global cloud services - real implementations & options

VISIT 2010 – Fujitsu Forum Europe 0

Cloud Computing – Room 13b

Shapingtomorrowwith you.

Global Cloud ServicesReal Implementations & Optionswith you. p p

J. Scott RupprechtLead Architect Infrastructures as a Service, Fujitsu Technology Solutions

14:00 h14:00 h

VISIT 2010 – Fujitsu Forum Europe

Global Cloud ServicesReal Implementations & Options

Scott RupprechtFujitsu Technology SolutionsFujitsu Technology SolutionsWays to start “The Journey"


Stay competitive in a global environment

Always be thinking in global terms

Meet local customer requirements and adapt to cultural differencesMeet local customer requirements and adapt to cultural differences“Future Proof” your businessWork collaborativelyStay current & informed on your businessy yFocus on your key competenciesMake sure your support processes are "best in breed"Adapt to changing conditions and leverage outside expertise when it makes business sense

Thi k l b l t l l!


Think global, act local!

How you can cope with today's challenges

Maintain existing IT, new services, all while staying "within budget"

Try Cloud Services before you buy

New offerings for your businessIntegrate partners and services using standard platforms;Integrate partners and services using standard platforms;Link to your existing IT operation with new services

Start with small steps to “learn your way ” Focus on safeStart with small steps to learn your way. Focus on safe,scalable & effective migration into the disruptive worldof cloud business support

Eliminate capital cost/investments. Pay for value, not technology

Shift your IT from being a cost center toDriving innovationCreating customer value


Generating greater revenue

Approach for starting the "cloud journey"

Analyze your value chain (& your competitors)Ask customers where you are good & where to improve

Modular approach to develop/deploy "as a Service" processesInnovation workshops with cross-functional teams (use cases)Rapid proto-type/proof of concept with partners (value assess)Rapid proto type/proof of concept with partners (value assess)Intrinsically secure approach (built in, not bolt on)Keep processes "loosely coupled" (asynchronous)C ti l l t " S i " (it ti ) t li ith b i dContinuously evaluate "as a Service" (iterative) to align with business needs

E i C t !


Experience Counts!

Objectives of PoC

Remove the "hype" from the "cloud"Create a workflow based approachDemonstrate a value centric processDemonstrate a value centric processTarget gaps in existing workflowTest if we can use the "cloud" to provide meaningful services and additional p gcustomer benefit leveraging commodity, deployment, scalability and flexibility advantages

What the PoC is not

To prove a Trial or pilot A product The use of "cloudTo prove a commercial model

Trial or pilot A product The use of "cloud technology" just for the sake of it


Typical Media "As-Is" review & approval workflow

Search for contentSelect contentGet content deliveredEdit ContentDub edit to tapeCopy tape to VHS/DVDCourier VHS/DVDView editApprove


Gather content and edit within a library Transcode Manage the movement

"Remote Review and Approve" workflow demonstration

Bundle and Package

Rhozet Carbon Server

Media Mover

Signiant Media Mover Mgr.

Work in Progress

Cinegy Ingest Cinegy Metadata Asset Mgmt.

y g

Rhozet Carbon Coder Signiant Media Mover Agent

Cinegy Media Desktop

Cinegy Web

4xS Tiered Storage

Description Final Edit for reviewComments Requested changes made to end sequence

Enhance MetadataApprove(Y/N)

Enhanced technology toComments Requested changes made to end sequenceReviewer Fred SmithSubmitter Joe BloggsPriority By 6th April

The InternetEnhanced technology tospeed up the Production process

M di MCl d H t d S i

View

Media Mover

Signiant Media Mover Agent

Cloud Hosted Services

Publish to the WebNotify


Corporate Env’t.

Active Directory

Editor

PC

Portal

SecurityService

BI/ReportingService

TranscodeService

Local Storage

Service

WorkflowService

Notifications

ServiceExecutiveProducerPC

Service

Secure Work in Progress Storage

Secure ArchiveStorage

Secure Media MoverRemote Worker

3rd PartyOnline ID

Co-Producer


Mac

Building knowledge communities

Example: Agriculture community Cloud

Shares community Integrates sophisticated Helps address a declining knowledge sensor technology labor force

"In farming, you can't relyjust on your instincts."Hideaki Shinpuku President of Shinpuku Seika LtdHideaki Shinpuku, President of Shinpuku Seika Ltd.

