retail trade area gap/opportunity analysis gap opportunity analysis...retail trade area •...

Prepared forCity of SangerFebruary 2019

RETAIL TRADE AREAGAP/OPPORTUNITY ANALYSISSanger, Texas

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RETAIL TRADE AREASanger, Texas

City of Sanger | 201 Bolivar Street | Sanger, Texas 76266 | 940.458.9096 [email protected] | www.sangertexas.org

SHANI BRADSHAW, DIRECTOR OF ECONOMIC DEVELOPMENTCONTACT

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SECTOR DESCRIPTION POTENTIAL SALES ACTUAL SALES *LEAKAGE/SURPLUS †LEAKAGE INDEX

44, 45, 722 Total retail trade including food and drinking places $226,409,915 $79,037,497 $147,372,418 0.35

441 Motor vehicle and parts dealers $45,160,708 $17,498,769 $27,661,939 0.39

4411 Automobile dealers $40,686,276 $9,197,929 $31,488,347 0.23

4412 Other motor vehicle dealers $3,627,646 $5,204,977 -$1,577,331 1.43

4413 Automotive parts, accessories, and tire stores $846,786 $3,095,863 -$2,249,077 3.66

442 Furniture and home furnishings stores $2,517,970 $2,303,208 $214,762 0.91

4421 Furniture stores $1,537,418 $1,798,152 -$260,734 1.17

4422 Home furnishings stores $980,551 $505,056 $475,495 0.52

443 Electronics and appliance stores $5,469,253 $160,069 $5,309,184 0.03

443141 Household appliance stores $931,770 $0 $931,770 0.00

443142 Electronics stores $4,537,483 $160,069 $4,377,414 0.04

444 Building material and garden equipment and supplies dealers $12,130,266 $5,164,592 $6,965,674 0.43

4441 Building material and supplies dealers $10,404,806 $4,553,595 $5,851,211 0.44

44411 Home centers $5,983,454 $1,929,483 $4,053,971 0.32

44412 Paint and wallpaper stores $260,191 $1,467 $258,724 0.01

44413 Hardware stores $891,018 $1,176,123 -$285,105 1.32

44419 Other building material dealers $3,270,143 $1,446,522 $1,823,621 0.44

4442 Lawn and garden equipment and supplies stores $1,725,460 $610,997 $1,114,463 0.35

44421 Outdoor power equipment stores $248,641 $0 $248,641 0.00

44422 Nursery, garden center, and farm supply stores $1,476,818 $610,997 $865,821 0.41

445 Food and beverage stores $32,327,245 $8,386,156 $23,941,089 0.26

4451 Grocery stores $29,608,459 $6,322,723 $23,285,736 0.21

44511 Supermarkets and other grocery (except convenience) stores $28,293,945 $6,322,723 $21,971,222 0.22

44512 Convenience stores $1,314,514 $0 $1,314,514 0.00

4452 Specialty food stores $1,154,262 $0 $1,154,262 0.00

4453 Beer, wine, and liquor stores $1,564,524 $2,063,433 -$498,909 1.32

RETAIL TRADE AREA • GAP/OPPORTUNITY ANALYSISSanger, Texas

*Positive numbers denote leakage, negative numbers denote a surplus.†A Leakage Index of greater than 1.0 means that the community retail sales include shoppers from outside the trade area (surplus). If the index is less than 1.0, the members of the community are shopping outside of the community for their retail needs.

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446 Health and personal care stores $8,472,737 $2,406,345 $6,066,392 0.28

44611 Pharmacies and drug stores $7,101,543 $2,052,620 $5,048,923 0.29

44612 Cosmetics, beauty supplies, and perfume stores $457,351 $21,183 $436,168 0.05

44613 Optical goods stores $347,457 $156,514 $190,943 0.45

44619 Other health and personal care stores $566,387 $176,028 $390,359 0.31

447 Gasoline stations $22,850,817 $14,932,122 $7,918,695 0.65

448 Clothing and clothing accessories stores $8,288,872 $2,122,234 $6,166,638 0.26

4481 Clothing stores $6,102,026 $656,963 $5,445,063 0.11

44811 Men’s clothing stores $297,853 $0 $297,853 0.00

44812 Women’s clothing stores $1,030,782 $418,963 $611,819 0.41

44813 Children’s and infants’ clothing stores $599,726 $0 $599,726 0.00

44814 Family clothing stores $3,545,052 $238,000 $3,307,052 0.07

44815 Clothing accessories stores $249,621 $0 $249,621 0.00

44819 Other clothing stores $378,991 $0 $378,991 0.00

4482 Shoe stores $1,570,979 $15 $1,570,964 0.00

4483 Jewelry, luggage, and leather goods stores $615,867 $1,465,256 -$849,389 2.38

44831 Jewelry stores $506,870 $1,465,256 -$958,386 2.89

44832 Luggage and leather goods stores $108,998 $0 $108,998 0.00

451 Sporting goods, hobby, musical instrument, and book stores $3,295,094 $62,188 $3,232,906 0.02

4511 Sporting goods, hobby, and musical instrument stores $2,690,525 $62,188 $2,628,337 0.02

45111 Sporting goods stores $1,271,908 $62,188 $1,209,720 0.05

45112 Hobby, toy, and game stores $694,728 $0 $694,728 0.00

45113 Sewing, needlework, and piece goods stores $255,316 $0 $255,316 0.00

45114 Musical instrument and supplies stores $468,573 $0 $468,573 0.00

4512 Book stores and news dealers $604,569 $0 $604,569 0.00



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452 General merchandise stores $28,486,916 $5,839,926 $22,646,990 0.21

4522 Department stores $5,331,401 $0 $5,331,401 0.00

4523 Other general merchandise stores $23,155,515 $5,839,926 $17,315,589 0.25

453 Miscellaneous store retailers $3,608,934 $1,655,836 $1,953,098 0.46

4531 Florists $306,371 $300,212 $6,159 0.98

4532 Office supplies, stationery, and gift stores $1,369,771 $538,802 $830,969 0.39

45321 Office supplies and stationery stores $473,463 $0 $473,463 0.00

45322 Gift, novelty, and souvenir stores $896,308 $538,802 $357,506 0.60

4533 Used merchandise stores $1,063,030 $216,652 $846,378 0.20

4539 Other miscellaneous store retailers $869,762 $600,170 $269,592 0.69

45391 Pet and pet supplies stores $157,665 $0 $157,665 0.00

45399 All other miscellaneous store retailers $712,097 $600,170 $111,927 0.84

454 Non-store retailers $22,045,227 $160,875 $21,884,352 0.01

722 Food services and drinking places $31,755,878 $18,345,177 $13,410,701 0.58

7223 Special food services $2,846,478 $0 $2,846,478 0.00

7224 Drinking places (alcoholic beverages) $775,235 $203,426 $571,809 0.26

7225 Restaurants and other eating places $28,134,165 $18,141,751 $9,992,414 0.64

722511 Full-service restaurants $13,586,288 $5,306,290 $8,279,998 0.39

722513 Limited-service restaurants $12,021,906 $12,835,461 -$813,555 1.07

722514 Cafeterias, grill buffets, and buffets $448,496 $0 $448,496 0.00

722515 Snack and nonalcoholic beverage bars $2,077,475 $0 $2,077,475 0.00


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DESCRIPTION DATA %

Population

2024 Projection 27,911

2019 Estimate 25,516

2010 Census 20,830

2000 Census 15,259

Growth 2019 - 2024 9.39%

Growth 2010 - 2019 22.50%

Growth 2000 - 2010 36.51%

2019 Est. Population by Single-Classification Race 25,516

White Alone 21,503 84.27%

Black or African American Alone 697 2.73%

Amer. Indian and Alaska Native Alone 273 1.07%

Asian Alone 150 0.59%

Native Hawaiian and Other Pacific Island Alone 20 0.08%

Some Other Race Alone 2,358 9.24%

Two or More Races 516 2.02%

2019 Est. Population by Hispanic or Latino Origin 25,516

Not Hispanic or Latino 20,406 79.97%

Hispanic or Latino 5,110 20.03%

Mexican 4,537 88.79%

Puerto Rican 67 1.31%

Cuban 12 0.24%

All Other Hispanic or Latino 495 9.69%

DESCRIPTION DATA %

2019 Est. Hisp. or Latino Pop by Single-Class. Race 5,110



American Indian and Alaska Native Alone 105 2.06%


Native Hawaiian and Other Pacific Islander Alone 1 0.02%

Some Other Race Alone 2,356 46.11%


2019 Est. Pop by Race, Asian Alone, by Category 150

Chinese, except Taiwanese 47 31.33%

Filipino 62 41.33%

Japanese 8 5.33%

Asian Indian 20 13.33%

Korean 3 2.00%

Vietnamese 2 1.33%

Cambodian 0 0.00%

Hmong 0 0.00%

Laotian 2 1.33%

Thai 0 0.00%

All Other Asian Races Including 2+ Category 7 4.67%

RETAIL TRADE AREA • DEMOGRAPHIC PROFILESanger, Texas

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DESCRIPTION DATA %

2019 Est. Population by Ancestry 25,516

Arab 55 0.22%

Czech 80 0.31%

Danish 22 0.09%

Dutch 198 0.78%

English 1,806 7.08%

French (except Basque) 401 1.57%

French Canadian 122 0.48%

German 3,000 11.76%

Greek 37 0.15%

