SAP Hybris Product Strategy

Brian WalkerChief Strategy Officer, SAP HybrisSAP

GE Day 2016

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ORLANDO, MAY 17, 2016

SAP Hybris Product Strategy / GE Day

Brian K. Walker

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3

LET’S ESTABLISH WHERE WE ARE.

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5

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IT IS TIME TO MOVE BEYOND.

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BEYOND COMMERCE.

BEYOND MARKETING.

BEYOND BILLING.

BEYOND CRM.

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SAP HYBRIS

FROM SYSTEMS OF RECORD TO A SYSTEM OF ENGAGEMENT.

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EXPERIENCE MANAGEMENT

PLATFORM, INFRASTRUCTURE, INTEGRATION

COMMERCE SALES

DATA MANAGEMENTPRODUCT | CUSTOMER

MARKETING SERVICEBILLING

WEB MOBILE IN STORE/

BRANCH

CONTACT

CENTER

MARKET-

PLACE

IOT SOCIAL SMS/NOTIFICATION

SEARCH

ADS / SEO

DIGITAL

ADS

EMAIL PRINTDIGITAL

GOODS

SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS

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THE MOST COMPLETE SOLUTION IN THE MARKET.

DRIVEN BY A VISION.

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Provide the world’s leading omnichannel customer engagement &

commerce solution EVERY TOUCH POINT. EVERY CHANNEL.

A next-generation enterprisesoftware development platform.

CLOUD-READY. SCALABLE. HIGH PERFORMANCE. AGILE. DEVELOPER FOCUSED.

FOR HYBRIS, SAP AND AN EVOLVING ECOSYSTEM BEYOND.

GLOBAL. FLEXIBLE.

SAP Hybris | Roadmap Highlights | Key Innovations

SAP Hybris CX & Merchandizing

SAP Hybris Billing in

S/4HANA OP

SAP Hybris Marketing for B2B

SAP Hybris Cloud for Sales

Integration to SAP Hybris

Marketing

SAP Hybris Commerce

integration with SAP Hybris

Cloud for Customer and

SAP CRM On-Premise

SAP Hybris Service Engagement

Center

SAP Hybris CX – Content

Targeting and Personalization

SAP Hybris Commerce & Billing

- End-to-End Digital

Commerce and Billing

Cloud Quote-to-Cash

for Digital Business

SAP Hybris Cloud for Customer

Integration to SAP S/4HANA

SAP Hybris CX – Workflow

and Optimization

SAP Hybris Marketing

Campaign Portfolio

Optimization

SAP Hybris Profile

SAP Hybris Commerce

integration into S/4 HANA

SAP Hybris Cloud for

Customer – Role based

responsive UI

PLANNED INNOVATIONSRECENT INNOVATIONS FUTURE DIRECTION

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SAP HYBRIS AS A SERVICE

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YAAS IS A PUBLIC CLOUD NETWORKTHAT ALLOWS EVERYONE TO EASILY

DEVELOP, PUBLISH AND SUBSCRIBE TO PACKAGES, DATA AND APPLICATIONS.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16*YAAS: SAP Hybris As A Service on SAP Hana Cloud Platform

GOALS FORYAAS*

TRANSFORMATIO

N TO THE CLOUD

INNOVATION

PLATFORM

MARKETPLACE

TO SELL MICRO-

SERVICES &

SAAS

ECO-SYSTEM

OF

PARTNERS,

CUSTOMERS

& SAP HYBRIS

CLOUD DEV

ENVIRONMENT

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YAAS IS ESSENTIALLY THREE DIFFERENT THINGS

THE SUPERMARKET Think of it as your favourite super-

market where you shop regularly

It needs to attract suppliers (package vendors) and customer equally

Needs to provide an easy way for suppliers to sell their productsand for customers to buy them

THE PRODUCTS Think of it as the products

you buy from that supermarket

The package vendors are customers of YaaS.io

Each package has its distinct value proposition and customer segment it addresses

THE HOSTING Think of it as the place

where you would host a micro-service

It’s the PaaS for YaaS

CF@HCP

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YaaS MARKETShop for new packages

BUILDERManage your business

and publish packages

DEVPORTALLearn how to write services. Builder modules

and how to use APIs of other services

Boss

Team Lead

Development Team

Boss

Project Lead

Users of Packages, in Projects

Sell Packages Buy Packages

IT`S ALL ABOUT PACKAGES

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OPEN TECHNOLOGYPLATFORM

NODE.JS,

GO, SCALA,

RXJAVA,

CLOJURE,

HYSTRIX….

KAFKA,

MONGODB,

CASSANDRA,

REDIS, NEO4J,

APACHE FLINK,

SPARK, ...

ANGULAR,

BOOTSTRAP,

REACTJS,

FIGWHEEL,

DOCPAD...

CLOUDFOUND

RY, DIEGO,

DOCKER,

ANSIBLE,

JENKINS DSL,

...

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SAP HYBRIS

COMMERCE

SAP HYBRIS

MARKETING

SAP HYBRIS

C4C…

LOYALTY

PROFILE

CLOUDSITES

LOYALTY

PROFILE

COMMERCE COMMERCE

PROFILE

A/B TESTING

LOYALTY

PROFILE

CLOUDSITES

LOYALTY

A/B TESTING

COMMERCE

COMMERCE

PROFILE

CLOUDSITES

LOYALTYLOYALTY

PROFILE

CLOUDSITES

LOYALTY

PROFILE

COMMERCE COMMERCE

PROFILE

A/B TESTING

A/B TESTING CLOUDSITES

AUGMENTING & ENHANCING THE SAP HYBRIS PORTFOLIO

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Thank you