humanrithm: why data without people is not enough
Post on 22-Oct-2014
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Slides of my talk at DataWeek 2012 - We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It's time we all thought of this not as social vs algorithm but as humanrithm.TRANSCRIPT
Humarithm: why data without people is not enough
And how algorithms lost the Content Curation battle
Guillaume Decugis Co-Founder & CEO – Scoop.it
@gdecugis
Hi, my name is Guillaume. I’m an Engineer and I like data too.
And also now an Entrepreneur (Musiwave, Scoop.it)
We Engineers love algorithms.
In 1993, I built a neural network algorithm…
…to predict stock market
performance
This is where I’d be if it had worked
People produce a lot of data
And yes, algorithm can filter/compute data.
But smart systems use people to correct data.
And people like to do it.
Most people don’t understand algorithms.
But they can understand people who understand data.
Data doesn’t distribute itself.
People do.
The Content Curation problem
I’m talking to
you!
I’m looking for you!
Web Content in 1995. Curated.
Web Content in 1997. Algorithmed.
The Search for the perfect Content Algorithm
“Curation starts when Search stops working” (Clay Shirky)
The Filter Bubble (Eli Pariser)
7 things that content personalization algorithm do poorly
• Anticipation• Risk Taking• Big Picture• Pairing• Social Importance• Mind-blowingness• Trust
Eli Pariser, 2011
Man or Machine?
Humarithm“The Algorithm + the Crowd are Not Enough” Rand Fishkin, SEOmoz.
We need humans data editors/curators.
People
Data
Algorithm
Editors/Curator
s
Start from the API. Let Human Curate.The Scoop.it Example.
When it comes to technology, we all want this.
So please don’t build this.
Thank you!
Guillaume Decugis@gdecugis
Author: Franz Steiner