zoomfitness retail category deck
DESCRIPTION
Zoom Media & Marketing Retail Category Deck for ZoomFitnessTRANSCRIPT
zoommedia.com
ZoomFitness: Reaching the Ideal Retail TargetAvid Consumers and Active Shoppers
Presented to:
By:
Why ZoomFitnessTM?
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Reach the Ideal Entertainment Consumer in the ZoomFitness Network:
• Affluent ($100K+ Average HHI)
• 50 Million Monthly Impressions
• Educated (Bachelor’s Degree+ Index 163)
• Frequency Average 3X per week
• 47 Minute Dwell Time
Engage target audience in a relevant viewing environment with commercials w/ sound, custom digital content, static billboard & promotional offerings in ZoomFitness.
ZoomFitness are Active Shoppers
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Clothing Expenditures Amount Spent [$2,000+] Index 196
Super Influential Consumers - Fashion Index 173
Purchase clothing at department stores Index 139
ZoomFitness Consumers Shop at a Variety of Retailers
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Sport’s Authority Index 217
Dick’s Sporting Goods Index 193
Target Index 148
Kohl’s Index 145
Marshall’s Index 135
T.J. Maxx Index 133
Foot Locker Index 125
Sports $100+ on Running Clothing Index 374
Purchased 2+ Pairs of Running/Jogging Shoes Index 279
Spent $75+ on Running/Jogging Shoes Index 279
Spent $150+ on Athletic/Workout Wear Index 278
Spent $150+ on Athletic Shoes Index 228
Spent $150+ on Sports Clothing Index 219
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Fitness Consumers Spend on Athletic Clothing
ZoomFitness Patrons Purchase a Range of Active Apparel
Women’s Sports Bra Index 232
Women’s Swimsuit Index 193
Hiking/Backpacking Clothing
Index 170
Team Sports Clothing Index 163
Men’s Swimsuit Index 156
Bicycle Clothing Index 152
Women’s Sweatshirt Index 144
Men’s Sweatpants Index 142
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Fitness Consumers Are Avid Consumers
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
I Think Shopping is a Great Way to Relax Index 131
Regularly Recommend on Shopping Index 128
Experienced Shoppers Index 119
I Like to Shop Around Before Buying Index 118
Fitness Consumers Are the People You Want to Reach
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
Give Advice Extremely/Very Often Index 192
Consider Self to Be Very Social Index 157
Buy Based on Quality, Not Price Index 143
Are Leaders Index 136
Are Confident Index 132
Want to Learn and Explore About New Things
Index 118
zoommedia.com
Appendix
ZoomFitness History Discovery ESPN TBS TNT
Purchased Women’s Sports Bra 232 71 84 72 107 95
Purchased Women’s Sweatpants 152 82 86 77 108 96
Purchased Men’s Sweatpants 147 115 112 130 117 114
Purchased Bicycle Clothing 152 106 103 120 101 91
Retail Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness History Discovery ESPN TBS TNT
Purchased 2+ Pairs of Running/Jogging Shoes
279 98 106 119 103 89
Spent $75+ on Athletic Shoes 279 102 104 125 110 89
Expenditures Amount Spent Last 6 Months [$150 +]
157 99 97 100 98 98
Retail Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness History Discovery ESPN TBS TNT
Shop at Dick’s Sporting Goods 193 120 116 149 124 112
T.J. Maxx 133 91 95 87 96 98
Sport’s Authority 217 113 107 142 111 113
Target 148 98 100 99 105 99
Retail Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs