ibpa 2014 pubu micro media for book discoverability
DESCRIPTION
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.TRANSCRIPT
![Page 1: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/1.jpg)
– Session 703: Micro Media – New Ideas to Improve Book
Discoverability Presented by:
Christopher Robbins (Familius.com)Deltina Hay (DeltinaU.com)
![Page 2: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/2.jpg)
ArticlesUpdatesVideoImagesResourcesMobile AppsYouTubeWordPress.comTumblrInstagramPinterestSlideShareVineQ&AAnd more . . .
![Page 3: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/3.jpg)
Session 703: Micro Media
Review how we optimized Familius pages in last year's session (link to that presentation is on your handout)
Discuss how Familius has applied those tactics, and gone a step further to produce “micro content” on their site and beyond
Explore additional micro-media trends and tactics involving text, images, video, resources, quotes, and more...
![Page 4: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/4.jpg)
– Session 703: Micro Media – Links to slides & resources:
htttp://SlideShare.net/deltina
![Page 5: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/5.jpg)
The Micro Media Experiment
![Page 6: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/6.jpg)
![Page 7: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/7.jpg)
![Page 8: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/8.jpg)
![Page 9: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/9.jpg)
The Micro Media Experiment Part 2
Can a Company Use This Strategy for More Than One Book?
![Page 10: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/10.jpg)
![Page 11: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/11.jpg)
![Page 12: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/12.jpg)
![Page 13: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/13.jpg)
![Page 14: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/14.jpg)
![Page 15: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/15.jpg)
![Page 16: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/16.jpg)
Where to go from here...
You now have optimized pages and posts with keyword phrases:
In meta titles, descriptions, and tags Used naturally throughout the text In image names, titles, and alt text In outgoing links
And have applied the Familius micro-media methods...
![Page 17: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/17.jpg)
Micro Media: Strategy
Break content up into small pieces Distribute widely to different
platforms/audiences Make certain it links back to your books Increases your reach and improves
discoverability
![Page 18: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/18.jpg)
Micro Media?
Content that is easy to post and share:
– Short text excerpts
– Images, video, and audio
– Links
– Quotes
– Answers Check your website first...
![Page 19: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/19.jpg)
![Page 20: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/20.jpg)
Micro Media: Make it Sharable
Many people share without reading the full article or post
Make your content easy for micro-consumers to share!
![Page 21: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/21.jpg)
![Page 22: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/22.jpg)
![Page 23: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/23.jpg)
![Page 24: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/24.jpg)
![Page 25: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/25.jpg)
Micro Media: Gather Conent
Think about the great content you already have:
– Web pages
– Blog content
– Media kits
– Press releases
– Tip sheets
– Reviews
– Book content
![Page 26: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/26.jpg)
Micro Media: Think small...
• Gather the juicy bits:
– Short excerpts
– Images
– Video
– Audio
– Links to resources
– Factoids
– Quotes
![Page 27: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/27.jpg)
Micro Media: Get it out there...
• Distribute to:
– Tumblogs/Microblogs
– Image/video/presentation sharing sites
– Resource and Q&A sites
– Podcast directories
– Mobile Web
![Page 28: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/28.jpg)
Micro Media: Tumblr
• Tumblr
– Tumblog/Microblog
– Blog with frequent, short posts
– Many Tumblr users are creatives
![Page 29: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/29.jpg)
![Page 30: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/30.jpg)
![Page 31: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/31.jpg)
![Page 32: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/32.jpg)
![Page 33: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/33.jpg)
![Page 34: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/34.jpg)
![Page 35: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/35.jpg)
![Page 36: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/36.jpg)
![Page 37: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/37.jpg)
![Page 38: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/38.jpg)
![Page 39: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/39.jpg)
Micro Media: WordPress.com
• WordPress.com
– Can use as a Tumblog/microblog
– More diverse audience
– Not to be mistaken for WordPress.org
![Page 40: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/40.jpg)
![Page 41: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/41.jpg)
![Page 42: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/42.jpg)
![Page 43: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/43.jpg)
![Page 44: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/44.jpg)
![Page 45: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/45.jpg)
![Page 46: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/46.jpg)
![Page 47: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/47.jpg)
Micro Media: Pinterest
– Post images and video to a Pinterest
– But make sure you have a business account
![Page 48: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/48.jpg)
![Page 49: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/49.jpg)
![Page 50: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/50.jpg)
![Page 51: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/51.jpg)
![Page 52: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/52.jpg)
![Page 53: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/53.jpg)
![Page 54: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/54.jpg)
![Page 55: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/55.jpg)
![Page 56: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/56.jpg)
Micro Media: SlideShare
• SlideShare
– An underrated presentation sharing tool that can get a lot of exposure
– Infographics rule...
