IDC MEDIA STUDIES COURSE OUTLINE 2013-14

SO WHAT IS IDC?

• Interdisciplinary studies combine traditional subject disciplines to investigate specific areas of knowledge or society, and in our case the focus is MEDIA

MEDIA’s Interdisciplinary implications:

• Some subjects that are involved with a thorough investigation of Media:

• English

• Art

• Sociology

• History

• Marketing

Expectations and Strands

• Theory and Foundations(TF):

• Process and Methods of Research (PMR):

• Implementation, Evaluation, Impacts and Consequences (IEIC):

THEORY AND FOUNDATIONS

PROCESS AND METHODS OF RESEARCH

• ANALYSIS

• CREATION

• RESEARCH

• THINKING/INQUIRY

Implementation, Evaluation, Impacts and Consequences

• Evaluate effects, look at and critique media from a stylistic perspective

• Investigate societal impacts and consequences of media in our society

For Example:

• Gender Portrayal in Advertising

• Social Media

• Film as a Reflection of Social Norms and Values

the Units • Unit 1: The Media Landscape you live in

and its effect in our daily lives

Unit 2: Media Shaping the Message

• How does media shape messages, thougths and values? Examination of theory and practice

Unit 3: Media and Citizenship

• This unit will investigate how media inform and some of the biases inherent in different coverages. Journalism, Photography and photo essays will be important in this unit.

Unit 4: Audience Profiling

• How are audiences sought, targeted and reached? An analysis of tv, music and video games.

Unit 5: Film• We will study the history of film, important

aspects of making films and important directors and their contributions to the art of cinema.

Evaluation:

• 30% of the Course is the Culminating Activity

• 70% is Course Work from Sept. to May.

Assignments

• Unit 1: Media Consumption, University/College Investigation, Semiotic Text Analysis, Media Landscape

• Unit 2: Web Research, Web Analysis Powerpoint, Text to ..., McLuhan’s Wake Assignment, Viral Advertising

• Media and Citizenship: Case Study (Corporate Watch), Article Analysis Portfolio, Photo Essay

Assignments Continued

• Audience Profiling: Musical Ethnography, TV and Social Norms Presentation, Video Game Analysis and report

• Film: Director Seminar, Film Essay, Film Script/Production (HUFF)