icici financial personal loan

8/8/2019 ICICI Financial Personal Loan

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ICICI FINANCIALS PERSONAL LOAN

Prepared by

JASVEEN

Class MBA Second Year

Roll NO 040


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PERSONAL LOANMONEY FOR EVERY NEED, EVERY BUDGET

ICICI Financials Personal Loans can help make a difference in your life. Pay off yourcredit cards, take care of unexpected expenses, pay tuition, buy furniture or take a well-deserved vacation. No matter what your financial need, ICICI Financial makes borrowingeasy with our Balance Your Budget approach to lending.

Get the Cash You Want Now

ICICI Financial grants personal loans to people over age 18 whose have establishedcredit and can secure the loan with personal property. Some established credit, like agasoline or store credit card, is necessary, and employment or other steady income isrequired. We also make unsecured loans to homeowners. People just beginning toestablish credit may be asked to have another responsible adult co-sign for the loan. At

this time, ICICI Financials Personal Loans are not available for business purposes. Ourspecialty is extending credit for personal, family and household purposes.


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PERSONAL LOANS FOR ALL YOUR

FINANCIAL NEEDS

Thinking of renovating your house? Yearning to buy a new Laptop? Need financialassistance with marriage related expenses or your child higher education? An ICICI BankPersonal Loan is your One-stop-shop for all your financial needs to fulfill any of yourdesires.

Key Benefits of ICICI Bank Personal Loan:

Loan up to 15 lacs No security/guarantor required

Faster Processing

Minimum Documentation

Attractive Interest Rates

12-60 Months repayment options

You can also get an ICICI Bank Personal Loan on the repayment track of your existingHome loan, Car loan or Personal loan; or your Credit Card statement.

Special Offer for ICICI Bank Customer:

With the "Loan on Phone" facility, it is possible to secure a loan even without having to visityour bank branch. If you have been an ICICI Bank customer for the past 6 months, youmight have a pre-approved loan offer waiting for you. All you need to do is : Login toicicibank.com using your user ID and password and know your offer

Speak to our phone banking officers and quote your relationship number to know youroffer.


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OBJECTIVE OF THE STUDY

RESEARCH OBJECTIVES

To study the post sales experience of ICICI Personal Loan customers.SUB OBJECTIVES:-

To know the parameters influencing the customers opinion while evaluating the quality

of service after taking loan.

To compare the service of different banks.

HYPOTHESIS:-

The quality of interaction between bank and customers is better before taking loan than

after taking loan.Customers have better experience in ICICI than any other bank.

PURPOSE OF RESEARCH STUDY

The objective of my study is to understand and analyze aspects related to personal

Loans available at ICICI Bank


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RESEARCH METHODOLOGY

RESEARCH DESIGN: -

TYPE OF RESEARCH: - Descriptive research

Descriptive research includes Surveys and fact-finding enquiries of different kinds. The maincharacteristic of this method is that the researcher has no control over the variables; he can onlyreport what has happened or what is happening.

DATA SOURCES

There are two types of data.

PRIMARY DATA The data that is collected first hand by someone specifically for the purpose of facilitating the

study is known as primary data. So in this research the data is collected from respondents throughquestionnaire. Primary data Structured Questionnaire

SECONDARY DATA

For the company information I had used secondary data like brochures, web site of the companyetc.

The Method used by me is Survey Method as the research done is Descriptive Research.Secondary data Websites, Newspapers & Magazines

Sample size: 50

Sampling Unit: - The People who have availed ICICI Personal Loan

Sample Area: - New Delhi


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RESEARCH INSTRUMENTS

Selected instrument for Data Collection for Survey is Questionnaire.DESCRIPTIVE-RESEARCH DESIGN:

Research Design was Descriptive because the objective is concerned with post sales experience

analysis of ICICI Personal loan Customers

In this research project I have to study the factors influencing consumer preference towards Banks

which have provided ICICI Personal Loan. Therefore, my research design is Descriptive Research.

QUESTIONNAIRE DESIGN/FORMULATION

Questionnaire: - A questionnaire consists of a set of questions presented to respondent for theiranswers. It can be Closed Ended or Open Ended

Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and

Tabulate.

Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate.

:TYPES OF QUESTION INCLUDED

Which has only two answers Yes or No.

MULTIPLE CHOICE QUESTIONWhere respondent is offered more than two choices.

IMPORTANCE SCALE

A scale that rates the importance of some attribute.


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s

:SAMPLING DESIGN

CONVENIENCE SAMPLING

In convenience sampling, the selection of units from the population is based on easy

availability and/or accessibility. I am using this sampling method because sample will

be selected on the basis of availability of the respondents who met the desired criteria.