Continuous improvement and expanded markets


New business opportunities

Agri-business example

Create the agri-business of tomorrow

Visualize the status of the field and the activities of sensorsSave and analyze the collected data and pass on the knowledge

Activities

SupervisionGPS-mobileGPS-mobile s

Fertilization

ut

now

-how

,ou

s re

cord

s

Ana

lyze

Cal

cula

te

Sens

or-

Dat

abas

e

Sensors for farmersSensors for farmers

tom

atic

Inpu

PredictionKnP

revi

oA CS D

Weather-Data

Growth Aut

Record-Management

Land-Data

Sensors for yards and fieldsSensors for yards and fields


Applying technology to work

ProductionImprovement of work style& lit b h i fi ld& quality by sharing field information & technology

ManagementAccurate & timely grasp of

CustomerProduction that reflects

management informationUse to manage strategy, decisions and appropriate communication

consumer needs. Changing from "selling farm products that have been made" to "making salable farm products"

T R d I ffi i Ri k I l it


To Reduce: Inefficiency • Risk • Irregularity

Iterative & agile workflow approach

PlanFarming program (annual,

l d il )seasonal, daily) crops, materials, shipments

CorrectAdjust plan(work items, time, prognosis)

ExecuteDaily work (item, result）Collect information (soil,

GPS(people& tools)

Sensor( p g ) (

pest, weather…)& tools)

Review & ValidateActual results/yieldsFarm land "as is"

Withsensor,camera

Fujitsu Cloud Service

camera


Fujitsu Cloud ServiceSensory & Biometrics • Data-mining & B. I. • Knowledge Management

Farm field sensory network

HQ officeFarm field

Example of Outdoor farm

Monitoring terminal

Field ServerFiled Server Wireless Router+ Extendedantenna

tern

et

Monitoringserver

Container of Wireless LANRelay Internet Connection

Int

B Flets(Optical or ADSL)

Field ServerRelay Internet Connection

Example ofField Server

Field Monitoring: Full picture and crops statusare taken with real-time monitoring. CameraSensor for amount Field Server

Config.g

has functionality of switching, tilt and zooming(Equivalent to live-camera)

Meteorological data: Temperature, moisture,amount of solar radiation wind velocity

Hygrometer & Sensorfor internal thermometer

Camera

of solar radiation

amount of solar radiation, wind velocity,atmospheric pressure, rainfallSoil data: Soil temperature, soil moisture,fertilization condition (EC)

Meteorograph

for internal thermometer


Note: Installation and electric supply works are additionally required. Relay network environ. is also necessary.

Other data: Case-by-caseSoil Sensor

Mobility: Support for the real worldCollecting daily findings & insight

Information Input

Memo (Free style)

Memo Template

Taking Pictures

Memo (Free style)

戻る送信

Voice Recording Good condition/Growing well Weed-strewn Weedy

戻送信

Mobile ApplicationEasy steps to upload

these pictures

Insights/findings


Weed b/w crops to be taken out Little weed grows Heavily weedy Data mining integratedwith sensing data

Creating a more efficient & beneficial workflow

Automatic collection, storage and analysis of informationProvides better advice and recommendations at the proper timeSystematic approach for agricultural management

Communication

Systematic approach for agricultural management

Results for worker & managerInformation

Reduce mistakes to work resultsReduce mistakes to work results

Confirm proper cost of productConfirm proper cost of product

Work item(sowing, weeding)