Hungarian 26 0.10%

Irish 1,425 5.59%

Italian 402 1.58%

Lithuanian 11 0.04%

United States or American 2,189 8.58%

Norwegian 128 0.50%

Polish 138 0.54%

Portuguese 1 0.00%

Russian 29 0.11%

Scottish 458 1.80%

Scotch-Irish 225 0.88%

Slovak 6 0.02%

Subsaharan African 30 0.12%

Swedish 235 0.92%

Swiss 37 0.15%

Ukrainian 13 0.05%

Welsh 36 0.14%

West Indian (except Hisp. groups) 9 0.04%

Other ancestries 7,134 27.96%

Ancestry Unclassified 7,264 28.47%

DESCRIPTION DATA %

2019 Est. Pop Age 5+ by Language Spoken At Home

Speak Only English at Home 21,364 89.43%

Speak Asian/Pacific Island Language at Home 44 0.18%

Speak IndoEuropean Language at Home 153 0.64%

Speak Spanish at Home 2,310 9.67%

Speak Other Language at Home 19 0.08%

2019 Est. Population by Age 25,516

Age 0 - 4 1,626 6.37%

Age 5 - 9 1,643 6.44%

Age 10 - 14 1,744 6.84%

Age 15 - 17 1,078 4.23%

Age 18 - 20 948 3.72%

Age 21 - 24 1,184 4.64%

Age 25 - 34 3,488 13.67%

Age 35 - 44 3,253 12.75%

Age 45 - 54 3,496 13.70%

Age 55 - 64 3,343 13.10%

Age 65 - 74 2,247 8.81%

Age 75 - 84 1,119 4.39%

Age 85 and over 346 1.36%

Age 16 and over 20,147 78.96%

Age 18 and over 19,425 76.13%

Age 21 and over 18,477 72.41%

Age 65 and over 3,712 14.55%

2019 Est. Median Age 38.20

2019 Est. Average Age 38.69


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DESCRIPTION DATA %

2019 Est. Population by Sex 25,516

Male 12,640 49.54%

Female 12,876 50.46%

2019 Est. Male Population by Age 12,640

Age 0 - 4 841 6.65%

Age 5 - 9 838 6.63%

Age 10 - 14 861 6.81%

Age 15 - 17 547 4.33%

Age 18 - 20 492 3.89%

Age 21 - 24 616 4.87%

Age 25 - 34 1,724 13.64%

Age 35 - 44 1,623 12.84%

Age 45 - 54 1,742 13.78%

Age 55 - 64 1,647 13.03%

Age 65 - 74 1,052 8.32%

Age 75 - 84 527 4.17%


2019 Est. Median Age, Male 37.45

2019 Est. Average Age, Male 38.01


DESCRIPTION DATA %

2019 Est. Female Population by Age 12,876

Age 0 - 4 786 6.10%

Age 5 - 9 805 6.25%

Age 10 - 14 883 6.86%

Age 15 - 17 531 4.12%

Age 18 - 20 456 3.54%

Age 21 - 24 567 4.40%

Age 25 - 34 1,764 13.70%

Age 35 - 44 1,630 12.66%

Age 45 - 54 1,755 13.63%

Age 55 - 64 1,696 13.17%

Age 65 - 74 1,195 9.28%

Age 75 - 84 592 4.60%


2019 Est. Median Age, Female 38.94

2019 Est. Average Age, Female 39.36

2019 Est. Pop Age 15+ by Marital Status

Total, Never Married 5,225 25.48%

Males, Never Married 2,928 14.28%

Females, Never Married 2,298 11.21%

Married, Spouse present 10,714 52.26%

Married, Spouse absent 962 4.69%

Widowed 1,145 5.59%

Males Widowed 321 1.57%

Females Widowed 824 4.02%

Divorced 2,455 11.97%

Males Divorced 1,133 5.53%

Females Divorced 1,323 6.45%

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DESCRIPTION DATA %

2019 Est. Pop Age 25+ by Edu. Attainment

Less than 9th grade 753 4.4%

Some High School, no diploma 1,345 7.8%

High School Graduate (or GED) 5,161 29.8%

Some College, no degree 4,576 26.5%

Associate Degree 1,466 8.5%

Bachelor’s Degree 2,739 15.8%

Master’s Degree 917 5.3%

Professional School Degree 145 0.8%

Doctorate Degree 192 1.1%

2019 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat.

