadership

Whitepaper (4-8 pages, in English and Turkish ) $11.000 - $15.000

Whitepaper (12-20 pages, with end-user survey, in English and Turkish) $20.000 - $35.000

Infographic (1 poster - graphic form A2 form) $8.000

Infobrief Document (5-10 pages, in English) $12.000

Buyer Case Study (4-6 pages, in English and Turkish) $8.000

Spotlight (4-5 pages, in English) $10.000

Marketing and Communications

E- mail marketing to IDC Turkey’s Database $2.000

Print Distribution at the specific relevant IDC Conference $2.000

Social Media Post (LinkedIn, Facebook, Twitter) $2.000

Honorarium (IDC Analyst Speaker) $4.000

* Prices are all for indicative and budgetary purposes only. Please contact to IDC sales managers for pricing, terms, availability and delivery durations.

PLAN. MANAGE. GROW

Operating Model Transformation

Leadership Transformation

Information Transformation

Omni-Experience Transformation

WorkSource Transformation

About IDC

Providing Actionable Insights for IT Buyers, Tech Suppliers, & the Investment CommunityInternational Data Corporation (IDC) is the premier global provider of

market intelligence, advisory services, and events for the information

technology, telecommunications, and consumer technology markets.

For more than 50 years, IDC has provided strategic insights to IT

professionals, business executives, and the investment community to

help them achieve their keybusiness objectives.

About IDC

About IDC ...continued

IDC Offers Unrivaled Global, Regional, & Local Expertise

1,100 49% 300.000 110

IDC has more than

1,100 analysts

located in over50 countries worldwide

49% of IDC analysts

are based in

emerging markets

IDC surveys more than

300,000 end users annually

IDC identifies key

opportunities & trends

in over 110 countries

Actionable advice for IT buyers, technology suppliers, and the investmentcommunity

Our Portfolio

IDC's broad range of syndicated research

programs and custom research services

provide timely analysis of ICT markets

across the entire region.

Research

IDC's tailored consulting solutions

encompass market intelligence,end-to-end

strategy planning & implementation, and

go-to-market services.

Consulting

IDC's events bring together stakeholders

from all sides of the ICT community,

providing expert advice on overcoming

the unique challenges of the region's

emerging markets.

Events

Premier Industry Coverage

IDC Leads the Market in Industry Coverage

► Digital Upstream and Refining

► Agile Mining

► Digital Grid

► Next-Gen Payments

► Digital Trust and Stewardship

► Efficiency and Agility

► Customer Centricity

► Convenient Access to Care

► Operationalizing Data and Information

► Smart Cities

► Transforming Government

► Efficient and Effective Government

► Innovation Acceleration

► Digital Supply Chain

► Smart Manufacturing

► Omni-Experience Customer Engagement

► Curated Merchandise Lifecycle Management

► Digital Supply Chain Optimization

Digital Transformation (DX)

Your Trusted Advisor for All Stages of the DX Journey

DX Must Be Applied to All Facets of the Organization

Operating Model Transformation

Leadership Transformation

Information Transformation

Omni-Experience Transformation

WorkSource Transformation

Emerging Technologies Underpins Successful DX

Cognitive/AI Robotics 3D Printing

Augmented & Virtual RealityNext Gen

Security

Internet of Things

True DX Requires a Triple-Pronged Approach to IT Leadership

Innovatewith thebusiness

Incorporate new

techniques

Integrate digital

capabilities

IDC’s Partnership

As Your Strategic Digital Transformation Partner,IDC Equips You with All the Tools Needed to:

Understand your customers' changing needs

Develop compelling customer-focused strategies

Generate new leads & drive brand awareness

Improve the effectiveness of your sales activities

Identify new opportunities & grow your revenues

1 2 3 4 5 6 7 8 9 10

Elevate your Build a buoyant Validate your business Define & track KPIs Reduce risk by levels of & accelerated assumptions for with market-leading understanding

customer sales pipeline the future data sets buyer intentionsengagement

IDC Footprint in META

Egypt | Cairo

West Africa | Nigeria, Lagos

South Africa | Johannesburg

East Africa | kenya, Nairobi

KSA | Riyadh

UAE | Dubai

Turkey | Istanbul

Expertise & Coverage

► In-country research and analysis conducted by more than 80 analysts on the ground in META to ensure data accuracy and comprehensive coverage.

► More than 100 analysts, consultants, and event associates across the region.

► Coverage of 25+ countries throughout the META region.

► Direct interaction with 24,000+ CIOs, IT Managers, Line of Business Executives and Decision Makers annually for events and research.

► Partnering with multiple governments (MCIT’s, National ICT development agencies, regulatory bodies) across the MEA region

IDC covers Middle East, Turkey and Africa (META) region

ContactOnur Hamitoglu

Senior Sales Manager, IDC

ohamitoglu@idc.com | Mobile: 0090533 301 8998