Hunting Park, 19140 Retail Opportunity: An Overview

Top Five Reasons to Start a Business in Hunting Park

1. Easy access to the region o Businesses can access most of the City of Philadelphia and the surrounding

region in less than 15 minutes.

2. A large consumer base o Hunting Park is right in the middle of a densely packet urban market, with a

population that is growing at eight-times the rate of the City of Philadelphia, and a large institutional sector that employs nearly 1,000 people.

3. Free marketing and business support services o Esperanza will help your business get access to capital and help market your

business for free.

4. Strong commercial corridor and hubs provide an economic advantage o The 5th Street commercial corridor, the economic engine of North Philadelphia,

runs right through Hunting Park. The localized commercial hubs attract consumers from a wide area.

5. Esperanza has retail space available for lease

o Esperanza has large and small space available on the 5th Street commercial corridor. Contact Phil Dawson, if you have questions; 215-324-0746 ext. 261 or pdawson@esperanza.us

Contents Demographic Possibilities ............................................................................................................................... 4

An Emergent Community ................................................................................................................................ 5

Youth and Growing........................................................................................................................................... 7

Location Advantage ........................................................................................................................................... 8

A Strong Commercial Corridor ....................................................................................................................... 8

Space Available ................................................................................................................................................ 8

Free Business Support and Marketing Materials ........................................................................................ 8

Localized Economic Hubs ............................................................................................................................... 9

Easy Access to the Region ........................................................................................................................... 10

Great Public Transit ....................................................................................................................................... 10

Business Opportunity ..................................................................................................................................... 11

Retail Gaps ...................................................................................................................................................... 11

Large Consumer Base ................................................................................................................................... 12

Top Five Reasons to Start a Business in Hunting Park ......................................................................... 13

Demographic Possibilities

Hunting Park is a predominantly Latino/Hispanic neighborhood in Upper North Philadelphia. This emergent community of over 13,000 residents has an average income of $31,000 and offers a variety of retail stores, service related businesses, and a large manufacturing sector (see charts below). Centered in a residentially dense part of the city, there are about 12,000

households and 38,000 people located within a ½‐mile or 5 minute walk of the boundaries of

Hunting Park.

Selected Demographic and Income Characteristics, Hunting Park 2012

Population 13,189

Families 3,095

Households 4,087

Owner Occupied Units 2,227

Renter Occupied Units 1,860

Median Age 28

Average Family Size 3.35

Average Household Income $31,290

Median Home Value $50,000

% White 22%

% Black 32%

% Asian 1%

% Hispanic1 65%

1 According to the US Census, Hispanic is an ethnic category, not a racial category. Therefore, Hispanic

Americans are counted in all racial categories. This is why the demographic population percentages in this chart total more than 100%.

An Emergent Community

Since 2000, the population of Hunting Park has grown at eight-times the rate of the city of Philadelphia—a total of four percent growth in Hunting Park compared to the city’s total growth of ½ percent. The large Latino population is important because the 2010 Census demonstrated that the Latino population was largely responsible for the first positive population growth in Philadelphia in decades.

Hunting Park is comprised primarily of Latino and African American families. Currently, Hispanics make up 65 percent of Hunting Park’s population, compared to 12 percent of the City of Philadelphia. The Hispanic population in Philadelphia grew 11 percentage points between 1990 and 2010. The large Hispanic population gives Hunting Park a sense of community. In fact, a recent community survey found that the number one reason people move to Hunting Park is to be close to family and friends.

Young and Growing Hunting Park’s population is young and growing. Currently, the Hunting Park population under 20 is one-and-a-half times that of the city of Philadelphia. The Hunting Park community is growing much faster than the rest of the City of Philadelphia. The population has grown at eight-times the rate of the city of Philadelphia. The demographic shifts in Hunting Park over the last twenty years mirror national shifts in population. The Hispanic community in Hunting Park is a strong, vibrant, and growing community.

Location Advantage

A Strong Commercial Corridor The 5th Street commercial corridor, which runs through Hunting Park, is the middle of a continuous 3-mile stretch of commercial activity that is the heart of the economy in North Philadelphia. This densely populated area provides the ideal location for commercial and retail businesses looking to access a fast-growing urban market.

Space Available Esperanza has small and large scale retail space available with frontage on the 5th Street commercial corridor. Based on the retail market analysis (see Business Opportunity section), we are looking to recruit hardware, clothing, and shoe retailers to the area. However, Esperanza is interested in any and all inquires. Contact Phil Dawson, pdawson@esperanza.us or 215-324-0746 ext. 261, if you have questions.

Free Business Support and Marketing Materials Esperanza operates a community development corporation dedicated to improving the economic climate of Hunting Park. Additionally, Esperanza employs a full-time Economic Development Manager. This person helps area businesses get access to funding, provides free marketing materials, and works to organize businesses for greater access to government resources. By locating your business in Hunting Park, you will have an established partner ready and willing to help your business succeed.

