“I will survive” Crisis & Fundraising

Marcelo Iñarra Iraegui

Greenpeace Argentina

5001682

3896

7559

11323

1802617600

02000400060008000

100001200014000160001800020000

1995 1997 1999 2001

monthly donors

3600% in 5 years.

Crisis analysis in figures

• 22 % unemployment• 350% devaluation• 50% below the

poverty level.

Whitewater class V

Don't give up !!!

Survival kit

Survival kit

1. Double your efforts to achieve your mission.

Survival kit

2. Listen more closely than ever to your supporters.

Survival kit

3. Measure the impact of the crisis in your program.

Comparative reports (% rejection rates, % stop debit, changes in

avg. gift, and numbers of new donors ).

Survival kit

4. Plan for the short term and evaluate constantly.

Survival KIT

5. Focus on strategies to keep your current supporters.

a. Review all communications with your supporters. Be sure everything is relevant in this time of crisis.

b. Double your efforts to upgrade donors.

c. Declare holidays for your supporters.

The communication cycle

Magazine et alt.

e-mail program

Web site

Extranet

Survival KIT

6. Tone down the emotional impact of your FR team. Take a positive attitude in facing the crisis.

5001682

3896

7559

11323

180261760016000

02000400060008000

100001200014000160001800020000

1995 1997 1999 2001

monthly donors

Only 13% of supporters downgraded, gross income fell 9,7% and net income 15%. In 2003 the donor base started to grow again. In 2008 GP Argentina has 75K monthly givers.

Crisis time?

These are the times when

society needs us most!

Thank you

Marcelo Iniarramarcelo@marceloinirra.comSMS al +31 611 187 533