ibm web services executive seminar ® may, 2003 enterprise-ready web services business scenarios and...

IBM Web services Executive Seminar

®

May, 2003

Enterprise-Ready Web ServicesBusiness Scenarios and Real-world Implementations


2

Agenda

Markets

People Systems

Using Business ScenariosEnterprise Integration (Self-service)

Application Integration (Processes)

Application Integration (Data)

Access Integration (Portals)

Extended Enterprise

Web Services: Getting Started Tips to consider

Web services Executive Connection

Web services Industry Councils

Speed Start 2003


®

May, 2003

Business Scenarios Using Web Services


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Connecting To Your Partners – Basic StructureConnecting To Your Partners – Basic Structure

Enterprise and legacy assetsClient/Partner

Servers

Web services deploymentWeb services gateways

Fast, reliable, secure

WebSphere Application

Server

HTTP (SOAP)

Web services Applications

(Java/SOAP Servlets)

Client Application

Java SOAP Client Servlet

• Connect• Communicate• Interoperate


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1

Enterprise Integration (Connectivity)Enterprise Integration (Connectivity)

Enterprise and legacy assetsClient/Partner

Servers


Server

WebServer



Client Application

Java Client Proxy


1. Get online actual asset information2. Input new asset or personal data3. Route & decompose update

request to multiple back-ends

SAP

Directory & SecurityServices

Domain Firewall

ProtocolFirewall

MQCICS

Synchronous Transactions

Asynchronous Transactions 2

3

WebSphere Business Integration

Tivoli Configuration Manager

DB2 UDB


6

Technology Benefit: Received 40,000 requests per month with

good performance Created a stable environment based on

four 2-way Intel-based clusters Significantly lower effort for partner

integration

on demand Business Benefits: 50% reduction in production time Redeployed employees to more strategic

tasks Increased functionality and flexibility for

competitive advantage More responsive to customer and

business partner needs

German job training and placement organization dealing with rising service demands needing the ability to work with multiple agencies

Challenge

Integrated Web services employment solution built on open infrastructure including:

IBM WebSphere Application Server IBM DB2 Universal Database IBM xSeries

Open Web services solution includes:SOAPSMTPLDAPXML

Solution

Training and Consulting International AG


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1

Enterprise Integration (Presentation)Enterprise Integration (Presentation)

Enterprise and legacy assets ClientPresentation


Server

WebServer



1. Get online actual asset information2. Input new asset or personal data3. Route & decompose update

request to multiple back-ends4. Transform data into display via

presentation JSPs

SAP


Domain Firewall

ProtocolFirewall

MQCICS



3

4WebSphere Business

Integration

WebSphere Portals


DB2 UDB


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Mid-Comp International – Odyssey Suite

On demand business benefit Mid-Comp was able to produce a far more flexible product that can work with other third party products regardless of the platform.

Technology benefitBandwidth and time that can be saved by using Web services together with compression

techniques.

What is the value of building an ERP system that promotes the 'Wherever you are' philosophy but doesn't allow printing?

Challenge

Solution

“Odyssey utilizes the flexibility and versatility of Web services powered by IBM proven infrastructure to provide a genuine thin-client, pure Java product that is completely platform independent.”

Steve Bridges Managing Director, Mid-Comp International

New 5Star product is a centralized server application running on IBM's WebSphere Application Server that delivers printable documents over the Internet via Web services.


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Nintendo Australia

On demand business benefit Cost savings around $1M dollars, new business opportunities, improved customer service and increased functionality,

flexibility and efficiency

Technology benefitUsing standard Web services technologies, Nintendo can now distribute reports to the field on demand.

Phase out proprietary integration technology without losing functionality.

Challenge

Solution

“Nintendo Australia selected Odyssey because it had been built from the ground up on IBM infrastructure specifically to support an integrated distribution business.”

Peter StroudIT Manager, Nintendo Australia

Standards-based enterprise resource planning (ERP) solution designed and deployed using Web services technology powered by IBM WebSphere.


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1

Application Integration (Processes) - TransactionsApplication Integration (Processes) - Transactions

Enterprise and legacy assets

Client/Partner Servers


Server

WebServer



Client Application

Java Client Proxy


1. Integrated composed components (Web Services, JavaBeans, EJBs, MDBs) using serial, synchronous calls

• Provides persistence, transaction management, security, performance

2. Deferred synchronous (asynchronous) behavior via queuing between application servers

SAP

Domain Firewall

ProtocolFirewall

MQ

CICS


Asynchronous Transactions

2

JMSDomino

Encina

IMS


WebSphere Business Integration

DB2 UDB


11

Technology Benefit: 50% reduction in application

integration and maintenance time Eliminated local setup, dedicated

server administration and maintenance (estimated $3,000 savings in setup costs alone)

Business Benefits: Variable pricing structure allows pay-

as-you go business model Hosting allows company to focus on

core competencies

Credit Suisse member needed to provide:

interactive brokerage charting application without raising fees

enhanced services, with pay-as-you-go business model, to avoid adding additional server capacity

Challenge

Web service hosted and metered by IBM using:

IBM Web Services Hosting Technology IBM Global Services - e-business Hosting IBM Business Partner Visualize

Open Web services solution includes: SOAP XML RMI WSDL

Solution

Streetline Trade Financing


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Technology Benefits: Development time reduced by

more than 50% Reduced application costs

on demand Business Benefits: Increased customer satisfaction More efficient business process

for acquiring images New application positioned

company as industry leader

U.S.-based research company needed to:

transition a complex scientific application into a highly scalable, open, and cost-efficient e-business solution

find a more efficient way than the current manual process to distribute photographic images to customers

Challenge

Provide a common distribution platform for photographic images based on open standards infrastructure using:

IBM WebSphere Application Server IBM WebSphere Commerce IBM WebSphere Studio IBM Advanced Technology Solutions

Solution

Photon Research Associates


13

1

Application Integration (Data) – Management/AggregationApplication Integration (Data) – Management/Aggregation


WebSphere Application Server

WebServer



1. Extract data (from SAP files or tables)2. Merge data (into DB2 operational data

store)3. Access data (via Web services, XML,

JSPs, EJBs)

SAP

Domain Firewall

ProtocolFirewall

23

DB2 Universal Database


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Technology Benefits: Accelerated application development

time by 33% Increased worker productivity by

400%

on demand Business Benefits: Improved employee and customer

satisfaction while increasing revenues and profits

Improved perception as a technology leader, opening opportunities for new business

Japanese computer services company needed to improve communications, establishing realtime business relationships with educational service companies

Challenge

Web services based solution that dynamically integrates educational offerings based on:

IBM DB2 Universal Database IBM Lotus Domino

Open Web services solution includes:

SOAP XML UDDI

Solution

Ricoh Technosystems


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1

Access Integration - PortalsAccess Integration - Portals

Enterprise and legacy assets ClientPresentation

WebSphere Portal Server

WebServer

Web services based Portlets

1. Portlets acting as Web services, with services integrated in Portal Server

2. Functions presented to clients via portlets3. Transaction and service requests relayed

to appropriate business server

SAP


Domain Firewall

ProtocolFirewall

MQCICS



3

DB2 UDB


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Volkswagen

On demand business benefit A new way of leveraging economies of scale to simplify business processes. Dynamic market information flows from partners resulting in

increased product quality and speed-to-market.

Technology benefitSupported cross enterprise authentication within a heterogeneous federation of services and security systems via a customized portal page.

Enable and enhance Web-based communication between a global automobile conglomerate and its business partners.

Challenge

Solution

“VW not only manufactures the fastest car in the world, but we're also speeding ahead of the competition with Web services running on proven, robust IBM infrastructure."

Dr. Hans Ottmar BeckmannITC Executive Director, Volkswagen AG

Single-sign-on portal solution built on the

IBM WebSphere® platform to leverage

Web services technologies and

standards.


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Extended Enterprise - Business ServicesExtended Enterprise - Business Services



ServerEnterprise

SOAP Servlet

Public/Private UDDI Registries

Services Requestor Framework

SAP

MQ

Asynchronous Transactions

JMS

Web Services Gateway

SOAP Router

Apache RuntimeMessage

Driven Beans

Session Beans

Services Provider

Framework

3

2

1

Domain Firewall

ProtocolFirewall

1. Client requests access to and invocation of a service

2. Service provider complies3. Web server receives results and

presents to client.

