iab retail conference deck
TRANSCRIPT
![Page 1: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/1.jpg)
Michael Pearmain ¦ UK Insights Manager
Understanding how customers engage with retail brands online.
![Page 2: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/2.jpg)
How has retail changed?
![Page 3: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/3.jpg)
Retail and Data
![Page 4: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/4.jpg)
Optimisation
![Page 5: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/5.jpg)
Monetisation
![Page 6: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/6.jpg)
But…
![Page 7: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/7.jpg)
What is the anchor purchase?
![Page 8: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/8.jpg)
![Page 9: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/9.jpg)
Case study
![Page 10: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/10.jpg)
What is a behaviour?
Tribal Fusion network wide contextualization allows us to identify
content (behaviours), this is turn makes up Insights for us
![Page 11: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/11.jpg)
A Retail Case Study
![Page 12: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/12.jpg)
![Page 13: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/13.jpg)
![Page 14: IAB Retail Conference Deck](https://reader034.vdocuments.site/reader034/viewer/2022052315/55582a76d8b42a25588b508b/html5/thumbnails/14.jpg)
Data is powerfulHelps retail get the most money from the wallet.
Understand the audienceThe customer isn’t always who you think.
Is digital retail 2.0 really marketing 1.0A return to segment, target, position.
Summary