![Page 57: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/57.jpg)
![Page 58: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/58.jpg)
![Page 59: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/59.jpg)
Micro Media: Infographics
• Infographics
– Can provide a lot of micro media if done right
– Can be repurposed in all kinds of ways...
![Page 60: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/60.jpg)
![Page 61: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/61.jpg)
![Page 62: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/62.jpg)
![Page 63: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/63.jpg)
![Page 64: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/64.jpg)
![Page 65: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/65.jpg)
![Page 66: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/66.jpg)
![Page 67: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/67.jpg)
![Page 68: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/68.jpg)
![Page 69: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/69.jpg)
Micro Media: Q&A
Ask this of your content:
– Does it beg a question or pose a problem?
– Does it answer a question or solve a problem?
If so, explore Q&A sites like Yahoo! Answers or Quora.com
These sites can drive a lot of traffic and improve search results – especially in mobile voice searches
![Page 70: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/70.jpg)
![Page 71: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/71.jpg)
![Page 72: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/72.jpg)
![Page 73: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/73.jpg)
![Page 74: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/74.jpg)
![Page 75: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/75.jpg)
![Page 76: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/76.jpg)
![Page 77: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/77.jpg)
Micro Media: Resources
• Resources
– Are quick and easy to share
– Are nice micro-blog fillers
![Page 78: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/78.jpg)
![Page 79: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/79.jpg)
![Page 80: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/80.jpg)
![Page 81: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/81.jpg)
![Page 82: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/82.jpg)
![Page 83: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/83.jpg)
Micro Media: More Video
There is so much you can do with video Consider creating very short snippets Either in a series or as excerpts of existing
video Very short videos make great micro media
content
![Page 84: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/84.jpg)
![Page 85: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/85.jpg)
![Page 86: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/86.jpg)
![Page 87: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/87.jpg)
![Page 88: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/88.jpg)
![Page 89: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/89.jpg)
![Page 90: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/90.jpg)
![Page 91: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/91.jpg)
![Page 92: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/92.jpg)
![Page 93: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/93.jpg)
![Page 94: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/94.jpg)
![Page 95: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/95.jpg)
![Page 96: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/96.jpg)
![Page 97: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/97.jpg)
Micro Media: Podcasts
• Podcasts
– Great for audio
– But video?
![Page 98: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/98.jpg)
![Page 99: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/99.jpg)
![Page 100: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/100.jpg)
![Page 101: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/101.jpg)
![Page 102: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/102.jpg)
Micro Media: Mobile Apps
Mobile apps are a great way to feature micro-media
Mobile device users are natural micro-consumers
There are many tools to help you build an app
![Page 103: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/103.jpg)
![Page 104: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/104.jpg)
![Page 105: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/105.jpg)
![Page 106: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/106.jpg)
![Page 107: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/107.jpg)
![Page 108: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/108.jpg)
![Page 109: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/109.jpg)
Micro Media: Mobile-First Tools
Though Pinterest, Tumblr, WordPress.com, and all the others have nice mobile apps
There are other “mobile-first” apps that are nice additions to your micro-media strategy
Instagram and Vine, specifically
![Page 110: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/110.jpg)
![Page 111: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/111.jpg)
![Page 112: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/112.jpg)
![Page 113: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/113.jpg)
![Page 114: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/114.jpg)
![Page 115: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/115.jpg)
![Page 116: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/116.jpg)
![Page 117: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/117.jpg)
Micro Media: Instagram #7
Create a 15 second book trailer Make more than one and have followers vote Launch a contest for the best user generated
trailer Run a 15 second video review contest What else?
![Page 118: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/118.jpg)
![Page 119: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/119.jpg)
Micro Media: Real-Time Apps
While Instagram allows videos to be uploaded to its app
Vine frowns on the practice – they want users to take video with their mobile device and upload it accordingly
And Vine videos are only 6 seconds This type of “real-time” posting app is
becoming popular – especially with younger audiences
![Page 120: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/120.jpg)
![Page 121: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/121.jpg)
![Page 122: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/122.jpg)
Micro Media: Real-Time Apps
What would you be willing to put out there... If you knew it would disappear in 10 minutes to
24 hours?
![Page 123: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/123.jpg)
![Page 124: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/124.jpg)
– Session 703: Micro Media – Presented by:
Christopher Robbins (Familius.com)Deltina Hay (DeltinaU.com)
![Page 125: IBPA 2014 PubU Micro Media for Book Discoverability](https://reader037.vdocuments.site/reader037/viewer/2022103110/54931847b47959650f8b4724/html5/thumbnails/125.jpg)
– Session 703: Micro Media – Links to slides:
http://SlideShare.net/deltina