No High School Diploma 1,020 38.27%

High School Graduate 689 25.85%

Some College or Associate’s Degree 732 27.47%

Bachelor’s Degree or Higher 224 8.41%

Households


2019 Estimate 9,091

2010 Census 7,409

2000 Census 5,442

Growth 2019 - 2024 9.55%

Growth 2010 - 2019 22.70%

Growth 2000 - 2010 36.15%


DESCRIPTION DATA %

2019 Est. Households by Household Type 9,091

Family Households 6,933 76.26%

Nonfamily Households 2,158 23.74%

2019 Est. Group Quarters Population 148

2019 Households by Ethnicity, Hispanic/Latino 1,269

2019 Est. Households by Household Income 9,091

Income < $15,000 600 6.60%

Income $15,000 - $24,999 696 7.66%

Income $25,000 - $34,999 775 8.53%

Income $35,000 - $49,999 1,036 11.40%

Income $50,000 - $74,999 1,668 18.35%

Income $75,000 - $99,999 1,258 13.84%

Income $100,000 - $124,999 901 9.91%

Income $125,000 - $149,999 710 7.81%

Income $150,000 - $199,999 715 7.87%

Income $200,000 - $249,999 305 3.36%

Income $250,000 - $499,999 312 3.43%

Income $500,000+ 115 1.27%

2019 Est. Average Household Income $95,183

2019 Est. Median Household Income $71,256

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DESCRIPTION DATA %

2019 Median HH Inc. by Single-Class. Race or Eth.

White Alone $73,881

Black or African American Alone $54,893

American Indian and Alaska Native Alone $83,410

Asian Alone $57,100

Native Hawaiian and Other Pacific Islander Alone $38,674

Some Other Race Alone $54,420

Two or More Races $62,591

Hispanic or Latino $52,977

Not Hispanic or Latino $75,335

2019 Est. Family HH Type by Presence of Own Child. 6,933

Married-Couple Family, own children 2,395 34.55%

Married-Couple Family, no own children 3,000 43.27%

Male Householder, own children 266 3.84%

Male Householder, no own children 227 3.27%

Female Householder, own children 604 8.71%

Female Householder, no own children 441 6.36%

2019 Est. Households by Household Size 9,091

1-person 1,803 19.83%

2-person 3,012 33.13%

3-person 1,631 17.94%

4-person 1,420 15.62%

5-person 739 8.13%

6-person 304 3.34%

7-or-more-person 182 2.00%

2019 Est. Average Household Size 2.79

DESCRIPTION DATA %

2019 Est. Households by Presence of People Under 18 9,091

Households with 1 or More People under Age 18: 3,678 40.46%

Married-Couple Family 2,593 70.50%

Other Family, Male Householder 323 8.78%

Other Family, Female Householder 730 19.85%

Nonfamily, Male Householder 26 0.71%

Nonfamily, Female Householder 7 0.19%

Households with No People under Age 18: 5,413 59.54%

Married-Couple Family 2,800 51.73%



Nonfamily, Male Householder 1,057 19.53%

Nonfamily, Female Householder 1,070 19.77%

2019 Est. Households by Number of Vehicles 9,091

No Vehicles 239 2.63%

1 Vehicle 2,078 22.86%

2 Vehicles 3,759 41.35%

3 Vehicles 2,079 22.87%

4 Vehicles 598 6.58%

5 or more Vehicles 339 3.73%

2019 Est. Average Number of Vehicles 2.23


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DESCRIPTION DATA %

Family Households


2019 Estimate 6,933

2010 Census 5,642

2000 Census 4,211

Growth 2019 - 2024 9.62%

Growth 2010 - 2019 22.88%

Growth 2000 - 2010 33.98%

2019 Est. Families by Poverty Status 6,933

2019 Families at or Above Poverty 6,527 94.14%

2019 Families at or Above Poverty with Children 2,970 42.84%

2019 Families Below Poverty 407 5.87%

2019 Families Below Poverty with Children 294 4.24%

2019 Est. Pop 16+ by Employment Status 20,147

Civilian Labor Force, Employed 13,054 64.79%

Civilian Labor Force, Unemployed 665 3.30%

Armed Forces 0 0.00%

