1hybris PCM

hybris Product Content Management (PCM)

Organizations today sell across multiple brands, channels and business models. In this “multi-everything” world, many organizations are hampered by having product content and business information scattered across systems and

channels, resulting in inconsistent branding, sales and marketing campaigns. hybris PCM solves this problem by consolidating multiple data domains on a single platform, ensuring content consistency across channels and systems.

Key Business Challenges

→ Consolidating product content and business information Without a single view of all products, customers, suppliers, orders, etc., organizations become plagued by inconsistent messaging, poor customer service, and lost opportunities to build stronger and more profitable relationships with customers. hybris PCM solves this problem by enabling organizations to manage multiple data domains on a single platform.

→ Adapting to new business requirements Many organizations have rigid data infrastructure that cannot adapt to new business requirements without extensive IT intervention. As a result, these organizations evolve in a piecemeal fashion, with data managed through a proliferation of spreadsheets and loosely integrated applications. hybris offers a flexible and extensible data model that enables unprecedented business agility.

→ Effectively managing multiple catalogs To ensure proper display of products, organizations must be able to manage product information as a hierarchically structured catalog.hybris PCM enables organizations to define a catalog structure, create a master taxonomy, classify and categorize products, manage catalog versions and import multiple supplier catalogs.

→ Shortening product launch cycles Speed is critical when promoting and selling new or revamped products. However, generating content for this purpose has traditionally been labor-intensive and error-prone. hybris PCM provides configurable processes and workflows to coordinate content creation and approval processes, enabling organization-wide collaboration to ensure rapid delivery and consistent use of new content.

→ Ensuring consistent cross-channel customer experience Customers use different channels to research products before making a purchase. This makes it critical for organizations to provide consistent data across channels so customers can compare products and make decisions without becoming frustrated by conflicting information. hybris PCM enables content syndication, consolidation and management on a single platform, ensuring cross-channel consistency.

Key Benefits

→ Centralizes management of multiple data domains to reduce complexity and TCO.

→ Enables single view of data across all channels, systems and lines of business.

→ Extensibility allows organizations to rapidly adapt to changing business requirements.

→ Provides intuitive user interfaces for rapid product set up, efficient mass data editing and content enrichment with digital assets.

→ Improves data quality to increase productivity, enable reliable reporting and visibility into product performance and customer activity.

→ Coordinates cross-organizational collaboration with integrated workflow to retain control of content creation and its distribution across channels.

→ Improves customer satisfaction by offering consistent content and seamless experience across channels.

→ Provides multi-lingual support for global initiatives.

By consolidating management of product content and business data on a single platform, hybris PCM enables organizations to ensure consistency and increase efficiency across channels, systems and lines of business.

Content Channel

Commerce

Platform

OMS

2hybris PCM

Multichannel Commerce

→ Improve collaboration between content contributors with user-friendly interfaces and workflow capabilities.

→ Ensure data consistency across the extended value chain through integration with external manufacturers and marketing partners.

→ Drive global initiatives with support for international catalog data exchange formats such as eClass, ETIM, ProfiClass and BMEcat.

Product/Category Management

→ Import and syndicate master data from external systems via comprehensive import interface.

→ Syndicate product catalogs from multiple suppliers.

→ Data validation capability ensures all product attributes are clean, correct and useful.

→ Comprehensive product classification and categorization enables support for product hierarchy and discovery, on-site search and navigation, detailed product comparison, etc.

→ Intuitive, multilingual Product Cockpit simplifies mass data management and editing.

Marketing Management

→ Manage unique and rich product content to improve SEO.

→ Re-use accurate content for various campaigns across different channels.

→ Support cross-channel shopping experience through consistent product content and unified corporate design.

→ Provide trading partners and international subsidiaries with localized content for their advertising campaigns.

→ Use unified view of customer information to present alternative, complementary and up-sell products.

Content Management

→ Maintain extensive product descriptions, feature lists and user guides.

→ Integrated digital asset management enables effective management of video, images and more, including alternative views and viewing angles, and zoom and rotate functionality.

→ Centralized management of user-generated content, customer reviews and product ratings.

About hybrishybris provides a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless cross-channel experience for their customers - from online, to in-store, to mobile and beyond. Since the company was founded in 1997, hybris has been powering the global commerce operations of the world's largest retail and manufacturing brands, including H&M, Lufthansa, Douglas, Reebok, and Ericsson, to name just a few. By enabling companies such as these to create a powerful, consistent customer experience, hybris helps them drive company growth, differentiate from competitors, and reflect commitment to customers and the core principles behind their brand image. For more information, visit www.hybris.com.

hybris PCM:Consolidated and centralized data drives multichannel commerce

Supports Full Lifecycle of Product Content Managementhybris PCM unifies and centralizes management of multiple data domains, enabling organizations to effectively synchronize the creation and use of product content and related business data across channels, systems and lines of business.

Product Cockpit Ensures Content Consistency With integrated workflow and comments capabilities, the hybris PCM Product Cockpit enables organization-wide collaboration on product content and launch activities. This empowers organizations to shorten product launch cycles so they can seize a competitive advantage and create new revenue opportunities.