WebSphere Business

Integration


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Brunswick Boat Group

On demand business benefit Improve communications among dealer

networks, improve service levels to dealers, increase flexibility, reduce solution support costs.

Technology benefitStandards-based extranet makes it possible to use Web services to solve integration concerns and optimize productivity.

Gain the ability to manage multiple brands within a dealer extranet while reducing support costs.

Provide dealers with a solution that would increase customer service and revenues.

Challenge

Solution

“WebSphere Application Server Enterprise and WebSphere Studio

Application Developer Integration EditionV5 gives us a way to

optimize developer productivity and provide application flexibility.

These solutions will make it possible for our organization to use

Web services to solve our integration concerns so that we can

easily adapt to a world of e-business on demand.”

Jason Becker

Manager of Client Applications, Brunswick Boat Group

A standards-based dealer “Compass” extranet which supports all Brunswick boat brands. This provides complete information, including warranty registration, warranty service claims, and parts order entry.


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Web Services:Get Started NOW


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Things you need to consider

Use pilot programs to help you understand the ROI for your particular company and configuration.

Your world is likely to become increasingly heterogeneous, not less so, but that doesn’t have to be a bad thing because of technologies like Web services.

The combination of Web services and Linux is extremely potent and cost effective.

Give yourself future leverage by starting to use Eclipse-based tools today – avoid proprietary tool bases if you want real interoperability that is not at the whim of a single vendor.

Educate your executives as much as you educate your developers.

Choose vendors and ISVs who understand all of the above.


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We’re beyond the point of a couple of pilot programs

ABN AMRO Bank N.V., Advanced Technology Systems, Adobe Systems, Inc., AgentWare, Inc., Altio Inc., AmberPoint, Inc., ANADIGICS, Inc., Asera, Inc., ASU Solutions, Inc., Australian Bureau of Statistics, Austrian Federal Ministry of Justice, Automatic Data Processing, Inc., Avinon, Inc., Baltimore Technologies, B-Bop Associates, Inc., Beans Factory, Beazer Homes, Inc., The Bekins Company, Birdnest Software, Inc., Blue Titan Software, Inc., Bonndata GmbH, Brain-Systems, BRZ GmbH, Business Objects SA, Cacheon, Canadian Imperial Bank of Commerce, Cape Clear SoftwareLimited, Centrala StudieStödsnämnden, CommerceQuest, Inc, Con-Way Transportation Services, Inc., Cranfield University, Silsoe, Credit Union Electronic Transaction Services, DaimlerChrysler Corporation, DecisionSoft Limited, UK Department of Trade & Industry (DTI), Deutscher-Stadte und Gemeindebund, Digital Evolution, Inc., digitalESP, Inc., Dimension Data, DST Systems, Inc., E2open, Ebyz, Elsevier Science, Entrust, Inc., Epicentric, Inc., EvolveWare, Inc., Extend Technologies, First Data Corporations, Flamenco Networks, Grand Central Networks, Inc., Hewitt Associates LLC, Hitachi Software Engineering Co., Ltd., HostBridge Technology, IBM Advanced Internet Technology, IBM Business Transformation & CIO Organization, IBM Global Services IT Group, IBM Software Delivery and Fulfillment, Industri-Matematik International Corp., Infravio, Inc., Integrated Shipbuilding Environment Consortium, InterKeel, Inc., InterPro Global Partners LLC, iSOCO, IT Advisory Group, IT Frontier Corp., iTenol, Inc., Jarna, Inc., J.D. Edwards & Company, J.P. Morgan Chase & Co., KDDI Corporation, KDVZ Hellweg Sauerland, Killdara Corporation, Kinzan, Inc., Linkedwith GmbH, MedBiquitous Consortium, Mercury Insurance Group, MicroDoc GmbH, Mid-Comp International Pty Ltd, Mincom, National Industrial Information Infrastructure, Nationwide Financial Services, Inc., Nexaweb Technologies, NIIT, Ltd, NTT Communications, Olex, Online Insight, Inc., ORIX Corporation, Parasoft Corporation, Peregrine Systems, Inc., Extricity, Inc., Petrotechnical Open Software Corporation, Photon Research Associates, Inc., PointServe, Inc., Primordial, Inc., Prolifics, ReadiMinds Systems & Services Pte Ltd., Ricoh Technosystems, Co. Ltd., Royal Dutch Shell Group of Companies, Sparkassen Informatik GmbH & Co., State of New Mexico, State of Wisconsin, Storebrand ASA, StreetLine Inc., Talking Blocks, Inc., Things Remembered, Inc., Thor Technologies, Inc., TIAN Software Company, Inc., Timogen Systems, TransactTools, Inc., Tripcentric Technologies Ltd., UNC Health Care, Usermagnet, Inc., Vans, Inc., Versata, Inc., Visualize, Inc., Wachovia Corporation, Wakesoft, Inc., WAND, Inc., WebCollage, Inc., WebV2, Inc., Westbridge Technology, Inc., XML Global Technologies, Inc.