Voice

Confirm progress of workConfirm progress of work

Improve work plan Improve work plan nfor

mat

ion

Voice

GPS data

olle

ctio

n

Storage and

Proper advice and recommendations Proper advice and recommendations

Fast appropriate response to troubleFast appropriate response to trouble

p pp p

nage

men

t in

Photography

Weather utom

atic

co Storage and

analysis

Fast appropriate response to troubleFast appropriate response to trouble

Confirm remote field statusConfirm remote field statusM

an

Weather

Soil

A

Workorder

Check-point

Pastcase

retreival


Analyze success and failure cases Analyze success and failure cases Field data

Service Image Chart

Trial start

Selection LandSelection Land Output schedule Meteorological DataSelection LandSelection Land

Selection CropSelection CropProcessPlanning Plant Record

Planning Market Data

PlantingPlanting

FertilizeFertilize

npr

oces

s

Process Log Knowledge about plant

FAQ/EducationFAQ/EducationCompute CostsCompute Costs

圃 Data MiningData Mining edge

edge

AgrichemicalAgrichemical

HarvestingHarvesting

Pro

duct

ion

Environment Log

Harvesting LogVisualizationVisualization

g p

圃場

Sens

ing

Form

al k

now

lFo

rmal

kno

wl

ShipmentShipment

g g

Shipment LogAnomaly

Detection and PredictionAnomaly

Detection and Prediction

FF

CommercialdistributionCommercialdistribution

ConsumerConsumer

TraceabilityTraceability


Field Map (mashups)

Awareness (photograph and comment) and the warning fields are confirmed on the following screen.

Field retrieval

Confirmationof warning

Confirmation ofexact status


Use of knowledge management

It looks for the rule by combining and analyzing the data of the field server(weather and soil, etc.), content of work, and the results, iteratively

Accumulation and analysis WeatherContent of work Accumulation and analysis WeatherContent of work

Forecast

Development of rulesDevelopment of rules

ForecastSign

detectionAwarenessAwareness

Recommend・AdviseRecommend・AdviseWork results (GPS)Work results (GPS) SoilSoil


PoC example: Traffic Information

Efficient processing of large quantities of variable data leveraging hybrid clouds

Collect traffic information so that thevehicles become sensors themselves

Expansion of provided information(additional VICS*)Efficiency in driving and at delivery/decision logistics co

nsum

ptio

n

y gOptimization of roadwork and signal strategy

Res

ourc

e-

Actual use

Use sensor data out of vehicles (planned)

Windscreen wiper data notify rain status Assigned resources

ABS-data notify street-conditionsAlarm signal notification of breakdowns

Time

Contributes to a greener environment through development of more efficient


vehicles and transport systems. Also time savings & better work/life balance.

* VICS: Vehicle Information & Communication System

Practical Wisdom to Support People

Context Analysis

Sense&

Wis

dom

teSe

rvic

es &

Analyze

Prac

tical

W

App

ropr

iat

Data from

Real Worldsensors • devices • web • corp. data


Healthcare Energy Logistics EnvironmentTransportFood

Virtual System Templates

Virtual System templates (1) Select (3) Deploy

Template Library Virtual System (VSYS)

Optional ResourcesFirewall

WindowsServer

DM

Z

ecur

e

WEBServer

DBServerCentOS

Server

CentOSServer

D Se

WEBServer


(2) Customize

Fujitsu's Global IaaS Cloud

Adminis-trative

UserUser

Deploy

P t l

ep oy

Resource PoolPortal(GUI & API)

Virtual System (VSYS)Users

Data Center


VSYS in Fujitsu IaaS Cloud

Connect VSYSto Internetto Internet

Firewall

VSYS (Not) Connect

Firewall

(Not) ConnectVSYS to Intranet



Drag & Drop to add a server

Option List

Modify a VSYS based onthe selected template if necessary

Option List



D &D t ddDrag&Drop to addan optional disk

Specify the disk sizeSpecify the disk size

… then, deploy


Cloud System Management

Traditional System ManagementInfrastructure managers construct and operate infrastructures of systems based on instructions of service managersy g

Cloud System ManagementService managers construct and operate infrastructuresService managers construct and operate infrastructures of systems on a self-service basis through DashboardData-center Managers construct and operate physical devices through Cockpit

Service Management

Service Managers

Data-center Management

Data center Managers Service ManagersData-center Managers


Cloud Data CenterCockpit Dashboard