Not in Labor Force 6,428 31.91%

2019 Est. Civ. Employed Pop 16+ by Class of Worker 13,203

For-Profit Private Workers 8,945 67.75%

Non-Profit Private Workers 590 4.47%

Local Government Workers 234 1.77%

State Government Workers 721 5.46%

Federal Government Workers 1,171 8.87%

Self-Employed Workers 1,464 11.09%

Unpaid Family Workers 79 0.60%


DESCRIPTION DATA %

2019 Est. Civ. Employed Pop 16+ by Occupation 13,203

Architect/Engineer 262 1.98%

Arts/Entertainment/Sports 168 1.27%

Building Grounds Maintenance 619 4.69%

Business/Financial Operations 511 3.87%

Community/Social Services 120 0.91%

Computer/Mathematical 183 1.39%

Construction/Extraction 683 5.17%

Education/Training/Library 836 6.33%

Farming/Fishing/Forestry 36 0.27%

Food Prep/Serving 765 5.79%

Health Practitioner/Technician 683 5.17%

Healthcare Support 230 1.74%

Maintenance Repair 646 4.89%

Legal 127 0.96%

Life/Physical/Social Science 36 0.27%

Management 1,459 11.05%

Office/Admin. Support 1,838 13.92%

Production 1,026 7.77%

Protective Services 270 2.05%

Sales/Related 1,268 9.60%

Personal Care/Service 511 3.87%

Transportation/Moving 928 7.03%

2019 Est. Pop 16+ by Occupation Classification 13,203

White Collar 7,489 56.72%

Blue Collar 3,284 24.87%

Service and Farm 2,430 18.41%

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DESCRIPTION DATA %

2019 Est. Workers Age 16+ by Transp. to Work 12,915

Drove Alone 10,525 81.49%

Car Pooled 1,226 9.49%

Public Transportation 26 0.20%

Walked 120 0.93%

Bicycle 39 0.30%

Other Means 141 1.09%

Worked at Home 837 6.48%

2019 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 2,843

15 - 29 Minutes 4,485

30 - 44 Minutes 2,139

45 - 59 Minutes 1,044

60 or more Minutes 1,679

2019 Est. Avg Travel Time to Work in Minutes 31.51

2019 Est. Occupied Housing Units by Tenure 9,091

Owner Occupied 6,750 74.25%

Renter Occupied 2,341 25.75%

2019 Owner Occ. HUs: Avg. Length of Residence 14.02

2019 Renter Occ. HUs: Avg. Length of Residence 5.86


DESCRIPTION DATA %

2019 Est. Owner-Occupied Housing Units by Value 9,091

Value Less than $20,000 331 4.90%

Value $20,000 - $39,999 238 3.53%

Value $40,000 - $59,999 192 2.84%

Value $60,000 - $79,999 444 6.58%

Value $80,000 - $99,999 444 6.58%

Value $100,000 - $149,999 750 11.11%

Value $150,000 - $199,999 781 11.57%

Value $200,000 - $299,999 1,226 18.16%

Value $300,000 - $399,999 811 12.02%

Value $400,000 - $499,999 559 8.28%

Value $500,000 - $749,999 502 7.44%

Value $750,000 - $999,999 224 3.32%

Value $1,000,000 or $1,499,999 180 2.67%

Value $1,500,000 or $1,999,999 40 0.59%

Value $2,000,000+ 28 0.42%

2019 Est. Median All Owner-Occupied Housing Value $213,787

2019 Est. Housing Units by Units in Structure

1 Unit Attached 7,686 77.40%

1 Unit Detached 79 0.80%

2 Units 102 1.03%

3 or 4 Units 145 1.46%

5 to 19 Units 375 3.78%

20 to 49 Units 48 0.48%

50 or More Units 52 0.52%

Mobile Home or Trailer 1,418 14.28%

Boat, RV, Van, etc. 25 0.25%

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DESCRIPTION DATA %

2019 Est. Housing Units by Year Structure Built

Housing Units Built 2014 or later 1,600 16.11%

Housing Units Built 2010 to 2014 292 2.94%

Housing Units Built 2000 to 2009 2,316 23.32%







Housing Unit Built 1939 or Earlier 390 3.93%

2019 Est. Median Year Structure Built 1996

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LOCATIONSanger, Texas

City of Sanger | 201 Bolivar Street | Sanger, Texas 76266 | 940.458.9096 [email protected] | www.sangertexas.org

