Session 902: Getting Attention: Promoting Your Titles to Bloggers

and Online Communities

Panelist: Lindsey Rudnickas, Digital Concierge, NetGalley (www.netgalley.com)

Online Communities (who love books!)

• Goodreads

“Goodreads Author Program”

Advertising to reach members

Giveaways to make ARCs or finished books available

• LibraryThing

Are your authors “LibraryThing Authors?” Author Interviews, Chats, LibraryThing Local

• LibraryThing

Publisher profiles on LibraryThing…

Highlight current titles Link visitors back to your website See members with your titles in their libraries

LibraryThing Early Reviewers program…

Advance copies of books in exchange for a review Algorithm match to connect readers with the right titles Use NetGalley to offer digital galleys in place of (or in

addition to) print.

• EarlyWord

Early book information for libraries Links to publisher catalogs Publisher Contacts Bestseller Lists Consumer Reviews Weekly newsletter every Friday

GalleyChats on Twitter Librarians tweet about the galleys they’ve read and enjoyed.

Publishers can chime in and connect with that community.

Utilizing social influencers and Twitter  Example: Klout-Publisher promotion to 100 pre-selected key influencers on Twitter, in exchange for tweeting about the book to their followers.

Follow your top bloggersCommunicate directly with them with tweets like “so glad you loved that book” or “thanks so much for your coverage of this title.” Foster a relationship

                                                                                                              Speaking of bloggers…

Connecting with book bloggers  Book bloggers matter:•hosting giveaways•participating in weekly memes•running contests• interviewing authors•tweeting, facebooking, spreading the word Book bloggers on NetGalley:54,000 professional readers (55% reviewers, including bloggers)

Some creative ways publishers have interacted with bloggers…

Connecting with book bloggers  Blog tours. A special campaign to bloggers to help spread the word about authors who were touring (both physically and virtually). Exclusive content and badges.

Connecting with book bloggers  Author promotion. Virtual book clubs—via social media! Combine the classic concept of promoting your title to a book club with the power of social media and digital galleys.

Speaking of NetGalley…  Galley distribution is one of the key publicity and marketing activities for publishers. NetGalley helps to simplify and speed up that process by substituting secure digital galleys for print. List title in the catalogUse the widgetParticipate in our promotionsIncorporate into your other activities

Digital is easier, faster, unlimited.

 

Digital doesn’t have to mean extra work.

We help navigate the digital landscape.