5th Street Commercial Corridor, Hunting Park 5th Street Commercial Corridor, North Philadelphia

Cover shot of the Fall 2012 Hunting Park Business Directory.

Localized Economic Hubs The Hunting Park neighborhood is a combination of densely packed residential areas divided by active commercial corridors and economic hubs. The combination creates a consumer base accustomed to purchasing locally whenever possible.

Hunting Park has three commercial hubs: 1) Rising Sun and Wyoming Ave, 2) Rising Sun and Wingohocking, and 3) Hunting Park Avenue. The main 5th Street commercial corridor that runs directly through the center of the community is part of a 3 mile stretch of continuous economic activity that is the backbone of the economy in North Philadelphia

Three Commercial Hubs in Hunting Park

Commercial Character, Hunting Park

Easy Access to the Region More than 2/3rd of Philadelphia is reachable within a 15-minute drive, making Hunting Park’s location a major asset. The Hunting Park community is situated directly below Roosevelt Blvd/Expressway, which sees roughly 90,000 to 110,000 vehicles per day. The easy access between Hunting Park and other neighborhoods and commercial centers, provides an advantage to local businesses, providing quick connections to the larger region.

Great Public Transit Hunting Park has easy access to six bus routes and the Broad Street Line, connecting businesses to consumers throughout Philadelphia: 1. Parx Casino 54th/City (1) 2. 5th-Godfrey-Whitman Plaza (47) 3. Fern Rock Trans. Ctr-Whitman Plaza

(57) 4. Wayne Junction-Arrott Trans. Ctr (75) 5. Fern Rock Trans. Ctr-South Phila (C) 6. Wissahickon Trans. Ctr – Frankford

Trans. Crt (R)

5-, 10-, and 15- Minute Drive Distance from Hunting Park

Map of public transit in Hunting Park

Business Opportunity

Retail Gaps Opportunities exist to add businesses in the retail and supply chain gaps in Hunting Park. A supply chain analysis completed in November 2012 found that when comparing retail supply (as measured by merchant sales) with retail demand (as measured by resident purchases), retail stores for building materials, appliance, and sporting goods/hobbies have the greatest demand (see below). These stores can serve local residents as well as other local businesses. By filling these gaps, residents and businesses will have an even greater incentive to shop locally.

Demand and Supply Surplus and Gaps for Business to Consumers in Hunting Park

Large Consumer Base The North 5th Street Corridor sits within a residentially dense part of the City, with about

12,000 households and about 38,000 people located within a ½‐mile of the corridor. About 70

percent of the residents within a ½‐mile of the corridor are of Hispanic origin. Average

household income ranges from $27,000 to $31,000.

Selected Demographic Characteristics of North 5th Street Commercial Corridor and Concentric Circles Around It, 2012

5th Street Corridor

¼ Mile Radius

½ Mile Radius

1 Mile Radius

Population 280 13,620 37,748 106,206

Households 96 4,124 11,925 34,656

Average Household Size 3 3 3 3

Owner Occupied Units 43 2,080 5,907 16,849

Renter Occupied Units 53 2,044 6,018 17,807

Average Household Income

$27,000 $27,000 $27.000 $31,000

Median Age 28 29 29 30

% Hispanic 80% 74% 71% 51%

The largest employers with the Hunting Park neighborhood are institutional organizations including SEPTA, Esperanza, Esperanza Health Center, Aspira, and Casa del Carmen. Furthermore, there are six education institutions in Hunting Park: 1) Esperanza Academy Charter High School, 2) Esperanza College, 3) Antonia Pantoja Charter School, 4) Hunting Park Christian Academy, 5) Alexander McClure Elementary School, and 6) Cayuga Elementary School. Together, Hunting Park institutional employers provide over 1,000 jobs. This large group of middle class consumers has the disposable income to support retail businesses that provide a more convenient option close to their place of employment.

Top Five Reasons to Start a Business in Hunting Park

6. Easy access to the region o Access most of Philadelphia and the surrounding region in less than 15

minutes.

7. A large consumer base o Right in the middle of a densely packet urban market, with a population that is

growing at eight-times the rate of the City of Philadelphia, and a large institutional sector that employs nearly 1,000 people.

8. Free marketing and business support services o Esperanza will help you get access to capital and market your business for free.

9. Strong commercial corridor and hubs provide an economic advantage

o The 5th Street commercial corridor, the economic engine of North Philadelphia, runs right through Hunting Park. Localized commercial hubs attract consumers.

10. Esperanza has retail space available for lease

o Contact Phil Dawson, if you have questions; 215-324-0746 ext. 261 or pdawson@esperanza.us