hyphen intro presentation 2016 - amazon s3 2016-08-22آ  hyphen intro presentation 2016 the hyphen...

Download HYPHEN INTRO PRESENTATION 2016 - Amazon S3 2016-08-22آ  HYPHEN INTRO PRESENTATION 2016 THE HYPHEN OFFERING

If you can't read please download the document

Post on 07-Jun-2020

0 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • HYPHEN INTRO PRESENTATION 2016

    THE HYPHEN OFFERING EURO 2016 CASE STUDY

  • AN ACQUISITION KNOCK-OUT

    Round 1: The Best Creative Round 2: The Best Conversion

    Round 3: The Winners Steal The Show

    Using its Advanced Analytics platform to analyse and record results, Hyphen partnered with Unibet

    during EURO 2016 to drive new first time depositors across social channels.

    Our concept was simple: Analyse results using a wide-range of metrics to conduct an Acquisition

    Knock-Out tournament. Running across every major territory, we performed rigorous A/B testing and

    analysed the results judging performance based on Revenue Generated, Last Click Attributed New

    Depositors and Ad engagement. As we progress through the tournament only the best advertising

    combinations survive!

    Then, with our best selection of targeting, creative, landing pages and copy we drive maximum

    possible performance in the final stages of the tournament.

    HYPHEN UNIBET EURO 2016

  • WHERE THE GAME TOOK PLACE

    Results Analysed using Hyphen Advanced Analytics Platform

    HYPHEN UNIBET EURO 2016

    Analysis of quality completed

    De-duped Last Click Data

    Average Revenue Per FTD

    Best Creative

    Best Landing Pages

    Marketing Optimised Based on Quality

    Ads placed in every major territory (6 countries & 7 languages)

  • THE PLAYERS

    Some Of The Creative and Landing Pages Tested 3,736 Adverts Published

    942 Campaigns Published

    154 Audience Clusters Tested

    616 Testing Combinations

    How Many Variants Did We Try?

    HYPHEN UNIBET EURO 2016

  • HOW DID WE DO? ‣ More Sportsbook New Depositing Players

    delivered on Social during EURO 2016 than the whole Jan - May 2016 combined.

    ‣ Weekly volume of New Depositors increased by 535% during tournament compared to the last two months of the club football season

    ‣ Weekly volume of New Depositors increased by 35% throughout EURO 2016 itself

    ‣ Even whilst a huge uplift in New Depositors was delivered, Last Click CPA was 30% lower compared to pre-tournament levels

    ‣ Weekly CPA was reduced by 40% throughout the tournament

    HYPHEN UNIBET EURO 2016