SHANI BRADSHAW, DIRECTOR OF ECONOMIC DEVELOPMENTCONTACT

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DESCRIPTION DATA %

Population


2019 Estimate 9,304

2010 Census 6,916

2000 Census 4,161

Growth 2019 - 2024 10.61%

Growth 2010 - 2019 34.53%

Growth 2000 - 2010 66.21%

2019 Est. Population by Single-Classification Race 9,304



Amer. Indian and Alaska Native Alone 62 0.67%


Native Hawaiian and Other Pacific Island Alone 4 0.04%

Some Other Race Alone 760 8.17%


2019 Est. Population by Hispanic or Latino Origin 9,304

Not Hispanic or Latino 7,486 80.46%

Hispanic or Latino 1,818 19.54%

Mexican 1,580 86.91%

Puerto Rican 23 1.27%

Cuban 4 0.22%

All Other Hispanic or Latino 211 11.61%

DESCRIPTION DATA %

2019 Est. Hisp. or Latino Pop by Single-Class. Race 1,818

White Alone 990 54.46%


American Indian and Alaska Native Alone 12 0.66%

Asian Alone 8 0.44%

Native Hawaiian and Other Pacific Islander Alone 0 0.00%

Some Other Race Alone 759 41.75%


2019 Est. Pop by Race, Asian Alone, by Category 54

Chinese, except Taiwanese 17 31.48%

Filipino 31 57.41%

Japanese 0 0.00%

Asian Indian 3 5.56%

Korean 1 1.85%

Vietnamese 1 1.85%

Cambodian 0 0.00%

Hmong 0 0.00%

Laotian 0 0.00%

Thai 0 0.00%

All Other Asian Races Including 2+ Category 1 1.85%

COMMUNITY • DEMOGRAPHIC PROFILESanger, Texas

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DESCRIPTION DATA %

2019 Est. Population by Ancestry 9,304

Arab 0 0.00%

Czech 24 0.26%

Danish 13 0.14%

Dutch 91 0.98%

English 585 6.29%

French (except Basque) 195 2.10%

French Canadian 47 0.51%

German 767 8.24%

Greek 14 0.15%

Hungarian 7 0.08%

Irish 352 3.78%

Italian 154 1.66%

Lithuanian 0 0.00%

United States or American 664 7.14%

Norwegian 22 0.24%

Polish 79 0.85%

Portuguese 0 0.00%

Russian 0 0.00%

Scottish 187 2.01%

Scotch-Irish 108 1.16%

Slovak 0 0.00%

Subsaharan African 16 0.17%

Swedish 64 0.69%

Swiss 9 0.10%

Ukrainian 1 0.01%

Welsh 12 0.13%

West Indian (except Hisp. groups) 0 0.00%

Other ancestries 2,885 31.01%

Ancestry Unclassified 3,008 32.33%

DESCRIPTION DATA %

2019 Est. Pop Age 5+ by Language Spoken At Home

Speak Only English at Home 8,012 92.99%

Speak Asian/Pacific Island Language at Home 11 0.13%

Speak IndoEuropean Language at Home 25 0.29%

Speak Spanish at Home 563 6.53%

Speak Other Language at Home 5 0.06%

2019 Est. Population by Age 9,304

Age 0 - 4 688 7.40%

Age 5 - 9 704 7.57%

Age 10 - 14 715 7.69%

Age 15 - 17 411 4.42%

Age 18 - 20 356 3.83%

Age 21 - 24 426 4.58%

Age 25 - 34 1,336 14.36%

Age 35 - 44 1,369 14.71%

Age 45 - 54 1,238 13.31%

Age 55 - 64 1,031 11.08%

Age 65 - 74 612 6.58%

Age 75 - 84 319 3.43%


Age 16 and over 7,062 75.90%

Age 18 and over 6,786 72.94%

Age 21 and over 6,430 69.11%

Age 65 and over 1,030 11.07%

2019 Est. Median Age 35.12

2019 Est. Average Age 35.90


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DESCRIPTION DATA %

2019 Est. Population by Sex 9,304

Male 4,557 48.98%

Female 4,747 51.02%

2019 Est. Male Population by Age 4,557

Age 0 - 4 360 7.90%

Age 5 - 9 359 7.88%

Age 10 - 14 358 7.86%

Age 15 - 17 210 4.61%

Age 18 - 20 184 4.04%

Age 21 - 24 218 4.78%

Age 25 - 34 631 13.85%

Age 35 - 44 682 14.97%

Age 45 - 54 618 13.56%

Age 55 - 64 492 10.80%

Age 65 - 74 274 6.01%

Age 75 - 84 138 3.03%


2019 Est. Median Age, Male 34.38

2019 Est. Average Age, Male 35.00


DESCRIPTION DATA %

2019 Est. Female Population by Age 4,747

Age 0 - 4 328 6.91%

Age 5 - 9 345 7.27%

Age 10 - 14 357 7.52%

Age 15 - 17 201 4.23%

Age 18 - 20 172 3.62%

Age 21 - 24 208 4.38%

Age 25 - 34 705 14.85%

Age 35 - 44 687 14.47%

Age 45 - 54 620 13.06%

Age 55 - 64 539 11.36%

Age 65 - 74 338 7.12%

Age 75 - 84 181 3.81%


2019 Est. Median Age, Female 35.82

2019 Est. Average Age, Female 36.80

2019 Est. Pop Age 15+ by Marital Status

Total, Never Married 1,863 25.89%

Males, Never Married 1,022 14.20%

Females, Never Married 841 11.69%

Married, Spouse present 3,847 53.45%

Married, Spouse absent 287 3.99%

Widowed 373 5.18%

Males Widowed 116 1.61%

Females Widowed 257 3.57%

Divorced 827 11.49%

Males Divorced 321 4.46%

Females Divorced 506 7.03%

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DESCRIPTION DATA %

2019 Est. Pop Age 25+ by Edu. Attainment

Less than 9th grade 191 3.2%

Some High School, no diploma 336 5.6%

High School Graduate (or GED) 2,021 33.7%

Some College, no degree 1,535 25.6%

Associate Degree 535 8.9%

Bachelor’s Degree 966 16.1%

Master’s Degree 305 5.1%

Professional School Degree 39 0.7%

Doctorate Degree 76 1.3%

2019 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat.