-:TIME FRAME

When the survey should be conducted?

I conducted my survey for 8weeks from 1stjune to 31th july

-:SAMPLING FRAMEThe source from which the sample is drawn


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contd

SAMPLING TECHNIQUE: -

How should the respondent be chosen?

In the Project sampling is done on basis ofProbability

sampling . Among the probability sampling design thesampling design chosen is stratified random sampling.

Because in this survey I had stratified the sample in

different age group, different gender and different

proffesion


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TABLE SHOWING THE RANKING OF THE ORGANIZATIONS ON THE BASIS OF

CUSTOMER SERVICE PARAMETER

NO. OF RESPONDENTS RATED DIFFERENT ORGANIZATIONS

RAN

KS

CITI

FINANCIAL

S

GE

COUNTRYWID

E

AMERICA

N

EXPRESS

ICIC

I

BAN

K

CITI

BAN

K

STANDARD

CHARTERE

D

ABN

AMRO

BANK

304122111

26645302

104234133

43312584

24639135

532411196

06534647


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GRAPH SHOWING THE RANKING OF THE ORGANIZATIONS ON

THE BASIS OF CUSTOMER SERVICE PARAMETER

e

4

NO.OF

RESPON

DENTS

RANKS

CUSTOMER SERVICE

ABN AM RO BANK STANDARD CHARTERED CITI BANK

ICICI BANK AMERICAN EXPRESS GE COUNTRYWIDE

CITI FINANCIALS


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GRAPH SHOWING THE RANKING OF THE ORGANIZATIONS ON

THE BASIS OF FASTER PROCESSING PARAMETER

jFASTER PROCESSING

0

2

4

6

8

10

12

14

RANK 1 RANK 2 RANK 3 RANK 4 RANK 5 RANK 6 RANK 7

RANKS

NO.OFRESPONDEN

ABN AMRO BANK STANDARD CHARTERED CITI BANK ICICI BANK

AMERICAN EXPRESS GE COUNTRYWIDE CIT I FINANCIALS


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FINDINGS

ICICI Securities ltd has performed a good job and is alsoperforming but the main factor that affects the customer demandis customer satisfaction and this should be kept in mind.

The present condition says that ICICI Securities ltd is a very

good financial institution but not so cheapest. We have found that it is somewhat costly but on the other hand it

is also having POSITIVE POINTS i.e. it says that only 2 hoursare required, minimum documentation and now following TQMi.e. listen & respond to customer needs.

Best relationship management practises are being employed in

the organsition.


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SWOT ANALYSIS

STRENGTHS

The variety of products is increasing.

Transparency in working is followed.

Fund charges are less i.e 0.8%

Stronger financial base.

Employee centric organization

WEAKNESSES

Strong competitors like HDFC, RELIANCE etc.

Interest rate is higher as compared top the market leader.

Infrastructure cost is high.

Less expenditure on promotion.

Products not customized for lower segment.


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OPPORTUNITIES

The ability to cross sell financial services barelybeing tapped.

Technology is improving to the point that paperlesstransactions are available.

THREATS

Government regulations on issues like personal loan

can quickly change the direction of Home loanindustry.

The increasing expenses and lower profit margins.

Intense competition from HDFC.


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CONCLUSION

The study suffers from the following conclusion:

The sample was a convenience sample of 0respondents, which may not be sufficient to projectthe post sales experience analysis of home loan

customers and the result may not be representativeof a larger population.

Another main limitation is that ICICI (Home Loan)Financial companies were not willing to giveinformation or they were providing incorrect

information (Some of them). There might have been a tendency among the

respondents to amplify or filter their responsesunder the testing condition.


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RECOMMENDATION

More emphasis should be on promotional activities.

Plenty of advertisement should be done through T.V, Newspaperand Radio as these medias are having maximum recall value.

Total financial planning and advice should be given to everycustomer.

More business opportunity seminars should be conducted tomake people aware of the offer given.

The company should quite frequently send their agent to thecustomer so that they should be aware of the latest offer.

The company should attempt to open more and more of itsbranches in the country so as to promote their product publicity.


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QUESTIONNAIRE

1. Being an existing borrower, are you satisfied?

a) Yes

b) NO

2. Is ICICI personal loan excellent or average or poor?

a) Excellent

b) Average

c) Poor

3. If poor, what is the reason?

a) Interest rate

b) Low amount

c) Very complex procedured) Any other


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contd

6. Which bank according to you is providing allthe facilities?

ICICI

HDFC

HSBC

STANDARD CHARTERED

CITIFINANCIAL

OTHERS


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Thank you

icici financial personal loan

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