IBM jStart References


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New Program! Web Services Executive ConnectionUse Web services to reduce costs and speed business integration

Evaluate IBM Web services Readiness

Assessment 50 + Success stories and case studies

Educate IBM Business Value of Web Services

Information Kit Web casts and teleconferences to

learn more Over 30 Worldwide executives

briefings launching in May Articles, whitepapers, and studies from

industry leading experts

Execute Implement and Manage Information Kit Pilot projects for Web services Access to trained business partners

Engage – 5 New IBM Services for Web services launched in April Assessment Workshop Architecture & Design Workshop Project Scoping Workshop Advanced Training and Mentoring Project Workshop


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New Program! IBM Web Services Industry CouncilsPromoting Web services adoption in vertical industries

Reduces time-to-value for Web services implementations and accelerates Web services adoption.

Reduces risks and barriers to industry-specific Web services adoption through shared knowledge, best practices, and roadmaps.

Includes industry leaders and their leading solution providers among membership.

Recent and Upcoming Council Meetings Americas 1st meeting, May 20-22, NY Europe 1st meeting, June 10-12, Nice

Current membership in North America and EMEA

Financial Services/Banking Bank of America, Charles Schwab, Deutsche Bank, Fidelity, JP Morgan Chase, Morgan Stanley, Reuters, Wachovia, Dresdner Bank, HSBC, Royal Bank of Scotland, UBS

Insurance Aetna, MetLife, Nationwide, Allianz, DWL

Manufacturing Boeing, Caterpiller, Cisco, DaimlerChrysler,

e2open, John Deere, Ford, Volkswagen, Engenious, IFS, MRO

Global/Cross-industry Siebel Systems, Bearing Point, Deloitte, Hewitt Associates, Con-Way


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Web Services Speed Start 2003Educating developers to accelerate adoption and use of Web services

Modeled on the 2002 Linux Speed Start Program

Provides low cost education for developers and partners.

Developer Web SiteTrial code, training and support to help

you build and deploy Web services with IBM tools and middleware

“Tell Your Boss” kit

Web services Software Evaluation KitWSDK Tools & IBM software products

Web Services Boot camp & other tutorials

UDDI Registry for submit & test Web services

Worldwide Event Plan50+ Technical Briefings

Hands-on Developer Workshops

Partner Briefings

More Info: visit http://ibm.com/developerworks/webservices and click on SpeedStart


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Web ServicesBusiness ValueInformation Kit

Web ServicesReadiness

Assessment

Access ToService

Engagements

Customer CaseStudies &

References

Developer Tools,Education,& Training

ImplementingWeb Services

Information Kit

Newsletters &AnalystReports

EducationalWebcasts

Tell Your Team

Information Kit

Putting It All Together … Peruse customer references and application briefs at

http://ibm.com/webservices/successstories.html Check out the Web services Business Value Information Kit at

http://ibm.com/webservices/businessvalue.jsp Assess your readiness for Web Services with tools available at

http://ibm.com/webservices/ready.jsp … and much more, all linked to through the main page for IBM Web services at

http://ibm.com/webservices

ibm web services executive seminar ® may, 2003 enterprise-ready web services business scenarios and...

Documents

web services slide

partner integration

business partner

demand business benefits

international ag slide

personal data

input new asset

transform data