No High School Diploma 260 27.63%

High School Graduate 286 30.39%

Some College or Associate’s Degree 299 31.78%

Bachelor’s Degree or Higher 96 10.20%

Households


2019 Estimate 3,240

2010 Census 2,419

2000 Census 1,515

Growth 2019 - 2024 10.43%

Growth 2010 - 2019 33.94%

Growth 2000 - 2010 59.67%


DESCRIPTION DATA %

2019 Est. Households by Household Type 3,240

Family Households 2,488 76.79%

Nonfamily Households 752 23.21%

2019 Est. Group Quarters Population 0

2019 Households by Ethnicity, Hispanic/Latino 463

2019 Est. Households by Household Income 3,240

Income < $15,000 171 5.28%

Income $15,000 - $24,999 221 6.82%

Income $25,000 - $34,999 284 8.77%

Income $35,000 - $49,999 393 12.13%

Income $50,000 - $74,999 599 18.49%

Income $75,000 - $99,999 502 15.49%

Income $100,000 - $124,999 342 10.56%

Income $125,000 - $149,999 265 8.18%

Income $150,000 - $199,999 241 7.44%

Income $200,000 - $249,999 83 2.56%

Income $250,000 - $499,999 98 3.03%

Income $500,000+ 41 1.27%

2019 Est. Average Household Income $94,270

2019 Est. Median Household Income $72,849

19

DESCRIPTION DATA %

2019 Median HH Inc. by Single-Class. Race or Eth.

White Alone $77,753

Black or African American Alone $59,470

American Indian and Alaska Native Alone $58,146

Asian Alone $58,759

Native Hawaiian and Other Pacific Islander Alone $75,000

Some Other Race Alone $40,293

Two or More Races $56,386

Hispanic or Latino $63,463

Not Hispanic or Latino $75,415

2019 Est. Family HH Type by Presence of Own Child. 2,488

Married-Couple Family, own children 924 37.14%

Married-Couple Family, no own children 892 35.85%

Male Householder, own children 121 4.86%

Male Householder, no own children 73 2.93%

Female Householder, own children 289 11.62%

Female Householder, no own children 189 7.60%

2019 Est. Households by Household Size 3,240

1-person 613 18.92%

2-person 975 30.09%

3-person 625 19.29%

4-person 554 17.10%

5-person 299 9.23%

6-person 106 3.27%

7-or-more-person 68 2.10%

2019 Est. Average Household Size 2.87

DESCRIPTION DATA %

2019 Est. Households by Presence of People Under 18 3,240

Households with 1 or More People under Age 18: 1,475 45.53%

Married-Couple Family 977 66.24%





Households with No People under Age 18: 1,765 54.48%

Married-Couple Family 837 47.42%





2019 Est. Households by Number of Vehicles 3,240

No Vehicles 72 2.22%

1 Vehicle 738 22.78%

2 Vehicles 1,417 43.74%

3 Vehicles 704 21.73%

4 Vehicles 180 5.56%

5 or more Vehicles 129 3.98%

2019 Est. Average Number of Vehicles 2.2


20

DESCRIPTION DATA %

Family Households


2019 Estimate 2,488

2010 Census 1,855

2000 Census 1,149

Growth 2019 - 2024 10.45%

Growth 2010 - 2019 34.12%

Growth 2000 - 2010 61.45%

2019 Est. Families by Poverty Status 2,488

2019 Families at or Above Poverty 2,402 96.54%

2019 Families at or Above Poverty with Children 1,197 48.11%

2019 Families Below Poverty 86 3.46%

2019 Families Below Poverty with Children 66 2.65%

2019 Est. Pop 16+ by Employment Status 7,062

Civilian Labor Force, Employed 5,019 71.07%

Civilian Labor Force, Unemployed 177 2.51%

Armed Forces 0 0.00%

Not in Labor Force 1,866 26.42%

2019 Est. Civ. Employed Pop 16+ by Class of Worker 5,112

For-Profit Private Workers 3,593 70.29%

Non-Profit Private Workers 235 4.60%

Local Government Workers 106 2.07%

State Government Workers 245 4.79%

Federal Government Workers 472 9.23%

Self-Employed Workers 446 8.73%

Unpaid Family Workers 15 0.29%


DESCRIPTION DATA %

2019 Est. Civ. Employed Pop 16+ by Occupation 5,112

Architect/Engineer 71 1.39%

Arts/Entertainment/Sports 109 2.13%

Building Grounds Maintenance 176 3.44%

Business/Financial Operations 216 4.23%

Community/Social Services 74 1.45%

Computer/Mathematical 81 1.59%

Construction/Extraction 248 4.85%

Education/Training/Library 313 6.12%

Farming/Fishing/Forestry 8 0.16%

Food Prep/Serving 365 7.14%

Health Practitioner/Technician 239 4.68%

Healthcare Support 137 2.68%

Maintenance Repair 182 3.56%

Legal 67 1.31%

Life/Physical/Social Science 9 0.18%

Management 462 9.04%

Office/Admin. Support 807 15.79%

Production 361 7.06%

Protective Services 67 1.31%

Sales/Related 485 9.49%

Personal Care/Service 262 5.13%

Transportation/Moving 373 7.30%

2019 Est. Pop 16+ by Occupation Classification 5,112

White Collar 2,933 57.38%

Blue Collar 1,164 22.77%

Service and Farm 1,015 19.86%

21

DESCRIPTION DATA %

2019 Est. Workers Age 16+ by Transp. to Work 4,972

Drove Alone 4,130 83.07%

Car Pooled 438 8.81%

Public Transportation 16 0.32%

Walked 44 0.89%

Bicycle 10 0.20%

Other Means 18 0.36%

Worked at Home 316 6.36%

2019 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 1,100

15 - 29 Minutes 1,839

30 - 44 Minutes 762

45 - 59 Minutes 388

60 or more Minutes 604

2019 Est. Avg Travel Time to Work in Minutes 30

2019 Est. Occupied Housing Units by Tenure 3,240

Owner Occupied 2,263 69.85%

Renter Occupied 977 30.15%

2019 Owner Occ. HUs: Avg. Length of Residence 13

2019 Renter Occ. HUs: Avg. Length of Residence 5.3


DESCRIPTION DATA %

2019 Est. Owner-Occupied Housing Units by Value 3,240

Value Less than $20,000 116 5.13%

Value $20,000 - $39,999 39 1.72%

Value $40,000 - $59,999 62 2.74%

Value $60,000 - $79,999 207 9.15%

Value $80,000 - $99,999 186 8.22%

Value $100,000 - $149,999 373 16.48%

Value $150,000 - $199,999 328 14.49%

Value $200,000 - $299,999 389 17.19%

Value $300,000 - $399,999 273 12.06%

Value $400,000 - $499,999 140 6.19%

Value $500,000 - $749,999 90 3.98%

Value $750,000 - $999,999 31 1.37%

Value $1,000,000 or $1,499,999 19 0.84%

Value $1,500,000 or $1,999,999 3 0.13%

Value $2,000,000+ 7 0.31%

2019 Est. Median All Owner-Occupied Housing Value $171,418

2019 Est. Housing Units by Units in Structure

1 Unit Attached 2,992 85.27%

1 Unit Detached 22 0.63%

2 Units 24 0.68%

3 or 4 Units 55 1.57%

5 to 19 Units 179 5.10%

20 to 49 Units 27 0.77%

50 or More Units 25 0.71%

Mobile Home or Trailer 185 5.27%

Boat, RV, Van, etc. 0 0.00%

22


DESCRIPTION DATA %

2019 Est. Housing Units by Year Structure Built

Housing Units Built 2014 or later 695 19.81%









Housing Unit Built 1939 or Earlier 120 3.42%

2019 Est. Median Year Structure Built 2000

23

Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly Cofer President & CEO The Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

®

24

ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Environics Analytics 2018, ESRI 2017, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

retail trade area gap/opportunity analysis gap opportunity analysis...retail trade area •...

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